Truckers Healthcare
Truckers Healthcare is an insurance benefits center serving independent truckers and owner operators across the US and Canada. Through a longstanding partnership with the National Association of Independent Truckers (NAIT), licensed agents enroll drivers in health, life, disability, and supplemental insurance via phone and online channels.
- Company typePrivate
- Founded2014
- HeadquartersValrico, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Truckers Healthcare does
Truckers Healthcare is a privately held insurance benefits center headquartered in Valrico, Florida, that serves independent owner-operators and small fleets in the US and Canada trucking industry. The company acts as the exclusive insurance enrollment partner for the National Association of Independent Truckers (NAIT), which was founded in 1981 and has over 14,000 members, channeling those members to its licensed agents via a call center (888-472-4114) and online interest forms for guidance on health, life, disability, dental/vision, accident, and critical illness coverage. Plans are positioned as portable so they move with the driver regardless of motor carrier affiliation, addressing the core pain point of self-employed truckers who lack access to employer-sponsored benefits.
The product portfolio spans individual supplemental lines (Health Insurance, Life Insurance including IUL and term, Disability, Critical Illness, Accident, Dental/Vision), a 24/7/365 TeleHealth service providing Primary Care, Urgent Care, Mental Healthcare and Pharmacy access via phone or video, plus trucking-specific commercial coverages (Occupational Accident, Workers' Compensation, Non-Trucking Liability, Physical Damage) and Medicare-eligible offerings. There is no proprietary technology platform disclosed beyond the telephonic/virtual care delivery layer; there is no mobile app, public API, or AI capability present in the data. The company is currently executing a corporate rebranding to LongHaul Direct while retaining its existing team, services, and NAIT relationship.
Truckers Healthcare earns revenue through commissions on insurance carrier placements and a recurring $11/month NAIT membership fee that unlocks exclusive rates and a broader ecosystem of discounts (fuel, truck parts, tax assistance via ATBS, pharmacy via WellCard Health). Go-to-market combines a captive NAIT referral channel, direct-to-consumer phone and online form enrollment, and partnerships with motor carriers and small fleets for benefits programs administered via payroll deduction. The firm has 1-10 employees, no disclosed funding history, no public listing, and no institutional investor base identified in the available data.
Truckers Healthcare firmographics
Firmographics- Name
- Truckers Healthcare
- Legal name
- Truckers Healthcare
- Website
- https://truckershealthcare.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Truckers Healthcare is an insurance benefits center serving independent truckers and owner operators across the US and Canada. Through a longstanding partnership with the National Association of Independent Truckers (NAIT), licensed agents enroll drivers in health, life, disability, and supplemental insurance via phone and online channels.
- Ownership category
- akta.pro rank
Truckers Healthcare industry classification
Industry- Product category
- Trucking Insurance Brokerage
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Truckers Healthcare is headquartered
LocationHeadquarters
- HQ city
- Valrico
- HQ country
- United States
- HQ region
- North America
Markets served
Truckers Healthcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: Truckers Healthcare earns commissions from insurance providers for enrolling customers in health, life, disability, dental, vision, accident, and critical illness coverage. The company serves as a benefits comparison and enrollment center.
- NAIT Membership Fees: NAIT members pay $11/month for access to exclusive insurance product offers, valuable services, and special discounts not available to the general public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NAIT Membership |
| Other | Monthly | Insurance Plans (Health, Life, Disability, Dental/Vision, Accident, Critical Illness) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Truckers Healthcare product offering
Product offeringCore offering
Truckers Healthcare operates an insurance benefits center that provides licensed telephonic counseling and enrollment support for health, life, disability, dental, vision, accident, critical illness, and Medicare insurance to commercial truck drivers and owner operators. It bundles these supplemental coverages with 24/7/365 virtual healthcare access and offers additional commercial trucking coverages such as workers' compensation, non-trucking liability, and physical damage for motor carriers. Distribution is anchored by an exclusive marketing relationship with the National Association of Independent Truckers (NAIT).
Product overview
Truckers Healthcare (rebranding to LongHaul Direct) operates as an insurance benefits center for independent owner operators in the trucking industry. The company provides a portfolio of core insurance products including Health Insurance (ACA and private plans), Life Insurance (IUL and term), Disability Insurance, Critical Illness Insurance, Accident Insurance, and Dental/Vision Insurance. These are complemented by Virtual Healthcare/TeleHealth services for 24/7 medical access, along with commercial trucking-specific coverages such as Occupational Accident, Workers' Compensation, Non-Trucking Liability, and Physical Damage Coverage. The company primarily serves NAIT (National Association of Independent Truckers) members, offering these products through licensed agents via telephonic counseling and enrollment support.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Health insurance plans marketed and enrolled through licensed agents for commercial truck drivers and owner operators.
- Life Insurance Life insurance coverage offered to truckers and owner operators via telephonic enrollment with a licensed agent.
- Disability Insurance Disability insurance that replaces income if an owner operator or driver is unable to work due to illness or injury.
- Dental and Vision Insurance Dental and vision insurance plans offered to truckers and their families through the benefits center.
- Accident Insurance Accident insurance that pays benefits for injuries sustained in accidents, targeted at drivers with elevated on-the-job risk.
- Critical Illness Insurance Critical illness insurance providing lump-sum payments upon diagnosis of specified serious illnesses.
- Medicare Insurance Medicare insurance products for truckers aged 65 and older, enrolled via licensed agents.
- Virtual Healthcare (24/7 Telehealth) 24/7/365 virtual healthcare access that allows drivers to consult clinicians remotely from the road.
- NAIT Membership $11/month membership in the National Association of Independent Truckers, providing access to member benefits, roadside services, fuel discounts, and discounted group-rate insurance products.
- Workers' Compensation Insurance Workers' compensation coverage for motor carriers and small fleets to cover on-the-job injuries for their drivers.
- Non-Trucking Liability Insurance Non-trucking liability coverage for owner operators to protect them when they are using their truck for non-business purposes.
- Physical Damage Coverage Physical damage coverage for owned trucks, including collision and comprehensive protection.
Companies that use Truckers Healthcare
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Truckers Healthcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Truckers Healthcare partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Association of Independent Truckers (NAIT)coreNAIT was founded in 1981 to support the needs of independent contractor small business owners in the trucking industry. Truckers Healthcare serves as the insurance benefits center for NAIT's 14,000+ members, providing access to health, life, disability, dental, vision, accident, and critical illness coverage. NAIT members pay $11/month for access to exclusive insurance product offers not available to the general public.
- ATBS (American Truck Business Services)minorATBS provides tax and business planning services to NAIT members. ATBS is listed as a business tool partner on the NAIT benefits page, offering truckers access to tax and business planning services.
- WellCard HealthminorWellCard Health provides a pharmacy discount program available to NAIT members as part of the wellness discounts benefits.
- LHD (LongHaul Direct)coreLHD appears as a partner/parent brand. Truckers Healthcare is rebranding to LongHaul Direct, a new name that better reflects the insurance solutions offered to independent truckers.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Truckers Healthcare competitors and assessment
Company assessmentDirect peers
- Owner-Operator Independent Drivers Association (OOIDA): OOIDA is the largest U.S. association serving independent owner-operator truckers and offers member benefits including insurance products. It is the closest analog to Truckers Healthcare's NAIT-backed model.
- North American Trucking Insurance: A specialty agency focused on insurance for trucking operators, offering commercial auto, occupational accident, and non-trucking liability coverages that overlap with Truckers Healthcare's business-tools lines.
- National Association of Small Trucking Companies (NASTC): NASTC is an association for small carriers and owner operators that bundles insurance and benefits offerings to its membership. It competes for the same member mindshare that Truckers Healthcare targets through NAIT.
- ATBS (American Truck Business Services): ATBS provides tax, business planning, and benefits services to independent truckers and is already a listed partner on the NAIT benefits page alongside Truckers Healthcare, indicating overlapping distribution.
Broad incumbents
- Progressive Commercial: Progressive is a major national carrier writing commercial trucking insurance (including owner-operator and small fleet policies). It competes indirectly via the underlying insurance products Truckers Healthcare distributes.
- Higginbotham: Higginbotham is a large, multi-line independent insurance brokerage with a dedicated trucking practice. It competes for the same benefits and commercial lines budgets on a broader, less specialized footprint.
Emerging players
- Simply Insurance: Simply Insurance is an online comparison platform that sells commercial trucking and health insurance to owner operators and small fleets, overlapping with Truckers Healthcare's target buyer.
- Trusted Choice: Trusted Choice is a network of independent insurance agents that distributes personal and commercial lines, including trucking-adjacent products, providing a comparable agency-aggregation distribution model.
- CoverWallet: CoverWallet is a digital insurance marketplace that enables small businesses, including trucking operators, to compare and bind commercial and benefits coverage online — a technology-enabled alternative to Truckers Healthcare's phone-based enrollment.
- Smart Choice (SmartFinancial): Smart Choice is a commercial-lines insurance marketplace with dedicated trucking insurance offerings, serving a similar SMB owner-operator and small-fleet segment through a multi-carrier agency model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Truckers Healthcare social profiles
Digital presenceTruckers Healthcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truckers Healthcare leadership team
Management profileNumber of profiles
Profiles1 record
Truckers Healthcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truckers Healthcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truckers Healthcare
What does Truckers Healthcare do?
Truckers Healthcare operates an insurance benefits center that provides licensed telephonic counseling and enrollment support for health, life, disability, dental, vision, accident, critical illness, and Medicare insurance to commercial truck drivers and owner operators. It bundles these supplemental coverages with 24/7/365 virtual healthcare access and offers additional commercial trucking coverages such as workers' compensation, non-trucking liability, and physical damage for motor carriers. Distribution is anchored by an exclusive marketing relationship with the National Association of Independent Truckers (NAIT).
Is Truckers Healthcare a public or private company?
Truckers Healthcare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Truckers Healthcare founded?
Truckers Healthcare was founded in 2014. It employs 1 to 10 people.
Where is Truckers Healthcare based?
Truckers Healthcare is headquartered in Valrico, United States, in the North America region.
How does Truckers Healthcare make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are NAIT Membership Fees.
Who are Truckers Healthcare's main competitors?
Direct peers on record are Owner-Operator Independent Drivers Association (OOIDA), North American Trucking Insurance, National Association of Small Trucking Companies (NASTC) and ATBS (American Truck Business Services). Broad incumbents are Progressive Commercial and Higginbotham. Emerging players are Simply Insurance, Trusted Choice, CoverWallet and Smart Choice (SmartFinancial).
Does Truckers Healthcare have an API?
No public API is recorded for Truckers Healthcare.
What industry is Truckers Healthcare in?
Truckers Healthcare's product category is Trucking Insurance Brokerage. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care.