LALLY & BERGER

What LALLY & BERGER does

Lally & Berger is a French interior architecture and design studio founded in 2013 by Margaux Lally and Luc Berger, headquartered at 20 Rue Godefroy in Lyon's 6th arrondissement. The studio delivers full-service interior architecture, renovation, decoration, and bespoke furniture design for ultra-luxury hotels and private residences. Its core technology is the orchestration of traditional French artisanal craftsmanship\u2014upholstery, tapestry, marble, passementerie, and woodworking\u2014delivered through a curated network of elite partners including Manufacture des Tapis de Bourgogne, Ateliers Jouffre, Ateliers Bernard Pictet, and Declercq.

The product portfolio spans three lines: (1) interior architecture and renovation projects for 5-star hotels and UHNW residences, with anchor engagements at Hôtel Le Meurice (Dorchester Collection, ongoing since 2016), Hôtel Le Yule in Val d'Isère, and multiple French private residences; (2) bespoke furniture pieces (Sully Sofa, Majlis Sofa, Méridienne Mégalithe, Memories #1 wall sconce in imperial marble) manufactured with French artisan partners; and (3) licensable rug collections (Caducée, Umbrella, Plumes) co-produced with Manufacture des Tapis de Bourgogne and distributed via the Invisible Collection online platform.

The business model is project-based professional services with bespoke, quote-driven pricing and long sales cycles, supplemented by one-time furniture sales and licensing royalties on the rug collection. Customer acquisition relies on reputation, press coverage in leading international design publications, and referrals within the luxury hospitality and UHNW residential market. Distribution is primarily direct (private clients, hotel groups) with one digital channel (Invisible Collection) and one showroom presence (Par Excellence, Chelsea, New York). The firm is privately held, with no disclosed external investors, subsidiaries, or funding history.

Name

LALLY & BERGER

Legal name

Lally & Berger

Website

https://lallyberger.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Lally & Berger is a Lyon-based French boutique interior architecture studio founded in 2013 by Margaux Lally and Luc Berger, delivering bespoke renovation, decoration, and custom furniture for 5-star luxury hotels (notably Dorchester Collection's Hôtel Le Meurice) and ultra-high-net-worth private residences across France and the USA.

Ownership category

akta.pro rank

Product category

Luxury Interior Architecture & Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Luxury interior design
• Bespoke furniture design
• Hotel renovation services
• Custom rug manufacturing
• Residential interior architecture

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Interior Architecture & Renovation Projects: Full-service interior architecture and renovation for luxury hotels and private residences. Projects include concept development, design, project management, and oversight of artisan fabrication. Revenue is project-based with long sales cycles.
2. Custom Furniture Sales: Sale of bespoke furniture pieces designed by the studio, including sofas, méridiennes, and lighting fixtures. Products are manufactured through French artisan partners and sold directly or through the Invisible Collection platform.
3. Licensing Royalties (Rug Collections): Licensing arrangements with Manufacture des Tapis de Bourgogne for production and distribution of designer rug collections (Umbrella Rug, Plumes Rug) available through Invisible Collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lally & Berger is a French interior architecture and design studio that delivers full-service interior architecture, renovation, and bespoke furniture design for ultra-luxury 5-star hotels and high-end private residences. The studio designs and creates custom furniture pieces (sofas, méridiennes, wall sconces, tables) and custom rugs, collaborating with elite French artisan workshops such as Manufacture des Tapis de Bourgogne, Ateliers Jouffre, and Declercq passementerie for production.

Product overview

Lally & Berger is a French interior architecture and design studio founded in 2013 by Margaux Lally and Luc Berger, based in Lyon. The company offers a unified portfolio of interior architecture and renovation services, specializing in luxury hotels and private residences. Their product offerings include bespoke furniture pieces (Sully Sofa, Majlis Sofa, Meridienne Megalith) and custom rugs (Caducée Rug, Umbrella Rug, Plumes Rug) created in collaboration with French artisans like Manufacture des Tapis de Bourgogne. Services span hotel renovations (Hotel Le Meurice, Hotel Le Yule), residential projects, showroom design, and exhibition installations. Products are distributed through their own studio, the Invisible Collection platform, and showcase venues like Par Excellence in New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Renovation Services
• Residential Renovation Services
• Showroom & Exhibition Design Services

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Manufacture des Tapis de BourgognecoreStrategic or Co-development PartnerExclusive partnership for design and production of bespoke rugs including Caducée Rug, Umbrella Rug, and Plumes Rug. The partnership emphasizes 100% French fabrication combining wood, wool, and traditional craftsmanship. The Umbrella Rug features wool and wood materials with artisanal spinning.
• Ateliers JouffrecoreStrategic or Co-development PartnerFrench upholstery workshops collaborating on bespoke furniture. Ateliers Jouffre invited Studio Lally & Berger to design their stand at the Biennale Internationale des métiers d'art (Salon Revelations) at Grand Palais, featuring the Méridienne Mégalithe II and custom passementerie by Declercq.
• Invisible CollectioncoreChannel Partner/ Reseller/ DistributorOnline platform distributing Lally & Berger's designer rug collections (Umbrella Rug, Plumes Rug) to interior designers and consumers globally.
• Ateliers Bernard PictetminorStrategic or Co-development PartnerSpecialized glass and mirror workshop creating custom elements for projects including the Salon Revelations stand (glass/mirror feature described as 'a window opened to the exterior').
• Metaphores FabricsminorStrategic or Co-development PartnerCollaboration on the Sully Sofa x Metaphores Fabrics project featuring custom sofa and cushions in agora and Parros fabrics.
• Ludwig & DominiqueminorStrategic or Co-development PartnerWoodworking artisans who created the oak base/socle for the Salon Revelations stand display.
• Declercq PassementerieminorStrategic or Co-development PartnerCustom passementerie (tassel and trim) provider for the Méridienne Mégalithe II featured at Salon Revelations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pierre-Yves Rochon: Paris-based luxury interior architecture firm specializing in five-star hotels, palaces, and high-end restaurants worldwide. Direct competitor for luxury hospitality renovation mandates, including work with Dorchester Collection and similar palace-tier properties.
• Lazaro Rosa-Violán: International luxury interior designer with deep hospitality credentials across boutique and palace hotels. Comparable bespoke positioning and target client base (luxury hotel groups and UHNW).
• Studio Jean-Philippe Nuel: French interior architecture studio focused on luxury hotels and residences with a strong footprint in France and international expansion. Direct competitor for hospitality renovation projects at the four- and five-star tier.
• Tristan Auer: French interior designer renowned for bespoke residential and luxury hotel projects across Europe. Comparable in scale, boutique positioning, and ultra-luxury clientele; competes for the same Dorchester / palace-tier renovation mandates.
• Christophe Tollemer: French luxury interior designer with a portfolio spanning palatial residences and boutique hotels. Competes in the same ultra-luxury segment with similar artisanal-craftsmanship emphasis.
• Chahan Minassian: Paris-based interior designer specializing in high-end residential and hospitality projects with a refined, classical sensibility. Comparable boutique scale and ultra-luxury positioning.

Broad incumbents

• Roche Bobois: Major French luxury furniture brand with high-end designer collaborations. Broader and more scaled; relevant for understanding the larger French luxury furniture landscape that Lally & Berger's bespoke products sit alongside.
• Jacques Garcia: Acclaimed French interior architect with decades of landmark luxury hotel and residential commissions (e.g., Hôtel Costes, NoMad). Larger and more established; provides a benchmark for what scaling within the same niche looks like.

Others

• Maison & Objet: Paris-based trade fair and ecosystem for luxury design, décor, and craftsmanship. Relevant as an industry platform where Lally & Berger exhibits and accesses UHNW and hospitality buyer networks.
• The Invisible Collection: Online platform for limited-edition design pieces by leading French designers; acts as both a distribution channel for Lally & Berger's rugs and an ecosystem of comparable designers. Relevant as a marketplace peer and a channel for productized designs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LALLY & BERGER