Swiss Online School

What Swiss Online School does

Swiss Online School GmbH is a privately held, bootstrapped Swiss digital education provider founded in 2020 and headquartered in Schwyz. It operates a Moodle-based Learning Management System that delivers the official Swiss Lehrplan 21 curriculum from kindergarten through grade 10 in a self-organised, self-paced format, with subjects available in German, English, and French. The school explicitly does not hold private-school accreditation; students are enrolled in homeschooling or are travelling, and the offering is positioned as a complement to public Volksschule rather than a substitute.

The product is a subscription-based digital learning environment where students log in, select subjects at their current level, and unlock subsequent tasks upon completion, with asynchronous teacher feedback and a daily online classroom for synchronous support. Revenue is generated through per-level tuition (CHF 4,250 primary, CHF 4,750 secondary), individual subject packages (CHF 650), and specialised add-on courses (DaZ CHF 1,300, Gymivorbereitung CHF 1,800), plus a one-time CHF 250 registration fee. The go-to-market is product-led and self-serve via the website and a contact form, supplemented by content marketing (blog, Instagram, Facebook, newsletter), scheduled info events, and earned media on Radio SRF. The core customer base comprises Swiss families domestically and abroad, foreign students seeking a Swiss education, children with health or scheduling constraints, homeschoolers, and 10th-year Brückenjahr students.

The company has built a multi-brand ecosystem spanning Swiss Online Gymnasium (upper secondary and Matura preparation), Swiss Online School USA (English-language program), and École Suisse Online (French-language program, opening August 2025), with cross-referral among the entities. Leadership is concentrated in founder-CEO Nicole Schubiger (Dr. oec. HSG, former University of St. Gallen lecturer) and Director of Studies Yannik Bless; the broader team is 11–50 employees including contracted teachers. No external funding, institutional investors, or M&A activity have been disclosed.

Name

Swiss Online School

Legal name

Swiss Online School GmbH

Website

https://swissonlineschool.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Online School GmbH is a Schwyz-based, bootstrapped digital school delivering the Swiss Lehrplan 21 curriculum via a Moodle LMS in German, English, and French to Swiss families at home and abroad, foreign students, and learners with special circumstances, using a self-paced subscription model without private-school accreditation.

Ownership category

akta.pro rank

Product category

Online K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)

akta.pro secondary industries

Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), Foreign Language Subject Tutoring (School Coursework) (EDANAAAF)

Keywords

• Online primary education
• Digital secondary school
• Swiss curriculum tutoring
• Gymnasium preparation
• Homeschool support

Headquarters

HQ city

Schwyz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tuition Fees - Full School Level: Annual subscription fee per school level covering full curriculum access. Pricing varies by grade level (primary vs secondary). One-time registration fee of CHF 250 additional.
2. Individual Subject Packages: Single subjects can be booked separately for unlimited use duration for CHF 650 per subject.
3. Specialized Courses: German as Second Language (DaZ) course at CHF 1,300 and Gymivorbereitung (gymnasium preparation) at CHF 1,800 as add-on courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Swiss Online School delivers a fully digital, self-organized primary and secondary education following the Swiss Lehrplan 21 curriculum via a Moodle-based learning platform. Students from kindergarten through 10th grade log in to access subjects at their own pace, with tasks unlocking upon completion and asynchronous teacher feedback available, plus add-on offerings such as German as a Second Language (DaZ) and Gymivorbereitung (gymnasium entrance preparation). The school serves Swiss families at home and abroad, foreign students seeking a Swiss education, homeschooling families, and learners with special scheduling or health needs, delivered in German, English and French.

Differentiator

Problem solved

Functional benefit

Brands

• Swiss Online Gymnasium: Online gymnasium and Maturitätsvorbereitung (gymnasium preparation) following the Swiss curriculum for students aiming for university admission.
• Swiss Online School USA
• École Suisse Online

Products and services

• Primary School Online Education (Grades 1–6) Subscription-based full primary curriculum (Grades 1–6) delivered online via Moodle following the Swiss Lehrplan 21, with self-paced progression, asynchronous teacher feedback, and school confirmation for child allowances; priced at CHF 4,250 per school level plus a one-time CHF 250 registration fee.
• Secondary School Online Education (Oberstufe and 10th Year) Subscription-based secondary education covering 1st, 2nd, and 3rd Oberstufe plus a flexible 10th school year, aligned with the Swiss Lehrplan 21 and delivered through Moodle with self-paced progression; priced at CHF 4,750 per school level plus a one-time CHF 250 registration fee.
• German as a Second Language (DaZ) Standalone German-language course for non-native speakers, designed to bring students up to Swiss-standard German proficiency as part of the online curriculum; priced at CHF 1,300.
• Gymnasium Preparation (Gymivorbereitung) Targeted preparation course for students aiming to pass gymnasium (Kantonsschule) entrance exams, delivered online using the school's methodology; priced at CHF 1,800.
• Individual Subject Subscriptions Per-subject subscription enabling students to book single subjects for unlimited use duration, used for catch-up, enrichment, or supplementary study; priced at CHF 650 per subject.
• Swiss Online Gymnasium Online gymnasium and Maturitätsvorbereitung (gymnasium and Matura preparation) following the Swiss curriculum, serving students aiming for university admission; offered via a separate sub-brand at swissonlinegymnasium.ch.
• Swiss Online School USA (English-language program) English-language online homeschooling program based on the Swiss Online School methodology, offering Swiss-standard education for English-speaking families internationally.
• École Suisse Online (French-language program) French-language online school offering Swiss curriculum and a francophone lycée for French-speaking students; launched end of August 2025 as an expansion of the Swiss Online School network.
• Student Podcast Extracurricular offering in which students produce a podcast as part of a 7-day online course covering topic selection, scripting, interviewing, jingle creation, and publication on Spotify and other platforms.

Quantifiable outcome

• Students successfully pass Kantonsschule (gymnasium) entrance exams after attending Swiss Online School
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Swiss Online GymnasiumcoreChannel Partner/ Reseller/ DistributorSister school offering gymnasium preparation and Maturitätsvorbereitung. Students can seamlessly transition from Swiss Online School to Swiss Online Gymnasium for upper secondary education. Separate website at swissonlinegymnasium.ch with its own Moodle platform.
• Swiss Online School USAcoreChannel Partner/ Reseller/ DistributorEnglish-language program based on same methodology. Offers Swiss-standard education for English-speaking families internationally. Located at onlinehomeschooling.us.
• École Suisse OnlinecoreChannel Partner/ Reseller/ DistributorFrench-language online school launching end of August 2025. Will offer French-language Swiss curriculum and francophone lycee. Website at ecolesusseonline.ch.
• family-relocateminorStrategic or Co-development PartnerSwiss startup offering online training with coaching for German-speaking families moving abroad. Partnership provides 10% discount for Swiss Online School families on the 8-module course covering TCK (Third Culture Kids) topics, transition, emotions regulation, and resilience. Course costs CHF 1,800 (CHF 1,620 for SOS families).

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Outschool: Online marketplace where instructors offer live small-group classes across academic and enrichment subjects for K–12 learners. Overlaps with Swiss Online School's supplementary/self-paced segment and serves similar self-directed learner families, but focuses on classes rather than full curriculum delivery.

Direct peers

• CNED (Centre National d'Enseignement à Distance): France's national distance-education provider, offering the full state curriculum remotely for students unable to attend physical schools. Closely comparable to Swiss Online School in mission: delivering an official national curriculum via correspondence/online platforms with self-paced progression and teacher support.
• SGD (Studiengemeinschaft Darmstadt): Major German correspondence school (sister brand to ILS under the Klett Group) offering self-paced secondary and continuing-education programs. Highly comparable to Swiss Online School in self-organized learning model and fee-based remote curriculum delivery, with similar use cases for working adults and learners needing flexible schedules.
• ILS (Institut für Lernsysteme): Germany's leading correspondence school, offering self-paced full-curriculum programs from secondary level through professional certifications via mailed and online materials with tutor support. Direct comparability to Swiss Online School in delivery mechanism (self-paced, location-independent, tutor-supported) and target customer (learners needing flexible alternatives to traditional schooling).
• Academia Christiana: Swiss-based online Christian school offering home-school-aligned curriculum with teacher support for Swiss and international families. Closely comparable to Swiss Online School as a small, Swiss-headquartered online K–12 alternative operating in the homeschooling segment, though differentiated by its Christian pedagogical orientation.

Broad incumbents

• Connections Academy: A major US online K–12 school operator (now part of Stride) offering tuition-free public-school-at-home programs aligned to US state standards. Comparable to Swiss Online School as a full-time online schooling alternative, though it operates at a much larger scale under US public-school funding models.
• Pearson Online Academy: Pearson's international online K–12 program offering accredited full-time schooling for expat and globally mobile families. Comparable to Swiss Online School in serving internationally mobile families seeking curriculum-aligned remote schooling, though backed by a global education incumbent with broader international curricula.
• Klett Lernen (Klett Group): Germany's largest educational publisher and parent group of ILS and SGD, with a broad portfolio including digital learning platforms, tutoring brands, and school materials. Comparable to Swiss Online School as a broader incumbent in German-speaking online education, operating both direct correspondence schools (ILS/SGD) and publisher-grade content distribution.
• Stride (formerly K12 Inc): The largest US operator of full-time online K–12 education, serving hundreds of thousands of students with state-aligned virtual schools and curriculum. Comparable business model to Swiss Online School (full curriculum, online delivery, teacher support) but at massive scale and with US public-school alignment rather than Swiss curriculum.
• Khan Academy: Free, large-scale online learning platform offering structured K–12 content aligned to multiple national curricula. Comparable to Swiss Online School in self-paced online delivery and personalized learning, though operates as a free non-profit content library rather than a fee-charging accredited or alternative school.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swissonlineschool
• Instagraminstagram.com/swissonlineschool
• LinkedInlinkedin.com/company/swiss-online-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Online School