Gira - A Girag & Associates Company

Name

Gira - A Girag & Associates Company

Legal name

Girag & Associates SAS

Website

https://girafood.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Industry Market Research & Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Management, Scientific, and Technical Consulting Services (5416), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Food industry consulting
• Market research services
• Dairy market intelligence
• Meat industry analysis
• Bakery sector research

Headquarters

HQ city

Ferney-voltaire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Club Memberships: Annual subscriptions to the Gira Meat Club, Gira Dairy Club, Gira Asia Meat Club, and Gira Ingredients Club provide comprehensive market intelligence including conferences, detailed reports, client-tailored presentations, bi-monthly newsletters, and mid-year update webinars.
2. Multi-client Market Research Studies: Proprietary research studies published periodically covering specific sectors such as bakery, meat, dairy, ingredients. These are subscription-based multi-client reports available for purchase.
3. Individual Market Research: Custom research projects tailored to individual client needs, obtaining specific data, interviewing industry players, and forecasting trends for strategic and operational goals.
4. Strategic Consultancy: Empirical, information-driven consulting applying global market intelligence to complex business challenges, producing concrete strategies and action plans.
5. Conference and Event Services: Presentations, workshops, and speaking engagements at client events including AGMs, team meetings, and client conferences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gira operates as a strategic consultancy and market research firm specializing in the food and drink industry, providing subscription-based industry research clubs (Gira Meat Club, Gira World Dairy Club, Gira Asia Meat Club, Gira Ingredients Club), multi-client syndicated studies, bespoke strategic consulting, custom market research, market audits and due diligence, and presentations at client events across meat, dairy, bakery, ingredients, and foodservice sectors.

Product overview

Gira is a strategic consultancy and market research firm offering a portfolio of subscription-based industry-specific research clubs (Gira Meat Club, Gira World Dairy Club, Gira Asia Meat Club, Gira Ingredients Club) along with ad-hoc professional services including strategic consultancy, individual market research, multi-client research, market audits & due diligence, and presentations/workshops/conferences. The company publishes extensive market reports across five core sectors: meat, dairy, bakery, foodservice, and ingredients, with specialized studies on lactoferrin, milk sugars, bakery chains, processed meat markets, and alternative proteins. The offering combines annual conferences, detailed market reports, client-tailored presentations, newsletters, and webinars to provide comprehensive market intelligence along the entire food chain worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Gira Meat Club (GMC): Flagship annual conference and research service covering global meat markets with short and medium-term forecasts
• Gira Dairy Club (GDC)
• Gira Asia Meat Club (GAMC)
• Gira Ingredients Club (GIC)

Products and services

• Gira Meat Club Exclusive annual subscription service and conference providing analysis and strategic review of global meat markets, combining two-day conferences, detailed global and regional reports, client-tailored presentations, and bi-monthly newsletters.
• Gira World Dairy Club Annual subscription service and conference providing analysis of milk production and main dairy commodities in major producing, consuming and trading countries, covering butter, cheese, SMP, WMP, whey powders, technical dairy ingredients, and fresh product trends.
• Gira Asia Meat Club Annual subscription service and conference providing analysis and strategic review of the Asian meat market and its place within the global meat market, with country reports and profiles.
• Gira Ingredients Club Annual subscription service and conference focusing on building added value in food ingredients, addressing technical dairy ingredients and new sources such as plant-, fungi-, and algae-based ingredients.
• Strategic Consultancy Bespoke strategic consulting applying empirical, information-driven global market intelligence to complex client challenges, producing concrete strategies and action plans.
• Individual Market Research Custom research projects tailored to individual client needs, obtaining specific data, interviewing industry players, and forecasting key future trends for strategic and operational goals.
• Multi-client Market Research Proprietary multi-client studies covering European bakery markets, processed meat markets, alt-protein outlook, and specific commodity analyses with comparable data across countries.
• Market Audits & Due Diligence Analysis and interpretation of information rapidly and efficiently for audits and due diligence, operating within tight time and budgetary constraints.
• Presentations, Workshops, Conferences Presenting latest research and market intelligence at client events including AGMs, team meetings, and client conferences.

Quantifiable outcome

• Over 50 years of continuous market intelligence provision to the food industry
• +2 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HMTcoreStrategic or Co-development Partner · 1 January 2025Collaborative partnership between Gira and HMT for the 'Cracking the Code in the Hybrid Dairy & Meat Market' webinar series, exploring opportunities in hybrid products combining animal-based and plant-based ingredients.
• FITcoreStrategic or Co-development Partner · 1 January 2024Gira partnered with FIT, a dairy expert, to present joint sessions at SIAL Paris 2024, combining Gira's market intelligence with FIT's dairy expertise for comprehensive industry coverage.
• HighGround DairycoreGTM or Marketing Partner · 1 January 2021Co-hosting of the Global Dairy Outlook Webinar series, bringing together US, EU, Oceania and Chinese dairy market professionals for collaborative market discussions and Q&A sessions.
• The McCully GroupcoreGTM or Marketing Partner · 1 January 2021Partner in the Global Dairy Outlook Webinar series alongside Gira and HighGround Dairy, providing comprehensive global dairy market coverage and analysis.
• IQCcoreStrategic or Co-development Partner · 1 January 2021Joint publication of the 'Chinese Protein Alternative Market' report, combining Gira's food and meat market expertise with IQC's Chinese market knowledge for comprehensive alternative protein market analysis.
• PixPocket StudiosminorOthers · 1 January 2020Digital production partner for virtual and hybrid conference events, facilitating the transition to digital formats during the COVID-19 pandemic.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mintel: Global consumer and market research provider covering food, drink, and ingredients trends with category reports and innovation tracking; overlaps with Gira's market research and ingredient-trend coverage for food manufacturer clients.
• AHDB (Agriculture and Horticulture Development Board): UK statutory levy board producing sector intelligence across meat (beef, lamb, pork) and dairy; while a Gira client, it also competes in the same meat-market intelligence category with publicly funded reports and market outlooks.
• FAO (Food and Agriculture Organization of the UN): UN agency producing global food commodity market intelligence, including meat and dairy outlook reports; competes in the same sector intelligence category and is widely used by governments, associations, and multinational food companies.
• Euromonitor International: Global market research firm with extensive food and beverage industry coverage including packaged food, fresh food, and foodservice intelligence; competes with Gira for enterprise food-company research budgets at much larger scale.
• Circana (formerly IRI + NPD): Consumer intelligence and retail measurement firm providing CPG and food-industry data, analytics, and consulting; overlaps with Gira's market audits, due diligence, and bespoke strategic consulting offerings for packaged food clients.
• Innova Market Insights: Food and beverage innovation and trend researcher tracking new product launches, ingredients, and consumer trends; directly comparable to Gira's ingredients, bakery, and alt-protein market research product lines.
• Kantar: Global market research and consumer insights firm operating extensive food and retail panel data; competes for enterprise food-company research and consulting spend that Gira also targets through its market research and consultancy services.

Direct peers

• Rabobank Food & Agribusiness Research: Rabobank's F&A research division produces global meat, dairy, and grains market intelligence, with annual outlook reports and quarterly briefings that directly compete with Gira's Meat and Dairy Club offerings to the same enterprise food-client base.
• HighGround Dairy: US-based dairy market intelligence specialist covering milk, butter, cheese, and whey markets; already a co-marketing partner with Gira on the Global Dairy Outlook Webinar series, indicating near-identical product overlap in dairy market research.
• The McCully Group: Agricultural and dairy market consultancy providing global dairy market analysis and forecasts; partnered with Gira on joint webinars, reflecting highly comparable client offerings in the dairy intelligence space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gira-girag-and-associates-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gira - A Girag & Associates Company