Standard Barber Company

What Standard Barber Company does

Standard Barber Co. is a privately held, single-location men's barbershop founded in 2013 and headquartered at 1034 Randolph Street in downtown Detroit, Michigan. The business provides traditional barber services including haircuts, beard grooming, and straight-razor shaves through four named barbers (Josh Bonno, Brit Wheeler, Sterling Anthony, Sam Whiting) operating Tuesday through Saturday with staggered schedules. The 750 sq ft venue is additionally marketed for private event rentals, particularly groomsmen parties accommodating 20-30 guests.

The technology footprint is minimal and entirely third-party: a Squarespace-hosted marketing website with a 'The Line Up' booking page powered by Vagaro salon and spa software for appointment management. There is no proprietary software, no mobile application, and no API surface. Distribution is direct-to-consumer at the physical storefront, supplemented by organic social channels (individual barber Instagram accounts) and earned media in Detroit-area publications.

The business model is service-based retail revenue generated per chair per visit, with no disclosed pricing on the public site and bookings routed through Vagaro for quote-based service pricing. There is no parent company, no external funding, and no documented ownership changes. Operating geographies are limited to the Detroit metropolitan area, and the business appears to be founder-operated, with a primary contact (Steve) reachable at [email protected] for both hiring and general inquiries.

Name

Standard Barber Company

Legal name

Standard Barber Co.

Website

https://standardbarber.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard Barber Co. is a privately held, single-location men's barbershop in downtown Detroit offering haircuts, beard grooming, straight-razor shaves, and event space rental for private parties serving Detroit-area individual consumers.

Ownership category

akta.pro rank

Product category

Barber and Personal Grooming Services

NAICS

Barber Shops (812111)

akta.pro primary industry

Classic Barbering (Cuts & Styling) (HSALABAA)

akta.pro secondary industry

Men's Hair Salons (HSALAAAB)

Keywords

• Men's barber services
• Haircuts and grooming
• Straight razor shaves
• Event space rental
• Groomsmen parties

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Standard Barber Co. operates a traditional barbershop in downtown Detroit, Michigan providing men's haircuts, beard grooming, and barbering services delivered by four professional barbers. The business also rents its 750 sq ft space for private events such as groomsmen parties accommodating 20-30 guests. Appointments are booked online through the Vagaro-powered 'The Line Up' scheduling system.

Product overview

Standard Barber Co. operates as a traditional barbershop in Detroit, Michigan, offering men's haircuts and grooming services. The company provides its core barber services through professional barbers at its 1034 Randolph Street location, with an online booking system for appointments. Beyond its primary service, the company has expanded into event space rental, offering its 750 sq ft venue for private events accommodating 20-30 guests. The business also recruits professional barbers seeking employment opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Barber Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VagarocoreTechnology or IntegrationStandard Barber Co. uses Vagaro salon and spa software as their appointment booking and business management platform. Vagaro provides salon software, spa software, and fitness software solutions.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sport Clips: Largest U.S. franchise dedicated to men's and boys' haircuts, with thousands of locations and online check-in. Competes in the same men's haircut category but at much greater scale and at a value-tier price point.
• Grooming Lounge: Men's grooming services and product brand combining barbershop-style service with retail. Overlaps with Standard Barber Co.'s premium men's grooming positioning and event/brand-experience orientation.
• Truefitt & Hill: Heritage premium barbershop brand combining grooming services with retail product lines. Targets the same affluent, traditional-barbering customer through franchised locations globally.
• The Art of Shaving: Premium men's grooming brand combining retail products with in-store shave services. Comparable in service overlap (straight-razor shaves, beard care) and premium positioning, but operates as a branded retail/services platform rather than an independent shop.

Direct peers

• Fellow Barber: Detroit-rooted independent men's barbershop offering premium cuts, beard grooming and shave services with a strong independent-brand aesthetic. Closest analog in positioning and customer base to Standard Barber Co.
• Roosters Men's Grooming Center: Franchise concept built exclusively around men's haircuts, scalp massages and sports-themed grooming services. Highly comparable core offering and customer demographic.
• Floyd's 99 Barbershop: National barbershop franchise focused on full-service men's grooming (haircuts, beard trims, hot shaves) with a rock-and-roll branding style. Directly comparable service mix and target customer to Standard Barber Co.

Emerging players

• Bearded Bastard: Detroit-born men's beard-grooming product brand with deep local roots. Adjacent rather than directly competitive, but built on the same Detroit menswear/grooming cultural identity and can share customer overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/standardbarberco
• LinkedInlinkedin.com/company/standard-barber-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Barber Company