What Good Wolf Entertainment does

Good Wolf Entertainment, LLC, operating as The Good Wolf Experience and Good Wolf Ticketing, is a full-service event production company founded in 2006 and headquartered in Austin, Texas, with regional offices in Denver and Nashville. The company delivers integrated event production across corporate events, concerts and music festivals, galas and awards shows, and talent booking, reporting more than 1,000 events produced and 10,000+ artists booked across its 19-year history. Clients span large enterprises (Oracle, Microsoft, Deloitte, Adobe, Salesforce, Gibson, New York Life, Fidelity National Financial), nonprofits (Sonic Guild, MusiCares), and a long tail of independent artists, with booking lead times of 6-12 months and a documented seven-phase planning process.

The company's technology stack centers on a proprietary ticketing platform, Good Wolf Ticketing, which competes with Eventbrite and integrates Stripe for payments, Mailchimp for email marketing, and native iOS and Android check-in applications, supporting unlimited ticket types, promo codes, and donation collection. The platform is offered both as a self-serve tool for independent artists and small organizations and as a white-label deployment for enterprise and organizational clients, coupling software and production services into a single integrated offering.

Revenue derives from three streams: (1) event production services structured as a professional services arrangement in which approximately 25% of overall event investment covers coordination and 75% covers hard costs such as labor, gear, decor, and hospitality, with quote-based pricing; (2) transaction-based ticketing fees combining a flat per-ticket charge plus processing fee, with zero fees on free events; and (3) talent booking commissions. Go-to-market is sales-led, executed through 100% commission-based sales representatives, free consultation offers, direct enterprise outreach, and the self-serve ticketing funnel, with no external funding disclosed.

Name

Good Wolf Entertainment

Legal name

Good Wolf Entertainment, LLC

Website

https://goodwolflive.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Wolf Entertainment is a full-service event production company that produces corporate events, concerts, and galas and operates a proprietary ticketing platform, serving enterprise clients, nonprofits, and independent artists from Austin, Denver, and Nashville.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Event production services
• Corporate event planning
• Concert production
• Talent booking services
• Event ticketing platform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Production Services: Full-service event production fees where roughly 25% of the overall event investment goes to Good Wolf for coordination time and expenses, with the remaining 75% covering hard costs for event labor, gear, decor, hospitality, etc. Services include corporate events, concert production, talent booking, and gala planning.
2. Ticketing Service Fees: Transaction-based ticketing fees including a flat per-ticket fee and processing fee. Free events stay completely free. No setup, onboarding, or activation fees. No fees for refunds, cancellations, or comp tickets.
3. Talent Booking Commission: Commission from booking and managing artist relationships for events. The company has booked 10,000+ artists and manages artist submissions through their platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Good Wolf Entertainment (The Good Wolf Experience) is a full-service event planning company that produces corporate events, concerts, galas, and festivals. It bundles end-to-end event production (audio, video, lighting, staging, talent booking) with its own proprietary ticketing platform (Good Wolf Ticketing) for clients ranging from enterprises and nonprofits to independent artists. The company operates on a single-contract, single-contact model and books business 6-12 months in advance.

Product overview

Good Wolf Entertainment (The Good Wolf Experience) is a full-service event production company founded in 2006, headquartered in Austin, TX, with additional offices in Denver and Nashville. The company offers a unified portfolio of event services centered around three core offerings: Good Wolf Ticketing (an event ticketing and registration platform competing with Eventbrite), Production Services (audio, video, lighting, and technical production), and Event Planning Services (corporate events, concerts, and galas). The Good Wolf Ticketing platform includes a mobile check-in app, Stripe payment integration, Mailchimp marketing integration, and supports features like promo codes, donations, and one-page checkout. Production services follow a single-contract, single-contact model that coordinates all vendors for end-to-end event execution. The company claims 20+ years of combined production expertise with over 1,000 events produced, 10,000+ artists booked, and 1,000,000+ guests impacted.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Wolf Ticketing Proprietary event ticketing and registration platform enabling clients to sell tickets, manage events, collect donations, and process payments; includes competitive flat per-ticket fees, zero fees for free events, mobile check-in apps (Apple and Android), unlimited ticket types, promo codes, one-page checkout, and direct Stripe payment integration. Targeted at independent artists, small organizations, and enterprise clients needing white-label ticket pages.
• Production Services Full-service technical event production including audio, video, lighting, staging, and on-site execution for corporate events, concerts, galas, and conferences. Follows a single-contract, single-contact model that coordinates all production vendors end-to-end.
• Event Planning Services Comprehensive event planning services spanning concept-to-execution delivery, including corporate events, talent booking, and concert production. Scaled from intimate gatherings to multi-day conferences and festivals nationwide, with a 7-phase planning process guiding clients from ideation through event day.
• Corporate Events Dedicated corporate event production service covering conferences, annual kick-offs, brand launches, conventions, and corporate galas, featuring national keynote speakers, panel discussions, and seated gala dinners for enterprise and mid-market clients.
• Concert Production Concert and live music event production including artist booking from a roster of 10,000+ artists, stage production, and multi-band lineup coordination for festivals, music venues, and live music events.
• Gala Events Gala and awards show production including themed décor, seated dinners, and awards ceremonies for nonprofit and corporate clients (e.g., Sonic Guild Ball at ACL Live, 2,100 seated guests, 20-band lineup).

Quantifiable outcome

• 1,000+ events produced since 2006
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• StripecoreTechnology or IntegrationDirect Stripe integration for payment processing. Clients can connect their own Stripe account directly to Good Wolf Ticketing for instant payouts. Supports daily, weekly, or manual deposit options.
• Sonic GuildflagshipStrategic or Co-development PartnerLong-term partnership producing Sonic Guild's annual year-end awards show (Sonic Guild Ball) at ACL Live. Good Wolf has been integral to Sonic Guild's 10 years of operation, including their national rebrand expansion. Sonic Guild is a member-based nonprofit on a mission to sustain creation of new music.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizzabo: Bizzabo is an enterprise event experience platform offering registration, ticketing, and event management for corporate conferences and virtual events. It overlaps with Good Wolf Ticketing's enterprise ambitions and competes for the same corporate event organizers Good Wolf serves through its production business.
• Eventbrite: Eventbrite is the most direct ticketing platform peer to Good Wolf Ticketing, offering self-serve event registration and ticket sales for SMB and independent organizers. Good Wolf explicitly positions against Eventbrite on pricing (zero fees for free events, no data export fees) and offers white-label capabilities Eventbrite does not.

Broad incumbents

• Freeman: Freeman is one of the largest corporate event and experiential marketing production companies globally, offering end-to-end event services for enterprise clients. It competes with Good Wolf for enterprise corporate event RFPs but operates at vastly larger scale with broader geographic coverage.
• Live Nation Entertainment: Live Nation operates the largest concert promotion and ticketing (Ticketmaster) businesses globally, directly adjacent to Good Wolf's concert production and ticketing services. It is far larger and serves a different scale of artist, but competes for the same downstream demand for live music experiences.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate event management agency serving large enterprise clients. It overlaps with Good Wolf's corporate events segment and competes for the same enterprise RFPs, particularly multinational programs requiring global delivery capability.
• Cvent: Cvent is a large enterprise event management platform covering registration, venue sourcing, and attendee management for corporate meetings and events. It is broader in scope than Good Wolf's ticketing but targets the same enterprise customers (Oracle, Deloitte-style clients) that Good Wolf produces events for.
• GES (Global Experience Specialists): GES is a global experiential marketing and event production company serving trade shows, corporate events, and conventions. It competes for the same large-scale enterprise corporate event work as Good Wolf (e.g., the Texas Real Estate Convention category) but at materially larger scale.
• AEG Presents: AEG Presents is one of the largest concert promoters globally, operating festivals, tours, and venue programming. It competes with Good Wolf's concert production business for artist relationships and event execution, particularly in the live music ecosystem where Good Wolf's 10,000+ artist network operates.

Emerging players

• Splash: Splash is an event marketing platform for brand experiences and corporate events, offering ticketing, registration, and event pages. It overlaps with Good Wolf Ticketing's mid-market positioning and competes for brand event budgets where Good Wolf also delivers production services.
• Wasserman: Wasserman is a sports, music, and entertainment agency that includes event production, talent representation, and brand experiences. It overlaps with Good Wolf's artist booking and concert/event production capabilities, particularly in music and cultural event segments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodwolflive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Wolf Entertainment