The Bearded Bastard
The Bearded Bastard is a privately held, Austin-based company founded in 2012 that sells handmade grooming products to individual consumers for beard maintenance, operating with a small (11-50 employee) team.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Bearded Bastard does
The Bearded Bastard is a privately held consumer goods company founded in 2012 and headquartered in Austin, Texas. According to its firmographic profile, the company provides handmade grooming products intended to enable individuals to maintain their beards, placing it in the men's personal care and beard-care subcategory of consumer staples. The firm operates with a headcount band of 11-50 employees and remains privately held with no public ticker or disclosed parent company.
The company's website (thebeardedbastard.com) was inaccessible during source collection, displaying only a loading/verification page. As a result, no specific SKU-level product information, pricing, distribution channels, or technology stack could be confirmed. The implied business model for a handmade grooming brand of this size is direct-to-consumer and/or specialty retail distribution of beard oils, balms, waxes, soaps, or related accessories, though specific revenue mechanics, pricing tiers, and channel mix are unverified. No management team, ownership, funding, or partnership details were present in the source material reviewed.
Because the underlying source material is thin — limited to a firmographic record and an inaccessible website — this description is constrained to what is explicitly stated. The company appears to be an active, small-scale, for-profit operating business in the U.S. consumer grooming segment, with no confirmed subsidiaries, regulatory actions, M&A activity, certifications, or technology disclosures on record.
The Bearded Bastard firmographics
Firmographics- Name
- The Bearded Bastard
- Website
- https://thebeardedbastard.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Short description
- The Bearded Bastard is a privately held, Austin-based company founded in 2012 that sells handmade grooming products to individual consumers for beard maintenance, operating with a small (11-50 employee) team.
- Ownership category
- akta.pro rank
The Bearded Bastard industry classification
Industry- Product category
- Men's Beard Grooming Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)
- akta.pro secondary industry
- Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)
Keywords
Where The Bearded Bastard is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
The Bearded Bastard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
The Bearded Bastard product offering
Product offeringCore offering
The Bearded Bastard provides handmade grooming products that enable individuals to maintain their beards. The company is positioned as a small-scale, craft producer of beard care goods, founded in 2012 and based in Austin, Texas. Detailed product lines, ingredient specifications, and SKU-level details were not accessible from the provided source data.
Product overview
No product information available. The source content consists only of a loading/verification page indicating "One moment, please..." while the request is being verified. No product details, service descriptions, or portfolio information could be extracted from the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade beard grooming products Handmade grooming products for individuals to maintain their beards, as described in the company firmographics. Specific SKU-level product names, variants, and ingredient details were not available in the source data; the company website was not accessible beyond a verification/loading page.
Companies that use The Bearded Bastard
Customer profileIdeal customer profiles1 record
The Bearded Bastard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bearded Bastard partnerships and signals
Strategic signalRecent moves1 record
The Bearded Bastard competitors and assessment
Company assessmentDirect peers
- Live Bearded: Live Bearded is a men's beard and skincare brand focused on the bearded community. It competes head-to-head with The Bearded Bastard in beard care products and community-driven marketing.
- Beardbrand: Beardbrand is one of the most well-known direct-to-consumer beard care brands, selling oils, balms, washes, and styling products. It is the closest direct competitor to The Bearded Bastard in product mix and target customer (men maintaining beards).
- Honest Amish: Honest Amish is a handmade, all-natural beard care brand offering oils, balms, waxes, and washes. It competes directly with The Bearded Bastard's handmade, artisanal positioning in the same beard care category.
- Duke Cannon: Duke Cannon is a men's grooming brand offering beard, face, shave, and bath products with a strong, masculine brand voice. It overlaps with The Bearded Bastard in beard care while also spanning broader men's grooming.
- Badass Beard Care: Badass Beard Care is a small-batch beard oil and balm brand sold primarily direct-to-consumer. It is a direct niche competitor to The Bearded Bastard's handmade positioning.
- Dr. Carver's: Dr. Carver's offers beard oils, balms, washes, and styling products with a focus on natural ingredients. It is comparable in product mix and target customer to The Bearded Bastard.
- Mountaineer Brand: Mountaineer Brand sells handmade beard oils, balms, washes, and grooming tools with a heritage/outdoor positioning. It is a direct indie competitor in the handmade beard care niche.
- Wild Willies: Wild Willies sells beard oils, balms, and grooming kits targeted at men growing and maintaining facial hair. It competes directly with The Bearded Bastard in product format and customer base.
Emerging players
- Scotch Porter: Scotch Porter is an indie men's grooming brand with beard and scalp care offerings. While it has a broader men's grooming portfolio than a pure beard brand, its beard products and channel mix (DTC + select retail) make it a relevant emerging comparable.
Broad incumbents
- Every Man Jack: Every Man Jack is an established men's personal care brand with broad retail distribution (Target, Walmart). It carries beard and shave products and competes for the same male consumer, although it is significantly larger and more diversified.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
The Bearded Bastard social profiles
Digital presenceThe Bearded Bastard financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bearded Bastard leadership team
Management profileNumber of profiles
The Bearded Bastard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bearded Bastard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bearded Bastard
What does The Bearded Bastard do?
The Bearded Bastard provides handmade grooming products that enable individuals to maintain their beards. The company is positioned as a small-scale, craft producer of beard care goods, founded in 2012 and based in Austin, Texas. Detailed product lines, ingredient specifications, and SKU-level details were not accessible from the provided source data.
When was The Bearded Bastard founded?
The Bearded Bastard was founded in 2015. It employs 11 to 50 people.
Where is The Bearded Bastard based?
The Bearded Bastard is headquartered in Austin, United States, in the North America region.
Who are The Bearded Bastard's main competitors?
Direct peers on record are Live Bearded, Beardbrand, Honest Amish, Duke Cannon, Badass Beard Care, Dr. Carver's, Mountaineer Brand and Wild Willies. Scotch Porter is listed as an emerging player. Every Man Jack is listed as a broad incumbent.
Does The Bearded Bastard have an API?
No public API is recorded for The Bearded Bastard.
What industry is The Bearded Bastard in?
The Bearded Bastard's product category is Men's Beard Grooming Products. Its primary akta.pro industry code is CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash), with a secondary code of CRADANAF, Men’s Grooming (Shaving, Beard Care, Aftershave). Its NAICS code is 456120 and its SIC code is 2844.