On-Stage
On-Stage designs, manufactures, and supplies over 700 music-instrument accessories and pro-audio support products across nine categories, selling direct-to-consumer online (U.S. only) and through an authorized dealer network to professional musicians, studios, educators, and hobbyists.
- Company typePrivate
- Founded1979
- HeadquartersBerlin, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What On-Stage does
On-Stage is a U.S.-based designer, manufacturer, and supplier of more than 700 music-instrument accessories and pro-audio support equipment, operating as a brand division of The Music People, itself an Exertis | JAM business. The company, founded in 1979 and headquartered in Berlin, Connecticut, sells a horizontally segmented catalog across nine categories — Fretted, Microphone, Keyboard, Percussion, Band and Orchestra, Speaker and Lighting, Amp/Rack/Mixer, Audio, and Studio/Podcasting — covering stands, mounts, cables, direct input boxes, boom arms, cases, and small accessories such as capos, picks, rosin, and care kits. Product differentiation is built around proprietary mechanical features including Quik-Release adapters, one-handed clutch mechanisms, Posi-Lok angle-adjustment teeth, Rocker-Lug tilting, and a dual mic bar for amp miking, all aimed at ease-of-use and durability for live and studio environments.
On-Stage generates revenue through unit-priced hardware sales at price points ranging from roughly $1.91 for replacement parts to $115.95 for premium microphone stands, sold via two channels: a direct-to-consumer e-commerce store at on-stage.com (currently restricted to U.S. orders) and an authorized dealer network program. Customer segments span professional musicians, recording studios and podcasters, educational institutions, and hobbyist/amateur musicians — a horizontal segmentation strategy that produces a long-tail, diversified buyer base with no publicly disclosed anchor customers. The company participates in the NAMM trade show circuit, surfaces "Award Winners" on its homepage, and provides an aftermarket parts service for replacement components, extending product lifecycle value. Sister brand TMP-Pro, under the same Exertis | JAM umbrella, distributes over 200 third-party pro-audio, video, and lighting brands, providing On-Stage with shared distribution infrastructure that an independent accessory maker of this size would be unlikely to replicate.
On-Stage firmographics
Firmographics- Name
- On-Stage
- Legal name
- On-Stage, an Exertis | Jam business
- Website
- https://on-stage.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- On-Stage designs, manufactures, and supplies over 700 music-instrument accessories and pro-audio support products across nine categories, selling direct-to-consumer online (U.S. only) and through an authorized dealer network to professional musicians, studios, educators, and hobbyists.
- Ownership category
- akta.pro rank
On-Stage industry classification
Industry- Product category
- Music Instrument Accessories
- NAICS
- Musical Instrument Manufacturing (339992), Musical Instrument and Supplies Retailers (459140), Audio and Video Equipment Manufacturing (33431)
- SIC
- Musical Instruments (3931), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
- akta.pro secondary industries
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH), Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG)
Keywords
Where On-Stage is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On-Stage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Music Instrument Accessories Sales: On-Stage generates revenue primarily through the sale of music instrument accessories including mic stands, keyboard stands, guitar stands, music stands, and various mounting hardware. Products are sold directly through their e-commerce platform and through authorized dealer network.
- Pro-Audio Equipment Sales: Sale of professional audio equipment accessories including cables, direct input boxes, adapters, and studio/podcasting equipment.
- Parts and Replacement Components: The company maintains a parts service offering replacement components for their products including knobs, rubber feet, clutches, and repair kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Microphone Stands - Entry to Professional Grade |
| Unit Pricing | Pay-as-you-go | Keyboard Accessories |
| Unit Pricing | Pay-as-you-go | Broadcast and Studio Equipment |
| Unit Pricing | Pay-as-you-go | Parts and Replacement Components |
| Unit Pricing | Pay-as-you-go | Guitar and Instrument Accessories |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
On-Stage product offering
Product offeringCore offering
On-Stage designs, manufactures, and supplies over 700 music-instrument accessories and pro-audio equipment across nine categories, including microphone stands, keyboard stands, guitar stands, music stands, band and orchestra accessories, percussion equipment, lighting, cables, studio/podcasting gear, and amp/mixer/rack accessories. The products are sold to musicians, recording professionals, educators, and hobbyists through the company's own e-commerce store and an authorized dealer network. Replacement parts and accessories are also offered as a standalone service.
Differentiator
Problem solved
Functional benefit
Products and services
- Microphone stands and accessories Stands (boom, tripod, desktop, weighted, boom pole, drum/amp, studio) and accessories (adapters, clips, booms, mounts, pop blockers, shock mounts, windscreens, goosenecks, stereo bars, microphone bags) for performing musicians, recording engineers, podcasters, and broadcasters.
- Keyboard/Piano stands, benches, and accessories Keyboard stands (a-frame, column, platform, x-style, z-style, packs), benches (height-adjustable, keyboard, piano, storage), bags for 49/61/88-key keyboards, and accessories such as dust covers, lights, mounts/trays, pedals, power adapters, and tier attachments.
- Fretted instrument accessories and stands Capos, care kits, hangers, humidifiers, pedalboards, picks/pick holders, power supplies, slides, stools, straps, string winders, tuners, gig bags, cases, and A-frame, classic, hanging, locking, rack, and ukulele stands for acoustic, bass, classical, electric, mandolin, and ukulele guitars.
- Band and Orchestra accessories and stands Accessories (brushes, cleaning/care, endpins, kits, lights, rosin, shoulder pads, straps, swabs/cloths) and stands (instrument, orchestra, sheet music, hangers) for school band, orchestra, and string programs.
- Percussion accessories, instruments, and stands Accessories (drum keys, mounts), bags and covers (cymbal, drum, drumstick), instruments (concert percussion, drum, handheld), stands (racks, table), sticks/brushes/mallets (nylon tip, wood tip), and drum thrones.
- Speaker stands, mounts, and accessories Accessories (adapters, skirts), speaker bags, wall brackets, and stands (monitor, pole, tripod, brackets, packs) for PA and studio monitor setups.
- Lighting/DJ stands and accessories Lighting/DJ stands (tripod, truss, weighted base) and accessories (arms, clamps, mounts, lights) for stage and DJ setups.
- Pro-Audio equipment and cables Cables (cable/coupler, instrument, microphone, speaker), direct input boxes (active and passive), snakes (8 to 24 channel), microphones (condenser, dynamic, omni-directional), Bluetooth receivers, cable management, headphones and accessories, and audio bags.
- Amp/Mixer/Rack stands and accessories Accessories and dedicated stands for amps, mixers, and rack equipment used by bands and live-sound operators.
- Studio/Podcasting workstations, mounts, and accessories Studio accessories (acoustics, content-creation accessories, mounts/adapters), laptop stands, and mounts for laptops, tablets, and phones for podcasters and content creators.
- MI/Music Industry cables Cables and couplers for instrument, microphone, and speaker applications sold to musicians and audio professionals.
- Replacement parts and components Replacement components sold separately to extend the life of On-Stage products, including knobs, rubber feet, cable clips, clutches, and repair kits for current and legacy equipment.
Companies that use On-Stage
Customer profileSegments4 records
Ideal customer profiles4 records
On-Stage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
On-Stage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- The Music PeoplecoreThe Music People is the parent company and founding entity of On-Stage. Founded in 1979, The Music People established the On-Stage brand as part of its portfolio of music instrument accessories and pro-audio equipment. The relationship involves shared operations, brand management, and strategic direction.
- Exertis | JAMcoreExertis | JAM is the parent company of The Music People and On-Stage. This international supplier of music instrument accessories and pro-audio equipment provides corporate backing, distribution scale, and operational resources. On-Stage operates as an Exertis | JAM business, contributing to two brand divisions including their own On-Stage accessories and TMP-Pro distribution.
- TMP-ProcoreTMP-Pro is a sister brand division under the same corporate umbrella (Exertis | JAM / The Music People). While On-Stage designs and manufactures its own music instrument accessories, TMP-Pro distributes over 200 pro-audio, video, lighting, and accessories brands. The divisions share corporate resources, distribution networks, and operational infrastructure.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
On-Stage competitors and assessment
Company assessmentDirect peers
- SKB Cases: SKB manufactures instrument cases, rack cases, and pro audio protection products, overlapping with On-Stage's bags, cases, and rack accessory categories for musicians, broadcasters, and touring professionals.
- Hercules Stands: Hercules is a leading global manufacturer of music stands and instrument holders, competing head-to-head with On-Stage in microphone stands, keyboard stands, and guitar stands, with comparable proprietary clamp and quick-adjust technologies.
- Pro Co Sound: Pro Co manufactures direct boxes, snakes, cables, and stage audio accessories for pro audio and broadcast, directly overlapping with On-Stage's DI box, snake, and pro audio cable product lines.
- König & Meyer (K&M): K&M is a German manufacturer of music stands, microphone stands, and accessories competing directly with On-Stage's stand and hardware categories, with strong global distribution and reputation for durability in pro audio, recording, and orchestral markets.
- Ultimate Support Systems: Ultimate Support designs and sells microphone stands, keyboard stands, speaker stands, and instrument stands, directly overlapping with On-Stage's core product lines and serving similar musician and pro audio customer segments.
- Hosa Technology: Hosa is a leading US manufacturer of audio cables, adapters, and connectors, directly competing with On-Stage's cable category spanning instrument, microphone, speaker, and snake cabling sold through music and pro audio dealers.
- Gator Cases: Gator is a direct competitor offering instrument cases, gig bags, stands, and music accessories across categories overlapping almost entirely with On-Stage's 700+ SKU portfolio, serving musicians, schools, and pro audio customers through similar dealer and D2C channels.
Broad incumbents
- Music Tribe (Behringer): Music Tribe owns Behringer, Mackie, and other pro audio brands producing mixers, speakers, microphones, and accessories; while not a pure accessories specialist, it competes broadly across On-Stage's amp/mixer/speaker stand and audio categories through dealer networks.
- inMusic Brands: inMusic owns Hercules, Akai, Alesis, Numark, and other music brands, distributing accessories and equipment across DJ, production, and instrument categories that overlap with On-Stage's mic stands, DJ gear, and keyboard accessory lines.
- Yamaha Pro Audio: Yamaha is a global music and pro audio incumbent whose keyboard, mixer, speaker, and accessory portfolios overlap with On-Stage's stands and mounting categories, leveraging far greater scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
On-Stage social profiles
Digital presenceOn-Stage financial estimates
Financial estimateRevenue estimate
Valuation estimate
On-Stage leadership team
Management profileNumber of profiles
On-Stage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On-Stage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On-Stage
What does On-Stage do?
On-Stage designs, manufactures, and supplies over 700 music-instrument accessories and pro-audio equipment across nine categories, including microphone stands, keyboard stands, guitar stands, music stands, band and orchestra accessories, percussion equipment, lighting, cables, studio/podcasting gear, and amp/mixer/rack accessories. The products are sold to musicians, recording professionals, educators, and hobbyists through the company's own e-commerce store and an authorized dealer network. Replacement parts and accessories are also offered as a standalone service.
Is On-Stage a public or private company?
On-Stage is a private company. It is classified as corporate owned and is currently operating.
When was On-Stage founded?
On-Stage was founded in 1979. It employs 51 to 100 people.
Where is On-Stage based?
On-Stage is headquartered in Berlin, United States, in the North America region.
How does On-Stage make money?
Three revenue lines are on record. Music Instrument Accessories Sales are the primary driver. The others are pro-Audio Equipment Sales and parts and Replacement Components.
Who are On-Stage's main competitors?
Direct peers on record are SKB Cases, Hercules Stands, Pro Co Sound, König & Meyer (K&M), Ultimate Support Systems, Hosa Technology and Gator Cases. Broad incumbents are Music Tribe (Behringer), inMusic Brands and Yamaha Pro Audio.
Does On-Stage have an API?
No public API is recorded for On-Stage.
What industry is On-Stage in?
On-Stage's product category is Music Instrument Accessories. Its primary akta.pro industry code is MPAIAJAF, Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads), with a secondary code of MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar). Its NAICS code is 339992 and its SIC code is 3931.