Prophecy
Prophecy provides an AI-native platform for visual data preparation, analysis, and workflow automation that runs natively on Databricks, Snowflake, and BigQuery. It serves enterprise customers across financial services, pharmaceuticals, technology, retail, telecommunications, and automotive with AI-generated code deployable through visual workflows.
- Company typePrivate
- Founded-
- HeadquartersPalo Alto, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Prophecy does
Prophecy (legal entity SimpleDataLabs, Inc.) is a Palo Alto-based, privately held software company that provides an AI-native platform for visual data preparation, analysis, and workflow automation on cloud data platforms. The core technology uses specialized Claude Code-based AI agents that read customer-specific Knowledge Graphs and generate production-grade SQL and Spark code from natural language prompts. Generated pipelines are surfaced as visual workflows that business users can inspect, refine, and validate before deployment natively on Databricks, Snowflake, or BigQuery, combining AI productivity with enterprise-grade governance and cloud scale.
The product portfolio spans three tiers: Prophecy Professional (free for individuals), Prophecy Enterprise (full-featured enterprise platform with SOC 2 Type II, GDPR, HIPAA, and CCPA compliance), and Prophecy Express (accelerated onboarding with forward-deployed engineers guaranteeing a first production win within 90 days). Specialized offerings include Prophecy Structured Finance for loan tape cracking and collateral analysis, and an Alteryx Replacement solution that migrates legacy desktop workflows to cloud-native execution. The platform serves enterprise customers across banking and financial services (HSBC, JP Morgan, ClearWater Analytics), pharmaceuticals (Amgen, Pfizer), technology (Microsoft, SAP), retail (Ralph Lauren, Marks & Spencer, Acxiom), telecommunications (Deutsche Telekom), and automotive (Toyota).
The go-to-market combines product-led growth via the free Professional tier, direct enterprise field sales, community engagement through virtual hackathons and a dedicated community forum, and event presence at the Databricks Data + AI Summit and Snowflake Summit. Strategic integrations with Databricks, Snowflake, BigQuery, and Anthropic's Claude Code form the technical foundation. The company raised $47 million in funding led by Smith Point Capital (referenced 2024) and was recognized as a 2025 Gartner Cool Vendor in Data Management and a 2025 InfoWorld Technology of the Year Winner.
Prophecy firmographics
Firmographics- Name
- Prophecy
- Legal name
- SimpleDataLabs, Inc.
- Website
- https://prophecy.ai
- Company type
- Private
- Operating status
- Operating
- Short description
- Prophecy provides an AI-native platform for visual data preparation, analysis, and workflow automation that runs natively on Databricks, Snowflake, and BigQuery. It serves enterprise customers across financial services, pharmaceuticals, technology, retail, telecommunications, and automotive with AI-generated code deployable through visual workflows.
- Ownership category
- akta.pro rank
Prophecy industry classification
Industry- Product category
- Cloud Data Preparation & Analytics Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Prophecy is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prophecy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Professional Tier: Free tier for individuals - Prophecy Professional allows users to sign up at no cost with no credit card required. Serves as product-led growth entry point for individual analysts.
- Subscription - Enterprise: Enterprise pricing for Prophecy Enterprise and Enterprise Express tiers. Includes onboarding support, dedicated engineering assistance, and guaranteed first production win within 90 days for Enterprise Express.
- Subscription - Structured Finance: Specialized product tier for structured finance use cases including loan tape cracking and collateral analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual analysts to get started with AI-powered data preparation |
| Subscription | Annual | Full-featured enterprise platform with dedicated onboarding support |
| Subscription | Annual | Enterprise-grade data preparation and analysis with enterprise governance |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Prophecy product offering
Product offeringCore offering
Prophecy provides an AI-native, agentic data preparation and analysis platform that uses specialized Claude Code-based AI agents to generate visual data workflows from natural language prompts. These workflows compile into production-grade Spark or SQL code that runs natively on Databricks, Snowflake, or BigQuery, letting business users inspect, refine, validate, and trust every transformation step. The platform serves both individual analysts via a free Professional tier and large enterprises via Enterprise and Enterprise Express subscriptions, with a specialized Structured Finance offering for loan tape and collateral workflows.
Product overview
Prophecy is an agentic data preparation and analysis platform that combines AI agents built on Claude Code with a visual workflow canvas. The product portfolio includes three main tiers: Professional (free individual tier), Enterprise (full-featured enterprise platform), and Structured Finance (specialized for loan tape/collateral analysis). Platform-specific variants support native execution on Databricks, Snowflake, and BigQuery. The core AI capability generates SQL/Spark code from natural language prompts, which users inspect and refine through visual workflows before deploying as production-grade code to their cloud data warehouse. Prophecy Express provides accelerated onboarding with forward-deployed engineers. An Alteryx replacement solution enables workflow migration from legacy desktop tools. The platform also offers community engagement through virtual hackathons.
Differentiator
Problem solved
Functional benefit
Products and services
- Prophecy Professional
Quantifiable outcome
- 50% faster insights - AI Agents increase analyst efficiency
- +3 more outcomes
Companies that use Prophecy
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles2 records
Prophecy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature7 records
Prophecy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DatabrickscoreProphecy is built natively for Databricks, running workflows as Spark code directly on Databricks infrastructure. Platform supports Databricks Unity Catalog governance and generates native Spark code. Dedicated solution page and Enterprise Express offering for Databricks. Prophecy 4.2.6+ supports Databricks job sizes configured at fabric level.
- SnowflakecoreProphecy runs natively on Snowflake with dedicated Snowflake fabrics for SQL warehouse execution. Platform supports Snowflake's native governance and data handling. Dedicated solution page Prophecy for Snowflake. Prophecy 4.2.6+ added Snowflake fabric support.
- Google BigQuerycoreProphecy supports BigQuery as a native cloud data platform with dedicated solution page Prophecy for BigQuery. Platform can read from and write to BigQuery JSON columns with native type support. Dedicated solution page and full integration capabilities.
- Claude / AnthropiccoreProphecy AI agents are built on specialized Claude Code - a version of Claude optimized for data work. Claude Code powers the natural language to pipeline generation capabilities, reading knowledge graphs and generating production-quality Spark/SQL code.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Prophecy competitors and assessment
Company assessmentBroad incumbents
- Snowflake: Snowflake is a core strategic platform partner and runs Prophecy-generated SQL natively, but also offers Cortex AI and native data engineering capabilities that compete with Prophecy's agentic data prep and analysis use cases.
- Informatica: Informatica is a broad incumbent in data integration, ETL, and governance. Prophecy specifically supports Informatica workflow imports, indicating it positions as a cloud-native modernization path for Informatica's enterprise installed base.
- Palantir Foundry: Palantir Foundry is an enterprise data operating system that spans data integration, transformation, and analytics at large enterprises. Foundry and Prophecy both target analyst-driven data workflows, but Foundry is positioned as a much broader platform with deep ontology and ops layers.
- Microsoft Fabric: Microsoft Fabric unifies data engineering, warehousing, and AI (including Copilot) on Azure. As a broad incumbent with embedded AI assistants, Fabric overlaps with Prophecy's analyst productivity layer, particularly for Microsoft customers like the ones Prophecy already serves.
- Databricks: Databricks is a core strategic platform partner on which Prophecy runs natively, but it is also a broad incumbent offering its own AI Assistant, Unity Catalog, and a data engineering/analytics suite that increasingly overlaps with Prophecy's workflow layer.
- Tableau (Salesforce): Tableau is the dominant BI and visualization platform, with Tableau Prep handling data preparation. Prophecy competes for the analyst data prep budget that Tableau Prep and similar tools historically captured.
Emerging players
- Hex: Hex is an AI-native collaborative data workspace combining notebooks, data apps, and AI-assisted SQL/Python. Both target business analysts building data workflows on cloud warehouses with AI assistance, though Hex leans more notebook-centric.
- Dataiku: Dataiku is an enterprise AI/ML and data preparation platform with visual workflows and AutoML. It overlaps with Prophecy's agentic data prep + governance positioning for large enterprise analytics teams, though Dataiku's heritage is more ML-platform-centric.
Direct peers
- dbt Labs: dbt Labs is the leading SQL-first data transformation and modeling tool for cloud warehouses. Both Prophecy and dbt target the analyst-engineer workflow on Snowflake/Databricks/BigQuery, with dbt handling transformation and Prophecy emphasizing AI-generated pipelines.
- Alteryx: Alteryx is the leading desktop-centric visual data preparation and analytics platform. Prophecy explicitly positions as the cloud-native, AI-native replacement for Alteryx and ships dedicated Alteryx-to-Snowflake/Databricks/BigQuery migration tooling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Prophecy social profiles
Digital presenceProphecy compliance and trust
Trust signalCompliance4 records
Prophecy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prophecy leadership team
Management profileNumber of profiles
Prophecy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prophecy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prophecy
What does Prophecy do?
Prophecy provides an AI-native, agentic data preparation and analysis platform that uses specialized Claude Code-based AI agents to generate visual data workflows from natural language prompts. These workflows compile into production-grade Spark or SQL code that runs natively on Databricks, Snowflake, or BigQuery, letting business users inspect, refine, validate, and trust every transformation step. The platform serves both individual analysts via a free Professional tier and large enterprises via Enterprise and Enterprise Express subscriptions, with a specialized Structured Finance offering for loan tape and collateral workflows.
Is Prophecy a public or private company?
Prophecy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prophecy founded?
Prophecy was founded in -1.
Where is Prophecy based?
Prophecy is headquartered in Palo Alto, United States, in the North America region.
How does Prophecy make money?
Three revenue lines are on record. Subscription - Professional Tier is the primary driver. The others are subscription - Enterprise and subscription - Structured Finance.
Who are Prophecy's main competitors?
Broad incumbents on record are Snowflake, Informatica, Palantir Foundry, Microsoft Fabric, Databricks and Tableau (Salesforce). Emerging players are Hex and Dataiku. Direct peers are dbt Labs and Alteryx.
Does Prophecy have an API?
Yes. Prophecy offers API references and developer resources. The documentation site (docs.prophecy.ai) provides API references for developers to build or automate using the API. The platform also supports connection parameters for projects and pipelines, including Connection type variables that allow pipelines to reference fabric connections dynamically. Developer documentation is at docs.prophecy.ai/api-reference/introduction.
What industry is Prophecy in?
Prophecy's product category is Cloud Data Preparation & Analytics Software. Its primary akta.pro industry code is BPAEAHAD, Business Intelligence, Reporting & Visualization Services. Its NAICS code is 541511 and its SIC code is 7372.