GirodMédias

What GirodMédias does

GirodMédias is a Portuguese outdoor advertising (Out-of-Home) operator headquartered in Frielas, established in 2013 as the Portuguese arm of the French Girod group, which has over 30 years of outdoor communication heritage. The company offers a comprehensive OOH media portfolio spanning premium roadside monopostes, billboards (outdoors), large-format wall wraps (empenas), compact mini-outdoors, urban street furniture (abrigos, mupis, digital panels), directional signage, and short-burst pendões across all 18 Portuguese districts, supplemented by an additional 12,000+ faces across 250+ French cities placing it among the top three in France's urban furniture advertising segment. Through the integration of APS Store, GirodMédias also operates a Retail Media vertical with 3,000+ active advertising faces in commercial surfaces, enabling advertisers to reach consumers from exterior to point of purchase, and in 2024 launched a Brand Activation and Roadshow department offering mobile activation units (SpaceShow, EcoVan, VCR, EcoCity, MediaBike), event staffing, and experiential marketing services.

The underlying technology is primarily physical infrastructure rather than software: owned-and-operated advertising equipment, permits/concessions for premium roadside and urban locations, and mobile event vehicles. Digital capabilities exist through Paineis e Mupis Digitais (digital panels and mupis) but no AI/ML, programmatic, audience-measurement, or software-platform components are documented. Growth has been driven by a roll-up acquisition strategy: Shine Media Group (including Extradireccional and Media Channel) was acquired in 2021, adding directional signage leadership; Espaço Exterior and Publimpacto were acquired in September 2022, adding approximately 300 monoposte faces and 60 Outdoors; APS Store was integrated to build the retail media offering; and the legacy MediaChannel brand was consolidated into the unified GIRODMÉDIAS identity in 2024.

GirodMédias monetizes through quote-based advertising media sales to brands and advertisers, operating a sales-led go-to-market via website contact forms, phone, and direct email. Customers include multinational QSR (McDonald's, Burger King) and grocery (LIDL, ALDI) brands executing location-level campaigns, alongside unnamed advertisers spanning multiple verticals. The company is privately held with no disclosed funding rounds, no parent company, and no public listing; ownership appears to be founder/management-controlled, and headcount is in the 11-50 range. Revenue is not disclosed.

Name

GirodMédias

Legal name

GirodMédias

Website

https://girodmedias.pt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

GirodMédias is a privately held Portuguese outdoor advertising operator, established in 2013, that owns and manages 5,000+ advertising structures across all 18 Portuguese districts and ranks top-3 in France's urban furniture segment. It serves brands and advertisers with OOH media, retail media via APS Store, and brand activation roadshow services.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industries

Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• Out of home media
• Retail media networks
• Brand activation services
• Billboard advertising

Headquarters

HQ city

Frielas

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Outdoor Advertising Media Sales: Revenue generated from renting/selling advertising space on outdoor equipment including monopostes, outdoors, abrigos, mupis, digital panels, pendões, empenas, mini outdoors, and directional signage across Portugal's 18 districts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GirodMédias provides outdoor advertising (Out-of-Home / OOH) solutions across Portugal through a portfolio of more than 5,000 advertising structures, including monopostes, outdoors, abrigos, mupis, digital panels, pendões, empenas, mini outdoors, and directional signage. The company also operates a Retail Media network via APS Store with over 3,000 active faces, and runs a Brand Activation and Roadshow division offering mobile promotional units and experiential marketing services.

Product overview

GirodMédias operates as a comprehensive Out-of-Home (OOH) advertising platform offering diverse equipment types across Portugal. The core portfolio includes traditional outdoor advertising (Monopostes, Outdoors, Empenas, Mini Outdoors), urban street furniture (Abrigos e Mupis, Paineis e Mupis Digitais, Sinalética Direcional, Pendões), and a Retail Media division integrated with APS Store. The 2024-created Brand Activation and Roadshow department extends physical presence through mobile promotional vehicles (EcoVan, VCR, EcoCity, MediaBike, Walker Boards), event staff (Promotoras, Animação), and the SpaceShow expandable event nave. The company manages over 5,000 advertising structures nationwide, built through strategic acquisitions including MediaChannel (rebranded to GirodMédias), Shine Media Group, Espaço Exterior, and Publimpacto.

Differentiator

Problem solved

Functional benefit

Products and services

• Monopostes Premium outdoor advertising medium with the best national positions, offering high visibility along major road routes in Portugal.
• Outdoors Large-format outdoor billboards, the most sought-after outdoor advertising medium providing effectiveness and excellence to advertisers and consumers.
• Abrigos e Mupis Bus shelter and urban furniture advertising that combines modern design with message impact, highlighting the poster prominently.
• Pendões Quick-campaign advertising equipment offering very high impact for client communication, ideal for short-duration advertising bursts.
• Empenas Large-format billboards providing significant prominence and ensuring greater visibility for campaigns.
• Mini Outdoors Compact-format outdoor advertising allowing campaigns to have greater presence in localities due to smaller dimensions.
• Paineis e Mupis Digitais Digital panels and Mupis offering advertisers the opportunity to communicate in an interactive and dynamic context, not restricted to static communication.
• Sinalética Direcional Institutional and advertising directional signage allowing closer communication with consumers through strategic positioning. Approximately 3,500 equipment pieces, leadership position in Portuguese market.
• Retail Media (APS Store) In-store advertising solution integrated with APS Store, providing unique Retail Media coverage in Portugal with over 3,000 active faces across all districts, enabling brands to communicate with consumers from exterior to the exact moment of purchase decision.
• Brand Activation and Roadshow Department offering mobile promotional vehicles and event solutions, including SpaceShow (expandable nave), EcoVan, VCR (Veículo de Comunicação Rodoviária), EcoCity, MediaBike, Walker Boards, Promotoras, Animação, and Projetos Especiais for roadshows, activations and events.
• SpaceShow Expandable and elegant nave ideal for roadshows, activations and events, featuring three glass fronts and wooden flooring, automatic doors and full climate control, with setup in 15 minutes by one person.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Espaço Exterior e PublimpactocoreStrategic or Co-development Partner · 1 September 2022In September 2022, GirodMédias acquired Espaço Exterior and Publimpacto companies. This expanded their portfolio by approximately 300 Monoposte faces and 60 Outdoors, bringing their total to nearly 500 Outdoors installed along the main roads of Portugal.
• Grupo Shine Media (Extradireccional, Media Channel)coreStrategic or Co-development Partner · 1 January 2021In 2021, GirodMédias acquired the Grupo Shine Media, which included Extra Direccional and Media Channel companies. This acquisition expanded their outdoor advertising offering to include large format advertising (outdoors and empenas) and established market leadership in public directional signage with approximately 3500 equipment pieces.
• APS Store (APS Media)coreStrategic or Co-development PartnerGirodMédias integrated APS Store to create a unique Retail Media solution in Portugal. This partnership enables brands to communicate with consumers from the exterior to the exact moment of purchase decision, with over 3000 active advertising faces in commercial surfaces across all districts.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MCH Group: European events and experiential marketing company. Comparable in the brand activation/roadshow vertical where GirodMédias launched its 2024 activation department with mobile units and event services.
• Sparks: Global brand experience and experiential marketing agency. Comparable peer for GirodMédias' Brand Activation and Roadshow business, providing event-based activations and physical brand experiences for major advertisers.

Direct peers

• Cemusa: Spanish urban furniture and street advertising operator, integrated into JCDecaux. Operates bus shelters, kiosks, and street furniture OOH in Spain — a directly comparable Iberian market OOH peer.
• Lamar Advertising: US-based OOH advertising operator with billboards, transit, and digital displays across a national footprint. Highly comparable business model to GirodMédias in operating static and digital outdoor advertising inventory at scale.
• IGPDecaux: Italian OOH operator (joint venture linked to JCDecaux) offering street furniture, billboards, and transit advertising. Closely comparable European OOH peer in urban furniture and transit formats similar to GirodMédias' abrigos and mupis business.
• Clear Channel Outdoor: One of the world's largest OOH media companies operating billboards, street furniture, and digital displays. Comparable to GirodMédias across the full OOH value chain with multi-format outdoor inventory.
• Ströer: Germany-headquartered OOH and digital out-of-home media company offering billboards, street furniture, and digital displays. Closely matches GirodMédias' multi-format OOH operator model with portfolio diversification beyond traditional outdoor.
• JCDecaux: Global leader in out-of-home advertising, including street furniture and billboards. Directly competes with GirodMédias in the outdoor and street furniture OOH segment, with significantly larger scale and a stronger presence across Europe including Iberia.
• Outfront Media: North American OOH media company operating billboards, transit, and mobile advertising assets. Directly comparable to GirodMédias in the multi-format OOH operator business, including a growing digital OOH portfolio.

Regional players

• RedMedia: Spanish outdoor advertising company with regional focus on street furniture and billboard formats. Comparable to GirodMédias in the Iberian OOH segment but operating primarily in Spain rather than Portugal.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GirodMédias