Appliance Shark

What Appliance Shark does

Appliance Shark is a privately held, family-owned discount appliance retailer headquartered in Overland Park, Kansas, serving the Kansas City Metro area. Founded by Joey Lay, an operator with over a decade of appliance repair and sales experience, the company operates a single brick-and-mortar showroom and warehouse at 7755 Shawnee Mission Pkwy as well as a Shopify-powered e-commerce site. Its core offering is scratch-and-dent and open-box major appliances — refrigerators, washers, dryers, dishwashers, ranges, cooktops, wall ovens, and freezers — sourced from premium brands (LG, Samsung, Whirlpool, GE, Maytag, Frigidaire, KitchenAid, Bosch) at 20-68% below retail pricing, factory-inspected and bench-tested, with manufacturer warranties retained. The company has expanded into adjacent categories including HOVER-1 electric bikes, lawn mowers/trimmers, and patio umbrellas, and holds authorized Speed Queen dealer status.

The business operates a horizontal go-to-market targeting individual homeowners, landlords, builders/contractors, and interior designers through direct-to-consumer retail across both physical and digital channels (Shopify storefront, Facebook, Instagram, YouTube, TikTok, X, and email marketing). Revenue is generated through five streams: one-time appliance hardware sales, local delivery and professional installation, in-house appliance repair for all major brands regardless of purchase source, extended warranty contracts (1-, 2-, and 3-year transferable plans), and Snap Finance lease-to-own financing (90 Days Same as Cash, $300-$5,000 approval range). Same-day and next-day pickup at the Overland Park location, plus delivery and installation services within the KC Metro including Lawrence, KS, form the local service moat.

Strategically, Appliance Shark is an early-stage (founded 2022) bootstrapped small business with no disclosed institutional funding, M&A activity, or expansion beyond its single location. Inventory of approximately 177 active SKUs, a cumulative customer base of 1,000+, and a 4.9-star Google rating across 384 reviews indicate a functioning retail operation, but absence of disclosed headcount, revenue, or unit economics constrains any quantitative growth assessment. The integration of financing, warranties, delivery, install, and repair around a low-overhead discount model is the defining structural feature of the business.

Name

Appliance Shark

Legal name

Appliance Shark

Website

https://appliance-shark.store

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Appliance Shark is a family-owned, single-location discount appliance retailer in Overland Park, Kansas that sells scratch-and-dent and open-box major appliances from premium brands at 20-68% below retail to homeowners, landlords, and contractors across the Kansas City Metro, with delivery, installation, repair, and financing services.

Ownership category

akta.pro rank

Product category

Discount Home Appliance Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Appliance Repair and Maintenance (811412)

akta.pro industry

PRIMARYCRACACAK

Appliance Service Plans, Extended Warranties & Maintenance Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACACAH

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYHSAGANAA

Major Appliance Installation (Kitchen & Laundry)

Home & Personal Services/Home Repair, Maintenance & Handyman/Appliance Installation & Minor Appliance Repair

Keywords

• Scratch and dent appliances
• Discount appliance store
• Home appliance retail
• Appliance outlet
• Open box appliances

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Appliance Sales: One-time sales of scratch and dent appliances including refrigerators, washers, dryers, dishwashers, ranges, and freezers at discounted prices. Products include both new scratch and dent units and certified refurbished/open-box appliances.
2. Delivery and Installation Services: Professional delivery and installation services available within Kansas City Metro Service Area, including Lawrence, KS. Installation includes free standing, built-in, and custom appliance installation.
3. Appliance Repair Services: Appliance service and repair for all major household appliances across all major brands, regardless of where purchased. Technicians provide honest diagnosis and reliable fixes with fully stocked service vehicles.
4. Extended Warranty Plans: Appliance warranty plans available in one-year, two-year, and three-year terms. Covers parts and labor for mechanical and electrical failures. Plans are transferable to new owners.
5. Financing Services: Lease-to-own financing through Snap Finance, offering approval amounts from $300 to $5,000 with instant approval decisions. No credit history required for application.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Appliance Shark is a family-owned discount appliance store that sells new and scratch-and-dent major household appliances — refrigerators, washers, dryers, dishwashers, ranges, cooktops, wall ovens, and freezers — from premium brands at 20–68% below retail prices. The company operates a single showroom and warehouse in Overland Park, KS paired with a Shopify e-commerce site, and supplements sales with local delivery, professional installation, in-house appliance repair, extended warranty plans, and Snap Finance lease-to-own financing. Complementary categories (electric bikes, lawn mowers, patio umbrellas) are also offered alongside the core appliance assortment.

Product overview

Appliance Shark is a discount scratch-and-dent appliance store operating as a single-location retail outlet in Overland Park, Kansas. The business model centers on selling new and lightly-used appliances with minor cosmetic blemishes at significant discounts (typically 20-60% off retail). The product portfolio includes major appliance categories: refrigerators (French door, side-by-side, counter-depth, top-freezer configurations from brands like LG, Samsung, Frigidaire, Whirlpool, GE, Maytag, KitchenAid, Bosch, Hisense, and Midea), washers (top-load and front-load from LG, Samsung, Whirlpool, Maytag, GE), dryers (electric and gas from LG, Samsung, GE, Whirlpool, Maytag), dishwashers (Bosch, LG, Samsung), ranges (gas, electric, slide-in, freestanding from Frigidaire, Whirlpool, Samsung), cooktops (LG gas and electric built-in), wall ovens (LG smart built-in), freezers (Frigidaire upright garage-ready), and accessories (power cords, hoses, installation kits). The store also carries unrelated products including HOVER-1 electric bikes, lawn mowers/trimmers, and patio umbrellas. The core offering is the scratch-and-dent appliance collection where cosmetic flaws result in substantial savings while maintaining full functionality and factory warranties.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Save 20-68% on major appliances compared to retail pricing
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• RC Willey: Regional furniture and appliance retailer across the Western U.S. with in-house delivery and installation services. Comparable in offering a full-service appliance retail experience, but operating in a different geography than Appliance Shark.

Direct peers

• Conn's HomePlus: Specialty retailer of home appliances, furniture, and mattresses with proprietary in-house financing for subprime customers. Comparable to Appliance Shark through its appliance-led assortment and consumer financing (similar to Snap Finance offering).
• Big Sandy Superstore: Regional furniture, mattress, and appliance retailer with multiple locations across the Midwest/South. Comparable in offering appliances at competitive prices with in-house delivery and financing options.
• RC Wholesale Appliance: Kansas City-area wholesale appliance retailer offering discounted brand-name appliances. A directly overlapping geographic and value-positioning competitor to Appliance Shark in the KC Metro market.
• American Freight: Discount appliance and furniture retailer specializing in lower-priced, closeout, and scratch-and-dent merchandise with multiple U.S. locations. Closest comparable model to Appliance Shark in value-led, multi-category, off-price appliance retail.

Broad incumbents

• Home Depot: National home-improvement retailer with a major appliance category including installation, financing, and clearance pricing. Represents the largest competitive threat on assortment, financing, and brand access for Appliance Shark.
• Aaron's Holdings: Lease-to-own retailer of furniture, appliances, and electronics targeting subprime customers. Comparable to Appliance Shark on appliance category and customer financing orientation, though via a rental rather than retail model.
• Best Buy: National consumer electronics retailer with a major appliance category, open-box/clearance program, and Geek Squad installation services. Competes with Appliance Shark on premium-brand appliances and value pricing.
• Lowe's: National home-improvement retailer with a major appliance assortment, in-store displays, and Pro/builder programs. Competes with Appliance Shark on brand selection, financing, and installation services.
• BrandsMart USA: Large Southeast U.S. appliance and electronics retailer offering discounted name-brand merchandise. Operates in the same broad discount-appliance category but at much larger scale across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/applianceshark
• YouTubeyoutube.com/@ApplianceShark
• Facebookfacebook.com/Appllianceshark
• Instagraminstagram.com/ApplianceShark
• TikToktiktok.com/@applianceshark
• LinkedInlinkedin.com/company/applianceshark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appliance Shark