CURT Group

What CURT Group does

CURT Group, operating as CURT Manufacturing LLC, is a U.S.-based manufacturer of towing and cargo management products founded in 1993 and headquartered in Eau Claire, Wisconsin. The company's core product portfolio spans Class 1 through Class 5 trailer hitches, 5th wheel hitches, gooseneck hitches, weight distribution systems, towing electrical components (wiring, brake controllers, TPMS), and cargo management accessories. CURT also markets sub-brands ARIES (automotive accessories), LUVERNE (truck accessories), and UWS (storage and cargo management), giving it reach across adjacent towing-adjacent categories. Manufacturing is conducted in Wisconsin and Florida facilities, and CURT is a brand within Lippert Components, a parent with 11,000+ employees globally.

CURT's smart-towing product line includes the Echo wireless brake controller, Tire Linc tire pressure monitoring system, True Course electronic sway control, and the MultiPro Tailgate Sensor, with several of these products integrated into the OneControl mobile application. This connected ecosystem reflects a deliberate extension from purely mechanical hitches into electronic sensing and software-enabled control. The CrossWing lightweight 5th wheel hitch illustrates continued product-line expansion within the core mechanical portfolio.

CURT generates revenue through a multi-channel model: a B2B OrderHub portal serving dealers and distributors, an extensive retail dealer network, OEM partnerships (including factory-integrated products such as the MultiPro Tailgate Sensor), and direct e-commerce. End-customers span the RV, marine, motorsports, farm/ranch, heavy-duty, cycling, and hunting segments. Marketing is anchored by CURT's designation as the Official Hitch of the PBR Velocity Tour, supporting brand visibility in motorsports and enthusiast channels.

Name

CURT Group

Legal name

CURT Manufacturing LLC

Website

https://curtgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CURT Group, founded 1993 in Eau Claire, WI, is a manufacturer of trailer hitches, towing electrical components, and cargo management accessories, serving RV, marine, motorsports, farm/ranch, heavy-duty, cycling, and hunting markets through dealer, OEM, and e-commerce channels as a brand of Lippert.

Ownership category

akta.pro rank

Product category

Towing Equipment and Trailer Hitch Manufacturing

NAICS

Motor Vehicle Body and Trailer Manufacturing (3362)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Trailer Components & Subassemblies Manufacturing (Couplers/Landing Gear/Kingpins) (IMACAGAL)

Keywords

• Trailer hitches
• Towing electrical components
• Weight distribution systems
• Cargo management accessories
• Trailer brake controllers

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Trailer Hitches and Towing Equipment Sales: One-time hardware sales of trailer hitches (Class 1-5, rear mount, front mount, multi-fit, bumper mount, weld-on, RV, ATV), 5th wheel hitches, gooseneck hitches and balls, weight distribution systems
2. Towing Electrical Components: Sales of brake controllers, wiring connectors, adapters, taillight converters, electrical components and accessories
3. Towing Accessories: Ball mounts, pintle hooks, trailer balls, towing security locks, hitch-mounted accessories, sway control, tow mirrors, and fabrication components
4. Trailer Parts and Cargo Management: Axle components, couplers, jacks, safety equipment, cargo carriers, bike racks, and roof rack systems
5. Professional Services and Installation: Through dealer network and installation partners - professional installation services and aftermarket support

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

CURT Group designs, manufactures, and distributes a comprehensive portfolio of trailer hitches (Class 1-5 rear/front/multi-fit/bumper/weld-on), 5th wheel and gooseneck hitches, flat towing equipment, weight distribution systems, towing electrical components (brake controllers, wiring, connectors), trailer parts, and cargo management products (bike racks, cargo carriers, roof racks). Products serve passenger vehicles, trucks, RVs, commercial vehicles, and OEM truck manufacturers through B2B dealer portals, retail dealers with installation services, OEM puck-system partnerships, and direct e-commerce.

Product overview

CURT Group is a Lippert company offering a comprehensive portfolio of towing and trailer products. The core offering consists of trailer hitches (Class 1-5 rear mount, front mount, multi-fit, bumper mount, and weld-on), 5th wheel hitches (16K-30K capacities), gooseneck hitches (PowerHaul, Double Lock EZr, Double Lock, folding/fixed ball), flat towing equipment, towing electrical systems, weight distribution systems, and trailer parts. Featured innovations include the Echo In-Line Brake Controller with smartphone app control, Tire Linc TPMS integrated with OneControl app, CrossWing lightweight 5th wheel hitch, RockerBall gooseneck ball, MultiPro tailgate sensor, QuickPin couplers, PowerRide 30K hitch, and True Course electronic sway control. The company also operates sub-brands ARIES (automotive accessories), LUVERNE (truck equipment), and UWS (truck bed accessories). Products target diverse lifestyles including RV/camping, outdoor, cycling, farm/ranch, heavy duty, motorsports, marine, and hunting.

Differentiator

Problem solved

Functional benefit

Brands

• Echo: Echo in-line trailer brake controller product line with smartphone app connectivity
• CrossWing
• Tire Linc
• QuickPin
• PowerRide
• OneControl
• RockerBall
• TruTrack
• StowPro
• True Course

Products and services

• Trailer Hitches Complete line of trailer hitches including rear mount (Class 1-5), front mount, multi-fit, bumper mount, and weld-on variants for passenger vehicles, trucks, and RVs.
• Flat Towing Equipment Flat towing equipment including tow bars, base plates, RV hitches, brake systems, and dinghy towing harnesses for towing vehicles behind RVs.
• 5th Wheel Hitches 5th wheel towing solutions with capacities ranging from 16K to 30K lbs, including OEM puck system legs, sliders, pin boxes, and gooseneck adapters.
• Gooseneck Hitches Gooseneck trailer hitches including PowerHaul OEM-style, Double Lock EZr, original Double Lock, folding ball, and fixed ball models with installation brackets and couplers.
• Towing Electrical Components Electrical components for towing including brake controllers, custom wiring, T-connectors, taillight converters, adapters, plugs, sockets, breakaway systems, and electrical testers.
• Towing Accessories Accessories including ball mounts in multiple sizes, pintle hooks, trailer balls, towing security locks, sway control, tow mirrors, and fabrication components.
• Weight Distribution Hitches Weight distribution hitches with sway control including TruTrack integrated sway WD, trunnion bar, and round bar systems with replacement components.
• Trailer Parts & Accessories Trailer components including axle components (brake assemblies, hubs, bearings), couplers, jacks, safety chains, hooks, winches, wheel chocks, and cargo straps.
• Cargo Management Cargo carrying solutions including tray-style and basket-style carriers, bike racks, roof rack accessories, receiver tube adapters, anti-rattle devices, and tie-down anchors.
• Echo In-Line Trailer Brake Controller Modern in-line trailer brake controller that installs between vehicle's USCAR and 7-way plug for OEM-style installation, controlled via smartphone app.
• Tire Linc Trailer Tire Monitoring System TPMS technology integrated with OneControl app for monitoring up to 20 tires simultaneously with real-time smartphone notifications.
• CrossWing Single-Point 5th Wheel Hitch Lightweight 5th wheel hitch weighing 60 pounds with 20,000 lb weight capacity, 65% lighter than traditional hitches while maintaining strength.
• RockerBall Gooseneck Ball Innovative gooseneck ball with rocker mechanism for smoother coupling and decoupling.
• QuickPin Couplers Quick-release coupler system for trailers enabling fast connection and disconnection.
• MultiPro Tailgate Hitch Sensor Sensor for GMC Sierra MultiPro or Chevrolet Silverado Multi-Flex tailgates that detects hitch accessories and prevents tailgate damage.
• ARIES Sub-Brand (Automotive Accessories) Automotive accessory brand under CURT Group offering vehicle-specific and custom-fit products.
• LUVERNE Sub-Brand (Truck Equipment) Truck equipment brand under CURT Group offering heavy-duty truck accessories.
• UWS Sub-Brand (Truck Bed Accessories) Truck accessories brand under CURT Group offering storage and truck bed solutions.

Quantifiable outcome

• CrossWing 5th wheel hitch is 65% lighter than traditional hitches (60 lb body weight) while maintaining 20,000 lb capacity
• +2 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Professional Bull Riders (PBR)flagshipGTM or Marketing PartnerOfficial Hitch of PBR Velocity Tour - CURT serves as the official trailer hitch sponsor for the Professional Bull Riders Velocity Tour, reaching motorsports and rodeo enthusiasts with brand exposure at events and through marketing materials

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopkins Manufacturing: Hopkins manufactures towing electrical products (Tow Ready, BrakeBuddy) including wiring harnesses, brake controllers, and connectors. Directly comparable to CURT's Towing Electrical category and competes for similar aftermarket and OEM towing electrical customers.
• B&W Trailer Hitches: B&W is a direct competitor specializing in 5th wheel hitches, gooseneck hitches, and OEM puck system products, with comparable truck manufacturer partnerships (Ford, GM, Ram puck systems). B&W and CURT compete in the same premium 5th wheel and gooseneck categories with overlapping OEM design wins.
• Buyers Products: Buyers Products manufactures a broad range of work truck and trailer accessories including hitches, cargo management, and towing equipment. Comparable in commercial-grade towing overlap with CURT's Heavy Duty/Commercial segment.
• Yakima: Yakima is a leading manufacturer of cargo management and bike rack systems — directly overlapping with CURT's Cargo Management category. Both brands target outdoor recreation and cycling consumer segments through similar retail channels.
• Demco: Demco manufactures towing and trailer products including hitches, couplers, and brake actuators, with strong presence in agricultural and commercial towing segments that overlap with CURT's Farm/Ranch and Heavy Duty customer segments.
• Tekonsha (including Hidden Hitch and Draw-Tite): Tekonsha is a leading manufacturer of trailer brake controllers and wiring — a direct competitor to CURT's Towing Electrical product line. Tekonsha's brake control technology overlaps significantly with CURT's Echo and brake controller offerings.
• Husky Towing Products: Husky Towing (part of Hecht Group) produces trailer hitches, weight distribution systems, and towing accessories sold through the same retail and e-commerce channels as CURT. Comparable product breadth across hitch classes and direct competition on ball mounts and WD hitches.
• Draw-Tite / Reese (Horizon Global / First Brands Group): Draw-Tite and Reese are the closest direct competitors to CURT, both producing trailer hitches (Class 1-5), brake controllers, and towing electrical under Horizon Global (now First Brands Group). They compete head-to-head at the same dealer counters, in the same retail channels, and on the same vehicle fitments — making them the most directly comparable peer set.

Emerging players

• Andersen Manufacturing: Andersen is a niche premium trailer coupler and hitch innovator (e.g., the No-Sway gooseneck coupler) that competes with CURT's premium gooseneck and sway control offerings (RockerBall, True Course). Less scale than CURT but a credible innovation-focused competitor in specific categories.

Broad incumbents

• Thule Group: Thule is a larger, publicly-traded incumbent in cargo management, bike racks, and roof rack systems with global reach. Overlaps with CURT's Cargo Management product line but focuses on premium outdoor/lifestyle consumers with broader international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curt-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURT Group