Goodside
Goodside is a 2-person, founder-led brand studio that builds strategy, identity, naming, and launch systems for purpose-driven startups, venture capital firms, and growing companies across sectors such as mental health, climate, fintech, and hospitality.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Goodside does
Goodside is a full-service brand studio co-founded in 2022 by Jessica Strelioff and Danielle LaRoy in San Francisco. The firm operates with a 2-person core team and delivers integrated brand strategy, visual and verbal identity, naming, web design, packaging, and brand launch services to purpose-driven startups, venture capital firms, and growing companies across sectors including mental health, climate technology, fintech, EdTech, and food and beverage.
The studio sells professional services engagements organized into three phases (Discovery and Positioning, Brand Building, and Brand Launch) with pricing disclosed in tiers ranging from under $25,000 to over $75,000 per project. Typical engagements run 6-16 weeks and produce strategy documents, identity systems, guidelines, and launch assets. The two co-founders personally lead each project and pull in a curated network of specialist collaborators (developers, animators, illustrators, photographers) for execution-heavy deliverables such as websites and motion. Goodside also operates Goodside Gives, a subsidized and pro-bono program for nonprofits and bootstrapped ventures, with engagements ranging from $25,000 to free.
The business is founder-owned with no disclosed institutional funding. Go-to-market is sales-led via direct outreach, referrals, the website contact form, content marketing (The Good News blog), social channels, and earned media in design publications. Customer acquisition is concentrated in the San Francisco Bay Area and Austin, with additional US and global project work. Reported client outcomes include Superorganism raising $25M, Radial raising $50M, Spero announcing a $125M Fund II, and The Mind Company's app reaching the #1 Education app position in the App Store following its rebrand.
Goodside firmographics
Firmographics- Name
- Goodside
- Legal name
- Goodside
- Website
- https://goodside.studio
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodside is a 2-person, founder-led brand studio that builds strategy, identity, naming, and launch systems for purpose-driven startups, venture capital firms, and growing companies across sectors such as mental health, climate, fintech, and hospitality.
- Ownership category
- akta.pro rank
Goodside industry classification
Industry- Product category
- Branding Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Goodside is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodside business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brand Strategy & Identity Services: Full-service brand studio offering comprehensive brand development including strategy, visual identity, verbal identity, naming, web design, packaging, and brand launch services. Projects range from brand sprints to full brand system development.
- Goodside Gives Program: Subsidized and pro-bono branding services for nonprofits, small businesses, and bootstrapped ventures. Engagements have ranged from $25,000 to free. Part of their mission to make great branding accessible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based branding services with tiered budgets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Goodside product offering
Product offeringCore offering
Goodside is a full-service brand studio that builds brand identity systems for purpose-driven startups, founders, and venture capital firms. The studio delivers brand strategy and positioning, visual and verbal identity, naming, web design, packaging design, and brand launch support through a structured three-phase process (Discovery & Positioning, Brand Identity, Brand Launch). Engagements are project-based with budgets ranging from under $25,000 to over $75,000 and typical timelines of 6–16 weeks.
Product overview
Goodside is a full-service brand studio offering strategic and creative services to build brands with clarity and character. Their core service is organized into three phases: Discovery & Positioning (research, audits, workshops, and strategic foundation), Brand Identity (visual and verbal identity including logo, guidelines, and brand systems), and Brand Launch (applying brand across web, packaging, collateral, and campaigns). Additional optional services include Naming and Brand Launch support. They also operate Goodside Gives, a social impact program offering subsidized and pro-bono branding for qualifying organizations. Goodside works with a network of specialist partners including developers, animators, photographers, illustrators, and videographers to extend their core strategy, design, and copywriting capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Positioning Strategic foundation phase involving research, brand audits, workshops, competitor analysis, and positioning development to identify what makes a brand authentically unique.
- Brand Identity Visual and verbal identity development including logo design, brand guidelines, voice and tone guidelines, and brand system creation.
- Brand Launch Application of brand to real assets including web design, packaging design, art direction, photography, illustration, copywriting, animation, social assets, pitch decks, and sales collateral.
- Naming Art and science of brand naming including name ideation, domain availability checking, competitive vetting, light trademark audit, and name options shown in context.
- Goodside Gives Subsidized and pro-bono branding program for nonprofits, NGOs, small businesses, and bootstrapped ventures doing good work, with pricing ranging from $25,000 to free.
Quantifiable outcome
- Clients have raised meaningful funding after rebranding (Superorganism $25M, Radial $50M, Spero Fund II $125M)
- +2 more outcomes
Companies that use Goodside
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Goodside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodside partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- UpstatementcoreDigital product studio that collaborated with Goodside on the NDVR brand project. Goodside led brand strategy and identity while Upstatement handled technical implementation.
- Grace WalkercoreIndependent designer and developer who built Goodside's own website in Webflow and collaborated on client projects including HyperComply, Minerva, and NDVR.
- Stina WahléncoreDesigner who created Goodside's launch reel and contributed to multiple brand projects including The Mind Company and Astro.
- Jessica HischecoreRenowned lettering artist who partnered with Goodside on the DirtyVine wordmark and branding.
- Hunter Thompson (Kinetic Studio)coreDesigner who designed and built the Superorganism website in Webflow, collaborating with Goodside's brand work.
- Gina Rosas MoncadaminorIllustrator who contributed to Goodside's brand projects including Desnudo.
- Baggy StudiominorWeb development studio that built the DirtyVine website based on Goodside's designs.
- Paladar StudiocoreCollaborated with Goodside on the Storyworth brand project, working together on brand strategy and identity.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Goodside competitors and assessment
Company assessmentDirect peers
- Outline: Brand studio specializing in identity, naming, and packaging design for emerging and established consumer brands — overlapping Goodside's naming, packaging, and brand identity services.
- &Walsh: Independent creative agency providing brand strategy, identity, and digital design for ambitious startups and established brands — closely comparable in scope and target market to Goodside's full-service brand studio offering.
- Frank & Victor: Boutique brand studio working with founders on positioning, identity systems, and launch strategy — directly comparable in service scope and target market to Goodside.
- Buttermilk: Independent design and brand studio serving consumer and culture-forward companies with strategy, identity, and packaging — directly comparable boutique peer targeting similar founder and DTC segments.
- Mast: Brand and digital studio serving purpose-driven startups and VC-backed companies with strategy, identity, and web design — directly comparable in scale, services, and target customer to Goodside.
- Manual: Boutique creative studio offering brand strategy, identity, and design services to ambitious founders and purpose-driven companies — directly overlapping Goodside's positioning, service mix, and target client segment.
- Character: Brand and design studio focused on building brands with clarity and character for venture-backed and purpose-driven clients — near-identical positioning, service offering, and buyer segment to Goodside.
- Studio Brasch: Independent branding studio focused on strategy, naming, and identity for startups and challengers — overlapping Goodside's boutique brand studio positioning and early-stage client focus.
Broad incumbents
- Moving Brands: Global brand and experience design company offering strategy, identity, and motion — broader in scale than Goodside but competes for the same purpose-driven and venture-backed client engagements.
- Collins: Larger brand consultancy with offices globally, offering brand strategy, identity, and experience design — broader portfolio but directly competing for the same purpose-driven startup and enterprise brand work as Goodside.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodside social profiles
Digital presenceGoodside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodside leadership team
Management profileNumber of profiles
Profiles2 records
Goodside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodside
What does Goodside do?
Goodside is a full-service brand studio that builds brand identity systems for purpose-driven startups, founders, and venture capital firms. The studio delivers brand strategy and positioning, visual and verbal identity, naming, web design, packaging design, and brand launch support through a structured three-phase process (Discovery & Positioning, Brand Identity, Brand Launch). Engagements are project-based with budgets ranging from under $25,000 to over $75,000 and typical timelines of 6–16 weeks.
Is Goodside a public or private company?
Goodside is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodside founded?
Goodside was founded in 2022. It employs 1 to 10 people.
Where is Goodside based?
Goodside is headquartered in San Francisco, United States, in the North America region.
How does Goodside make money?
Two revenue lines are on record. Brand Strategy & Identity Services are the primary driver. The others are goodside Gives Program.
Who are Goodside's main competitors?
Direct peers on record are Outline, &Walsh, Frank & Victor, Buttermilk, Mast, Manual, Character and Studio Brasch. Broad incumbents are Moving Brands and Collins.
Does Goodside have an API?
No public API is recorded for Goodside.
What industry is Goodside in?
Goodside's product category is Branding Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 54181 and its SIC code is 7311.