Gone For a RUN
- Company typePrivate
- Founded2009
- HeadquartersNorwalk, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Gone For a RUN firmographics
Firmographics- Name
- Gone For a RUN
- Legal name
- ChalkTalk Sports
- Website
- https://goneforarun.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
Gone For a RUN industry classification
Industry- Product category
- Running Apparel & Accessories
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Running & Endurance Wear (CRAAAEAD)
- akta.pro secondary industries
- Performance Running Specialty Retail (CRAMACAA), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
Keywords
Where Gone For a RUN is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Markets served
Gone For a RUN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales - Apparel and Accessories: One-time purchase of running apparel including tops, bottoms, socks, hoodies, shorts, and headwear for men and women.
- Product Sales - Specialized Running Items: One-time purchase of specialty items including race bib albums, medal displays, running journals, car seat covers, drinkware, and stickers.
- Product Sales - Running Costumes and Accessories: One-time purchase of themed running costumes, tutus, costume socks, and costume headwear for races and events.
- Virtual Race Registrations: Registration fees for virtual races including the 250 Mile Challenge, summer races, distance challenges, holiday races, and custom corporate races.
- Gift Sets and RunBox: Pre-curated gift boxes and RUNBOX gift sets featuring running-themed products, including seasonal and holiday variations.
- Recovery Footwear: Sale of recovery shoes including PR Soles brand Largo Slide Sandals and Sconset Flip Flops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard shipping at flat rate |
| Unit Pricing | Pay-as-you-go | Product pricing for accessories |
| Transaction based/ take rate | Pay-as-you-go | Virtual race registration fees |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Gone For a RUN product offering
Product offeringCore offering
Gone For a RUN sells running-themed apparel, accessories, gifts, and virtual race events for recreational and distance runners. Its catalog includes branded specialty items such as BibFOLIO® race bib albums, Socrates® motivational socks, RunTechnology® car seat covers, PR Soles recovery footwear, and RUNBOX® gift sets, alongside themed running costumes and accessories. The company also operates a virtual race platform that lets runners complete distance challenges remotely and submit times online.
Product overview
Gone For a RUN is a specialty running gear and apparel brand operating under ChalkTalk Sports, offering a comprehensive portfolio of running-specific products across multiple categories. The core offerings include performance and everyday apparel for men and women (tops, shorts, hoodies, socks), specialty items like the BibFOLIO® race bib album system, Socrates® motivational socks, RunTechnology® moisture-wicking car seat covers, and PR Soles recovery footwear. The brand differentiates through themed and costume running gear for races, virtual race events, and a lifestyle collection including home décor, journals, planners, and gift sets. The product ecosystem is centered on running enthusiasts with both functional performance gear and sentimental/motivational items that celebrate running achievements and milestones.
Differentiator
Problem solved
Functional benefit
Brands
- Socrates: Motivational running socks featuring philosophical and inspirational messages
- BibFOLIO
- BibFOLIO+
- RUNBOX
- RunTechnology
- PR Soles
- Run Like a Girl
Products and services
- BibFOLIO® Race Bib Albums
- Socrates® Motivational Running Socks
- RunTechnology® Athletic Moisture-Wicking Towel Car Seat Covers
- PR Soles Recovery Footwear
- RUNBOX® Gift Sets
- Virtual Races
- Women's Running Apparel
- Men's Running Apparel
- Run Life Planner
- Running Journals
- Race Bib & Medal Displays
- Running Costumes
- LED Lighted Headwear
- Custom Running Gear
- Home & Office Accents
Companies that use Gone For a RUN
Customer profileSegments5 records
Ideal customer profiles4 records
Gone For a RUN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gone For a RUN partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- PR SolescorePR Soles is featured as the exclusive recovery footwear brand sold by Gone For a Run. Products include Largo Slide Sandals and Sconset Flip Flops. Marketed as the #1 Training Partner for runners seeking recovery solutions.
- ChalkTalk SportsflagshipGone For a Run operates as a brand under the ChalkTalk Sports parent company umbrella. ChalkTalk Sports is the parent company providing the e-commerce platform and operational infrastructure for GFAR products.
Recent moves5 records
Expansion highlights5 records
Gone For a RUN competitors and assessment
Company assessmentDirect peers
- Rabbit: California running apparel brand focusing on playful, themed apparel and community-led marketing; highly comparable product mix and DTC-only distribution model.
- Strava: Running community platform with virtual challenges, distance events, and engagement-driven features that directly compete with GFAR's virtual race registrations and runner-motivation ecosystem.
- Roadrunner Sports: Long-standing online running specialty retailer selling apparel, shoes, and accessories direct-to-consumer; competes for the same running enthusiast category with similar e-commerce-only reach.
- Fleet Feet: Specialty running retailer that combines apparel, accessories, race commemoration, in-person and virtual events; overlaps with GFAR's running-lifestyle ecosystem across digital and community channels.
- Oiselle: Women's running apparel direct-to-consumer brand built on community engagement, distinctive themed designs, and race-specific gear; mirrors GFAR's persona-driven merchandising for female runners.
- Tracksmith: Premium running apparel and accessories brand operating direct-to-consumer, with themed collections, a community/lifestyle focus, and race-day product positioning nearly identical to Gone For a Run's specialty niche.
Regional players
- Ronhill: UK-based running apparel and accessories brand with running-specialist DTC positioning; comparable product breadth but serves primarily UK and European markets rather than North America.
Broad incumbents
- Brooks Running: Dominant mass-market running brand with running-only focus, large product breadth, and DTC-plus-retail distribution; sets the competitive backdrop GFAR operates against on performance apparel.
- Gymshark: Major DTC athletic apparel brand extending from gym wear into running; competes for the same direct-to-consumer athlete customer with greater scale, marketing spend, and category breadth.
Emerging players
- Maurten: Performance-focused endurance brand selling nutrition and ancillary accessories to distance runners via DTC; overlaps with GFAR's distance-runner audience and direct-channel distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gone For a RUN social profiles
Digital presenceGone For a RUN financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gone For a RUN leadership team
Management profileNumber of profiles
Gone For a RUN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gone For a RUN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gone For a RUN
What does Gone For a RUN do?
Gone For a RUN sells running-themed apparel, accessories, gifts, and virtual race events for recreational and distance runners. Its catalog includes branded specialty items such as BibFOLIO® race bib albums, Socrates® motivational socks, RunTechnology® car seat covers, PR Soles recovery footwear, and RUNBOX® gift sets, alongside themed running costumes and accessories. The company also operates a virtual race platform that lets runners complete distance challenges remotely and submit times online.
Is Gone For a RUN a public or private company?
Gone For a RUN is a private company. It is classified as corporate owned and is currently operating.
When was Gone For a RUN founded?
Gone For a RUN was founded in 2009.
Where is Gone For a RUN based?
Gone For a RUN is headquartered in Norwalk, United States, in the North America region.
How does Gone For a RUN make money?
Six revenue lines are on record. Product Sales - Apparel and Accessories are the primary driver. The others are product Sales - Specialized Running Items, product Sales - Running Costumes and Accessories, virtual Race Registrations, gift Sets and RunBox and recovery Footwear.
Who are Gone For a RUN's main competitors?
Direct peers on record are Rabbit, Strava, Roadrunner Sports, Fleet Feet, Oiselle and Tracksmith. Ronhill is listed as a regional player. Broad incumbents are Brooks Running and Gymshark. Maurten is listed as an emerging player.
Does Gone For a RUN have an API?
No public API is recorded for Gone For a RUN.
What industry is Gone For a RUN in?
Gone For a RUN's product category is Running Apparel & Accessories. Its primary akta.pro industry code is CRAAAEAD, Running & Endurance Wear, with a secondary code of CRAMACAA, Performance Running Specialty Retail. Its NAICS code is 45911 and its SIC code is 5600.