What Gorilabs Sas does

Gorilabs Sas is a Colombian private limited company (Sociedad por Acciones Simplificada) headquartered in Popayán, Cauca, that designs and delivers 'phygital' brand experiences — integrated engagements that combine physical event production with digital platforms and multimedia content. The firm was founded by co-founders Juan and Diego and operates with a 1–10 person team carrying more than 30 years of combined experience across strategy, creative, engineering, and production disciplines.

The company's core offering is structured around seven integrated service lines: Livestreaming (multi-camera live broadcasts with remote connections, simultaneous translation, and deferred transmission); Web Development (websites, e-commerce platforms, and CMS migrations); Audiovisual Production (integrated 2D/3D content with effects and graphics); Branding (logo, visual identity, and brand manual design); Editorial Design (stationery, brochures, and promotional materials); Logistics & Production (on-site event staging and technical support); and Registration & Accreditation (digital registration forms, QR-based access control, real-time statistics, badge printing, and messaging). Notable technical components include a proprietary QR-code event registration and access control system and multi-camera livestreaming infrastructure that handled 12,000+ registrations across four days for Cauca Sabe a Café 2025.

Gorilabs generates revenue through project-based professional services engagements priced on a custom quote basis per project scope, with multi-year contract cadences reported. Its go-to-market is founder-led and selective: clients engage directly with the co-founders via WhatsApp, email, website contact forms, and Instagram direct, with no reseller or partner channel. The customer base spans government and institutional clients (USAID, FONTUR, Hospital Universitario San José, AAPSA SA ESP, Creatic, Alcaldía de Popayán), NGOs and committees (Mercy Corps, Comité de Cafeteros del Cauca, SurCafé, FESPO), and private-sector enterprises (Compañía Energética de Occidente, Periédico del Meta, Café Cauca, Constructora Open House, Universidad Autónoma del Cauca, Zona de Viajes), with primary geographic concentration in southwestern Colombia and incremental expansion into other Colombian departments.

Name

Gorilabs Sas

Legal name

Gorilabs Sas

Website

https://gorilabs.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Gorilabs Sas is a Popayán-based Colombian phygital experiences studio that delivers integrated branding, web development, audiovisual production, livestreaming, event logistics, and registration services to government agencies, NGOs, and enterprises across Colombia.

Ownership category

akta.pro rank

Headquarters

HQ city

Popayán

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Project-based professional services including web development, branding, audiovisual production, livestreaming, event logistics, and registration systems. Services are customized to client needs with pricing based on project scope and complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Gorilabs Sas is a phygital experiences studio that designs and delivers integrated brand experiences combining physical events, digital platforms, and multimedia content. The company sells seven core services — livestreaming, web development, audiovisual production, branding, editorial design, event logistics and production, and event registration/accreditation — under one engagement. Its clients include government agencies, NGOs, large corporations, educational institutions, retail businesses, and tourism organizations primarily across Colombia.

Product overview

Gorilabs Sas is a phygital experiences laboratory offering a portfolio of seven interconnected services: Livestreaming (live broadcast production), Desarrollo Web (web development), Producción Audiovisual (audiovisual production), Branding, Diseño Editorial (editorial design), Logística y Producción (logistics and production), and Registro y Acreditación (registration and accreditation). The company positions these as an integrated service ecosystem where they combine strategy, design, technology, and production to connect physical and digital channels for brands seeking transformation across events, digital presence, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Livestreaming Produces high-quality live broadcasts for corporate events, webinars, institutional celebrations, and business forums. Includes remote connections, simultaneous translation, pre-recorded content, and deferred transmissions for organizations needing professional live event coverage.
• Desarrollo Web (Web Development) Builds attractive, audience-experience-focused websites for entrepreneurs, SMEs, large enterprises, and government entities. Delivers digital solutions aligned with user expectations and current digital best practices, including CMS migrations, e-commerce, and corporate portals.
• Producción Audiovisual (Audiovisual Production) Creates audiovisual content using current techniques and formats aligned with client objectives. Integrates 2D and 3D environments, characters, special effects, and graphic elements to produce pieces that communicate brand messages with precision for corporate, institutional, and documentary use cases.
• Branding Creates memorable corporate brands that capture the essence and identity of products and services. Combines client ideas with creative direction to design or redesign corporate identities — including logo, visual identity, typography, color palette, and brand manuals — that generate impact, permanence, and recognition.
• Diseño Editorial (Editorial Design) Develops graphic pieces that consolidate brand quality and personality. Strengthens corporate image through stationery, business cards, brochures, leaflets, advertising pieces, and high-impact promotional materials for organizations.
• Logística y Producción (Event Logistics and Production) Manages corporate, academic, and cultural events through comprehensive production solutions. Provides impeccable stage setups, advanced technology, and professional technical support that transform activities into memorable experiences.
• Registro y Acreditación (Registration and Accreditation) Simplifies event organization with digital tools that enhance the attendee experience. Implements comprehensive registration forms, QR-based access control, real-time statistics, badge printing, and messaging integration for events of any scale.

Quantifiable outcome

• Managed 12,000+ registrations in 4 days for Cauca Sabe a Café 2025
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Alcaldía de PopayánminorGTM or Marketing PartnerZona de Viajes won a cultural stimulus grant from the Alcaldía de Popayán, which GORILABS supported through rebranding and website development services.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BBDO Colombia: Colombian office of BBDO Worldwide offering advertising, branding, content, and event-related production comparable to Gorilabs' integrated service stack.
• DDB Colombia: Colombian operations of DDB Worldwide offering creative, brand, and digital campaign services to enterprise clients across Latin America.
• McCann Colombia: McCann Worldgroup's Colombian office delivering brand, advertising, content, and event-related services to multinational and institutional clients.
• Publicis Colombia: Colombian arm of Publicis Groupe providing end-to-end advertising, media, digital, and production services, overlapping with Gorilabs' web development, branding, and event production work.
• Ogilvy Colombia: Global advertising network's Colombian operations offering advertising, branding, PR, and digital services; competes with Gorilabs for large enterprise and government accounts but with broader geographic and service scope.
• VMLY&R Colombia: VMLY&R's Colombian operations combine brand experience, digital, and commerce capabilities that overlap with Gorilabs' phygital and web delivery model.

Direct peers

• MullenLowe SSP3 Colombia: Colombian arm of the MullenLowe global advertising network offering brand strategy, creative, and digital services to enterprise and government clients, directly comparable to Gorilabs' integrated agency offering.
• Yanhaas: Independent Colombian advertising and digital agency with comparable brand, digital, and content services for corporate and institutional clients in Colombia.
• 4-72: Well-known Bogotá-based creative and brand experience agency offering integrated brand campaigns, audiovisual production, and event experiences similar to Gorilabs' phygital portfolio.

Emerging players

• Rock Content: LATAM-focused content marketing and digital production platform that competes with boutique agencies like Gorilabs on content, web, and brand projects via distributed talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/direct/t/17843933291461387
• LinkedInlinkedin.com/company/gorilabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorilabs Sas