dbt Labs
dbt Labs builds dbt Core (open source) and dbt Cloud (SaaS) — SQL-first transformation, semantic layer, and AI-native developer tools for enterprise and mid-market data teams running on Snowflake, Databricks, BigQuery, and Azure. It merged with Fivetran in June 2026 to form a combined data infrastructure platform with ~$600M ARR.
- Company typePrivate
- Founded2016
- HeadquartersPhiladelphia, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What dbt Labs does
dbt Labs is a Philadelphia-headquartered data analytics software company, founded in 2016 (originally as Fishtown Analytics and rebranded in 2021), that develops the dbt family of tools for transforming and managing data within cloud data warehouses and lakehouses. Its flagship open-source product, dbt Core, provides a SQL-first transformation framework that has become the de facto standard for analytics engineering; the commercial offering, dbt Cloud, is a SaaS platform built on the new Rust-based dbt Fusion engine and bundles development, testing, deployment, catalog, lineage, orchestration, and a centralized Semantic Layer (powered by MetricFlow, acquired via Transform in 2023). The platform is sold via a freemium-to-subscription funnel (dbt Cloud Developer from $100/user/month, quote-based Enterprise tiers), professional services and training (dbt Learn, dbt Labs University), and marketplace listings on Snowflake Marketplace and Google Cloud Marketplace.
The company serves a broad base that spans large enterprises (Siemens, Roche, Nasdaq, Pfizer, JetBlue, Toyota, Condé Nast, HubSpot, GitLab, Docusign) and mid-market adopters (Affirm, Sweetgreen, WHOOP, phData, Omni, Bilt Rewards), with a 100,000+ member open-source community and 80,000+ teams using dbt weekly. Its go-to-market combines product-led growth through dbt Core, enterprise field sales for dbt Cloud, community-led engagement (Coalesce conference, meetups, Analytics Engineering Roundup Substack), and co-sell motions with hyperscaler partners including Snowflake, Databricks, Google Cloud, and Microsoft Azure, plus the Open Semantic Interchange coalition with Salesforce, BlackRock, Tableau, Sigma, Hex, and Alation. The company is now also introducing AI-native developer capabilities (dbt Copilot, dbt Developer Agent, dbt MCP Server, Agent Skills) to position its semantic-layer context as the substrate for AI agents operating on enterprise data.
On October 13, 2025, dbt Labs announced an all-stock merger with Fivetran that was completed on June 1, 2026, forming the combined entity Fivetran + dbt Labs with approximately $600 million in ARR serving more than 100,000 data teams globally; Fivetran CEO George Fraser leads the combined company while dbt Labs founder Tristan Handy serves as President. Last private valuation as a standalone entity was $4.2 billion at the February 2022 Series D, co-led by Altimeter with participation from Databricks, Snowflake, and Salesforce Ventures.
dbt Labs firmographics
Firmographics- Name
- dbt Labs
- Legal name
- dbt Labs, LLC
- Website
- https://getdbt.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- dbt Labs builds dbt Core (open source) and dbt Cloud (SaaS) — SQL-first transformation, semantic layer, and AI-native developer tools for enterprise and mid-market data teams running on Snowflake, Databricks, BigQuery, and Azure. It merged with Fivetran in June 2026 to form a combined data infrastructure platform with ~$600M ARR.
- Ownership category
- akta.pro rank
dbt Labs industry classification
Industry- Product category
- Analytics Engineering / Data Transformation Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
- akta.pro secondary industries
- Multi-Model Databases (HDAEAAAL), Cloud Data Warehouses (HDAEABAA)
Keywords
Where dbt Labs is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
dbt Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- dbt Cloud subscriptions: Recurring SaaS subscription to dbt Cloud (Team and Enterprise tiers), the primary revenue driver for dbt Labs.
- dbt Core (open-source): Free, open-source product that drives adoption and funnels users into dbt Cloud; not a direct revenue stream but the top of the conversion funnel.
- Professional services and training: Implementation, training, and certification services (dbt Learn, dbt Labs University) that support enterprise deployments.
- Marketplace transactions: Sales of dbt Cloud via Snowflake Marketplace and Google Cloud Marketplace, billed against committed cloud spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | dbt Cloud Developer — paid entry tier at $100/user/month |
| Freemium | Pay-as-you-go | dbt Core — free, open-source transformation framework |
| Subscription | Annual | dbt Cloud Enterprise — quote-based annual contract |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
dbt Labs product offering
Product offeringCore offering
dbt Labs develops and sells dbt Cloud, a managed SaaS analytics engineering platform powered by the proprietary Rust-based dbt Fusion engine, and the open-source dbt Core SQL transformation framework. The platform provides development, testing, deployment, catalog, column-level lineage, orchestration, and a Semantic Layer (MetricFlow) that exposes governed metrics to BI tools and AI applications, with AI-assisted developer agents (dbt Copilot, dbt Developer Agent) and an MCP server for AI tooling.
Differentiator
Problem solved
Functional benefit
Brands
- dbt Cloud: Cloud-hosted analytics engineering platform built on the dbt Fusion engine, providing development, testing, deployment, catalog, lineage, and orchestration capabilities.
- dbt Core
Products and services
- dbt Cloud Managed SaaS analytics engineering platform for enterprise and mid-market data teams. Provides SQL-first development, automated testing, documentation, column-level lineage, orchestration, governance, and a Semantic Layer, sold via Developer ($100/user/month), Team, and Enterprise (quote-based) tiers.
- dbt Core (open source) Free, open-source SQL-first transformation framework that enables analytics engineers to build, test, and version-control data models in their warehouse. Distributed under an open-source license; used as the top of the product-led growth funnel for dbt Cloud.
- dbt Labs Professional Services and Training Paid implementation, training, and certification services (dbt Learn, dbt Labs University) that help enterprise and mid-market customers deploy, scale, and operationalize dbt Cloud, delivered by dbt Labs' professional services team and via partners such as phData.
Quantifiable outcome
- 5,100+ dbt Cloud customers
- +4 more outcomes
Companies that use dbt Labs
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
dbt Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
dbt Labs partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- SnowflakeflagshipSnowflake named dbt Labs its Data Integration Product Partner of the Year in 2026 (fourth consecutive year). Snowflake participated in dbt Labs' Series D and is a co-founder of the Open Semantic Interchange. dbt Cloud is also sold via the Snowflake Marketplace.
- Google CloudflagshipNamed Google Cloud Partner of the Year for 2026 in the Data Analytics category. dbt Cloud is listed on Google Cloud Marketplace, enabling joint enterprise procurement.
- DatabricksflagshipDeep product integration with Databricks (Delta Lake, Unity Catalog, dbt on Databricks). Databricks participated in dbt Labs' funding rounds and is part of the broader modern data stack alliance.
- FivetranflagshipAnnounced merger between dbt Labs and Fivetran forming a combined ~$600M ARR data infrastructure platform; pre-existing tight integration between Fivetran ingestion and dbt transformations.
- SalesforceflagshipCo-founder of the Open Semantic Interchange coalition alongside dbt Labs, Snowflake, BlackRock and others. Salesforce Ventures also invested in dbt Labs.
- Microsoft (Azure)coreIntegration of dbt Cloud with Microsoft Azure AI services, enabling AI-assisted analytics engineering on Azure data platforms.
- OpenAIcoreIntegration with OpenAI models underpins AI-powered features inside dbt Cloud (Copilot, Developer Agent).
- TableaucoreCo-founder of the Open Semantic Interchange initiative to define a shared semantic layer standard across BI tools.
- BlackRockcoreCo-founder of the Open Semantic Interchange alongside dbt Labs, Snowflake, Salesforce, and others, with BlackRock as a major enterprise consumer of governed semantic data.
- Sigma ComputingcoreCo-founder of the Open Semantic Interchange initiative, integrating Sigma's BI platform with dbt's semantic layer.
- HexcoreCo-founder of the Open Semantic Interchange initiative; Hex consumes dbt's semantic layer for its notebook-style analytics product.
- Alation
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
dbt Labs competitors and assessment
Company assessmentDirect peers
- Airbyte: Open-source data integration and movement platform with a similar community-led, OSS-then-cloud GTM motion. While Airbyte focuses on ingestion/ELT rather than transformation, both compete for the same data-engineering budget and share the open-source-to-paid funnel model.
- Matillion: Cloud-native ELT and data transformation SaaS targeting enterprise data teams on Snowflake, Databricks, BigQuery, and Redshift. Competes head-to-head with dbt Cloud for transformation workloads, with similar hyperscaler go-to-market.
- Coalesce: Data transformation platform purpose-built for Snowflake and dbt, offering column-level lineage and automation for dbt projects. Sits in the same analytics engineering workflow as dbt Cloud and is frequently deployed alongside or against dbt in enterprise Snowflake environments.
- Cube: Semantic layer and headless BI API platform that directly competes with dbt's MetricFlow-powered Semantic Layer. Both target the same enterprise need: a centralized metric-definition layer consumable by BI tools and AI applications.
Broad incumbents
- Informatica: Large, established data integration and governance platform serving enterprises with broad data management capabilities. Overlaps with dbt Cloud's transformation and governance functionality but as part of a much wider portfolio.
- Talend: Enterprise data integration, quality, and governance platform (now part of Qlik). Competes in the same data-engineering stack as dbt Cloud, particularly in regulated enterprises needing transformation and lineage at scale.
- Alteryx: Analytics automation and data preparation platform used by enterprises for self-service data transformation. Targets overlapping buyers (data analysts and analytics teams) with a more GUI-driven approach compared to dbt's SQL-first model.
- Databricks: Unified data and AI lakehouse platform with native transformation, orchestration, and governance capabilities. As a major dbt investor and partner, Databricks both enables and competes with dbt Cloud via DLT and Unity Catalog-adjacent features.
- Snowflake: Cloud data platform and dbt Labs' largest hyperscaler partner (Marketplace, equity investor, OSI co-founder). Competes at the platform layer with native transformation-adjacent features (Snowpark) while simultaneously driving dbt Cloud adoption through Marketplace co-sell.
Emerging players
- Dagster: Data orchestration platform built around an asset-centric model that integrates with dbt for transformation. Adjacent rather than head-to-head, but increasingly overlaps with dbt's orchestration and lineage capabilities as both expand into end-to-end data pipeline management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
dbt Labs social profiles
Digital presencedbt Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
dbt Labs leadership team
Management profileNumber of profiles
Profiles7 records
dbt Labs subsidiaries and ownership
Company hierarchySubsidiaries2 records
dbt Labs funding detail
Funding detailFunding overview
Funding rounds4 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dbt Labs M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dbt Labs
What does dbt Labs do?
dbt Labs develops and sells dbt Cloud, a managed SaaS analytics engineering platform powered by the proprietary Rust-based dbt Fusion engine, and the open-source dbt Core SQL transformation framework. The platform provides development, testing, deployment, catalog, column-level lineage, orchestration, and a Semantic Layer (MetricFlow) that exposes governed metrics to BI tools and AI applications, with AI-assisted developer agents (dbt Copilot, dbt Developer Agent) and an MCP server for AI tooling.
Is dbt Labs a public or private company?
dbt Labs is a private company. It is classified as corporate owned and is currently acquired.
When was dbt Labs founded?
dbt Labs was founded in 2016. It employs 1,001 to 5,000 people.
Where is dbt Labs based?
dbt Labs is headquartered in Philadelphia, United States, in the North America region.
How does dbt Labs make money?
Four revenue lines are on record. dbt Cloud subscriptions are the primary driver. The others are dbt Core (open-source), professional services and training and marketplace transactions.
Who are dbt Labs's main competitors?
Direct peers on record are Airbyte, Matillion, Coalesce and Cube. Broad incumbents are Informatica, Talend, Alteryx, Databricks and Snowflake. Dagster is listed as an emerging player.
Does dbt Labs have an API?
No public API is recorded for dbt Labs.
What industry is dbt Labs in?
dbt Labs's product category is Analytics Engineering / Data Transformation Software. Its primary akta.pro industry code is HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring), with a secondary code of HDAEAAAL, Multi-Model Databases. Its NAICS code is 541511 and its SIC code is 7372.