Calgary Residential Rental Association (crra)

What Calgary Residential Rental Association (crra) does

The Calgary Residential Rental Association (CRRA) is a non-profit membership association founded in 1959 and headquartered in Calgary, Alberta. It represents Alberta's residential rental housing industry through four membership tiers — Owner & Manager, Property Management, Service Member, and Not for Profit — serving individual landlords, RECA-licensed property managers, industry vendors, and social housing agencies. CRRA generates revenue primarily through annual membership subscriptions, paid event registrations (Seminars & Luncheons, the Industry Conference and Tradeshow, Industry Awards Gala, Golf Extravaganza, Christmas Social), the multi-part RTA (Residential Tenancies Act) Course, and event sponsorships from property operators and service providers such as Boardwalk, Avenue Living, Home Depot Pro, and YARDI Breeze Premier.

CRRA's core offering is not a technology product but a curated package of Alberta-specific regulatory expertise, professional development, and peer networking delivered through a website (crra.ca) and in-person events. Member benefits include access to a Resource Library with guides on the Residential Tenancies Act, downloadable forms and templates, a Service Member Directory of vetted vendors, and preferential pricing on courses and events (e.g., RTA Course $325 member vs. $650 non-member; Golf $240 member vs. $299 non-member). The association claims 550+ members collectively operating more than 100,000 rental homes and serving an estimated 200,000 Albertans. Operations are supported by a small staff (1–10 employees) led by Executive Director Wayne Morishita and Financial and Event Manager / Director of Marketing Sarah Harrison.

The business model is community-led go-to-market: CRRA acquires and retains members through flagship events, recurring education programming, and the digital member portal, while monetizing via subscription dues and per-event ticketing with member/non-member price discrimination. Geographic scope is limited to Alberta, Canada, and the association's value proposition rests on its province-specific landlord-tenant expertise and its long-standing brand (recognized with REIC Association of the Year 2017, an Alberta Justice Crime Prevention Award, and a Consumer Champions Award of Merit) rather than on scale of staff or proprietary technology.

Name

Calgary Residential Rental Association (crra)

Legal name

Calgary Residential Rental Association

Website

https://crra.ca

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Calgary Residential Rental Association is a non-profit membership association founded in 1959 that provides Alberta-specific landlord education, regulatory resources, networking events, and industry advocacy to residential rental property owners, property managers, and service providers in Calgary and Alberta.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: CRRA generates primary revenue through multi-tiered membership subscriptions: Owner & Manager, Property Management, Service Member, and Not for Profit categories. Members receive access to resources, forms, the Service Member Directory, and preferential pricing on events and courses.
2. Event Registration & Tickets: Revenue from ticketed events including Seminars & Luncheons, the Annual Conference and Tradeshow, Industry Awards Gala, Golf Extravaganza, and Christmas Social. Ticket pricing distinguishes between members and non-members.
3. Education & Training Courses: The RTA (Residential Tenancies Act) Course and other educational offerings generate course fee revenue. Member pricing is offered at reduced rates compared to non-member pricing.
4. Event Sponsorships: Sponsorships from industry vendors and service providers for CRRA events (Conference, Awards Gala, Golf Tournament) contribute revenue and support event delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CRRA is a non-profit membership association that delivers education, advocacy, and networking services to Alberta's residential rental housing industry. It offers four membership tiers (Owner & Manager, Property Manager, Service Member, and Not for Profit), an RTA (Residential Tenancies Act) training course, recurring seminars and luncheons, annual signature events (Conference & Tradeshow, Awards Gala, Golf Extravaganza, Christmas Social), and a Member Resource Library with forms, templates, and a Service Member Directory.

Product overview

CRRA operates as a membership-based association offering a portfolio of four membership tiers (Owner & Manager, Property Manager, Service Member, and Not for Profit) that provide access to educational resources, professional development, and networking opportunities for Alberta's residential rental housing industry. The core offerings include the RTA Course for landlord certification, recurring Seminar & Luncheon events covering regulatory and operational topics, and annual signature events (Industry Conference and Tradeshow, Industry Awards Gala, Golf Extravaganza, and Christmas Social). Supporting resources include a Member Resource Library with guides and best practices, a Service Member Directory, and downloadable forms/templates for property management tasks. CRRA represents 550+ members operating more than 100,000 rental homes across Alberta.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 550+ members operating 100,000+ rental homes for 200,000+ Albertans
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• BoardwalkminorGTM or Marketing PartnerBoardwalk is a Premium Title Sponsor of the CRRA Industry Awards Gala 2026, providing financial support for the flagship annual awards event.
• Avenue LivingminorGTM or Marketing PartnerAvenue Living is a Platinum Sponsor of the CRRA Industry Awards Gala 2026.
• Home Depot ProminorGTM or Marketing PartnerHome Depot Pro is a Platinum Sponsor of the CRRA Industry Awards Gala 2026 and a Title Sponsor of the CRRA Conference & Tradeshow.
• Capture MomentsminorGTM or Marketing PartnerCapture Moments is a sponsor for the Awards Gala photography.
• Strategic GroupminorGTM or Marketing PartnerStrategic Group is a Title Sponsor of the CRRA Conference & Tradeshow.
• United RoofingminorGTM or Marketing PartnerUnited Roofing is a Title Sponsor of the CRRA Conference & Tradeshow.
• Reggin Technical Service LtdminorGTM or Marketing PartnerReggin Technical Service Ltd is a Lunch Sponsor of the CRRA Conference & Tradeshow.
• Centra Windows Inc.minorGTM or Marketing PartnerCentra Windows Inc. is a Lunch Sponsor of the CRRA Conference & Tradeshow.
• VibeminorGTM or Marketing PartnerVibe is a Breakfast Sponsor of the CRRA Conference & Tradeshow.
• Green SkyminorGTM or Marketing PartnerGreen Sky is a Breakfast Sponsor of the CRRA Conference & Tradeshow.
• Vigilante Marketing Inc.minorOthersVigilante Marketing Inc. designed and developed the CRRA website (crra.ca), providing digital platform infrastructure for the association.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Canadian Real Estate Association (CREA): Canada's national real estate industry body representing REALTORS®. Larger and broader in scope (focused on sales brokerage), but operates the same association model of membership, advocacy, education, and standards-setting that CRRA uses for the narrower rental housing segment.
• National Apartment Association (NAA): The largest U.S. trade association for the rental housing industry, representing millions of apartment units. Significantly larger and US-focused, but operates the same membership, education, advocacy, and events model—making it a relevant broad incumbent for benchmarking.

Direct peers

• LandlordBC: British Columbia's residential landlord association providing education, advocacy, and resources to BC rental housing providers. Directly comparable in mission and member services, with similar revenue diversification across memberships, courses, and events.
• Federation of Rental-housing Providers of Ontario (FRPO): Ontario's provincial rental housing association representing landlords and property managers. Closest comparable peer to CRRA in mandate, structure, and member offerings, with similar education, advocacy, and event programming—differentiated only by geographic focus.
• Canadian Federation of Apartment Associations: National umbrella body for rental housing associations across Canada. Directly comparable as a peer-level association serving the same landlord/property manager customer base with advocacy, education, and industry representation.
• Manitoba Landlords Association: Provincial landlord association serving Manitoba. Comparable to CRRA in mandate, member composition (small landlords and property managers), and operating model (membership tiers, education, forms, and resources for a single province).
• Saskatchewan Landlord Association: Provincial landlord association serving Saskatchewan rental housing providers. Directly comparable to CRRA in scope, scale, and services—membership tiers, education resources, and regulatory advocacy for a similarly-sized provincial market.

Others

• Real Estate Institute of Canada (REIC): Canada-wide professional body for real estate professionals that awarded CRRA its 2017 Association of the Year. Operates an adjacent membership and credentialing model in the same broader real estate industry space.
• BOMA Calgary: Building Owners and Managers Association chapter serving Calgary commercial real estate. Operates in the adjacent commercial property space with similar membership, education, and awards programming—useful as a comparable for non-profit association operating models.

Regional players

• Calgary Real Estate Board (CREB): Calgary-based real estate board serving residential sales agents and brokers. Geographic overlap with CRRA but operates in the complementary (sales) segment of the housing market rather than rental housing; serves as a regional community peer rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crracalgary
• Xx.com/CRRAYYC
• LinkedInlinkedin.com/company/calgary-residential-rental-association
• Instagraminstagram.com/crra_yyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calgary Residential Rental Association (crra)