Vibe
Vibe.co is a self-serve Connected TV advertising platform that enables SMBs, DTC e-commerce brands, B2B ABM teams, and agencies to buy, optimize, and measure premium streaming TV campaigns starting at $50/day and $15–$25 CPMs across 500+ publishers via its proprietary identity graph and direct Certified Supply integrations.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Vibe does
Vibe.co is a self-serve Connected TV (CTV) advertising platform purpose-built to bring performance-marketing rigor to streaming TV buying for small and mid-sized businesses (SMBs), direct-to-consumer (DTC) e-commerce brands, B2B account-based marketing (ABM) teams, and select enterprise and political advertisers. The platform is anchored by a proprietary household identity graph that maps first-party advertiser data (CRM lists, email databases, Salesforce account lists, pixel/web events) to verified streaming-TV households, enabling lookalike prospecting, pixel-based retargeting, ABM, and re-engagement workflows at household-level precision. Vibe surfaces 500+ premium CTV publisher channels — including Hulu, Paramount+, Peacock, Disney+, Roku, ESPN, and the major sports leagues — exclusively through its "Certified Supply" direct-publisher integration model introduced in November 2025, which bans supply-side resellers to reduce fraud and deliver CPMs of $15–$25 versus the $35–$65 industry average.
The product surface combines AI-driven creative production (Vibe Studio generates TV-ready 15- and 30-second ads in under 10 seconds with AI voiceovers, visuals, and CTAs), an AI-powered campaign assistant (Vibe AI Assistant / Keanu 3.0), real-time optimization, and measurement integrated with Northbeam, Triple Whale, Haus, Google Analytics, and AppsFlyer. Incrementality testing via ghost bids and household-level holdouts distinguishes CTV impact from correlation. Distribution is product-led via vibe.co sign-up with a $50/day minimum and no annual contracts, augmented by an inside-sales "Book a Demo" motion for mid-market and enterprise prospects.
Vibe earns revenue on a CPM basis, taking margin on the spread between advertiser-facing CPMs and direct publisher costs through Certified Supply. The company reached a $100 million ARR run rate in under two years from launch, serves 10,000+ brands, and closed a $50 million Series B at a $410 million valuation in September 2025 led by Hedosophia. On June 23, 2026, Walmart announced a definitive agreement to acquire Vibe.co for approximately $1.4 billion (~12.6x revenue, $1.2B cash plus $180M in four-year executive retention payments), expected to close by the end of Walmart's fiscal year 2027 subject to Hart-Scott-Rodino review.
Vibe firmographics
Firmographics- Name
- Vibe
- Legal name
- Vibe, Inc.
- Website
- https://vibe.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Vibe.co is a self-serve Connected TV advertising platform that enables SMBs, DTC e-commerce brands, B2B ABM teams, and agencies to buy, optimize, and measure premium streaming TV campaigns starting at $50/day and $15–$25 CPMs across 500+ publishers via its proprietary identity graph and direct Certified Supply integrations.
- Ownership category
- akta.pro rank
Vibe industry classification
Industry- Product category
- Connected TV (CTV) Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Vibe is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vibe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain
Revenue model
- CTV Media Spend (CPM-based): Vibe charges advertisers on a CPM (cost per thousand impressions) basis ranging from $15-$25, with a $50/day minimum budget. There are no platform fees, subscription fees, or seat charges — revenue is generated on the media spend that flows through the platform. Industry average CTV CPM is $35-$65, giving Vibe a 50-60% pricing advantage.
- Premium Publisher Direct Supply Markup: Vibe earns margin on the spread between CPMs charged to advertisers and costs paid to direct publisher integrations via the 'Certified Supply' network of 500+ premium CTV publishers (Hulu, Paramount+, Peacock, Disney+, Roku, etc.). Reseller supply was banned 100% in November 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-serve CTV with CPM-based pricing at $15-$25 and $50/day minimum spend; no platform, subscription, or seat fees; no annual contracts. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Vibe product offering
Product offeringCore offering
Vibe operates a self-serve Connected TV (CTV) advertising demand-side platform that lets performance marketers launch streaming TV campaigns on 500+ premium apps and channels (Hulu, Paramount+, Peacock, Disney+, Roku, ESPN, Tubi, Pluto TV) for as little as $50/day, with no annual contracts and CPMs of $15-$25. Its proprietary household identity graph maps advertisers' first-party CRM, pixel, and ABM data to verified streaming households, enabling lookalike prospecting, retargeting, and ABM with deterministic attribution. Vibe Studio generates TV-ready AI video creatives in under 10 seconds, and the platform handles bidding, optimization, and incrementality measurement end-to-end.
Product overview
Vibe.co is a single unified self-serve Connected TV (CTV) advertising platform — not a platform-plus-modules architecture — that combines all key capabilities under one product surface: inventory access via the Apps & Channels module, household-level Audience Targeting, real-time AI Optimization, Measurement & Reporting, AI-powered creative generation through AI Creatives (Vibe Studio), and an Integrations & API layer connecting to 20+ partners (Klaviyo, Northbeam, Shopify, Google Analytics, Salesforce, HubSpot, etc.). Surrounding the core platform are distinct named offerings that extend functionality: Vibe Connect (data integration layer), Vibe AI Assistant (campaign assistant), Certified Supply (direct publisher supply ecosystem), and Vibe Studio (standalone video generator). Together these elements form the self-serve CTV platform that powers streaming TV ad buying, optimization, and measurement for performance marketers at CPMs of $15–$25.
Differentiator
Problem solved
Functional benefit
Brands
- Vibe Studio: Built-in creative production tool for generating TV-ready and customizable video ads (also referenced as Vibe's "Video Generator").
- Vibe Connect
- Vibe AI Assistant
- Certified Supply
Products and services
- Vibe.co Platform Self-serve Connected TV advertising demand-side platform for performance marketers, providing direct access to 500+ premium streaming apps and channels (Hulu, Paramount+, Peacock, Disney+, Roku, ESPN, Tubi, Pluto TV) at $15-$25 CPMs, with $50/day minimum and no annual contracts. Includes household-level audience targeting, AI-driven campaign optimization, real-time measurement, deterministic attribution, and incrementality testing.
- Vibe Studio (AI Creatives / Video Generator) Standalone AI-powered creative production tool that generates TV-ready 15-second and 30-second video ads in under 10 seconds, including AI-generated custom voiceovers, visuals, CTAs, and overlays blended with existing footage at no extra cost.
Quantifiable outcome
- $1.52 in incremental revenue per $1 spent on average (ROI benchmark)
- +7 more outcomes
Companies that use Vibe
Customer profileNamed customers39 records
Segments7 records
Ideal customer profiles6 records
Vibe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability16 records
Feature7 records
Vibe partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship / transformational — $1.4b acquisition that integrates vibe into walmart connect, major — was previously walmart's exclusive retail media data and dsp technology provider; exclusivity ended as walmart diversified, core — dsp partner added to walmart's retail media stack alongside the trade desk, core — dsp partner added to walmart's retail media stack, core — primary measurement partner, core — measurement partner, core — measurement partner (mmm / incrementality), flagship — most-cited crm integration across case studies, core — primary e-commerce integration, core — crm integration for abm, core — crm integration, core — data integration, core — mobile measurement partner, core — web analytics integration, flagship — #1 performance partner for hulu inventory via certified supply, flagship — #1 performance partner for paramount+ via certified supply, flagship — #1 performance partner for peacock via certified supply, core — premium inventory partner, core — fast inventory partner, core — premium sports inventory partner and major — strategic alignment post-walmart acquisition.
- Walmartflagship / transformational — $1.4b acquisition that integrates vibe into walmart connectWalmart announced a definitive agreement to acquire Vibe.co for approximately $1.4 billion (12.6x revenue), including $1.2B cash plus $180M in retention payments for key executives (4-year stay required). The deal combines Vibe's self-serve CTV platform with Walmart's commerce audiences, closed-loop measurement, and Vizio's hardware to better compete with Amazon's ad business. Expected to close by end of fiscal year 2027, subject to Hart-Scott-Rodino antitrust review.
- The Trade Deskmajor — was previously walmart's exclusive retail media data and dsp technology provider; exclusivity ended as walmart diversifiedThe Trade Desk was previously the exclusive retail media data and DSP technology provider for Walmart. Following the diversification (adding Magnite, Yahoo DSP, Google DV360) and Vibe acquisition, The Trade Desk's exclusivity ended; The Trade Desk stock dropped 75% over the past year and traded near its 52-week low of $17.21 around the announcement.
- Magnitecore — dsp partner added to walmart's retail media stack alongside the trade deskMagnite was added as a DSP partner by Walmart as part of its retail media diversification (alongside Yahoo DSP and Google DV360), ending The Trade Desk's exclusivity as Walmart's retail media data and DSP technology provider.
- Yahoo DSPcore — dsp partner added to walmart's retail media stackYahoo DSP was added as a DSP partner by Walmart as part of its retail media diversification, alongside Magnite and Google DV360.
- Google DV360 (Display & Video 360)core — dsp partner added to walmart's retail media stackGoogle DV360 was added as a DSP partner by Walmart as part of its retail media diversification, alongside Magnite and Yahoo DSP.
- Northbeamcore — primary measurement partnerNorthbeam is Vibe's flagship measurement and attribution integration partner. Vibe integrates with Northbeam's multi-touch attribution (MTA) and Clicks + Deterministic Views (C+DV) products, enabling advertisers to validate CTV performance against business outcomes. Used by Boston Proper (3.25x ROAS), Sijo (4% lower CAC vs social), Blindster (14x ROAS), and others.
- Triple Whalecore — measurement partnerTriple Whale is one of Vibe's primary measurement and attribution integration partners for DTC e-commerce customers.
- Hauscore — measurement partner (mmm / incrementality)Haus is Vibe's measurement partner for marketing mix modeling (MMM) and incrementality testing.
- Klaviyoflagship — most-cited crm integration across case studiesKlaviyo is Vibe's flagship CRM and email integration partner. Vibe syncs with Klaviyo audiences for retargeting, lookalike modeling, suppression lists, and re-engagement campaigns. Used by Boston Proper, Sijo, BATCH, Sota Clothing, King Kanine, and many other customers in the case study portfolio.
- Shopifycore — primary e-commerce integrationShopify is Vibe's primary e-commerce integration for tracking conversions, revenue, and customer lifetime value from CTV campaigns.
- Salesforcecore — crm integration for abmSalesforce integration enables B2B advertisers to upload target account lists and named contact lists for account-based marketing (ABM) on CTV.
- HubSpotcore — crm integrationHubSpot integration enables B2B advertisers to push contact lists for ABM-style CTV targeting.
- Twilio Segmentcore — data integrationTwilio Segment integration enables customer data pipeline integration for first-party data activation in CTV campaigns.
- AppsFlyercore — mobile measurement partnerAppsFlyer integration enables cross-device incrementality measurement for mobile app install campaigns (used by Wispr Flow case study).
- Google Analyticscore — web analytics integrationGoogle Analytics integration for web traffic and conversion tracking from CTV campaigns.
- Huluflagship — #1 performance partner for hulu inventory via certified supplyVibe is the #1 performance partner for Hulu — direct publisher integration through Vibe's Certified Supply network enabling self-serve CTV access to Hulu inventory at $15-$25 CPMs.
- Paramount+ (Paramount Streaming)flagship — #1 performance partner for paramount+ via certified supplyVibe is the #1 performance partner for Paramount+ — direct publisher integration through Vibe's Certified Supply network.
- Peacockflagship — #1 performance partner for peacock via certified supplyVibe is the #1 performance partner for Peacock — direct publisher integration through Vibe's Certified Supply network.
- Disney+core — premium inventory partnerDisney+ is one of Vibe's 500+ premium CTV publisher channels, accessible via the Certified Supply direct integration model.
- Rokucore — premium inventory partnerRoku is a premium CTV publisher in Vibe's Certified Supply network, accessible self-serve at $15-$25 CPMs.
- Tubicore — fast inventory partnerTubi is part of Vibe's Certified Supply network of 500+ premium streaming apps; accessible self-serve at $15-$25 CPMs.
- Pluto TVcore — fast inventory partnerPluto TV is part of Vibe's Certified Supply network; available via programmatic inventory at $15-$25 CPMs with no managed service required.
- ESPNcore — premium sports inventory partnerESPN is one of Vibe's 500+ premium CTV publisher channels, including ESPN+ streaming, accessible via Certified Supply direct integrations.
- Vizio (Walmart subsidiary)major — strategic alignment post-walmart acquisitionVibe will integrate with Vizio's smart-TV hardware and streaming platform following the Walmart acquisition. Walmart's 2024 purchase of Vizio ($2.3B) created the foundation; the Vibe deal adds the CTV advertising layer for closed-loop attribution. Walmart also unveiled 'Backyard Escapes,' a premium branded content program developed with Vizio, around the same time as the Vibe announcement.
Scale indicators10 records
Recent moves7 records
Vibe competitors and assessment
Company assessmentDirect peers
- MNTN: MNTN is a self-serve CTV platform built for SMBs and mid-market performance marketers, with a household identity graph and direct publisher integrations (Roku). Closest direct peer to Vibe in PLG-style CTV buying for performance.
- Tatari: Tatari is a self-serve CTV advertising platform focused on performance and direct-response advertisers, with similar SMB/DTC targeting, transparent CPMs, and integrations with measurement partners. Directly comparable in product, customer segment, and PLG-style GTM motion.
- tvScientific: tvScientific is a CTV performance advertising platform built for app marketers and DTC brands, with deterministic attribution and self-serve buying on premium CTV inventory. Comparable in performance-focused CTV GTM, attribution rigor, and SMB/DTC customer base.
- StackAdapt: StackAdapt is a multi-channel programmatic DSP with a strong native and CTV offering, serving mid-market and agency performance advertisers. Comparable in self-serve DSP motion, omnichannel buying, and performance-marketer customer base.
- Tatari: (Listed separately above; included again as one of the most directly comparable self-serve CTV peers for performance marketers in SMB/DTC.)
Broad incumbents
- The Trade Desk: The Trade Desk is the largest independent omnichannel DSP with deep CTV inventory access and household-level targeting. A broad incumbent in the same space; offers overlapping capabilities at much greater scale, with an enterprise/agency focus rather than SMB PLG.
- Magnite: Magnite is the largest independent CTV/online-video SSP, providing supply-side infrastructure that Vibe's Certified Supply integrates with. A broad incumbent on the supply side of the same CTV ecosystem and a DSP partner to Walmart alongside Vibe.
- Google Display & Video 360 (DV360): Google DV360 is a large enterprise DSP with CTV buying capabilities and direct access to YouTube and partner inventory. A broad incumbent competitor and a partner on Walmart's diversified DSP roster; competes for enterprise CTV budgets.
Emerging players
- Roku Ads Manager: Roku Ads Manager is Roku's self-serve CTV ad platform for SMBs, offering direct access to Roku's owned-and-operated inventory. An emerging player in the same PLG-style SMB CTV space that could compete for the same advertiser demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Vibe social profiles
Digital presenceVibe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vibe leadership team
Management profileNumber of profiles
Profiles3 records
Vibe funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vibe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vibe
What does Vibe do?
Vibe operates a self-serve Connected TV (CTV) advertising demand-side platform that lets performance marketers launch streaming TV campaigns on 500+ premium apps and channels (Hulu, Paramount+, Peacock, Disney+, Roku, ESPN, Tubi, Pluto TV) for as little as $50/day, with no annual contracts and CPMs of $15-$25. Its proprietary household identity graph maps advertisers' first-party CRM, pixel, and ABM data to verified streaming households, enabling lookalike prospecting, retargeting, and ABM with deterministic attribution. Vibe Studio generates TV-ready AI video creatives in under 10 seconds, and the platform handles bidding, optimization, and incrementality measurement end-to-end.
Is Vibe a public or private company?
Vibe is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Vibe founded?
Vibe was founded in 2023. It employs 101 to 250 people.
Where is Vibe based?
Vibe is headquartered in New York, United States, in the North America region.
How does Vibe make money?
Two revenue lines are on record. CTV Media Spend (CPM-based) is the primary driver. The others are premium Publisher Direct Supply Markup.
Who are Vibe's main competitors?
Direct peers on record are MNTN, Tatari, tvScientific, StackAdapt and Tatari. Broad incumbents are The Trade Desk, Magnite and Google Display & Video 360 (DV360). Roku Ads Manager is listed as an emerging player.
Does Vibe have an API?
No public API is recorded for Vibe.
What industry is Vibe in?
Vibe's product category is Connected TV (CTV) Advertising Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541830 and its SIC code is 7311.