Le Cercle 13
Le Cercle 13 is a Montréal-based, private membership association founded in 2011 that curates a selective community of senior commercial real estate leaders in Quebec through committee-reviewed admission, tiered annual fees, and exclusive networking events.
- Company typePrivate
- Founded2011
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Le Cercle 13 does
Le Cercle 13 is a private, membership-based commercial real estate association founded in 2011 and headquartered in Montréal, Québec. It curates a selective community of senior-level commercial real estate professionals — including property owners, developers, investors, asset managers, and approved service/goods providers — using a committee-reviewed admission process designed to maintain sector balance and community quality. Members gain access to exclusive in-person events (cocktail evenings, strategic panels, private dinners, project visits), an official member directory, private groups, and the ability to present projects to the network. The organization operates under a Board of Directors chaired by Jean-Bernard Parenteau (Borealis Advisory Services), with no outside equity ownership disclosed.
The association monetizes through a two-tier annual membership model: $199 CAD per year for property owners, developers, investors, and asset managers, and $499 CAD per year for service/goods providers, the latter being explicitly capped in number. Membership runs on Yapla, a third-party SaaS platform used for member communications, event registration, and directory management; Cercle 13 does not disclose any proprietary technology platform, mobile app, or data product. Distribution is direct via an online application portal, supplemented by referral-based recruitment from existing members and co-marketing partnerships — notably with Immobilier Commercial Magazine (editorial co-branded cocktail events) and the Toronto Real Estate Forum (a December 2026 national expansion event). Marketing is relationship-led and relies on LinkedIn, email newsletters, in-person events, and member referrals rather than performance or paid acquisition.
Strategically, Cercle 13 is a high-touch, relationship-intensive association rather than a technology or data business. Its competitive position rests on curation, scarcity, and the accumulated social capital of its Quebec CRE member base. Its most notable recent strategic direction is a measured move beyond Quebec into the broader Canadian market through the Toronto Real Estate Forum partnership, paired with the formalization of a tiered, capped membership pricing structure that supports both exclusivity and recurring revenue.
Le Cercle 13 firmographics
Firmographics- Name
- Le Cercle 13
- Legal name
- Cercle 13
- Website
- https://cercle13.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Le Cercle 13 is a Montréal-based, private membership association founded in 2011 that curates a selective community of senior commercial real estate leaders in Quebec through committee-reviewed admission, tiered annual fees, and exclusive networking events.
- Ownership category
- akta.pro rank
Where Le Cercle 13 is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Le Cercle 13 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Annual Membership Fees: Cercle 13 generates revenue through annual membership subscriptions with two tiers: property owners, developers, investors, and asset managers pay $199/year, while service and goods providers pay $499/year. Membership grants access to all events, private groups and dinners, the official member directory, and the ability to propose or present projects to the community. A complimentary ticket to the Holiday Cocktail is included with membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate property owners, property management companies, real estate developers, and investors |
| Subscription | Annual | Service or goods providers (limited number of spots) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Le Cercle 13 product offering
Product offeringCore offering
Le Cercle 13 sells an annual membership into a selective commercial real estate peer network for senior leaders in property ownership, development, investment, and real estate services. The membership includes access to exclusive networking events, a member directory, private thematic groups, and the ability to present projects to vetted peers. Membership is sold at two price points depending on whether the applicant is a property owner/developer/investor or a service provider.
Product overview
Le Cercle 13 is a selective membership-based commercial real estate network operating as a unified platform. The organization offers two annual membership tiers: Corporate Property Owner Membership ($199/year) for property owners, developers, and investors, and Service Provider Membership ($499/year) for service providers. Members gain access to exclusive networking events (cocktails, private dinners, panels), the official member directory, private C13 groups, and the ability to propose or present projects to the community.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Cercle 13 Membership Annual membership into a selective, committee-vetted network of senior commercial real estate leaders in Quebec and select Canadian markets, providing access to a member directory, private thematic groups, project presentation opportunities, and the organization's networking activities. Sold to property owners, developers, investors, and service providers.
- C13 Networking Events Program Recurring in-person networking events for members of Le Cercle 13, including themed cocktails, seasonal gatherings, and out-of-region forums (e.g., Toronto Forum) that bring together senior commercial real estate leaders for peer exchange and relationship building.
Companies that use Le Cercle 13
Customer profileSegments2 records
Ideal customer profiles2 records
Le Cercle 13 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Cercle 13 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- Immobilier Commercial MagazinecoreCercle 13 collaborates with Immobilier Commercial magazine for exclusive events, including the C13 Cocktail marking the release of the magazine's fall issue. The partnership provides members with opportunities to meet featured personalities and discover projects highlighted in the magazine.
- Toronto Real Estate ForummajorCercle 13 partners with the Toronto Real Estate Forum for an exclusive cocktail event bringing together leaders attending the national forum. This partnership extends Cercle 13's geographic reach beyond Quebec to the Canadian national level.
Recent moves1 record
Expansion highlights3 records
Le Cercle 13 competitors and assessment
Company assessmentBroad incumbents
- ICSC (Innovating Commerce Serving Communities): ICSC is the global trade association of the shopping center and retail real estate industry, with significant Canadian membership and events. It is a broad incumbent that overlaps with Cercle 13 in the CRE membership and event space, though focused on retail real estate.
- CoreNet Global: CoreNet Global is the premier global association serving corporate real estate (CRE) and workplace professionals. It is comparable to Cercle 13 as a membership organization serving senior decision-makers in the commercial real estate ecosystem, but with a focus on the corporate end-user side.
- NAIOP: NAIOP is the leading North American commercial real estate development association for owners, developers, and investors. It is the most direct global parallel to Cercle 13's CRE membership model, though at much greater scale and with a much broader portfolio of research, advocacy, and events.
- Urban Land Institute (ULI): ULI is a global research and education organization focused on responsible land use and real estate development. It operates a membership model serving senior CRE leaders with networking events, district councils, and thought leadership, making it a strong global parallel to Cercle 13's curated peer community.
Emerging players
- SIOR: SIOR is the Society of Industrial and Office Realtors, a global professional designation organization for CRE brokers. It overlaps with Cercle 13 in serving senior commercial real estate professionals through a credentialed membership and event programming, though focused on brokerage.
Regional players
- CORPIQ: CORPIQ (Corporation des propriétaires immobiliers du Québec) is a Quebec-based association representing residential rental property owners. It is a regional peer to Cercle 13 in operating a Quebec professional membership organization serving property owner constituents, though focused on the residential segment.
- APCHQ: APCHQ is the Quebec-based Association des professionnels de la construction et de l'habitation du Québec, a regional construction and housing industry association. It is a regional Quebec peer operating a professional association model that overlaps with Cercle 13 in serving industry stakeholders in the same geography.
Direct peers
- CREW Network: CREW Network is a global commercial real estate organization focused on advancing women in the industry, with chapters across North America. It is directly comparable to Cercle 13 as a curated CRE membership and networking organization with a defined member base, events, and leadership community.
- BOMA Canada: BOMA Canada is the Canadian federation of building owners and managers associations, representing commercial real estate stakeholders across Canada. It is a directly comparable Canadian CRE membership organization with provincial chapters serving similar property owner and operator audiences that Cercle 13 targets.
- RealPac: RealPac is a Canadian real estate industry association representing institutional owners, investors, and developers of commercial real estate. It is a directly comparable Canadian CRE membership body with overlapping audiences in institutional property ownership and investment.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Le Cercle 13 social profiles
Digital presenceLe Cercle 13 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Cercle 13 leadership team
Management profileNumber of profiles
Profiles10 records
Le Cercle 13 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Cercle 13 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Cercle 13
What does Le Cercle 13 do?
Le Cercle 13 sells an annual membership into a selective commercial real estate peer network for senior leaders in property ownership, development, investment, and real estate services. The membership includes access to exclusive networking events, a member directory, private thematic groups, and the ability to present projects to vetted peers. Membership is sold at two price points depending on whether the applicant is a property owner/developer/investor or a service provider.
Is Le Cercle 13 a public or private company?
Le Cercle 13 is a private company. It is classified as unknown and is currently operating.
When was Le Cercle 13 founded?
Le Cercle 13 was founded in 2011. It employs 51 to 100 people.
Where is Le Cercle 13 based?
Le Cercle 13 is headquartered in Montréal, Canada, in the North America region.
How does Le Cercle 13 make money?
One revenue line is on record: annual Membership Fees.
Who are Le Cercle 13's main competitors?
Broad incumbents on record are ICSC (Innovating Commerce Serving Communities), CoreNet Global, NAIOP and Urban Land Institute (ULI). SIOR is listed as an emerging player. Regional players are CORPIQ and APCHQ. Direct peers are CREW Network, BOMA Canada and RealPac.
Does Le Cercle 13 have an API?
No public API is recorded for Le Cercle 13.