Good to Great Schools Australia

What Good to Great Schools Australia does

Good to Great Schools Australia (GGSA) is a not-for-profit organisation founded in 2013 and headquartered in Cairns, Queensland, that develops curriculum, teacher training and school improvement programs for Australian primary schools (Foundation to Year 6). It serves public, private and independent schools across all states and territories, with over 5,000 teachers and schools actively using its free resources. Its core portfolio is structured around three interconnected pillars: Curriculum Resources (Bible Literacy, Oz-e-English Writing, Oz-e-Science, Oz-e-Maths, Health and Physical Education, Every Child is Special, The Arts, NAPLAN preparation, and the Guugu Yimithirr Indigenous language program), Professional Learning (Principal Pathway, Teacher Pathway, Instruction Coach Pathway, Teaching Assistant Pathway and the Mastery Teaching Support Foundation Course), and School Improvement (Direct Instruction programs, Partner School Membership, Flight Path progress tracking, and the 8 Cycles of School Practice framework). All content is built on Direct Instruction pedagogy and aligned to Australian Curriculum standards via its Curriculum Connections mapping tool, with McGraw Hill's Direct Instruction programs (Reading Mastery, Spelling Mastery, Corrective Reading, Corrective Mathematics) underpinning the literacy and numeracy core.

The company operates a freemium, grant- and donation-funded distribution model. All curriculum resources, professional learning modules and school improvement tools are provided free of charge to schools and teachers via the My School Box self-serve membership platform; deeper engagement is available through Partner School Membership with optional leadership coaching for 1–3 years. Strategic partnerships include McGraw Hill (Direct Instruction content), Cape York Aboriginal Australian Academy (Indigenous community implementation), and mapping alignment with ACARA standards. Distribution is digital-first across website, webinars, email newsletter, and social media, with no paid advertising or physical product distribution. The organisation also runs targeted partnership projects such as Learn Guugu Yimithirr and Guugu Yimithirr Playschool in Cape York communities.

GGSA's revenue mechanics are non-commercial: it does not charge schools or teachers, and disclosures list no funding rounds, no headcount, and no material revenue. Operational funding flows from donations, grants and partnerships. The 2025 product cadence — new professional learning courses, Every Child is Special Part B Unit 2, and Oz-e-Science Chemistry Version 2 — suggests ongoing portfolio expansion targeting teaching assistants, instruction coaches and school leaders alongside curriculum depth in science and social-emotional learning.

Name

Good to Great Schools Australia

Legal name

Good to Great Schools Australia

Website

https://goodtogreatschools.org.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Good to Great Schools Australia is a not-for-profit that develops evidence-based Direct Instruction curriculum, professional learning and school improvement programs for Australian primary schools (Foundation to Year 6), serving over 5,000 teachers and schools free of charge across all states and territories.

Ownership category

akta.pro rank

Product category

Primary Education Curriculum and Professional Development

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Teacher Editions, Lesson Plans & Classroom Resources (EDAGAAAI)

akta.pro secondary industries

Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Primary school curriculum
• Teacher professional development
• School improvement programs
• Explicit direct instruction
• Australian curriculum mapping

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Free Resource Distribution (Not-for-Profit Model): Good to Great Schools Australia is a not-for-profit organisation. All curriculum resources, professional learning modules, and school improvement tools are provided free of charge to schools and teaching professionals. The organisation funds its operations through donations, grants, and partnerships rather than product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Good to Great Schools Australia develops and distributes free, evidence-based curriculum resources, professional learning pathways, and school improvement programs for Australian primary schools (Foundation to Year 6). Offerings are built on Direct Instruction pedagogy and are formally mapped to the Australian Curriculum (ACARA) standards, delivered through digital platforms including My School Box and Curriculum Connections.

Product overview

Good to Great Schools Australia is a not-for-profit organization offering a comprehensive suite of evidence-based educational resources and professional learning programs for Australian primary schools (Foundation to Year 6). The portfolio comprises three interconnected pillars: Curriculum Resources (Bible Literacy, Oz-e-English Writing, Oz-e-Science, Oz-e-Maths, Health and Physical Education, Every Child is Special, The Arts, NAPLAN Preparation, and Guugu Yimithirr Language), Professional Learning (Teacher, Principal, Instruction Coach, and Teaching Assistant Pathways with the Mastery Teaching Support Foundation Course), and School Improvement programs (Direct Instruction, Flight Path progress tracking, Partner School Membership, and 8 Cycles of School Practice). Resources are delivered through the My School Box digital platform and Curriculum Connections mapping tool, with programs built on Direct Instruction pedagogy aligned to Australian Curriculum standards. The company provides free access to resources through school membership and membership signup, with additional coaching support available through partnership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Oz-e-Science: Science curriculum program mapped to the Australian Curriculum.
• Oz-e-English
• Oz-e-Maths
• Bible Literacy Program
• Every Child is Special
• Flight Path
• My School Box

Products and services

• Bible Literacy Program

Quantifiable outcome

• A 2016 independent survey showed students were improving their English oral language skills, learning faster and becoming more confident, and building better educational habits and routines.

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• McGraw HillcoreTechnology or IntegrationMcGraw Hill's Direct Instruction programs provide the structured, evidence-based approach underpinning much of GGSA's curriculum. GGSA maps these programs to Australian Curriculum standards, helping schools align McGraw Hill Direct Instruction with ACARA requirements. Programs include Reading Mastery Signature Edition, Corrective Reading, Spelling Mastery, and the Direct Instruction System for Teaching Arithmetic.
• Cape York Aboriginal Australian AcademycoreStrategic or Co-development PartnerGGSA partners with Cape York Aboriginal Australian Academy as a key Partnership Project. The academy implements GGSA's evidence-based teaching programs in remote Indigenous communities in Cape York, Queensland, supporting educational outcomes for Aboriginal and Torres Strait Islander students.
• Guugu Yimithirr PlayschoolminorStrategic or Co-development PartnerEarly childhood education partnership project focused on the Guugu Yimithirr language and culture, operating in Cape York communities as part of GGSA's Indigenous education initiatives.
• Learn Guugu YimithirrminorStrategic or Co-development PartnerCommunity language program dedicated to preserving and teaching the Guugu Yimithirr Indigenous Australian language through curriculum resources and community engagement in Cape York, Queensland.
• Australian Curriculum, Assessment and Reporting Authority (ACARA)coreStrategic or Co-development PartnerGGSA's curriculum programs are aligned to and mapped against the Australian Curriculum standards developed by ACARA. GGSA publishes curriculum mapping guides showing how its programs meet Australian Curriculum standards in English, Maths, and Science.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edrolo: Edrolo is an Australian educational publishing platform providing curriculum-aligned video lessons, teacher resources, and school-wide subscriptions, primarily focused on secondary. As an Australian homegrown curriculum publisher with school licensing, it is a comparable model even if secondary-focused.
• Cool Australia: Cool Australia is an Australian not-for-profit that provides free, curriculum-aligned teaching resources, lesson plans, and professional learning to teachers. It shares GGSA's freemium, teacher-first, ACARA-aligned content model and Australian NFP operating structure.
• Twinkl: Twinkl is a digital educational resources platform providing lesson plans, worksheets, and curriculum-aligned teaching materials to schools globally, including Australia. It competes directly with GGSA for teacher attention on ACARA-aligned free resources.
• Blake eLearning (Reading Eggs / Mathseeds): Blake eLearning, the Australian-founded Reading Eggs and Mathseeds platforms, sells structured literacy and numeracy programs to primary schools and homes. Both serve Foundation–Year 6 with explicit, sequenced instruction and school-wide licensing models.
• 3P Learning (Mathletics): 3P Learning's Mathletics delivers curriculum-aligned, online maths and literacy learning to Australian primary schools. Both companies provide ready-to-teach, ACARA-aligned digital curriculum and professional resources to schools across Australia.

Broad incumbents

• Australian Council for Educational Research (ACER): ACER is an Australian not-for-profit providing educational research, assessment (e.g., NAPLAN-related), and teacher resources. It operates at adjacent parts of the curriculum, assessment, and professional learning stack where GGSA also competes for school attention.
• Cambridge University Press (Australia): Cambridge University Press publishes ACARA-aligned textbooks, teacher resources, and digital platforms for Australian schools. It competes with GGSA on curriculum content depth, but as a global incumbent rather than a specialised primary free-resource NFP.
• Pearson Australia: Pearson is a major global K-12 publisher with ACARA-mapped textbooks, teacher resources, and assessment products in Australia. It is a broad incumbent against GGSA's narrower primary direct-instruction focus.
• McGraw Hill: McGraw Hill is GGSA's core content partner, supplying the Direct Instruction programs (Reading Mastery, Spelling Mastery, Corrective Reading) GGSA adapts and maps for Australian schools. As a global K-12 incumbent, it represents both a backbone partner and a competitive force.
• Oxford University Press (Australia): Oxford University Press Australia publishes ACARA-aligned textbooks, dictionaries, and digital learning resources for primary schools. It is a broad incumbent where GGSA is a focused free alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https://www.goodtogreatschools.org.au
• YouTubeyoutube.com/channel/UCwqTcVYAVow2OSrADos1RRQ
• Facebookfacebook.com/goodtogreatschools
• LinkedInlinkedin.com/company/good-to-great-schools-australia
• Instagraminstagram.com/goodtogreatschoolsaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good to Great Schools Australia