Goodwins Market

Name

Goodwins Market

Legal name

Goodwin and Sons Market

Website

https://goodwinsmarket.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Grocery Retail / Supermarket

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAAAF

Value-Oriented Traditional Supermarkets (Non-Club)

Consumer Products & Retail/Grocery & Food Retail/Supermarkets & Traditional Grocery Stores

Keywords

• Grocery retail
• Fresh produce
• Prepared foods
• Online grocery ordering
• Curbside pickup

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Traditional brick-and-mortar grocery retail with multiple departments including produce, meat, deli, bakery, coffee/juice bar, soda fountain, beer/liquor, and gift department. Revenue generated through in-store customer purchases across all departments.
2. Delivery Service: Online grocery ordering with home delivery to specific zip codes (92317, 92322, 92325, 92352, 92378, 92391) with $10 flat delivery fee and $25 minimum order. Same-day delivery available for orders before 1pm.
3. Pickup Service: Online ordering with in-store or curb pickup. $4.95 flat pickup fee. Customers can order inside or text/call to have orders brought to their car.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Goodwin's Market operates a 42,500 sqft full-service supermarket in Crestline, California selling fresh produce, premium meats (including dry-aged beef), Boar's Head deli items, in-house baked goods, specialty coffee and juices, craft beer and wine, and gift items. The store complements physical retail with online ordering, curbside pickup ($4.95), and home delivery ($10 flat fee) to six mountain-area ZIP codes, plus a Club Card loyalty program. Founded in 1946 and family-operated for four generations, it serves as the primary grocery destination for the San Bernardino mountain community.

Product overview

Goodwin's Market is a family-owned grocery supermarket operated since 1946, currently managed by David Goodwin and Michael Johnstone. The company operates a single physical store location in Crestline, California, offering a comprehensive range of grocery departments (Produce, Meat, Deli, Bakery) alongside specialty departments including a Coffee & Juice Bar, Soda Fountain & Sweet Shop, Beer/Liquor, and Gift Department. The core product is the Freshop Online Shopping Platform, which enables customers to shop via web and mobile app for in-store pickup or home delivery. The supermarket also provides ancillary services including curbside pickup and a loyalty/coupons program. All departments and services function as integrated components within the single store location, with online ordering available for Deli and Coffee/Juice Bar specifically.

Differentiator

Problem solved

Functional benefit

Products and services

• Freshop Online Shopping Platform

Quantifiable outcome

• Deli hot food available after 10:30 AM daily for online ordering
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Cold Creek RanchcoreStrategic or Co-development PartnerPartnership with Cold Creek Ranch (owners Daniel and Jana Vesely) to offer organic Orange Blossom Honey as part of commitment to supporting local business and expanding organic offerings. This aligns with Goodwin's focus on providing quality organic products sourced locally.
• FreshopcoreTechnology or IntegrationFreshop provides the online grocery ordering platform powering Goodwin's website and mobile app. Enables online ordering, delivery scheduling, pickup scheduling, and account management. Freshop session cookies (fp-session, fp-pref, fp-history) track user data for platform functionality.

Scale indicators3 records

Recent moves11 records

Direct peers

• Jensen's Foods: Family-owned, multi-location independent supermarket chain in Southern California with comparable footprint, full-service departments (produce, meat, bakery, deli), and similar community-anchored positioning — the closest structural analog to Goodwin's at slightly larger scale.
• Smart & Final: Value-oriented grocery retailer with strong Southern California presence, combining grocery with bulk/foodservice assortments. Comparable traditional grocery format at the value end of the same regional market.
• Gelson's Markets: Premium Southern California full-service supermarket emphasizing fresh, prepared, and specialty items. Compares on product mix, premium positioning, and experiential retail elements like in-store dining — though at greater scale and urban density.
• Lazy Acres Market: Southern California natural/organic-focused grocer with strong specialty, local-sourcing, and prepared-foods orientation. Comparable to Goodwin's on local-partner (e.g., Cold Creek Ranch) and organic-product positioning within the same region.
• New Seasons Market: Community-focused independent supermarket chain emphasizing local sourcing, prepared foods, and curated specialty assortments. Compares on the community-anchor positioning and breadth of in-house departments rather than on geography.
• Sprouts Farmers Market: Specialty natural-foods grocer with strong produce, bulk-bin, organic, and local-supplier emphasis — closely aligned with Goodwin's produce, bulk-bin, and Cold Creek Ranch-style local-partnership strategy.
• Stater Bros. Markets: Largest regional, family-owned supermarket chain in Southern California with a comparable full-department grocery format and similarly community-rooted heritage. Directly comparable traditional-supermarket operating model in the same geographic market.
• Bristol Farms: Premium Southern California supermarket operator known for specialty offerings (dry-aged beef, Boar's Head deli, craft beer, prepared foods) — directly overlapping Goodwin's specialty/boutique merchandising playbook within the same regional market.

Broad incumbents

• Whole Foods Market: Premium natural/organic grocery chain with strong prepared foods, bakery, deli, and specialty beer/wine. Comparable on premium product mix and experiential departments but at vastly larger scale and broader geographic reach.
• Vons (Albertsons Companies): Major Southern California supermarket chain under Albertsons with full-service departments and growing online ordering. Represents the most likely chain-disruption threat to Goodwin's mountain service area if it extends delivery coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodwinsmarket
• LinkedInlinkedin.com/company/goodwins-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwins Market