What Gross Gmbh does

Gross GmbH is a Ludwigsburg-based Sanitätshaus (medical supply retailer) and orthopedic technology provider founded in 1856, now operating across six locations in the Baden-Württemberg region with approximately 110 employees. The company sells and fits prescription-based medical aids including orthopedic insoles, bandages, orthoses, custom prosthetics (C-Leg, Genium, Kenevo, Navii systems), compression stockings for venous and lymphatic conditions, mobility aids (rollators, wheelchairs, electric mobility scooters), home-care supplies (stoma, incontinence, wound management), and breast prostheses, with a dedicated specialty boutique called Damenwahl for breast cancer care and lingerie.

Its core technology centers on an in-house Orthopädietechnische Manufaktur (orthopedic manufacturing workshop) at the Eglosheim facility, which produces custom prosthetics, orthotics, seating shells, and special constructions, complemented by a contactless digital measurement scanner for compression stocking fitting and foot scanning technology for custom insoles. The GoFit and GoBalance sub-brands extend the portfolio into fitness and wellness insoles. Distribution combines five customer-facing retail stores with a dedicated logistics center in Tamm, plus an online prescription upload (Rezept-Service) channel.

The business model is a hybrid of medical supply retail, custom orthopedic device manufacturing, and professional services — primarily billed through German statutory health insurance (GKV/Krankenkassen) under Hilfsmittel reimbursement, with patients paying statutory co-payments (Zuzahlung). A 2025 transaction placed the company within the Serafin Unternehmensgruppe as a subsidiary of OTB GmbH, while retaining the Gross brand, sixth-generation family leadership under Moritz Gross and Annelie Gross, and operational continuity.

Name

Gross Gmbh

Legal name

Gross GmbH

Website

https://gross-ludwigsburg.de

Company type

Private

Founded year

1856

Operating status

Operating

Short description

Gross GmbH is a 170-year-old family-run Sanitätshaus (medical supply retailer) in Ludwigsburg, Germany, fitting and manufacturing orthopedic devices, prosthetics, compression therapy products, rehabilitation equipment, and breast prostheses for GKV-insured patients across six regional locations.

Ownership category

akta.pro rank

Product category

Medical Supply Retail

NAICS

Medical Equipment and Supplies Manufacturing (33911), Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Medical supply retail
• Orthopedic medical devices
• Rehabilitation equipment
• Compression therapy products
• Custom prosthetics manufacturing

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Supply Retail Sales: Retail sales of medical supplies, orthopedic devices, compression stockings, bandages, rehabilitation equipment, mobility aids, home care products, and lingerie/breast prostheses through company-owned retail locations. Products typically covered by German statutory health insurance (GKV) with patients paying co-payments.
2. Health Insurance Reimbursement Services: Billing and reimbursement services with health insurance companies (Krankenkassen). Company handles cost estimates, insurance approval processes, and billing on behalf of patients.
3. Custom Orthopedic Device Manufacturing: Custom-made orthopedic devices including prosthetics, orthotics, custom seating shells, and special constructions manufactured in-house. Billed to health insurers as medical aids (Hilfsmittel).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gross GmbH retails medical supplies, orthopedic devices, rehabilitation equipment, compression stockings, custom prosthetics and orthotics, home care products, and breast prosthetics through six locations in the Ludwigsburg region. The company manufactures custom orthopedic devices in-house at its Eglosheim workshop and handles German health insurance (Krankenkassen) reimbursement directly on behalf of patients.

Product overview

Gross GmbH is a family-owned orthopedic and medical supply company (Sanitätshaus) operating since 1856. The company offers a comprehensive portfolio of physical medical products and healthcare services through 6 locations in the Ludwigsburg area. Core offerings include custom-made orthopedic devices (bandages, orthoses, prostheses, custom insoles via GoFit), rehabilitation equipment (wheelchairs, rollators, electric mobility scooters, care beds), compression therapy products for lymphedema and lipedema, home care supplies (stoma, incontinence, wound management), and specialized breast care products through the Damenwahl sub-brand. Services include orthopedic technology manufacturing in-house, prescription processing, and personalized fitting consultations. The company operates as a traditional medical supply retailer with no software or AI-based products.

Differentiator

Problem solved

Functional benefit

Brands

• Sanitätshaus Ludwigsburg: Main store and flagship location in Ludwigsburg city center
• Orthopädie- & Rehazentrum Eglosheim
• Sanitätshaus Kornwestheim
• Sanitätshaus Besigheim
• Damenwahl
• Logistikzentrum Tamm
• GoFit
• GoBalance

Products and services

• Bandages and Orthoses Bandages and orthoses providing joint support, stabilization, and compression therapy for sports, leisure, and post-operative use. Available to patients with prescriptions and to retail customers.
• Compression Stockings Custom-fitted compression stockings for venous problems, lymphedema, lipedema, scar therapy, and travel, featuring contactless digital measurement scanning. Sold to patients and health-conscious consumers.
• Rollators (Walking Aids) Walking aids providing mobility support with seats for resting, transport baskets, and personalized fitting services for patients with mobility limitations.
• Custom Prosthetics Custom-made leg prostheses including partial foot, lower leg, knee exarticulation, thigh, and bathing prostheses, plus C-Leg, Genium, Kenevo, and Navii knee joint systems. Manufactured and fitted for individual patients.
• Orthopedic Insoles (including GoFit) Custom-made orthopedic insoles manufactured in-house using modern foot scanning technology, for foot deformities, running, and hiking. Includes the proprietary GoFit and GoBalance insole product lines for fitness and balance.
• Wheelchairs and Electric Mobility Wheelchairs, active wheelchairs, and electric mobility scooters for rehabilitation and daily mobility, including patient hoists, stair climbers, and bath/toilet aids.
• Care Beds and Mattresses Care beds and mattresses for home care and nursing support, supplied to patients and caregivers.
• Home Care Products and Services Home care products including stoma care, incontinence supplies, wound management with ICW-certified experts, and nursing articles, delivered to patients at home.
• Custom Orthotics Manufacturing Custom orthopedic technical products including orthotics (DAFO, peroneus, spiral, standing, full-leg orthoses, corset construction), custom seating shells, special constructions, and pediatric rehabilitation devices manufactured in-house at the Eglosheim workshop.
• Breast Prosthetics and Specialized Lingerie (Damenwahl) Specialized lingerie, swimwear, and breast prostheses for post-breast cancer care, including initial fitting and ongoing care, plus large-cup-size bras. Delivered through the Damenwahl specialty boutique.
• Lymph and Lipedema Compression Therapy Compression therapy for lymphatic and lipedema conditions with certified experts and partnerships with Juzo, Medi, Jobst, Ofa, and Sigvaris manufacturers. Includes flat-knit custom compression garments.
• Medical Supply Retail (Sanitätsfachhandel) General medical supply retail including health shoes, comfortable shoes, fitness and wellness products, heat therapy, medical technology, muscle stimulation, nursing articles, and wound care.
• Online Prescription Upload Service Digital service allowing customers to photograph and submit medical prescriptions online for processing, with subsequent in-store pickup or delivery of the prescribed medical aids.

Quantifiable outcome

• Nearly 170 years of continuous operation since 1856 - exceptional longevity for a family business
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• medi GmbH & Co. KG: medi is a German compression therapy and orthopedic products manufacturer whose brands (medi, Jobst) are explicitly carried by Gross for lymphedema and lipedema fitting. Direct product category overlap in compression stockings and orthotics makes it a primary reference peer.
• Thuasne Group: Thuasne is a French family-owned manufacturer of orthopedic braces, compression therapy, and homecare medical devices distributed across Europe. Comparable in compression garments, orthoses, and home-care product categories, though Thuasne is a broader European incumbent rather than a German regional retailer.
• Juzo (Julius Zorn GmbH): Juzo is a major German compression therapy manufacturer and one of the named partners in Gross's lymphedema/lipedema compression offering. Highly comparable in compression garment manufacturing and clinical specialist support.
• Össur hf. Össur is a global prosthetics and orthotics manufacturer whose components are commonly fitted through German orthopedic workshops like Gross's Eglosheim manufacturing facility. Comparable in prosthetic device manufacturing, though Össur is a broader incumbent globally.
• Ofa Bamberg GmbH: Ofa Bamberg produces compression stockings and orthopedic aids and is listed as one of Gross's compression therapy manufacturer partners. Comparable in product category (medical compression) and German-market distribution through Sanitätshaus retail.
• Ottobock SE & Co. KGaA: Ottobock is the global leader in prosthetics, orthotics, and mobility solutions, and Gross lists Ottobock components (C-Leg, Genium, Kenevo, Navii) within its custom prosthetics offering. Comparable in prosthetics manufacturing, fitting services, and German healthcare distribution.
• Bauerfeind AG: Bauerfeind is a leading German manufacturer of orthopedic braces, compression stockings, and supports sold through medical supply retailers. It overlaps with Gross's core bandages, orthoses, and compression therapy categories and is one of the major brands Gross carries and competes against in patient mindshare.

Direct peers

• Sanitätshaus Aktuell AG: Sanitätshaus Aktuell is a German purchasing cooperative and brand network for independent Sanitätshäuser, directly comparable to Gross as a multi-location medical supply retailer offering bandages, compression, orthotics, and home care products with insurance billing.
• Streifeneder ortho.production GmbH: Streifeneder is a German manufacturer and supplier of orthopedic technology products, footwear components, and workshop materials. Comparable as a German orthopedic technology specialist serving the Sanitätshaus and orthopedic workshop channel that Gross operates in.

Regional players

• Reha-aktiv GmbH: Reha-aktiv is a multi-location German Sanitätshaus and rehabilitation equipment retailer. Comparable to Gross as a regional German medical supply retailer with similar product breadth (orthotics, mobility aids, home care) and GKV reimbursement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gross_ludwigsburg
• LinkedInlinkedin.com/company/sanitaetshaus-gross-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gross Gmbh