AAPSA

What AAPSA does

AAPSA (Associação Brasileira dos Profissionais de Recursos Humanos), legally registered under CNPJ 62.795.760/0001-90 and also operating as ABPRH, is a Brazilian non-profit professional association founded in 1975 in the Santo Amaro neighborhood of São Paulo. Its core function is to serve as a strategic network for HR professionals, CHROs, HR Directors, and CEOs/executive leaders across Brazil, providing professional development, executive networking, content, and event programming in areas including DEI, workplace mental health, ESG, corporate happiness, women's leadership, and regulatory compliance (notably NR-01 psychosocial-risk certification).

The association's product portfolio comprises (i) a membership offering distributed through the Byinti digital platform with tiered premium access, (ii) executive forums such as the Fórum Executivo CEOs & CHROs (capacity up to 450, hosted at Champions League Experience Brasil in São Paulo) and the 1st Fórum de Saúde Mental, Bem-estar e Felicidade Corporativa in Rio de Janeiro, (iii) educational content including articles, e-books, and YouTube video, and (iv) publications such as the Código de Melhores Práticas de DEI Racial (launched November 2025) and the Relatório de Impacto e Visão DEI 2025-2026. No proprietary technology stack, API, or software product underlies the offering; the platform is content-and-events-led, distributed via aapsa.org.br, YouTube (UCXa0Ya7XLgw33fwyTK8e2GA), LinkedIn, and email.

Revenue is generated through membership fees, event ticketing, and corporate sponsorships (e.g., Patrocínio de Gestão tier with WAL as a sponsor, and Apoio tier with Comunix and Escola do Caos); financial figures are not publicly disclosed. AAPSA operates national state chapters in São Paulo (HQ), Rio de Janeiro, Paraná, Minas Gerais, and Brasília, each with dedicated presidents, vice-presidents, and thematic directorates, and underwent a full National Executive Board and Council restructuring in 2025 under President Alberto Roitman.

Name

AAPSA

Legal name

Associação Brasileira dos Profissionais de Recursos Humanos

Website

https://aapsa.org.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AAPSA is a Brazilian non-profit professional association founded in 1975 that serves as a national strategic network for HR professionals, CHROs, and CEOs through membership, executive forums, DEI and mental health content, and state chapters across São Paulo, Rio de Janeiro, Paraná, Minas Gerais, and Brasília.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels6 records

Core offering

AAPSA is a Brazilian professional association that offers paid individual membership to HR professionals, providing access to networking, executive forums (including the Fórum Executivo CEOs & CHROs), educational content (articles, e-books, videos), and specialized directorates covering DEI, workplace mental health, corporate happiness, women's leadership, and ESG. The association generates revenue through membership dues, event ticket sales, sponsorships, and free publications such as the Código de Melhores Práticas de DEI Racial.

Product overview

AAPSA is a professional association for Brazilian HR professionals that operates as a membership organization offering events, content, and professional development. The portfolio includes executive forums (Fórum Executivo CEOs & CHROs, Forums on Mental Health), educational content (articles, e-books, videos), and publications (DEI best practices code, DEI impact reports). The association connects HR professionals through national and regional events and provides resources covering DEI, workplace mental health, longevity, and corporate sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Associação AAPSA Membership Individual professional association membership for HR practitioners, providing access to events, exclusive content (articles, e-books, videos), networking opportunities, and professional development resources across Brazil.

Quantifiable outcome

• Annual Executive Forum connecting CEOs and CHROs with capacity for up to 450 participants across multiple ticket categories

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• WALminorGTM or Marketing PartnerPatrocínio de Gestão sponsor. Listed as a sponsorship partner supporting the association's activities and events.
• ComunixminorGTM or Marketing PartnerApoio (Support) partner. Provides support services to the association's initiatives and programs.
• Escola do CaosminorGTM or Marketing PartnerApoio (Support) partner. Listed as a supporting partner for the association's educational initiatives.

Recent moves9 records

Expansion highlights6 records

Others

• ABERJE (Associação Brasileira de Comunicação Empresarial): ABERJE is a Brazilian professional association for corporate communications, modeled similarly to AAPSA with chapter structure, events, and directorates. While not a direct HR peer, it shares the same association structure and competes for similar corporate membership sponsorships.

Direct peers

• ABRH-Brasil (Associação Brasileira de Recursos Humanos): ABRH is the largest Brazilian HR professional association and AAPSA's most direct domestic competitor, serving overlapping HR practitioner and corporate HR audiences with regional chapters, conferences (Congresso Brasileiro de RH), and content. Both organizations compete for Brazilian HR members and corporate sponsorships.
• HCI (Human Capital Institute): HCI is a talent and HR research and membership organization focused on strategic HR, learning, and leadership development. It overlaps with AAPSA's executive-level content, executive forums, and talent-focused content programming.
• FIA (Fundação Instituto de Administração): FIA is a Brazilian business-administration education foundation offering executive education, certifications, and HR-focused programs. It overlaps with AAPSA's professional development, content, and executive training mission in the Brazilian market.
• WorldatWork: WorldatWork is a U.S.-based non-profit association for HR professionals focused on compensation, benefits, total rewards, and well-being — overlapping with AAPSA's Corporate Happiness and Mental Health directorates. Comparable membership-model association targeting HR practitioner engagement.
• ABTD (Associação Brasileira de Treinamento e Desenvolvimento): ABTD is the Brazilian association for training and development professionals, operating with similar national structure and serving adjacent HR audiences. It competes with AAPSA for corporate training budgets, event sponsorship, and L&D-focused HR practitioners.

Broad incumbents

• SHRM (Society for Human Resource Management): SHRM is the world's largest HR professional membership association, offering certifications, content, and advocacy globally. While U.S.-based, SHRM serves as the global benchmark that AAPSA mirrors in structure (chapters, directorates, executive events) and competes with for senior HR audiences in Brazil.
• CIPD (Chartered Institute of Personnel and Development): CIPD is the UK-based chartered professional body for HR and people development, offering membership, qualifications, and policy advocacy. It mirrors AAPSA's professional-association model and competes for senior HR mindshare in multinational employer ecosystems operating in Brazil.

Regional players

• AHRI (Australian HR Institute): AHRI is Australia's national HR professional association, with a similar model of state-based chapters, content, and certifications. It is a structural analog to AAPSA in a different geography, useful as a benchmark for member engagement and chapter economics.
• ADVB (Associação dos Dirigentes de Vendas e Marketing do Brasil): ADVB is a Brazilian association of sales and marketing executives, with national reach and a similar event/membership structure. It is an adjacent Brazilian professional association that competes for executive-level corporate sponsorships and senior practitioner engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXa0Ya7XLgw33fwyTK8e2GA
• LinkedInlinkedin.com/company/aapsa
• Facebookfacebook.com/aapsa.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AAPSA