The Tomorrow Company

What The Tomorrow Company does

The Tomorrow Company is a privately held organizational consulting firm co-founded by Becky Lakin and Jason Ashlock that blends narrative intelligence with ecological systems design to help organizations and leaders navigate transition. Its core methodology fuses nature-based experiential learning — most distinctively, ground-based workshops with formerly wild mustangs as teachers for leadership, teaming, and complex problem-solving — with frameworks drawn from resilience theory, biomimicry, the Ecocycle model, and story-based thinking. Service lines span Organizational Development (Narrative Strategy, EX/CX Integration, Culture Renewal, Organizational Design), Leadership Development (Leadership Journeys, Executive Coaching, Thrive Workshops, Followership Journeys), Teaming (Team Journeys, Cross-functional Teaming, Sector Gatherings), Experiential Learning (Horse + Human Workshops, Field Days, custom retreats), and Executive Keynotes on topics such as The Age of Artifice, The Thrive Cycle, and Nature & Narrative. The firm was formally launched in February 2026 and operates from a 39-acre conservation ranch in Henrico, Virginia.

The business is a boutique professional services practice that monetizes through quote-based custom engagements with global enterprises, nonprofits, academic institutions, and government bodies, plus city-based Leadership Intensives in Cleveland, Kansas City, St Louis, Virginia Beach, and Chicago, and 90-minute virtual workshops sold through Eventbrite. Multi-day ranch programs host groups of 3–20 participants; keynotes are positioned as provocative conversations rather than speeches and are delivered at client sites or the ranch. Notable named clients and engagements include Kuehne+Nagel (decade-long Fortune 500 transformation work), Macmillan Publishers (virtual keynote), Hunton Andrews Kurth LLP (executive leadership with horses), NASCIO (storytelling training), Forward Foundation, and Richmond Memorial Health Foundation. Distribution is relationship-driven, founder-led, and amplified by content marketing via the website's Stories section, an email newsletter, and LinkedIn; pricing is not publicly disclosed and no institutional funding, outside shareholders, or app/API product surface is evidenced.

Name

The Tomorrow Company

Legal name

The Tomorrow Company

Website

https://tomorrowco.org

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tomorrow Company is a boutique organizational consulting firm that uses nature-based experiential learning, equine-assisted workshops, and narrative strategy to develop leaders, build teams, and redesign organizations for enterprises, nonprofits, and government bodies.

Ownership category

akta.pro rank

Product category

Organizational Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Retreats, Team-Building & Offsite Experiences (THAHAIAH)

akta.pro secondary industries

Training, Enablement & Talent Development Summits (THAHAMAH), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)

Keywords

• Organizational development consulting
• Leadership development programs
• Experiential team building
• Nature-based learning
• Executive coaching services

Headquarters

HQ city

Henrico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Experiential Learning Programs: Custom immersive experiences at the Tomorrow Ranch including horse-human workshops, team journeys, and leadership programs. Offered as multi-day retreats and day experiences for teams of 3-20 participants.
2. Executive Keynotes: Keynote presentations and provocative discussions delivered at client locations or at the Tomorrow Ranch. Recent engagements include The Age of Artifice, The Thrive Cycle, The Untold Story, Nature & Narrative.
3. Leadership Development: Custom leadership programs including Leadership Journeys, Executive Coaching, Thrive Workshops, and Followership Journeys. Often months-long engagements combining immersive learning with ongoing support.
4. Organizational Development Consulting: Services including Narrative Strategy, EX/CX Integration, Culture Renewal, and Organizational Design using nature-based methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Tomorrow Company is an organizational consulting firm that blends narrative intelligence with ecological systems design. It sells nature-based Organizational Development, Leadership Development, Teaming, Experiential Learning, and Executive Keynotes, delivered through immersive on-site experiences at its 39-acre Tomorrow Ranch in Henrico, Virginia, client-site engagements, city-based intensives, and 90-minute virtual workshops.

Product overview

The Tomorrow Company offers professional development and organizational consulting services through a multi-service model centered on organizational development, leadership development, teaming, and experiential learning. Their approach uses nature-based principles and storytelling as foundational methodologies. Core offerings include Organizational Development services (Narrative Strategy, EX/CX Integration, Culture Renewal, Organizational Design), Leadership Development programs (Leadership Journeys, Executive Coaching, Thrive Workshops, Followership Journeys), Teaming services (Team Journeys, Cross-functional Teaming, Sector Gatherings), and Experiential Learning (Horse + Human Workshops, Field Days). Their flagship Horse + Human program uses formerly wild mustangs as teachers for leadership, teamwork, and complex problem-solving. Services are delivered through various formats including multi-day intensives at client sites, ranch-based retreats, virtual workshops, and custom programs. The company operates from a 39-acre ranch in Henrico, Virginia serving global enterprises, nonprofits, academic institutions, and government bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Development Nature-based Organizational Development services including Narrative Strategy, EX/CX Integration, Culture Renewal, and Organizational Design, helping organizations embrace living systems principles.
• Leadership Development Leadership development programs including Leadership Journeys, Executive Coaching + Sabbaths, Thrive Workshops, and Followership Journeys, using natural systems as teaching models.
• Teaming Team development services including Team Journeys, Cross-functional Teaming, and Sector Gatherings, using nature-based models to examine conditions that help or hinder collaboration.
• Experiential Learning Immersive learning experiences including Horse + Human workshops, Thrive Model workshops, and Field Days, using living systems to build imagination and capacity.
• Executive Keynotes & Conversations Keynote presentations and provocative discussions for organizations on topics including The Age of Artifice, The Thrive Cycle, The Untold Story, The Myths We Live By, Nature & Narrative, and The Narrative Advantage.
• Horse + Human Workshops Ground-based workshops with formerly wild mustangs covering Leading through Uncertainty, Teaming through Challenge, and Solving in Complexity, including pre-learning via Hogan Assessment.
• Custom Retreats & Learning Series Bespoke 1-, 2-, and 3-day experiences designed in partnership with client challenges, incorporating horses, classrooms, grasslands, or river settings.
• Persuasive Storytelling Workshop A 90-minute interactive virtual workshop exploring how story shapes trust, belonging, decision-making, and collective action.
• Organizational Resilience Workshop A 90-minute interactive virtual workshop exploring what thriving ecosystems teach about building resilience, fostering adaptability, and sustaining performance.
• Team Like a Herd Workshop A 90-minute interactive virtual workshop exploring how wild horse herds survived and what humans can learn about team dynamics and collective wellbeing.

Quantifiable outcome

• Jason spoke to 200+ audiences in 54 countries
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Virginia Cooperative ExtensionminorStrategic or Co-development PartnerAgricultural partnership for regenerative farming practices. The Tomorrow Company worked with Virginia Cooperative Extension to plant and harvest faba beans as part of their agricultural stewardship program on the ranch.
• Contour LinesminorStrategic or Co-development PartnerLand restoration partnership with Contour Lines organization that led contour planting work at the ranch, digging swales and berms and planting hundreds of trees to prevent soil erosion and increase fertility.
• Capital Region Land ConservancycoreOthersCo-holder of conservation easement on the 39-acre Tomorrow Ranch property, ensuring the land remains undeveloped and stewarded for ecological health, agricultural use, and habitat restoration in perpetuity.
• Henricopolis Soil and Water Conservation DistrictcoreOthersCo-holder of conservation easement on the ranch property alongside Capital Region Land Conservancy, ensuring permanent protection and regenerative stewardship of the land.
• Out Yonder BuildsminorImplementation/ SI/ Consulting PartnerCustom treehouse construction partner engaged to build the Treehouse Lofts at the ranch, designed for team gatherings and immersive experiences elevated in the forest canopy.
• Kat JonesminorOthersVisual artist and photographer who has captured original images for The Tomorrow Company across ranch events and organizational storytelling.
• Sarah CrealminorOthersPhotographer who has created original photography for the organization, capturing moments at events and within the organizations they serve.
• Noah ScalinminorOthersLocal artist who designed The Tomorrow Company logo, masterfully evoking the company's philosophy and methodology in a visual representing seriousness and wonder, weight and movement.
• Big SecretminorOthersArtisan studio that laser-carved the company logo into wood, which was then painted by Noah Scalin for the digital image, inviting the living world into the brand.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RHR International: Boutique firm specializing in executive coaching and leadership development at the top of organizations. Directly comparable to Tomorrow's Leadership Journeys, Executive Coaching + Sabbaths, and senior-team interventions for multinationals.
• The Arbinger Institute: Culture-change and leadership consultancy whose methodology centers on shifting mindsets and relationships inside organizations. Highly comparable to The Tomorrow Company's narrative-strategy and organizational-culture-renewal work, although without the equine/nature-based experiential layer.
• BTS: Consultancy that designs custom leadership programs, business-simulation experiences, and strategy alignment engagements for global enterprises. Closely comparable in delivery model (custom immersive experiences, executive keynotes, multi-month engagements) and target buyer (Fortune 500 transformation work).
• Development Dimensions International (DDI): Global leadership and talent-development firm with research-backed leadership programs and behavioral simulations. Comparable as an enterprise leadership-development vendor targeting global multinationals with custom engagement offerings.
• Center for Creative Leadership (CCL): Long-established nonprofit focused on evidence-based leadership development through programs, coaching, and feedback tools. Comparable in serving executive and senior-leader audiences with custom programs; differentiated from The Tomorrow Company by lack of nature-based experiential methodology.
• The Marshall Goldsmith Group: Executive-coaching and leadership-development firm with a single well-known founder brand and a global book of speaking engagements feeding engagement pipelines. Structural analog to The Tomorrow Company's founder-led, thought-leadership-driven model.

Broad incumbents

• Heidrick & Struggles: International executive search and leadership advisory firm offering leadership assessment, team effectiveness, and culture services. Compares to The Tomorrow Company as a broader incumbent serving executive-level organizational-development needs.
• Korn Ferry: Global organizational consulting firm with leadership development, executive search, and talent assessment capabilities. Overlaps with The Tomorrow Company on leadership and organizational design but at vastly larger scale across a broader portfolio.
• Right Management (ManpowerGroup): Talent and career-management consultancy with established leadership-development and organizational-effectiveness practices. Operates at much greater scale as one alternative for enterprises that might otherwise engage a boutique firm like The Tomorrow Company.

Emerging players

• Offsite: Tech-enabled marketplace for planning and booking corporate offsites and team retreats. Competes with The Tomorrow Company for the corporate retreat/offsite wallet but via a self-serve platform model rather than high-touch methodology-driven experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-tomorrow-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tomorrow Company