California Council On Economic Education

What California Council On Economic Education does

California Council on Economic Education (CCEE) is a California-focused 501(c)(3) nonprofit, founded in 1959 as part of the California State University Foundation and incorporated as an independent charitable entity in 1999. The organization delivers standards-aligned economics and personal finance education to California's K-12 ecosystem by training teachers, supplying curriculum and competitions, and convening families through community events. Core programs include $martPath (elementary/middle-school curriculum with a $100 teacher stipend), the Stock Market Game (online simulation where grades 4-12 teams invest a virtual $100,000), a Virtual Workshop Series, the National Economics Challenge, the National Personal Finance Challenge, the Financial Advisors Contest, Family Financial Literacy Events, and the Never Too Young after-school program. Distribution is delivered through direct professional-development engagements with school districts, a statewide channel of Centers for Economic Education hosted at California higher education campuses (Cal State Fullerton, Cal State East Bay, San Diego), and affiliation with the national Council for Economic Education network of 48 state councils.

CCEE's revenue model is donation- and grant-driven rather than transactional. Income streams include individual donations (including DAF, stock, and crypto via The Giving Block), tiered corporate sponsorships anchored by the Annual Awards Gala (ranging from $2,500 'Friend of the Mission' to $100,000 'Economic Education Champion'), foundation grants (e.g., a $17,500 State Farm grant in 2024), and planned giving through wills and trusts. Corporate support is concentrated among financial-services firms (City National Bank, Voya, JP Morgan, Bank of America, U.S. Bank, KPMG, Merrill Lynch, Cathay Bank, California Credit Union) and large non-financial brands (State Farm, Honda, Walmart, Chevron). Programs for teachers and students are largely free or subsidized; the only documented direct incentive is the $100 $martPath teacher stipend. Strategic positioning is reinforced by CCEE's role in pioneering California's 1985 economics mandate and advocating for AB 2927 (2024), which establishes a new high-school graduation requirement in a standalone personal finance course.

Operationally, CCEE runs with a small staff of 1-10 employees headquartered in Long Beach (3605 Long Beach Blvd, Suite 334) under CEO David Nungaray, who was appointed in 2024 alongside a '100 Days, 100 Donors' campaign. The organization's stated impact includes serving thousands of students with 75% from low-to-moderate income communities and reaching approximately 2,200 families through Family Financial Literacy Events. The 2025-2028 Strategic Plan formalizes expansion priorities aligned to the AB 2927 implementation window, positioning CCEE as the state's incumbent nonprofit provider for mandated personal finance instruction.

Name

California Council On Economic Education

Legal name

California Council on Economic Education

Website

https://ccee.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

California Council on Economic Education is a 501(c)(3) nonprofit that delivers standards-aligned economics and personal finance curriculum, teacher training, competitions, and family programs to California's K-12 schools and communities, funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

K-12 Economics and Personal Finance Education

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credit & Debt Management (Credit Scores, Loans, Repayment) (EDAAAJAC)

akta.pro secondary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Financial literacy education
• Economics curriculum K-12
• Teacher professional development
• Student competitions finance
• Personal finance programs

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: General operating funds received from individual donors through the organization's website donation platform, accepting credit/debit cards, DAF grants, stock donations, and cryptocurrency.
2. Corporate Sponsorships: Sponsorship revenue from the Annual Awards Gala at multiple tiers: Economic Education Champion ($100,000), Economic Opportunity Partner ($50,000), Economic Advocate ($25,000), Economic Investor's Circle ($10,000), Economic Partner's Circle ($5,000), Friend of the Mission ($2,500).
3. Planned Giving: Gifts made through wills, retirement plans, trusts, and life insurance allowing donors to plan future giving while maximizing tax benefits.
4. Foundation Grants: Grant funding from foundations such as the $17,500 State Farm grant to prepare students with financial decision-making information, particularly in under-served communities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CCEE provides standards-based economics and personal finance education programs for California K-12 communities, including teacher professional development, classroom curriculum (e.g., $martPath), student competitions (Stock Market Game, National Economics Challenge, National Personal Finance Challenge, Financial Advisors Contest), and family/community financial literacy events. Programs are delivered via workshops, in-person trainings, virtual workshops, and through affiliated Centers for Economic Education located at California higher education campuses.

Product overview

California Council on Economic Education (CCEE) operates as a platform of educational programs rather than a single software product. The organization provides a comprehensive portfolio of financial literacy and economics education offerings organized into three main categories: Educator Programs (professional development, $martPath, Stock Market Game, Virtual Workshops), Student Programs (competitions including National Economics Challenge, National Personal Finance Challenge, Financial Advisors Contest), and Community Programs (Family Financial Literacy Events, Never Too Young). These programs work together through affiliated Centers for Economic Education located at California higher education campuses to deliver training, resources, and competitions to teachers, students, and families across California.

Differentiator

Problem solved

Functional benefit

Products and services

• $martPath An engaging, interactive program for elementary and middle school teachers to embed economic and financial education in classrooms, with three sequential lessons aligned to content standards in math, social studies, and financial education.
• Professional Development Solutions for Districts Professional development offering for school districts in the form of workshops, in-services, in-person or online trainings, and multi-day institutes to equip teachers with curriculum, pedagogy, resources, and instructional tools for economics and personal finance education.
• The Stock Market Game An online simulation of global capital markets for students grades 4-12 where teams invest a virtual $100,000 in real stocks, bonds, and mutual funds and compete for highest equity for prizes and awards.
• Virtual Workshop Series Short-format virtual workshops for educators, including the California Teacher Showcase Series where distinguished teachers share lessons, and special guest sessions responsive to current developments.
• National Economics Challenge Competition for high school students (Grades 9-12) to demonstrate economic knowledge against peers from across the state and country, with Adam Smith and David Ricardo divisions.
• National Personal Finance Challenge Nationwide competition for high school students (Grades 9-12) to build and demonstrate knowledge in earning income, spending, saving, investing, managing credit, and managing risk.
• Financial Advisors Contest Exclusive California competition where high school students act as a team of financial advisors mentored by real-world financial professionals, competing to provide the best analysis for a fictional client.
• Family Financial Literacy Events School-site based and virtual events where students and parents engage in hands-on learning activities, discussions, and workshop sessions around financial topics.
• Never Too Young Program After-school program for K-5 learners featuring sequential activity-driven lessons leading to creation of original 'businesses' showcased at a Market Day event.

Quantifiable outcome

• 75% of students served come from low to moderate income communities
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Council for Economic Education (CEE)coreStrategic or Co-development PartnerThe national entity that sits at the heart of CCEE's affiliated network of 48 councils across the country. CEE advocates for more and better education in personal finance and economics, primarily through the biennial Survey of the States.
• San Diego Center for Economic EducationcoreStrategic or Co-development PartnerThe oldest such center in CA with an active advisory board supporting a robust calendar of activities and programs in San Diego and Imperial Counties. Celebrating 20th anniversary in 2026.
• Center for Economic Education at Cal State FullertoncoreStrategic or Co-development PartnerActive in research evaluating the impact of personal finance and economic education on key outcomes. Also does important work in the Orange County community.
• Center for Economic Education at Cal State East BaycoreStrategic or Co-development PartnerCoordinates workshops, undertakes research, and develops curriculum to support economic education in the Bay Area.
• Federal Reserve Bank of San FranciscominorStrategic or Co-development PartnerRegional bank of the 12th district supports economic education in western states including California through various programs.
• California Jump$tart CoalitionminorStrategic or Co-development PartnerCoordinates efforts supporting financial literacy across multiple organizations in the state.
• SIFMA FoundationcoreStrategic or Co-development PartnerPartners with CCEE to support The Stock Market Game in California, available to students grades 4-12.
• FINRA FoundationcoreStrategic or Co-development PartnerPartners with CCEE to support The Stock Market Game program for California students.
• National Association of Economics Educators (NAEE)minorStrategic or Co-development PartnerLeading professional organization of economics educators across the United States. Many members are part of or involved with state councils and centers for economic education.
• California Association of School Economics Teachers (CASET)coreStrategic or Co-development PartnerKey partner in the state supporting high school teachers with an annual conference and weeklong summer program.
• Invest in GirlsminorStrategic or Co-development PartnerNational program partner providing financial education specifically for girls, offered through CCEE in California.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Council for Economic Education (CEE): National umbrella organization that CCEE is affiliated with, coordinating 48 state councils nationwide. CEE advocates for personal finance and economics education and operates the biennial Survey of the States, making it a direct parent/peer in the same mission and programming space.
• Jump$tart Coalition for Personal Financial Literacy: National coalition of organizations dedicated to improving financial literacy for youth. Coordinates financial literacy advocacy efforts and provides resources similar to CCEE, with CCEE partnering through California Jump$tart Coalition, indicating direct operational overlap.
• FoolProof Foundation: Nonprofit providing financial literacy curriculum specifically for K-12 schools with a focus on consumer protection. Competes with CCEE for teacher training and curriculum adoption in school districts implementing personal finance requirements.
• Texas Council on Economic Education: State-level counterpart to CCEE serving Texas K-12 economics and personal finance education. Operates as one of the 48 affiliated councils under CEE and provides nearly identical programming structure including teacher professional development and student competitions.
• Next Gen Personal Finance (NGPF): Nonprofit providing free personal finance curriculum to high school teachers nationwide. Competes directly with CCEE's $martPath and Professional Development offerings, particularly for districts implementing personal finance graduation requirements, with a more digital-first delivery model.
• Junior Achievement USA: National nonprofit delivering financial literacy, work readiness, and entrepreneurship education to K-12 students. Competes directly with CCEE for school district partnerships, teacher training contracts, and corporate sponsorship dollars in financial literacy programming.
• National Endowment for Financial Education (NEFE): National nonprofit foundation dedicated to inspiring empowered financial decision-making. Provides research, programs, and resources to improve financial literacy, operating in the same mission space as CCEE with overlapping teacher and student audiences.

Broad incumbents

• SIFMA Foundation: Foundational partner behind The Stock Market Game, which CCEE delivers in California. As the national program owner of the Stock Market Game platform, SIFMA Foundation is both a programmatic partner and broader incumbent in the same K-12 financial literacy space.

Emerging players

• Invest in Girls: National program providing financial education specifically for girls, currently offered through CCEE in California as a partner program. Represents an adjacent niche player in the K-12 personal finance education space with partial overlap to CCEE's mission.

Regional players

• Federal Reserve Bank of San Francisco: Regional Federal Reserve bank that supports economic education across western states including California. Listed as a CCEE partner delivering programming to teachers and students, competing for the same educator audience in California.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@californiacounciloneconomi8888
• Facebookfacebook.com/TheCCEE
• Instagraminstagram.com/cceenow
• LinkedInlinkedin.com/company/california-council-on-economic-education

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Council On Economic Education