SP COACHING DEVELOPPEMENT

What SP COACHING DEVELOPPEMENT does

SP Coaching Developpement (operating as SP Training and Business Consulting, also previously SP Fong Consulting) is a Malaysian private corporate training and consulting firm headquartered in Kuala Lumpur. The company designs and delivers customized, HRDC-claimable corporate training programs across twelve curriculum areas: Leadership and Soft Skills, Generative AI and Workplace Productivity, Cybersecurity Awareness, Microsoft and Data Analytics, Coaching and HR Development, Team Building (including ESG-integrated and nature-based formats), Building Information Modeling, Safety/OSHA/CPR, Project Management, Transfer Pricing/E-invoicing/Tax, ESG Programmes, and Finance/Logistics/Supply Chain. Delivery follows a documented three-step methodology (Pre-Training analysis, During Training at a 40/60 concept-to-activity ratio, and After Training observation reports and feedback loops), with programs offered in-person and virtually, and content tailored to each client's culture and goals.

The firm generates revenue on a professional-services, quote-based model under which customized programs are scoped, priced, and delivered against client-specific requests; pricing is not publicly disclosed. Go-to-market is sales-led via website inquiries, direct contact, and trainer-profile-driven inbound, supported by client testimonials and twelve program-specific landing pages. The trainer bench comprises roughly eleven named senior practitioners, including the founder Fong Sau Peng (former APAC Director of Customer Service and Logistics at Colgate-Palmolive), Kam Lee Kheng (PCC credential), Nakulan Tharmalingam (FCCA), Dr. Dayana Chaskar (ESG and leadership), and certified Microsoft, BIM/ISO 19650, and Microsoft Generative AI specialists. There is no proprietary technology platform; the business is content-and-expert-led rather than product-led, with stated operating geographies spanning Malaysia, Singapore, Brunei, Philippines, Indonesia, India, USA, New Zealand, and Papua New Guinea, and a disclosed client base of over 40 organizations including Maybank, Petronas, Genting Malaysia, Kuala Lumpur Kepong Berhad, Sunsuria, Panasonic Malaysia, NTT, Jabil, and CEVA Logistics.

Name

SP COACHING DEVELOPPEMENT

Legal name

SP Training and Business Consulting

Website

https://sptrainingconsulting.com

Company type

Private

Operating status

Operating

Short description

SP Coaching Developpement is a Malaysian corporate training and consulting firm delivering customized, HRDC-claimable programs across leadership, AI, cybersecurity, BIM, ESG, finance, and HR development for Malaysian enterprises, SMEs, and select regional clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Programs: Customized corporate training and technical development programs for organizations. Programs cover leadership, soft skills, AI, cybersecurity, Microsoft tools, finance, supply chain, project management, and more. Training is HRDC-claimable and tailored to organizational needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SP Coaching Developpement designs and delivers customized corporate training and technical development programs for organizations across Malaysia and the region. The firm offers HRDC-claimable training across 12 program areas including leadership and soft skills, generative AI and workplace productivity, cybersecurity, Microsoft and data analytics, coaching and HR development, team building, BIM, safety/OSHA/CPR, project management, tax/e-invoicing, ESG, and finance/logistics/supply chain management. Programs are delivered by certified trainers using a three-step methodology (pre-training, during training, after training) tailored to organizational culture and goals.

Product overview

SP Training and Business Consulting is a Malaysian corporate training and consultancy firm offering a comprehensive portfolio of HRDC-certified training programs. The company provides training across 12 core program areas: Leadership & Soft Skills, Generative AI & Workplace Productivity (including n8n/Workflow Automation and AI Agent training), Cybersecurity Awareness, Microsoft & Data Analytics, Coaching & HR Development, Team Building (Art Bonding with ESG and Nature Balance programs), Building Information Modeling (BIM), Safety/OSHA/CPR, Project Management, Transfer Pricing/E-invoicing/Tax Management, ESG Programmes, and Finance/Logistics/Supply Chain Management. The training approach follows a three-step methodology: Pre-Training (design phase aligning with strategic objectives), During Training (40% concepts, 60% interactive activities with case studies and role plays), and After Training (post-training support with feedback loops). Programs are delivered by a team of certified trainers and subject-matter experts with backgrounds at leading organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership & Soft Skills Comprehensive corporate training to cultivate essential leadership capabilities and interpersonal excellence, including emotional intelligence, communication mastery, and strategic problem-solving. Designed for managers and emerging leaders in organizations.
• Generative AI & Workplace Productivity AI-focused training programs covering generative AI concepts, AI-powered productivity tools, workflow automation with n8n, and agentic AI systems. Aimed at corporate teams preparing for the future of intelligent work.
• AI Agent Training on AI agents that analyze data, reason intelligently, and perform tasks proactively to enhance business efficiency and decision-making. Targeted at corporate teams seeking to deploy AI-driven automation.
• n8n/Workflow Automation Training on building automated workflows using n8n, connecting apps and services to streamline business processes without coding. Aimed at professionals and corporate teams.
• Generative AI Masterclass for Corporate Teams Corporate training program on AI tools enhancing productivity across commercial and supporting functions for future-ready organizations. Targeted at corporate teams.
• Cybersecurity Awareness and Cyber Resilience Comprehensive cybersecurity training covering threat prevention, data protection, phishing awareness, incident response, and business continuity. Designed for corporate employees and management.
• Microsoft & Data Analytics Training programs covering Microsoft Excel, Power BI, Power Query, and data visualization for insight-driven decision making. Aimed at professionals seeking data literacy and digital fluency.
• Coaching & HR Development Programs covering effective coaching skills, behavioral interviewing, career development, performance management, and employee engagement. Targeted at HR professionals and people managers.
• Team Building — Art Bonding with ESG values Team bonding experience integrating art, collaboration, and ESG principles to foster creativity, sustainability awareness, and social responsibility. Designed for corporate teams.
• Team Building — Nature Balance with Critical Thinking Experiential team-building program in a nature setting that strengthens trust, communication, and problem-solving through shared challenges. Targeted at corporate teams.
• Building Information Modeling (BIM) BIM training using Autodesk Revit and Navisworks for MEP modeling, clash detection, and digital construction management, certified under ISO 19650 standards. Targeted at construction and engineering professionals.
• Safety, OSHA & CPR Safety and compliance training covering OSHA standards, hazard identification, first aid, CPR emergency response, and workplace safety culture. Targeted at employees and supervisors needing safety certification.
• Project Management Training programs developing project planning, execution, and leadership capabilities, including practical guides and business writing excellence. Targeted at project managers and team leaders.
• Transfer Pricing, E-invoicing, Tax Management Tax and compliance programs covering Malaysia's e-Invoicing framework, transfer pricing documentation, and regulatory readiness. Targeted at finance, tax, and compliance professionals.
• ESG Programmes ESG training programs aligned with Bursa Malaysia's Sustainability Reporting Framework, covering environmental, social, and governance principles. Targeted at sustainability, compliance, and leadership teams.
• Finance, Logistics & Supply Chain Management Programs strengthening financial literacy, operational efficiency, and strategic supply chain leadership, including corporate finance, budgeting, and logistics optimization. Targeted at finance, operations, and supply chain professionals.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GP Strategies Corporation: GP Strategies delivers corporate training outsourcing, leadership development, and workforce performance solutions to large multinational enterprises. As a broad incumbent, it competes for the same enterprise L&D and leadership training budgets that anchor SP Coaching Developpement's customer base.
• DDI (Development Dimensions International): DDI is a global leadership and talent development firm with assessment-driven leadership programs sold into multinational HR functions. As a broad incumbent it competes for the same enterprise leadership development budgets that SP Coaching Developpement addresses in Malaysia and Southeast Asia.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with executive coaching, leadership development, and talent management offerings. Its leadership and coaching practice is an adjacent incumbent that competes with SP Coaching Developpement's coaching and HR development programs at the enterprise level.
• Cegos: Cegos is a large international training and development group offering leadership, project management, and digital learning programs to multinational clients with Asia-Pacific operations. It competes with SP Coaching Developpement across several of its 12 program categories for corporate training budgets.

Direct peers

• BTS: BTS is a strategy execution and leadership development consultancy that designs customized corporate learning experiences using simulations and business cases. It directly mirrors SP Coaching Developpement's customized, high-engagement corporate training approach and similarly targets multinational enterprise clients.
• Dale Carnegie Training: Dale Carnegie delivers corporate leadership, sales, and soft-skills training globally with local partners in Malaysia and Southeast Asia. It is a direct competitor on SP Coaching Developpement's core leadership and soft-skills training category, and both rely on certified trainer networks and customized corporate delivery.
• FranklinCovey: FranklinCovey offers leadership, productivity, and execution training through global certified facilitators, with a presence in Malaysia and Southeast Asia. It directly competes with SP Coaching Developpement's leadership and soft-skills programs for enterprise L&D budgets in the same regional market.

Regional players

• KnowledgePoint (KnowBe4 / KnowledgeNet equivalent): KnowledgePoint operates as a regional professional and IT training provider in Asia-Pacific, offering customized corporate courses including project management and Microsoft tools. It is a regional peer overlapping with SP Coaching Developpement's Microsoft, project management, and cybersecurity training lines in the same ASEAN geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SP COACHING DEVELOPPEMENT