Gordon Group, Inc.
Gordon Group, Inc. (Performance Carts) designs and manufactures rolling carts for musical instruments and live performance gear. It serves US marching bands, schools, churches, and live event productions via a 17+ dealer network and direct sales.
- Company typePrivate
- Founded2019
- HeadquartersMoulton, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gordon Group, Inc. does
Gordon Group, Inc., doing business as Performance Carts, designs and manufactures rolling carts and related transport equipment for musical instruments and live performance setups. Founded in 2019 and based in Moulton, Alabama, the company operates at a headcount of 1-10 employees and sells exclusively to US customers. Its catalog covers drum set carts, auxiliary percussion carts, mixer carts, speaker carts (subwoofer, side-by-side, stacked, and array configurations), synthesizer carts, a hybrid synth/mixer cart, a gong cart, a floor tarp cart, a utility cart, and a generator cart, with the Energy Series extending the line into carts that integrate portable power stations.
The core technology centers on heavy-duty steel construction, typically 16-gauge powder-coated steel frames with 8-inch no-flat swivel casters, ventilated 14-gauge metal mesh panels, and integrated Furman M-8X2 power conditioners on mixer-class products. Carts are designed to fold through standard 36-inch doors and to mount industry-standard hardware (1.5-inch clamps, Pearl and TAMA accessory clamps, 5/8-inch mic/antenna mounts). The company also distributes portable battery power stations from EcoFlow, Bluetti, Anker SOLIX, Jackery, and Dakota Lithium, and offers a custom fabrication service for carts, props, and specialty equipment.
Revenue is generated primarily through one-time hardware sales via a network of more than 17 authorized US dealers (including Sweetwater, Steve Weiss Music, and Percussion Source) and direct quote-based sales over phone and website contact. Pricing is not publicly disclosed and varies by configuration, with prototype and discontinued models offered at discounts. Primary customer segments are high school, college, and independent marching bands and school music programs; secondary segments are churches and professional live event production companies. No funding rounds, revenue figures, or ownership details are publicly available, and the company appears to be independently operated.
Gordon Group, Inc. firmographics
Firmographics- Name
- Gordon Group, Inc.
- Legal name
- Performance Carts
- Website
- https://performance-carts.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gordon Group, Inc. (Performance Carts) designs and manufactures rolling carts for musical instruments and live performance gear. It serves US marching bands, schools, churches, and live event productions via a 17+ dealer network and direct sales.
- Ownership category
- akta.pro rank
Gordon Group, Inc. industry classification
Industry- Product category
- Musical Equipment Transport Carts
- SIC
- Miscellaneous Transportation Equipment (3790), General Industrial Machinery & Equipment (3560), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
- akta.pro secondary industry
- Musical Instruments (Acoustic & Electric) (MPAIAJAA)
Keywords
Where Gordon Group, Inc. is headquartered
LocationHeadquarters
- HQ city
- Moulton
- HQ country
- United States
- HQ region
- North America
Markets served
Gordon Group, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Performance Carts: Sale of specialized carts for drum sets, synthesizers, speakers, mixers, auxiliary percussion, generators, and utility equipment. One-time hardware purchases with optional upgrades and customizations. Revenue derived from product sales with potential for bundled packages including Presonus speakers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Cart Models |
| Unit Pricing | Pay-as-you-go | Prototype/Discounted Carts |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Gordon Group, Inc. product offering
Product offeringCore offering
Gordon Group, Inc. (operating as Performance Carts) designs and manufactures heavy-duty rolling carts and transport equipment specifically engineered for musical instruments and live performance gear. The product portfolio spans drum set carts, synthesizer/keyboard carts, mixer carts, speaker carts, gong carts, auxiliary percussion carts, floor tarp carts, utility carts, and generator carts, with an Energy Series line integrating portable battery power stations for off-grid audio setups. Products are built from powder-coated steel with no-flat casters, integrated cable management, Furman power conditioning, and industry-standard mounting hardware.
Product overview
Performance Carts offers a comprehensive portfolio of equipment carts for the music and live performance industry. The product lineup centers on specialized carts for drum sets (PCD-100), auxiliary percussion (PCA-100), synthesizers/keyboards (PCK-100 series), mixers (PCM-100/200/300 series), speakers (PCS-100/200/220/240 series), gongs (PCG-100), and utility applications (PCF-100, PCU-100, PCP-100). The Energy Series represents an innovative cart line integrating portable power solutions from EcoFlow and Bluetti. The PCC-300 Hybrid Synth/Mixer Cart uniquely combines synthesizer and mixer functionality in a single unit. Products feature consistent design elements including no-flat casters, Furman power conditioning, network racks, cable management systems, and compatibility with industry-standard mounting hardware. The company also distributes portable battery power stations and offers custom cart fabrication services for specialized requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Energy Series: A product line of carts with built-in portable power integration, featuring EcoFlow and Bluetti power stations for powering audio equipment in the field.
Products and services
- PCD-100 Drum Set Cart Foldable drum set cart that fits through standard 36-inch doors when folded and expands to a 64-inch deep stage platform with 60-inch wide main platform and 1.5-inch frame for mounting cymbals, toms, and mics. Accommodates up to a 6-piece kit; designed for marching bands and live performance drummers.
- PCA-100 Auxiliary Percussion Cart Two-tier mounting cart designed for cymbals, toms, and wind chimes with 1.5-inch industry-standard mounting clamps and offset mounting bars for maximized setup flexibility.
- PCM-100 Single Mixer Cart Compact mixer cart with 31.5x24-inch mixer shelf, integrated 10U network rack, foam shelf for shock absorption, removable doors, dual 5/8-inch mic/antenna mounts, and Furman M-8X2 power conditioner.
- PCM-200 Double Mixer Cart Fully enclosed four-door mixer cart with foam-lined mixer shelf, dual integrated 10U network racks, fold-back top, dual 5/8-inch mic/antenna mounts, and Furman M-8X2 power conditioner.
- PCM-200e Double Mixer Cart - Energy Series Energy Series mixer cart with extended side compartment for portable power station integration, 14-gauge ventilated metal mesh doors, dual 10U network racks, and Furman power conditioner.
- PCM-300 Triple Mixer Cart Large-scale mixer cart with triple 10U network racks, foam-lined 65.5x24-inch mixer shelf, fully enclosed four-door system, dual 5/8-inch mic/antenna mounts, and Furman M-8X2 power conditioner.
- PCS-100 Adjustable Single Speaker Cart Versatile speaker cart supporting full-range, center-fill, and line array configurations with spring-pin tilt adjustment for tool-free angle changes, no-flat casters, and cable management hardware.
- PCS-100s Subwoofer Cart Compact subwoofer cart with 8-inch no-flat casters, 3/8-inch eye bolts, included ratchet straps, ergonomic handle, and integrated cable management hardware.
- PCS-200 Adjustable Side-By-Side Speaker Cart Side-by-side speaker configuration cart with mirrored left and right versions, designed for subwoofer and full-range or array speakers, featuring no-flat casters and integrated cable management.
- PCS-200v Stacked Speaker Cart Stacked speaker cart for subwoofer on lower shelf with traditional full-range or array speakers on top shelf, featuring multi-position layback bars and no-flat casters.
- PCS-220 Adjustable Stacked Speaker Cart Single-stack speaker cart with spring-pin tilt mechanism for tool-free angle adjustments, cradle or platform design options, and stable gusset design for full-range or array setups.
- PCS-240 Adjustable Array Speaker Cart Reinforced four-post design speaker cart with subwoofer at base and balanced foundation for top speaker, rear storage shelf, and spring-pin tilt mechanism.
- PCK-100 Open-Frame Synth Cart Fixed-height open-frame synth cart with ventilated top shelf, brush-lined cable pass-throughs, front accessory bar, and no-flat casters for full-size keyboards.
- PCK-100e Partially Enclosed Synth Cart Partially enclosed synth cart with durable enclosure, ventilated top shelf, side-mounted power input, speaker connection panel, rear access panel, and no-flat casters.
- PCK-100a Adjustable-Height Synth Cart Adjustable-height synth cart with spring-pin mechanism for quick, tool-free height adjustment from 31 to 41 inches, ventilated top shelf, and brush-lined cable pass-throughs.
- PCK-200 Covered Synth Cart Covered synth cart with fold-back lid, three-sided enclosure, ventilated shelving, brush-lined cable pass-throughs, and side-mounted power input for full-size keyboards.
- PCC-300 Hybrid Synth/Mixer Cart All-in-one cart for full-size synthesizer and rack-mounted mixer setups with wide-opening removable doors, 9U network rack, removable internal accessory bar, dual 5/8-inch mic/antenna mounts, side-mounted speaker connection panel, and Furman M-8X2 power conditioner.
- PCG-100 Gong Cart Gong cart supporting gongs up to 40 inches in diameter with integrated mallet holder, inset wheels, 3/8-inch mounting eye bolts, and compatible with Pearl and TAMA accessory clamps.
- PCF-100 Floor Tarp Cart Heavy-duty floor tarp cart with 800-pound weight capacity, anti-skid treaded base, no-flat swivel casters, and 54x30-inch base for indoor and outdoor applications.
- PCU-100 Utility Cart Multi-purpose utility cart with integrated handles, two spacious 57x20-inch shelves, steel D-ring tie-downs, and no-flat swivel casters for transporting coolers, yard markers, and other equipment.
- PCP-100 Generator Cart Generator transport cart with 30x24-inch ventilated platform, partially enclosed design for sound routing, D-ring strapping hardware, cable-wrap handle, and 8-inch no-flat swivel casters with brakes.
- Energy Series Carts Cart series featuring built-in compartments for portable power station integration, combining equipment transport with battery power solutions from EcoFlow and Bluetti.
- Portable Power Stations Battery power stations from EcoFlow, Bluetti, Anker SOLIX, Jackery, and Dakota Lithium offered as distributed products, with options for built-in cart integration or standalone use.
- Custom Cart Work Custom design and fabrication services for carts, props, and specialty equipment tailored to specific customer vision and requirements, including custom dimensions and design modifications.
Quantifiable outcome
- PCF-100 Floor Tarp Cart supports 800-lb weight capacity
Companies that use Gordon Group, Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Gordon Group, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Gordon Group, Inc. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and regional.
- SweetwatermajorMajor online and physical music equipment retailer selling Performance Carts products to customers across the US.
- Steve Weiss MusicmajorPercussion specialty retailer offering Performance Carts products to marching band and percussion customers.
- Percussion SourcecorePercussion equipment retailer distributing Performance Carts products.
- Gadsden MusicregionalRegional music equipment dealer in the Gadsden area.
- Arts MusicregionalRegional music equipment dealer.
- Palen MusicregionalRegional music equipment dealer.
- Fullers MusicregionalRegional music equipment dealer.
- South Coast MusicregionalRegional music equipment dealer.
- EcoFlowcorePerformance Carts is a distributor of EcoFlow portable power stations. EcoFlow units can be integrated into carts as built-in power solutions or sold separately.
- BluetticorePerformance Carts is a distributor of Bluetti portable power stations. Bluetti units integrate into Energy Series carts for portable power solutions.
- Anker SOLIXcorePerformance Carts distributes Anker SOLIX portable power stations for integration into carts.
- JackerycorePerformance Carts distributes Jackery portable power stations for use with their carts.
- Dakota LithiumcorePerformance Carts distributes Dakota Lithium portable power stations, offering premium battery options for professional use.
Recent moves6 records
Expansion highlights5 records
Gordon Group, Inc. competitors and assessment
Company assessmentDirect peers
- SKB Cases: SKB manufactures molded and rack cases for musical instruments, pro audio, and touring equipment. It competes in the same music-equipment transport and protection category as Performance Carts, particularly for carts, racks, and road cases.
- Gator Cases: Gator Cases is one of the largest manufacturers of protective cases, stands, and accessories for musical instruments and audio gear. It directly overlaps with Performance Carts' product category of music equipment transport and support hardware.
- Pro Co Sound: Pro Co Sound manufactures cables, audio equipment, and accessories for live sound applications. Its product portfolio overlaps with Performance Carts' audio accessories for live performance setups, including cable management integration.
- On-Stage Stands: On-Stage Stands makes stands, carts, and hardware for musicians and audio professionals, including keyboard, mixer, and speaker stands. The product category and target buyer (musicians, schools, churches) closely match Performance Carts.
- Ultimate Support: Ultimate Support designs and manufactures stands, carts, and accessories for musicians and audio professionals. Its speaker stands, keyboard stands, and equipment carts are directly comparable to Performance Carts' mixer, speaker, and synth carts.
- Rock N Roller Multi-Cart: Rock N Roller Multi-Cart makes folding utility carts widely used by musicians, audio engineers, and event crews for equipment transport. It serves the same core use case as Performance Carts' utility and equipment transport carts.
Broad incumbents
- Anchor Audio: Anchor Audio is an established portable sound system manufacturer targeting schools, churches, and live events. Its portable PA systems and accessories target many of the same institutional and event customers as Performance Carts.
- Wenger Corporation: Wenger is an established manufacturer of music education and performing arts equipment, including storage, risers, and instrument transport solutions. It serves the same marching band and school music customer base as Performance Carts, though across a broader portfolio.
- Yamaha Pro Audio: Yamaha's pro audio division produces mixers, speakers, and portable power solutions used by schools, churches, and live event professionals. While much larger, it addresses the same end-user workflows that Performance Carts' carts support.
Emerging players
- ECOXGEAR / Solas Marketing: ECOXGEAR manufactures portable, rugged audio and power products for outdoor and event use. It intersects with Performance Carts' portable power + audio transport theme, particularly for outdoor and live-event applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gordon Group, Inc. social profiles
Digital presenceGordon Group, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gordon Group, Inc. leadership team
Management profileNumber of profiles
Gordon Group, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gordon Group, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gordon Group, Inc.
What does Gordon Group, Inc. do?
Gordon Group, Inc. (operating as Performance Carts) designs and manufactures heavy-duty rolling carts and transport equipment specifically engineered for musical instruments and live performance gear. The product portfolio spans drum set carts, synthesizer/keyboard carts, mixer carts, speaker carts, gong carts, auxiliary percussion carts, floor tarp carts, utility carts, and generator carts, with an Energy Series line integrating portable battery power stations for off-grid audio setups. Products are built from powder-coated steel with no-flat casters, integrated cable management, Furman power conditioning, and industry-standard mounting hardware.
Is Gordon Group, Inc. a public or private company?
Gordon Group, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gordon Group, Inc. founded?
Gordon Group, Inc. was founded in 2019. It employs 1 to 10 people.
Where is Gordon Group, Inc. based?
Gordon Group, Inc. is headquartered in Moulton, United States, in the North America region.
How does Gordon Group, Inc. make money?
One revenue line is on record: custom Performance Carts.
Who are Gordon Group, Inc.'s main competitors?
Direct peers on record are SKB Cases, Gator Cases, Pro Co Sound, On-Stage Stands, Ultimate Support and Rock N Roller Multi-Cart. Broad incumbents are Anchor Audio, Wenger Corporation and Yamaha Pro Audio. ECOXGEAR / Solas Marketing is listed as an emerging player.
Does Gordon Group, Inc. have an API?
No public API is recorded for Gordon Group, Inc..
What industry is Gordon Group, Inc. in?
Gordon Group, Inc.'s product category is Musical Equipment Transport Carts. Its primary akta.pro industry code is MPAIAJAF, Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads), with a secondary code of MPAIAJAA, Musical Instruments (Acoustic & Electric). Its SIC code is 3790.