Good Buy Media - MV Group

What Good Buy Media - MV Group does

Good Buy Media is an independent French media and digital strategy agency founded in 2015 and headquartered in Cesson-Sévigné, near Rennes. It is a wholly-owned subsidiary of MV Group SAS, an independent media conglomerate with EUR 975,000 share capital and 400+ experts across its network. Good Buy Media plans, activates, and optimizes multi-channel advertising campaigns for mid-market and enterprise advertisers across France, operating from eight French regional offices (Bordeaux, Lille, Lyon, Nantes, Paris, Rennes, Strasbourg, Tours) and serving clients in sectors including telecommunications (Orange), retail, consumer goods (Jazz Apple, DeWalt, Corolle, Arbre Vert), tourism (Morbihan Tourisme), and hospitality (Best Western). Doris Madingou serves as Directrice Générale and Olivier Bonnin as Président.

The company's core offering spans cross-media strategic planning (TV, radio, audio, press, cinema, digital, programmatic, OOH/DOOH, CTV), an in-house creative studio, and a proprietary AI & Data suite comprising Profilia (CRM enrichment with socio-demographic and consumption data), Data Ads (automated CRM activation with reported +35% profile matching), TargetIA (lookalike audience modeling), DataDrop & MV Synchro (GDPR-compliant data synchronization to Google Ads, Meta Ads, and DV360), and DCO combined with generative AI for real-time creative optimization. Workshops and professional training are offered across 11 French cities at EUR 1,100-2,200 per attendee, and the agency is GDPR-compliant under RGPD with an external DPO appointed.

Revenue is generated primarily through managed-service media agency fees and commissions on advertising spend across channels, supplemented by professional training fees. The customer base is diversified across enterprise and SMB advertisers, with no disclosed revenue figures, funding rounds, or M&A activity. The agency has won two DOOH Cas d'OR awards and positions its independence from major holding groups as a core differentiator, marketing objectivity in media and technology selection as its value proposition.

Name

Good Buy Media - MV Group

Legal name

Good Buy Media SAS

Website

https://goodbuy-media.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Broadcast Media Buying (TV & Radio) (BPAFABAA), Print Media Buying (Newspapers & Magazines) (BPAFABAF), Cinema Media Buying (BPAFABAG)

Keywords

• Media planning services
• Programmatic advertising
• Digital out-of-home
• Data-driven targeting
• Creative content production

Headquarters

HQ city

Cesson-sévigné

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Agency Fees and Commissions: Good Buy Media acts as an independent media strategy and buying agency. Revenue is generated through media planning fees, campaign management fees, and commissions on advertising spend across TV, radio, audio, press, cinema, digital, programmatic, OOH/DOOH, and CTV channels. The agency optimizes media plans and negotiates media buys on behalf of advertisers.
2. Professional Training Workshops (Formations): The agency offers structured professional training programs (formations/workshops) for marketing and communication professionals. Programs cover TV advertising, OOH/DOOH strategy, digital culture, and consumer conquest strategy. Pricing ranges from 1,100 EUR per person for open sessions to custom quotes for bespoke intra-company training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Good Buy Media is an independent media strategy and buying agency that plans, activates, and optimizes multi-channel advertising campaigns for advertisers across France. The agency combines cross-media strategy, programmatic buying, creative production, and proprietary AI & Data solutions (Profilia, Data Ads, TargetIA, DataDrop & MV Synchro) to deliver campaigns across TV, radio, audio, press, cinema, digital, programmatic, OOH/DOOH, and CTV. It also sells structured professional training workshops for marketing and communication professionals.

Product overview

Good Buy Media is an independent media strategy and digital consultancy operating as part of the MV Group network, offering a comprehensive suite of services organized around three pillars: cross-media strategy, data-driven media deployment, and on/off-line activation. The portfolio spans strategic media planning across TV, radio, press, cinema, digital, and out-of-home channels; a full-service creative studio producing spots, snack content, and dynamically optimized ads; programmatic advertising via DSP/RTB platforms; and a proprietary AI & Data product suite including Profilia (data enrichment), Data Ads (CRM activation), TargetIA (lookalike modeling), and DataDrop/MV Synchro (automated data synchronization). Channel-specific offerings include DOOH and OOH display advertising, Connected TV, and Brandformance campaigns that blend brand building with performance measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Profilia: Intelligent data enrichment solution for customer data enhancement including birth dates, professional situation, CSP, consumption habits
• Data Ads
• TargetIA
• DataDrop & MV Synchro

Products and services

• Media Planning & Strategy Cross-media strategic planning service covering TV, radio, press, cinema, digital, programmatic, and out-of-home channels, with data-driven audience targeting and ROI-focused media plan optimization for advertisers.
• Creative Studio In-house creative production service producing TV spots, snack content, digital advertising, and DCO materials for on- and off-line campaigns, backed by 20+ years of advertising production experience.
• Programmatic Advertising Automated digital ad buying service via DSPs using real-time bidding and private auctions, with AI-driven audience targeting based on demographic, behavioral, geographic, and contextual data across web, mobile, video, audio, and CTV.
• Profilia – Intelligent Data Enrichment Proprietary AI/Data solution that enriches CRM records with strategic information including birth date, professional status, socio-professional category, and consumption habits, enabling advanced segmentation and GDPR-compliant data activation.
• Data Ads – CRM Activation Proprietary platform that automates cleaning, formatting, and amplification of CRM data for advertising platforms, achieving +35% profile matching rate with daily automated data feed updates to Google Ads, Meta, and DV360.
• TargetIA – Lookalike Audience Modeling Proprietary lookalike modeling solution that identifies prospects resembling best customers using algorithms combined with the Profilia database, enabling ultra-precise targeting with multichannel activation across SMS, email, display, and CTV.
• DataDrop & MV Synchro – Data Synchronization Proprietary automated data import/export solution connecting CRM systems to advertising platforms with a digital vault, GDPR compliance, and maximum reliability for campaign data synchronization.
• Connected TV (CTV) Advertising CTV advertising service reaching audiences on smart TVs, streaming devices, and gaming consoles via programmatic buying, with targeting by geolocation, interests, age, and viewing context.
• DOOH (Digital Out-of-Home) Advertising Digital outdoor advertising service using LED screens, totems, interactive kiosks, and programmatic DOOH with real-time contextual adaptation to weather, location, foot traffic, and time.
• OOH (Traditional Out-of-Home) Advertising Traditional static outdoor advertising service covering 4x3 panels, bus shelters, Morris columns, and grand-format posters across urban, rural, and transport environments.
• Brandformance Integrated strategy service combining brand awareness and performance marketing with on- and off-line media plans to simultaneously build brand equity and drive measurable results.
• Drive-to-Store Activation Local media activation service using geotargeted DOOH, digital, and mobile advertising to drive physical retail traffic and online site visits for multi-location retailers.
• Professional Training Workshops (Formations) Structured professional training programs for marketing and communication professionals covering digital culture, OOH/DOOH strategy, TV advertising (linear to programmatic), consumer conquest strategy, and multi-channel communication planning, delivered as monthly open sessions in 11 French cities or bespoke intra-company training.
• Activation and Campaign Optimization End-to-end campaign activation across traditional TV, digital, audio, press, cinema, display, and OOH/DOOH with real-time performance monitoring and continuous optimization of live campaigns.

Quantifiable outcome

• 97% client satisfaction rate with agency expertise
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MV GroupcoreOthersGood Buy Media is a wholly-owned subsidiary of MV Group SAS (parent company). MV Group is an independent media group based in Rennes, France, with a network of specialized subsidiaries covering media strategy, data, and creative services. MV Group has 400+ experts and 975,000 EUR capital.
• YumensminorOthersYumens is a sister company within the MV Group network, shown as part of the group logo family on the Good Buy Media footer. Specializes in digital marketing services.
• AvanciminorOthersAvanci is a sister company within the MV Group network, shown as part of the group logo family on the Good Buy Media footer.
• Euro LeadminorOthersEuro Lead is a sister company within the MV Group network, shown as part of the group logo family on the Good Buy Media footer. Specializes in lead generation.
• TribuminorOthersTribu is a sister company within the MV Group network, shown as part of the group logo family on the Good Buy Media footer.
• YESINDEEDminorOthersYESINDEED is a sister company within the MV Group network, shown as part of the group logo family on the Good Buy Media footer.
• WeaverfiminorOthersWeaverfi is a sister company within the MV Group network, shown as part of the group logo family on the Good Buy Media footer.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GroupM (WPP) France: WPP's media investment arm encompassing Mindshare, Wavemaker, MediaCom, and Essence in France. Largest collective media-buying competitor in the French market and the benchmark for trading-desk scale.
• Publicis Media (Publicis Groupe): Largest French-headquartered media agency network (Publicis Groupe). Competes head-to-head with GBM for mid-market and enterprise media planning/buying mandates in France, but operates at vastly greater scale with holding-company leverage — GBM positions explicitly as an independent alternative.
• Havas Media (Havas): Major French-originated media agency network inside Havas, with full multi-channel planning, programmatic, and creative capabilities. Closest French-headquartered incumbent to GBM and a primary alternative in independent-vs-network RFPs.
• Zenith (Publicis): Publicis-owned media agency network with a France footprint, specializing in multi-channel planning, programmatic, and ROI-focused buying. Comparable to GBM in its brandformance positioning and balanced brand/performance media offering.
• OMD (Omnicom) France: Omnicom's flagship media agency network with a strong French presence, offering multi-channel planning, programmatic, and analytics. Direct competitor to GBM for enterprise media AOR business in France.
• Carat (Dentsu): Global media agency network within Dentsu, operating in France across media planning, programmatic, and CTV. Competes for the same enterprise advertiser mandates as GBM, including data-driven audience targeting.

Direct peers

• PHD Worldwide: Omnicom-owned media agency operating in France, focused on data-driven planning and strategic media buying. Closely comparable to GBM in its independent-leaning go-to-market and emphasis on data-led audience strategy.
• Eskimoz: Independent French digital media and SEO agency offering multi-channel media buying, programmatic, and data activation. Closest French independent peer to GBM in terms of size, geography, and product mix.
• Jellyfish (Brandtech Group) France: Global digital media agency with a France office, blending media planning, programmatic, content production, and technology. Directly comparable to GBM in its digital-first, tech-enabled media agency model.

Others

• Terranova (MV Group): Sister brand within MV Group's network offering data and digital transformation services. Adjacent capability rather than direct competitor, but ecosystem-adjacent given shared parent and overlapping advertiser client base in France.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goodbuymedia8367
• Facebookfacebook.com/goodbuymedia35
• LinkedInlinkedin.com/company/good-buy-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Buy Media - MV Group