Gregory Poole Lift Systems

What Gregory Poole Lift Systems does

Gregory Poole Lift Systems is the material handling equipment distribution division of Gregory Poole Equipment Company, a privately held firm founded in 1951 in Raleigh, North Carolina, with the Lift Systems division established in 1968. The company operates as an authorized regional dealer for Hyster and Yale forklifts, supplemented by approximately ten secondary OEM authorizations including Combilift, JLG, Genie, Polaris Commercial, Tico, GEM, Taylor-Dunn, Motrec, Fusion, TASK, and Sellick. Through 13 physical branch locations spanning eastern North Carolina, South Carolina, and Virginia, the company serves industrial manufacturing, food distribution and cold storage, beverage, third-party logistics, retail and e-commerce, ports and terminals, and health and pharmaceutical operations.

The company's revenue model is a platform-plus-services stack anchored on new equipment sales (one-time), used equipment sales (one-time), equipment rentals (usage-based with daily, weekly, and monthly terms), parts and service (transactional with 24/7 emergency repair), fleet management (subscription/recurring), operator safety training (professional services), warehouse solutions (pallet racking, mezzanines, conveyor systems, in-plant offices, pallet shuttle), equipment financing, and telemetry. Pricing is quote-based and not publicly disclosed, with used equipment listings observed in the $13,000–$25,500 range. The company explicitly restricts sales to customers within its territory and refers out-of-territory prospects elsewhere.

Distribution is executed via direct enterprise field sales through 13 branches, supplemented by an online catalog and SEO-optimized content marketing, with quote requests and trade-in valuations captured through the website. The company claims the largest team of factory-trained technicians in the region and emphasizes 24/7 emergency repair and a comprehensive local OEM parts inventory as core differentiators. It operates as a private, family-founded business with no disclosed institutional investors, no recent M&A activity, no public funding rounds, and no disclosed leadership changes — consistent with a long-tenured, stable operating profile rather than a high-velocity expansion phase.

Name

Gregory Poole Lift Systems

Legal name

Gregory Poole Lift Systems

Website

https://gregorypoolelift.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gregory Poole Lift Systems is a privately held authorized Hyster and Yale material handling equipment dealer operating 13 branches across North Carolina, South Carolina, and Virginia, serving industrial, logistics, food, beverage, retail, port, and pharmaceutical customers with new and used equipment sales, rentals, parts, service, fleet management, warehouse solutions, and operator training.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Mobile Hydraulic, Pneumatic & Liftgate Repair (On-Vehicle Systems) (TLAKAFAK)

Keywords

• Material handling equipment
• Forklift dealer
• Warehouse solutions
• Equipment rental services
• Fleet management services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sales of new lift equipment including forklifts, aerial lifts, industrial vehicles, and specialty equipment from authorized manufacturers like Hyster, Yale, Combilift, JLG, Genie, and others.
2. Used Equipment Sales: Sales of pre-owned certified lift equipment including electric, cushion, and pneumatic forklifts.
3. Equipment Rentals: Flexible rental solutions for forklifts, aerial lifts, yard spotters, industrial vehicles, and specialty equipment with daily, weekly, and monthly rate options.
4. Parts & Service: Parts sales (OEM and aftermarket), maintenance and repair services, 24/7 emergency repair services, and factory-trained technicians.
5. Fleet Management: Fleet management program helping customers make better fleet decisions, cost-saving strategies, and fleet evaluations.
6. Operator Safety Training: OSHA-aligned operator safety training and certification programs for forklifts, boom lifts, scissor lifts, telehandlers, and more.
7. Equipment Financing: Financing solutions for new and used equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gregory Poole Lift Systems is an authorized material handling equipment dealer selling new and used forklifts, aerial lifts, industrial vehicles, yard spotters, and specialty equipment from brands including Hyster, Yale, Combilift, JLG, and Genie. The company complements equipment sales with flexible rentals, factory-certified parts and 24/7 service, fleet management programs, warehouse solutions (racking, mezzanines, conveyors), OSHA-aligned operator safety training, equipment financing, and telemetry solutions. It operates as a regional full-service dealer platform across the Carolinas and Virginia.

Product overview

Gregory Poole Lift Systems operates as a regional material handling equipment dealer offering a comprehensive portfolio of products and services through a multi-brand, platform-plus-services model. The core product portfolio consists of new lift equipment from primary brands Hyster and Yale forklifts, supplemented by specialty brands including Combilift multi-directional forklifts, JLG and Genie aerial lifts, Taylor-Dunn and Motrec industrial vehicles, GEM and Polaris utility vehicles, and TICO yard spotters. These equipment offerings are complemented by a full range of support services including used equipment sales, flexible rental programs, factory-certified parts and service, fleet management, warehouse solutions (pallet racking, mezzanines, conveyors), operator safety training, and telemetry solutions. The company serves customers across North Carolina, South Carolina, and Virginia through 13 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyster Forklifts Full line of Hyster forklifts including electric, internal combustion, pneumatic tire, cushion tire, very narrow aisle, high-capacity, container handler, order picker, and 3-wheel/4-wheel electric models for material handling applications.
• Yale Forklifts Complete range of Yale forklifts including electric and internal combustion models, pallet trucks, and warehouse equipment for warehouse and industrial use.
• Combilift Equipment Multi-directional forklifts, straddle carriers, and aisle master trucks for specialized material handling in narrow aisles and unique applications.
• JLG Aerial Lifts Articulating boom lifts, scissor lifts, vertical mast lifts, telehandlers, and trailer-mounted boom lifts for elevated work platforms.
• Genie Lift Equipment Aerial work platforms, articulating boom lifts, scissor lifts, telehandlers, and material lifts from Genie brand.
• Taylor-Dunn Industrial Vehicles Burden carriers, personnel carriers, stock chasers, and tow tractors for industrial facility transportation.
• Motrec Industrial Vehicles Electric industrial vehicles including burden carriers, stock chasers, tow tractors, and personnel carriers for horizontal transport of goods and people.
• GEM Electric Vehicles Low-speed electric vehicles and commercial electric vehicle packages for facility transportation.
• Polaris PRO XD Utility Vehicles Polaris commercial utility vehicles and off-road equipment for industrial applications.
• TICO Pro-Spotter Tractors Yard spotters and terminal tractors for container handling and yard shuffling operations.
• Used Equipment Pre-owned forklifts and lift equipment including electric, cushion, and pneumatic models with inspection and reconditioning; priced between $13,000 and $25,500.
• Equipment Rental Flexible rental programs for forklifts, aerial lifts, industrial vehicles, yard spotters, and specialty equipment with daily, weekly, and monthly rate options for short-term and long-term needs.
• Parts and Service Factory-certified maintenance, repair services, genuine OEM and aftermarket parts inventory, and 24/7 emergency repair services delivered by factory-trained technicians.
• Fleet Management Fleet evaluation, cost-saving strategies, and maintenance monitoring program to optimize fleet performance and reduce unexpected expenses.
• Warehouse Solutions Pallet rack systems, mezzanines, conveyor systems, in-plant offices, pallet shuttle systems, and warehouse design services for facility optimization.
• Operator Safety Training OSHA-aligned operator safety training and certification programs for forklifts, boom lifts, scissor lifts, telehandlers, and other equipment.
• Telemetry Telematics and monitoring solutions for equipment tracking and fleet data management.
• Equipment Financing Financing solutions for new and used equipment purchases.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered primary, core and secondary.

• HysterprimaryChannel Partner/ Reseller/ DistributorGregory Poole is an authorized Hyster forklift dealer offering the full lineup of Hyster material handling equipment including electric forklifts, internal combustion forklifts, warehouse equipment, and container handlers.
• YaleprimaryChannel Partner/ Reseller/ DistributorGregory Poole is an authorized Yale forklift dealer providing the complete range of Yale lift trucks, pallet trucks, and warehouse equipment.
• CombiliftcoreChannel Partner/ Reseller/ DistributorAuthorized Combilift dealer offering aisle master, straddle carriers, multi-directional forklifts, and specialized material handling equipment.
• JLGcoreChannel Partner/ Reseller/ DistributorAuthorized JLG dealer for aerial work platforms, articulating booms, scissor lifts, telehandlers, and trailer-mounted boom lifts.
• GeniecoreChannel Partner/ Reseller/ DistributorAuthorized Genie dealer for aerial work platforms, articulating boom lifts, material lifts, scissor lifts, telehandlers, and vertical mast lifts.
• Polaris Commercial (PRO XD)secondaryChannel Partner/ Reseller/ DistributorAuthorized Polaris Commercial dealer for PRO XD utility vehicles and work vehicles.
• Tico Pro-SpottersecondaryChannel Partner/ Reseller/ DistributorAuthorized Tico Pro-Spotter dealer for yard tractors and spotter trucks.
• GEMsecondaryChannel Partner/ Reseller/ DistributorAuthorized GEM dealer for electric vehicles and low-speed vehicles.
• Taylor-DunnsecondaryChannel Partner/ Reseller/ DistributorAuthorized Taylor-Dunn dealer for burden carriers, personnel carriers, stock chasers, tow tractors, and industrial vehicles.
• MotrecsecondaryChannel Partner/ Reseller/ DistributorAuthorized Motrec dealer for electric industrial vehicles including burden carriers, tow tractors, personnel carriers, and stock chasers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MH Equipment: Large multi-location authorized Hyster and Yale forklift dealer with parts, service, rentals, and warehouse solutions — operating the same authorized-dealer-plus-services model as Gregory Poole Lift Systems across a different US footprint.
• LiftOne: Authorized Hyster and Yale dealer providing forklifts, rentals, parts, service, and fleet management across the Southeast and Midwest — a direct regional franchise peer with the same OEM relationships.

Broad incumbents

• United Rentals: Largest US equipment rental company with aerial lift and material handling categories — partial overlap with Gregory Poole's forklift and aerial rental business.
• Toyota Material Handling: Largest US forklift OEM and Raymond's parent; competes with Hyster/Yale for fleet business and offers competing authorized dealer networks with the same lift-truck plus service model.
• Crown Equipment: Major US forklift and warehouse equipment manufacturer with a direct-owned branch network selling, renting, and servicing lift trucks — overlapping with Gregory Poole's core product offering.
• Hyster-Yale Group: Parent manufacturer of Hyster and Yale forklifts — Gregory Poole's two primary brand authorizations — and the structural counterparty whose dealer-network decisions shape the dealer's economics.
• KION North America (Linde Material Handling): Manufacturer of Linde and other lift truck brands competing in the same industrial truck category, with dealer and direct service models overlapping Gregory Poole's territory-adjacent accounts.
• Sunbelt Rentals: Large national equipment rental company offering forklifts and aerial lifts alongside broader construction equipment — competing with Gregory Poole's rental stream in the same Southeast geography.
• Doosan Industrial Vehicle: Forklift OEM selling through dealer networks in the US, competing for the same industrial truck customers served by Gregory Poole.

Emerging players

• Combilift: Manufacturer of multi-directional forklifts and specialized material handling equipment that Gregory Poole represents as an authorized dealer — a niche peer that competes in specialized applications rather than across the full lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gregory-poole-lift-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregory Poole Lift Systems