Edrolo
- Company typePrivate
- Founded2013
- HeadquartersFitzroy, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Edrolo firmographics
Firmographics- Name
- Edrolo
- Legal name
- Tutor On Demand Pty Ltd
- Website
- https://edrolo.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Edrolo industry classification
Industry- Product category
- Secondary Education Technology (EdTech)
- NAICS
- Educational Support Services (611710), Elementary and Secondary Schools (6111), Exam Preparation and Tutoring (611691)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
Keywords
Where Edrolo is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Edrolo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- School Subscriptions: Schools subscribe to Edrolo Resources by signing a subscription Order Form. Subscriptions provide the school and its authorised students, parents, and other users with access to selected Edrolo Resources for specified subjects for the Subscription Term, in return for payment of applicable Fees. Subscriptions automatically renew for further periods unless 28 days' notice is given. Fees are increased annually to account for CPI changes and wage increases.
- Personal/Homeschool Subscriptions: Edrolo makes resources available on a subscription basis directly to students, parents, and other users under Personal Subscriptions. These are offered monthly or yearly and can include trial periods. Homeschool families can purchase subscriptions per student, per subject, with multi-student discounts available.
- Jeddle Reseller Revenue: Edrolo acts as an authorised reseller of Jeddle Pty Ltd digital products. Under a Jeddle Subscription, Edrolo passes on information collected from the School to enable Jeddle to grant Authorised Users access, in return for payment of applicable Fees collected by Edrolo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Subject — Monthly homeschool subscription |
| Subscription | Annual | Single Subject — Annual homeschool subscription |
| Subscription | Monthly | All Access — Monthly multi-subject homeschool subscription |
| Subscription | Annual | All Access — Annual multi-subject homeschool subscription |
| Subscription | Monthly | Daily Practice — School upgrade |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Edrolo product offering
Product offeringCore offering
Edrolo provides a comprehensive Years 7–12 learning system for Australian secondary schools and homeschool families, delivering curriculum-aligned (VIC, NSW, ACARA) video lessons taught by expert teacher-presenters, scaffolded practice questions with worked solutions, and data-driven insights dashboards benchmarking student performance against school and state averages. The platform supports over 1,000 schools, 17,000 teachers, and 200,000 students, with modular add-ons including Daily Practice exam-style questions, Like a scientist science skills video series, and MESHA comparative assessment.
Product overview
Edrolo is a unified education technology platform for Australian secondary schools and homeschooling families, comprising a core platform plus several modular add-ons. The core Edrolo platform provides curriculum-aligned video lessons presented by expert teachers, scaffolded practice questions, and teacher/school leader data dashboards for Years 7–12 students. This core is available to schools via subscription and to families via the Edrolo Homeschool sub-brand. The product portfolio includes Daily Practice (a paid add-on delivering thousands of lesson-level exam-style questions with feedback, automarking, and spaced retrieval features), Like a scientist (a science skills video series for Years 7–10 featuring real-world phenomena and explicit Science Inquiry Skills instruction), MESHA (a comparative, misconception-linked assessment tool for schools), and the Edrolo Homeschool DTC offering. The platform also integrates with Compass Education school management software for automated timetable-based resource allocation.
Differentiator
Problem solved
Functional benefit
Products and services
- Edrolo (core platform) A comprehensive Years 7–12 learning system for Australian secondary schools providing curriculum-aligned video lessons presented by expert teachers, scaffolded practice questions, and a data dashboard for teachers and school leaders. Supports over 1,000 schools, 17,000 teachers, and 200,000 students across Australia.
- Daily Practice
Quantifiable outcome
- Students who do 10+ questions weekly for 10+ weeks on Edrolo are 30% more likely to achieve top results.
- +7 more outcomes
Companies that use Edrolo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Edrolo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Edrolo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and flagship.
- Compass EducationcoreCompass Education, a leading provider of school management software for K–12 schools, partnered with Edrolo in November 2025 to streamline access to curriculum-aligned education materials. The integration enables seamless data exchange between the two systems, allowing schools to manage and allocate learning resources based on up-to-date teacher and student timetable information. The automated process eliminates the need for duplicate data entry, saving school staff time and reducing setup time so teachers and students can benefit from Edrolo immediately.
- Jeddle Pty LtdminorEdrolo is an authorised reseller of Jeddle Pty Ltd digital products. Under a Jeddle Subscription, Edrolo facilitates the sale, administration, and invoicing of Jeddle resources to schools. Edrolo collects student enrolment and timetable information from schools, processes and transforms this data, and transmits it to Jeddle to enable student access to Jeddle products. Edrolo disclaims all warranties and liability in respect of Jeddle products.
- Jane BunnflagshipJane Bunn, 7NEWS meteorologist and children's book author, is the presenter of Edrolo's Like a scientist video series for Years 7–10 science skills. As the first female meteorologist on network television in Victoria, Jane uses real-world phenomena and her authentic communication style to make abstract science concepts relatable. The series is designed to build students' Science Inquiry Skills aligned to the Victorian Curriculum 2.0 and Australian Curriculum.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Edrolo competitors and assessment
Company assessmentDirect peers
- ClickView: Australian K-12 video content and curriculum platform serving secondary schools with curriculum-aligned videos and teaching resources. Closely comparable to Edrolo's core offering and shared Australian secondary school customer base.
- Atomi: Australian EdTech providing curriculum-aligned video lessons, practice questions, and study resources for Years 7-12 students across HSC and VCE. Directly overlaps Edrolo's curriculum, content format, and target customers.
- Education Perfect: NZ-founded EdTech platform providing curriculum-aligned learning resources, practice, and assessment for schools across Australasia and internationally. Highly comparable in product scope and school subscription model to Edrolo.
- Mathspace: Australian adaptive mathematics learning platform for schools with curriculum-aligned step-by-step problem solving and analytics. Overlaps Edrolo on the Maths curriculum side and shares the Australian secondary school market.
- Stile Education: Australian K-12 science and interdisciplinary teaching platform providing curriculum-aligned lessons and activities. Comparable to Edrolo's science curriculum and Like a scientist-style content for Australian secondary schools.
Broad incumbents
- Khan Academy: Global non-profit offering free, curriculum-aligned video lessons, practice exercises, and assessments across K-12 subjects. A broader incumbent with overlapping functionality but free, non-Australia-specific content that competes for student attention.
- IXL Learning: Global K-12 subscription learning platform covering maths, English, science, and social studies with adaptive practice and analytics. Operates at much greater scale across multiple countries, with overlapping curriculum-aligned practice functionality.
Others
- Compass Education: Leading K-12 school management software vendor in Australia with whom Edrolo has a native integration partnership. Comparable as an adjacent ecosystem enabler rather than direct competitor, but strategic due to distribution overlap.
- Learnosity: Australia-headquartered assessment infrastructure provider powering K-12 and EdTech assessment experiences. Comparable as an adjacent assessment technology enabler with overlap to Edrolo's MESHA assessment ambitions.
Emerging players
- Spatial Insights: Australian secondary-school focused data analytics and assessment provider offering school and student performance benchmarking. Partial overlap with Edrolo's MESHA comparative assessment capabilities in the Australian secondary market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Edrolo social profiles
Digital presenceEdrolo compliance and trust
Trust signalCompliance1 record
Edrolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edrolo leadership team
Management profileNumber of profiles
Profiles5 records
Edrolo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edrolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edrolo
What does Edrolo do?
Edrolo provides a comprehensive Years 7–12 learning system for Australian secondary schools and homeschool families, delivering curriculum-aligned (VIC, NSW, ACARA) video lessons taught by expert teacher-presenters, scaffolded practice questions with worked solutions, and data-driven insights dashboards benchmarking student performance against school and state averages. The platform supports over 1,000 schools, 17,000 teachers, and 200,000 students, with modular add-ons including Daily Practice exam-style questions, Like a scientist science skills video series, and MESHA comparative assessment.
Is Edrolo a public or private company?
Edrolo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Edrolo founded?
Edrolo was founded in 2013. It employs 101 to 250 people.
Where is Edrolo based?
Edrolo is headquartered in Fitzroy, Australia, in the Oceania region.
How does Edrolo make money?
Three revenue lines are on record. School Subscriptions are the primary driver. The others are personal/Homeschool Subscriptions and jeddle Reseller Revenue.
Who are Edrolo's main competitors?
Direct peers on record are ClickView, Atomi, Education Perfect, Mathspace and Stile Education. Broad incumbents are Khan Academy and IXL Learning. Others are Compass Education and Learnosity. Spatial Insights is listed as an emerging player.
Does Edrolo have an API?
No public API is recorded for Edrolo.
What industry is Edrolo in?
Edrolo's product category is Secondary Education Technology (EdTech). Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 611710 and its SIC code is 7372.