What WINWIN CONSULTING does

Win Win Consulting, LLC is a Portland, Oregon-based coaching and leadership development consultancy serving sports teams, athletic programs, and coaching organizations from the youth to the professional level. The firm was founded in 2017 by Dr. Cara Cocchiarella, a former NCAA athlete, championship high school head coach, and collegiate coach at Gonzaga and University of Montana Western, and operates as a solo-founder LLC without external funding. Its service portfolio spans consultation, mentoring, workshops, team needs assessments, and ongoing culture assessments, all built around a wellness-centered framework that integrates athlete well-being with competitive performance.

The firm monetizes through professional services engagements structured around client-specific needs, supplemented by productized intellectual property including the co-authored book 'Winning Well: Maximizing Coach and Athlete Wellness' (Rowman & Littlefield), the 'Coaching with Wellness' online course, and the 'Win Win Media' sub-brand aggregating podcast and earned-media appearances. There is no proprietary technology platform; the underlying 'technology' is the founder's domain expertise, credentialed methodology, and community-positioned thought leadership across organizations such as the U.S. Center for Coaching Excellence, BeLikeCoach, Move United, and RISE.

Go-to-market is consultative and sales-led, relying on personal outreach, podcast appearances, media coverage, and community networks within the sports coaching ecosystem. Client engagements begin with a consultation and team needs assessment, and the visible customer base is distributed across non-profits (Up2Us Sports, Playworks, Coaching Peace), municipal recreation (City of Redmond), high school programs, SMB sports academies, and higher education athletics (CSU-Pueblo), with operations spanning Oregon, Washington, and Colorado.

Name

WINWIN CONSULTING

Legal name

Win Win Consulting, LLC

Website

https://winwin-consulting.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Win Win Consulting is a Portland, Oregon-based solo-founder coaching and leadership development consultancy serving sports teams, athletic programs, and coaching organizations with wellness-centered consulting, mentoring, workshops, a published book, and an online course.

Ownership category

akta.pro rank

Product category

Sports Coaching Consulting

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports consulting services
• Coach development programs
• Leadership development consulting
• Athlete wellness coaching
• Team culture building

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching and Leadership Development Consulting: Win Win Consulting generates revenue through customized coaching and leadership development programs for sports organizations. Services include consultation, mentoring, workshops, team needs assessments, and ongoing culture assessments. Engagements are personalized based on client needs and likely structured as project-based professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Win Win Consulting provides customized coaching, mentoring, and leadership development programs for sports teams and athletic organizations, integrating athlete wellness with competitive performance. Core engagements include consultation, team needs assessments, ongoing culture assessments, workshops, and facilitation of reflection processes for coaches and sports programs across youth, high school, collegiate, and professional levels.

Product overview

Win Win Consulting offers a portfolio of wellness-centered coaching and leadership development services for sports organizations. The core offering is their consulting services encompassing personal excellence (individual capacity building), professional excellence (evidence-based best practices), and program excellence (team culture development). Supplementary products include the 'Winning Well' book authored by founder Dr. Cara Cocchiarella, the 'Coaching with Wellness' online course, and Win Win Media content featuring podcasts and interviews on coaching and athlete wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Win Win Consulting Services Customized coaching, mentoring, and leadership development consulting for sports teams, athletic departments, and coaching organizations. Engagements begin with consultation and team needs assessment and extend through ongoing culture assessments, workshops, and reflection facilitation. Target users are coaches, athletic directors, and program leaders at youth, high school, collegiate, and professional levels.
• Winning Well Book "Winning Well: Maximizing Coach and Athlete Wellness" co-authored by Dr. Cara Cocchiarella and Camille Adana, published by Rowman & Littlefield. The book provides coaches and coach developers with guidelines and self-assessments to implement more inclusive, wellness-centered coaching environments across sports settings.
• Coaching with Wellness Online Course Online course focused on integrating wellness principles into coaching practice, delivered via coachingwithwellness.com. Aimed at coaches and coach developers seeking scalable, self-paced training aligned with the firm's wellness-centered methodology.
• Win Win Media Curated collection of media appearances, podcasts, and interviews featuring the firm's founder and team on topics including humanity in coaching, wellness in athletics, and inclusion in sports. The catalog includes Way of Champions, Educational AD podcast (multiple episodes), Strategic Advisor Board Episode 174, the She Changes the Game series, and a Clark College INDY feature.

Quantifiable outcome

• High school teams achieved 6 state championships and 132-23 record during Cara Cocchiarella's tenure at Loyola Sacred Heart High School

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• United States Center for Coaching ExcellencecoreOthersDr. Cara Cocchiarella serves as the Education Chair for the United States Center for Coaching Excellence (USCCE). She has completed the USCCE/ICCE Coach Developer Academy, representing active organizational involvement and thought leadership in the coaching excellence field.
• BeLikeCoach ProjectcoreOthersDr. Cara Cocchiarella is a member of the BeLikeCoach Project Team, contributing to initiatives that promote positive coaching practices and coach development.
• Move UnitedminorOthersDr. Cara Cocchiarella serves as an Inclusion Champion with Move United, an organization focused on adaptive sports for athletes with disabilities.
• RISEminorOthersDr. Cara Cocchiarella is a RISE Champion of Change, participating in a national organization focused on promoting diversity, inclusion, and equity in sports.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Positive Coaching Alliance: PCA is a national nonprofit that develops character and wellness-based coaching resources and workshops for youth and high school sports. It competes with WINWIN in the coach-development and culture-building category but at significantly larger scale.
• TrueSport: TrueSport (US Anti-Doping Agency) produces educational content on ethics, wellness, and character in youth sports, including coaching resources—directly addressing the same coach-athlete wellness niche WINWIN serves.
• Changing the Game Project: Founded by John O'Sullivan, Changing the Game Project provides consulting, books, podcasts, and parent/coach education focused on athlete development and youth sports culture—directly comparable to WINWIN's wellness-centered coaching content and consulting model.

Broad incumbents

• USA Football: USA Football offers coach certification, development programs, and educational content for football coaches at all levels. It overlaps with WINWIN's work with high school football programs (Lincoln HS, Franklin HS, Nigel Burton Camps) but at governing-body scale.
• National Alliance for Youth Sports: NAYS is a larger established provider of coach certification, training, and youth sports education programming. It serves a broader recreational youth market but overlaps with WINWIN's coach-development and culture-building work.
• National Federation of State High School Associations: NFHS provides nationwide coach certification, courses, and educational content for high school athletics. It overlaps with WINWIN's leadership and wellness training for high school coaches but operates at association scale.

Others

• Aspen Institute Project Play: Aspen's Project Play initiative drives research, policy, and programming around youth sport wellness and coach quality. It is a thematic peer in the youth-sport wellness space and a potential partner for WINWIN's mission-aligned work.
• U.S. Center for Coaching Excellence: USCCE is the national professional association where Dr. Cocchiarella serves as Education Chair. It is an adjacent ecosystem organization—WINWIN partners with and contributes to it, rather than competes with it, but it is highly relevant to the same coach-development market.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookl.facebook.com/l.php?u=https%3A%2F%2Ffb.me%2FWinWinConsultingLLC
• Instagraminstagram.com/winwinconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINWIN CONSULTING