What PRIMOTERA does

PRIMOTERA is a French Société par Actions Simplifiée (SAS) real estate agency headquartered in Lisle-sur-Tarn, in the Occitanie region of southern France. Founded in 2018 with €20,000 of share capital and operating with 1–10 employees, the firm specializes in brokerage and advisory services for agricultural holdings, farmland, building land, and rural estates across more than 35 French departments. Its core product is a curated inventory of approximately 60 active listings — including viticultural properties, livestock operations, and rural residential estates — presented with photography, video, and virtual tours via the Adapt Immo software platform, and distributed across 30+ specialized French sites and 85 international portals.

The company generates revenue through transaction-based commissions on completed agricultural and rural property sales, supported by an add-on service suite covering legal assistance, tax optimization, performance diagnostics, planning and renovation management, communication tools, and broad property diffusion. Its go-to-market is sales-led and direct, leveraging a multilingual website (FR, UK, ES, NL, IT, DE, RU), email alerts, YouTube video content, and membership in the #CoFarming agricultural cooperation network to reach both domestic and cross-border buyers. PRIMOTERA registered as a French 'société à mission' in 2026, formalizing statutory objectives around farmer generational renewal and rural economic vitality.

Name

PRIMOTERA

Legal name

PRIMOTERA

Website

https://primotera.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lisle-sur-tarn

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Primotera earns commissions on successful real estate transactions for agricultural, viticultural, and rural properties. The company publishes a fee schedule (barème d'honoraires) on their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PRIMOTERA is a French real estate brokerage (SAS) based in Perpignan that specializes in the sale, purchase, and valuation of agricultural, viticultural, and rural properties across southern France. The agency brokers vineyards, agricultural farms, equestrian properties, and prestige rural estates, and partners with Safer to bring new rural assets to market.

Product overview

PRIMOTERA is a specialized agricultural and rural real estate agency offering a comprehensive platform for buying and selling agricultural properties. The core offering consists of four property categories: agricultural holdings (exploitations agricoles), agricultural land (foncier agricole), building land (terrains constructibles), and rural estates (maisons, appartements, domaines). These are complemented by value-added services including property enhancement (Valorisation), legal support (Appui juridique), tax optimization (Optimisation fiscale), performance assessment (Diagnostic performance), planning and renovation management (Plans et travaux), communication tools (Outils de communication), and broad property distribution (Diffusion) across 30+ French and 85 international platforms. The agency also provides email alert services for property notifications. PRIMOTERA positions itself as a mission-driven company focused on agricultural succession and rural territory development.

Differentiator

Problem solved

Functional benefit

Products and services

• Vineyard brokerage Brokerage services for the sale and acquisition of vineyards and wine-producing estates, primarily in southern France (Languedoc-Roussillon, Catalonia).
• Agricultural farm brokerage Sale and purchase intermediation for working agricultural farms, including viticultural and arboricultural operations.
• Rural residential property sales Brokerage of countryside houses, rural residential properties, and lifestyle estates in southern France.
• Equestrian property brokerage Sale and acquisition of equestrian estates, horse properties, and related rural assets.
• Prestige rural estate brokerage Brokerage of high-value, prestigious rural estates and chateaux in southern France.
• Property valuation services Expert appraisal and valuation services for agricultural, viticultural, equestrian, and rural properties.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CoFarming (#CoFarming)coreStrategic or Co-development Partner · 19 January 2026Primotera joined the #CoFarming network, which federates agricultural stakeholders around cooperation and innovation. The network facilitates sharing experiences, best practices, and concrete solutions to support agricultural operations. This aligns with Primotera's mission-driven company status and commitment to the agricultural world.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IAD France: French network-based real estate agency using a commission and independent-agent model. Comparable in transaction-only revenue model, decentralized agent structure, and regional French rural-residential coverage.
• SAFER: France's semi-public network of agricultural land agencies that mediate the sale and transfer of farmland and rural estates. Most directly comparable peer in terms of asset class (agricultural land, farms) and transaction mission, though operating as a public-mandate entity rather than a private broker.
• Patrice Besse: Specialist French brokerage focused on châteaux, manors, and rural heritage estates. Comparable in vertical specialization on rural/vineyard-adjacent property, premium positioning, and high-touch advisory service.
• Propriétés Privées: French network-style real estate agency active across rural and residential stock, with comparable fee structures, agent-network distribution, and transaction-based revenue model serving similar French regional buyer/seller segments.

Broad incumbents

• Propriétés Le Figaro: Le Figaro's dedicated property portal featuring rural estates, vineyards, and premium listings. Comparable audience (high-net-worth buyers of rural French property) but operates as an aggregator rather than an advisor.
• Belles Demeures: Established French luxury and character-property portal, including rural estates and vineyards. Comparable in marketing of premium rural assets, though broader in scope than Primotera's agricultural focus.
• SeLoger: France's largest generalist real estate portal. Comparable in hosting Primotera's listings, but operates broadly across all property types rather than specializing in agricultural/rural assets.
• LeBonCoin: France's leading general classifieds platform with a large real estate vertical including rural and agricultural listings. Comparable in being a distribution channel, but lacks agricultural-specialist positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/share
• LinkedInlinkedin.com/company/primotera

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMOTERA