What Groundfloor Media, Inc. does

GroundFloor Media, Inc. (operating as GFM|CenterTable) is a privately held, integrated marketing communications agency headquartered at 1923 Market St., Denver, Colorado, founded in 2001 in Boulder by Laura Love. The firm serves enterprise and mid-market clients across healthcare, nonprofit, financial services, government, education, outdoor recreation, and hospitality with five core service practices: Communications (earned media, thought leadership, advocacy), Creative Services (brand identity, video, web design), Crisis & Issues Management, Marketing (paid media, social, search, influencer, email), and Multicultural Marketing. Revenue is generated through customized professional-services engagements — retainers and project-based work — priced via quote-based contracts with no public pricing disclosure.

The agency's service delivery rests on a portfolio of proprietary, trademarked methodologies: ChatGFM™ (a private Azure-hosted AI for client strategy), StoryAmp™ (earned-media amplification tuned to AI search), Content Hive™, Media Mindset™, Online War Room® (crisis simulation platform pioneered in 2011), Answer Engine Assessment, and SparkLab™. These tools are applied in service of clients rather than sold as standalone products. The company employs roughly 50 senior professionals across at least four states (Colorado, Wisconsin, and others), with reported average tenure of 10 years reflecting a deliberate senior-only staffing model.

In 2022, GFM merged with its sister digital agency CenterTable (founded 2016) to operate as one unified firm, combining earned-media strength with social, SEO, web design, and video capabilities. The company is privately owned by a partner group (Laura Love, Ramonna Robinson, Jim Licko, Kristina Reilly, Carissa McCabe, Jeremy Story, Jon Woods), holds no external private-equity or venture funding, became a Certified B Corporation in 2016, and leverages the PROI Worldwide network — for which Managing Partner Ramonna Robinson co-chairs the Americas Region — for international reach across 65+ countries.

Name

Groundfloor Media, Inc.

Legal name

GroundFloor Media, Inc.

Website

https://groundfloormedia.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

GroundFloor Media is an integrated marketing communications agency serving enterprise and mid-market clients across healthcare, nonprofit, financial, government, and outdoor sectors with PR, digital marketing, creative, crisis management, and proprietary AI-augmented tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Communications Services: Full-service integrated marketing communications agency providing customized campaigns and programs. Revenue is generated through professional service fees for ongoing agency partnerships, project-based engagements, and retainer arrangements. Services span earned media, digital marketing, creative services, crisis management, and multicultural marketing delivered by senior professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

GroundFloor Media, Inc. is an integrated marketing communications agency that delivers strategic communications, creative services, digital marketing, crisis and issues management, and multicultural marketing for mission-driven organizations. The firm operates from Denver, Colorado with a staff of approximately 50 professionals, providing senior-talent-led engagements to clients across healthcare, nonprofit, government, financial services, education, and outdoor recreation sectors.

Product overview

GroundFloor Media (GFM) operates as a unified integrated marketing communications agency formed in 2022 through the merger of GroundFloor Media (founded 2001) and CenterTable. The company offers a comprehensive suite of services organized around five core practice areas: Communications (earned media, thought leadership, advocacy, employee engagement, training), Creative Services (graphic design, brand identity, video production, website development), Crisis & Issues Management (with the proprietary Online War Room® platform), Marketing (paid media, social media, search, influencer, email), and Multicultural Marketing. The agency differentiates through a portfolio of proprietary tools including ChatGFM™ (AI-powered strategy), StoryAmp™ (earned media amplification), Answer Engine Assessment, Content Hive™, SparkLab™, Media Mindset™, and the Online War Room® crisis simulation platform. Services are delivered across diverse industries including healthcare, nonprofit, government, financial services, education, and outdoor/conservation sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications
• Creative Services
• Digital Marketing
• Crisis & Issues Management
• Multicultural Marketing

Quantifiable outcome

• Up to 6x higher click-through rates with custom creative vs stock photography
• +6 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• PROI WorldwidecoreStrategic or Co-development PartnerPROI Worldwide is a global network of 90 entrepreneurial marketing communications firms spanning over 65 countries. Managing Partner Ramonna Robinson co-chairs the Americas Region. The partnership enables GroundFloor Media to serve international clients and extend global reach through trusted affiliate agencies.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Inkhouse: Mid-size US-focused integrated public relations and communications agency known for earned media, content and digital strategy across technology, healthcare and consumer — comparable mid-market positioning to GroundFloor Media.
• Padilla: Minneapolis-based integrated communications and marketing agency of similar mid-market scale, serving healthcare, food and beverage, education and financial services clients with earned media, paid media and digital capabilities — directly comparable positioning and service mix to GroundFloor Media.
• Prosek Partners: Mid-size integrated communications and marketing firm with financial services depth; comparable in scale and service model to GroundFloor Media, particularly relevant given GFM's Crestone Capital and financial services practice.

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR and integrated communications agency with deep healthcare, public affairs and crisis capabilities; competes for the same enterprise RFPs as GroundFloor Media's regulated-vertical practice.
• Edelman: World's largest independent PR firm offering integrated communications across PR, digital, creative and crisis globally; competes for the same enterprise healthcare, government and nonprofit mandates as GroundFloor Media but at vastly greater scale.
• Ketchum: Global communications consultancy owned by Omnicom offering PR, brand marketing, digital and analytics; comparable service breadth to GFM but with multinational scale and larger enterprise client roster.
• Weber Shandwick: Global public relations and communications agency owned by IPG, providing integrated marketing, earned media, digital and crisis services across regulated industries including healthcare and government — a broader incumbent operating at a scale GFM aspires to via PROI.

Regional players

• Metzger Albee Public Relations: Denver-based public relations firm offering strategic communications, earned media and digital services — a regional peer competing for the same Colorado-based clients as GroundFloor Media.
• Cactus Marketing Communications: Denver-based full-service marketing communications agency serving similar regional and national clients; directly comparable local-market competitor in the Mountain West region where GroundFloor Media is headquartered.

Emerging players

• VOX Global: Public affairs and communications firm specializing in government, education and association clients — a peer in the public-sector communications segment that competes directly with GroundFloor Media's government and education practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groundfloormedia
• LinkedInlinkedin.com/company/groundfloormedia
• Instagraminstagram.com/gfmdenver

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundfloor Media, Inc.