. Tots els drets reservats

What . Tots els drets reservats does

LA UNIÓ Llauradora i Ramadera del País Valencià is a non-profit agricultural professional organization (Organización Profesional Agraria) founded in 1976 and headquartered in València, Spain. It serves as the self-claimed majority representative body for family farmers and livestock producers across all 34 comarcas of the Valencian Community, functioning as an independent, democratic association whose decisions are made through a member Congress. The organization provides a bundled suite of services to its members, including agricultural advisory, subsidy and grant management, training courses (pesticide handling, digital farm notebook, regulations), insurance brokerage, fiscal and legal services, water rights management, and direct sales facilitation between producers and consumers.

The organization's core product is a digital platform built on CHIL Software's content management system, which hosts the main website (launio.org), member resources, training registration, and a magazine (Camp Valencià). Key service modules include Venta Directa (a direct-sales directory), ParticipAgro (a participatory survey and debate platform), an online affiliation system, and a Denuncia (whistleblowing) channel under Spanish Law 2/2023. Distribution is delivered through a territorial office network with secretaries and delegates covering all comarcas, supplemented by in-person and online training courses.

LA UNIÓ's business model is membership-fee-based, with farmers and livestock producers paying affiliation dues to access services. Revenue is supplemented by regional government subsidies and grants from the Conselleria d'Agricultura, Universitats i Ocupació, as well as commission-based arrangements with insurance partners (ENESA, Agroseguro). The organization is independent of political parties, administrations, and pressure lobbies, and publishes audited annual accounts under Spanish transparency law. Leadership is headed by Secretary General Carles Peris Ramos, supported by a directly elected Executive Committee and sectoral heads for rice, persimmon, tiger nut, olive, wine, and table grape production.

Name

. Tots els drets reservats

Legal name

LA UNIÓ LLAURADORA I RAMADERA DEL PAÍS VALENCIÀ

Website

https://launio.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

LA UNIÓ is a non-profit agricultural professional organization founded in 1976, representing family farmers and livestock producers across all 34 comarcas of the Valencian Community, Spain. It delivers bundled advisory, training, insurance, legal, fiscal, and direct-sales services funded by membership fees and public subsidies.

Ownership category

akta.pro rank

Product category

Agricultural Professional Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• Agricultural professional organization
• Farmer advocacy services
• Agricultural advisory services
• Agricultural training courses
• Subsidy management services

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: LA UNIÓ operates as a membership-based organization funded by affiliation fees from farmers and livestock producers. Members pay to access services including advisory, training, subsidy management, insurance, legal, and fiscal services.
2. Direct sales facilitation: The organization facilitates direct sales between farmers/ranchers and consumers through its platform, showcasing affiliated producers' products. LA UNIÓ does not act as intermediary or handle logistics but provides the listing service for members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LA UNIÓ is a non-profit agricultural professional organization (Organización Profesional Agraria) that provides farmers and livestock producers in the Valencian Community with membership-based advisory, training, subsidy management, insurance, legal, fiscal, and water-rights services, plus a participatory platform (ParticipAgro) and a direct-sales directory (Venta Directa) for affiliated producers.

Product overview

LA UNIÓ operates as a unified platform combining membership services, participatory engagement tools, and a direct sales marketplace for agricultural professionals. The core website provides comprehensive support including training courses, affiliation processing, and a reporting channel. Key modules include ParticipAgro for sector surveys and debate, and Venta Directa for direct producer-to-consumer sales. The organization is a professional agricultural union (Organización Profesional Agraria) founded in 1976, representing farmers and ranchers in the Valencian Community.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership-based Agricultural Professional Services Comprehensive service bundle for affiliated farmers and livestock producers covering agricultural advisory, subsidy and grant management, training, insurance, legal, fiscal, water-rights, and project drafting services, plus representation before administrations.
• Agricultural Training Courses

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ENESA (Entidad Estatal de Seguros Agrarios)coreOthersENESA is the Spanish Agricultural Insurance Entity that collaborates with agricultural organizations like LA UNIÓ to promote and manage agricultural insurance among farmers and ranchers.
• AgrosegurocoreOthersAgroseguro manages the agricultural insurance system in Spain. LA UNIÓ works with them on issues related to animal carcass removal and destruction services for livestock farms.
• CAECV (Comité de Agricultura Ecológica de la Comunitat Valenciana)minorOthersLA UNIÓ conducted surveys about farmers' perception of the CAECV organic certification system, working with the certification body on behalf of organic farmers.
• Conselleria d'Agricultura, Universitats i OcupaciócoreOthersThe regional government's agricultural department collaborates with LA UNIÓ on training programs and agricultural policy. The organization receives subsidies and grants from this administration.
• Various commercial companies through collective agreementsminorChannel Partner/ Reseller/ DistributorLA UNIÓ maintains collaboration agreements (convenios) with various companies offering favorable conditions for members in energy, agricultural machinery, new varieties, health, insurance, and agricultural supplies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• COAG (Coordinadora de Organizaciones de Agricultores y Ganaderos): National Spanish OPA federation coordinating regional farmer and rancher unions; offers comparable advocacy and member services and competes for the same Valencian farmer affiliations.
• UPA (Unión de Pequeños Agricultores y Ganaderos): National Spanish OPA focused on family and smallholder farmers; very close peer to LA UNIÓ given shared focus on family holdings, subsidy access, and small-producer representation.
• ASAJA (Asociación Agraria de Jóvenes Agricultores): National Spanish agricultural professional organization representing farmers and ranchers; directly comparable as a competing OPA offering similar membership, advisory, training, and policy-advocacy services to LA UNIÓ.
• Unión de Uniones de Agricultores y Ganaderos: Federation of regional Spanish OPAs including a Valencian member; comparable membership and representation function and a competing channel for Valencian farmers seeking collective advocacy.
• Cooperativas Agro-alimentarias de España: National federation of agricultural cooperatives representing the cooperative model; directly comparable as an alternative member-based structure providing services and representation to Spanish farmers.

Regional players

• AVA-ASAJA (Alicante): Regional OPA covering neighboring Alicante province; highly comparable in geography, citrus focus, and service model, and directly competes for Valencian Community farmer affiliations.
• EHNE (Euskal Herriko Nekazarien Elkartasuna): Basque Country regional agricultural union; comparable as a regional OPA offering membership services, advisory and representation to farmers in a defined Spanish region.
• ARAG-ASAJA (Aragón): Regional OPA in Aragón affiliated with ASAJA; comparable structure and service offering to LA UNIÓ but operating in a different Spanish region with different crop mix.
• FEPAC (Federación Provincial de Agricultores y Ganaderos de Castellón): Provincial farmer/livestock federation in Castellón, within the same Valencian Community; closest geographic peer competing for members in the northern Valencian comarcas.

Others

• Cajamar Caja Rural: Agricultural-focused cooperative bank serving Spanish farmers; not a competing OPA but a complementary ecosystem player offering financial and advisory services to the same farmer base that LA UNIÓ serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UnioLlauradors
• YouTubeyoutube.com/user/LaUniodeLlauradors
• LinkedInlinkedin.com/company/uniollauradora

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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