What SMOTLY does

SMOTLY is a French web agency (SARL) headquartered in Champs-sur-Marne with an additional office in Brittany, founded in 2007 as Marge Communication and rebranded to Smotly in 2021. The firm operates with a lean core team of four principals supported by twelve extended collaborators, delivering custom web platforms for mid-market and enterprise clients across France.

Its core service lines cover bespoke corporate websites, B2B and B2C e-commerce builds, secure portals and extranets, and AI-augmented delivery through the proprietary SmotFlow methodology. Technical execution relies on a multi-stack foundation: Next.js and Node.js for application layers, Strapi as a headless CMS, Medusa.js and Sylius for composable commerce, Shopify Plus and BigCommerce for SaaS commerce, and WordPress for marketing sites. The firm holds preferred-tier partnerships with BigCommerce (the only French agency with that status), Shopify Expert, Strapi, Medusa.js, and Dust, plus ecosystem relationships with Microsoft and Google.

Revenue is generated project-by-project at entry points of roughly €10K for showcase sites and €20K+ for e-commerce builds, supplemented by recurring maintenance and managed-service subscriptions that produce a modest run-rate layer. Notable clients span hospitality (Accor), industrials (Adisseo), automotive (Renault/GCR), media (France TV), financial services (Natixis), connected hardware (TP-Link), insurance (Alptis), healthtech (Qare), lighting (Elements Lighting), security services (SCUTUM), social housing (Cités Caritas), and travel (Marco Vasco). The firm's growth flywheel relies on platform partnership credibility rather than capital infusion, and remains entirely privately funded.

Name

SMOTLY

Legal name

Smotly

Website

https://smotly.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

SMOTLY is a French web agency founded in 2007 (rebranded 2021), delivering custom e-commerce, corporate sites, and portals for mid-market and enterprise clients using a multi-stack including Next.js, Medusa.js, Strapi, Shopify Plus, and BigCommerce, with a proprietary SmotFlow AI-augmented delivery methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Champs-sur-marne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Web Platform Development: Design and development of e-commerce platforms (B2B/B2C), corporate websites, business portals/extranets, and custom web applications. Projects range from showcase sites (€10,000+) to complex e-commerce (€20,000+). Includes scoping, UX/UI, development, deployment.
2. Maintenance & Support (TMA/MCO): Ongoing maintenance services including technical updates, security patches, user support (Mon-Fri business hours), and improvements. Most common format is time-credit (6 days, 14 days or more). Incident response SLAs: immediate for blocking, 6h or 8h business hours for critical/major.
3. Professional Training: Qualiopi-certified training programs for client teams on Strapi, Shopify, Node.js, Next.js, Claude Code, and AI tools. Finançable up to 100% via OPCO. Formats include e-learning, in-person, or custom.
4. Team Extension Services: Embedded experts (Strapi, Shopify, front-end, SEO) integrated into client teams for specific skill gaps or capacity needs.
5. Staged Payment Options: Payment schedules aligned with project milestones. Quotes co-built to fit client budget envelopes with modular options and batch splitting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SMOTLY is a French digital agency that designs, develops, and integrates custom web platforms — including e-commerce sites, business portals, and corporate websites — using headless architecture and a proprietary AI-augmented delivery methodology called SmotFlow that orchestrates 8 AI agents across the project lifecycle.

Product overview

Smotly is a web agency offering a portfolio of platforms and services centered on their SmotFlow AI-augmented methodology. Core platforms include E-commerce B2B & B2C, Business Web Applications (portals, extranets, custom apps), Corporate Websites, and Customer Relationship platforms (CRM Twenty). Supporting services span IA & Automatisation (AI agents, RAG, process automation), Replatforming, Maintenance (TMA), Team Augmentation, Technical Audits, and SEO/GEO. The agency also operates specialized practices for Strapi and Medusa.js, and provides Qualiopi-certified training programs. Platforms are built API-first with zero vendor lock-in, connected to client SI ecosystems (CRM, ERP, PIM, Analytics).

Differentiator

Problem solved

Functional benefit

Brands

• SmotFlow: AI-centered project methodology integrating 8 specialized AI agents across 6 phases (Cadrage, Conception, Build, Recette, Run, Evolution) with 3 human leads, delivering 3x to 5x velocity.
• Smotly Care

Products and services

• Custom E-commerce Platforms
• Corporate Websites
• Business Portals
• AI-Driven Solutions

Quantifiable outcome

• 3x to 5x project velocity improvement
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dust PartnercoreTechnology or Integration · 1 January 2026Dust AI platform partner for enterprise AI agent deployments. Alternative European solution to US copilots. 10 AI agents for automating marketing, support, HR, sales, and IT.
• Medusa.jscoreTechnology or Integration · 1 January 2024Agency Medusa.js specialization for headless B2B and B2C e-commerce. First Medusa 2.0 production deployments in 2024.
• Shopify ExpertcoreTechnology or Integration · 1 January 2022Certified Shopify Experts integration partner. Specializes in Shopify Plus implementations with custom Liquid themes, Hydrogen, Shopify Functions, and ERP/CRM integrations.
• BigCommerce Preferred PartnercoreTechnology or Integration · 1 January 2021Only French agency with BigCommerce Preferred Partner status (as of 2021). Specializes in BigCommerce B2C and B2B e-commerce implementations.
• Strapi PartnercoreTechnology or Integration · 1 January 2021Official Strapi partner for headless CMS implementations. Specializes in Strapi v4/v5, Document Service API, TypeScript-first projects, and MCP server integrations.
• Team for the PlanetminorStrategic or Co-development PartnerShareholder in Team for the Planet climate action movement. European movement to identify and deploy 100 major decarbonization innovations.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Theodo: French digital agency specializing in rapid web and mobile application development using agile methods. Comparable as a French custom development agency with methodology-driven delivery and SME-to-enterprise client base.
• Smile (Open Source Digital): French digital agency focused on open-source CMS and e-commerce platforms (Drupal, Magento, Sylius, Strapi). Directly comparable as a French boutique-to-mid-market open-source web and e-commerce agency serving enterprise clients.
• Valtech: Global digital and commerce transformation agency with deep Adobe, Sitecore, Shopify Plus, and headless commerce capabilities. Comparable as a multi-platform commerce and web platform integrator serving enterprise accounts across Europe.
• Kaliop: French digital agency specialized in eZ Platform, Symfony, headless CMS, and digital transformation projects. Comparable French-headquartered open-source web and CMS integrator serving enterprise and public-sector clients.
• Vaimo: Digital commerce agency specialized in Shopify, BigCommerce, Magento/Adobe Commerce and headless commerce implementations across EMEA. Direct competitor in the headless e-commerce integration space targeting mid-market and enterprise.
• Elcimi: French web agency focused on Shopify and Shopify Plus B2C/B2B e-commerce implementations for premium brands. Comparable as a Shopify-specialized French agency competing for similar mid-market and enterprise e-commerce RFPs.
• Novactive: French digital agency specialized in e-commerce (Sylius, Shopify), web platforms, and digital transformation with a strong enterprise and mid-market focus. Directly comparable boutique French agency with similar custom platform and B2B e-commerce practice.

Broad incumbents

• Isobar (dentsu): Global digital experience and commerce agency within dentsu, offering e-commerce, content, and platform integration at scale. Overlaps with Smotly in headless commerce and SI-integrated web platforms but serves a much larger client portfolio.
• Capgemini Engineering: Global digital engineering and transformation services provider with extensive web, commerce, and AI capabilities. Competes for the same large multi-country enterprise platform engagements but as part of a vastly broader portfolio.

Emerging players

• Makana (ex-Wexperience): French Shopify Plus agency providing custom theme development, app integrations, and headless commerce. Emerging specialist competing for similar Shopify Plus headless and ERP-integrated commerce work in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smotly-digital-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMOTLY