Klar Reward Agency

What Klar Reward Agency does

Klar Reward Agency is a Danish reward and compensation consulting boutique headquartered in Valby, Copenhagen. The firm advises HR departments at large Danish and Scandinavian companies on compensation strategy, pay transparency, equal pay analysis, job architecture design, salary structure optimization, and broader reward program support. Services are delivered through project engagements, interim resource placements, and ongoing frame agreements (rammeaftale).

The firm's core products span equal pay analysis (conducted on Swedish partner Sysarb's regression-based platform), a proprietary job architecture framework deployable in 9–12 weeks, pay transparency compliance support tied to the EU Pay Transparency Directive, pay philosophy and policy advisory, interim reward specialists, and a portfolio of proprietary salary surveys including the Lif Salary Survey (pharma), Revisorbranchens Lønstatistik (audit), IT-Branchens Lønstatistik, Danish Biotech Salary Survey, and the cross-industry Danske Lønninger produced since 1975. Underlying analysis is performed in R, with regression-based methodology distinguishing explained from unexplained pay gaps by gender-neutral factors.

Klar operates a professional services revenue model — primarily project-based and frame-agreement consulting — supplemented by recurring/periodic revenue from its industry-specific and cross-industry salary statistics. Pricing is quote-based in DKK ex-VAT. The firm positions itself as Scandinavia's largest independent producer of salary data, serving a client base that includes Novo Nordisk, ROCKWOOL, Bestseller, DFDS, Tryg Forsikring, Energinet, Danmarks Nationalbank, PKA, and approximately 100+ companies using its job architecture. Strategic alliances extend the offering with Bech-Bruun (legal), Fair Pay Innovation Lab (certification), and Sysarb (technology platform).

Name

Klar Reward Agency

Legal name

Klar Reward Agency

Website

https://klarreward.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Compensation and Reward Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Compensation, Benefits & Rewards Consulting (BPAHAGAF)

akta.pro secondary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Reward consulting
• Compensation advisory
• Salary benchmarking
• Equal pay analysis
• Job architecture design

Headquarters

HQ city

Valby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Professional services including analysis, design, and operational support across the entire reward area. Services are delivered through project engagements, interim resources, or as an integrated part of client teams via frame agreements.
2. Salary Statistics and Benchmarking Products: Branch-specific and general salary statistics produced for the Scandinavian market. These include industry-specific surveys (pharmaceutical, audit, IT, biotech) and cross-industry statistics (Danske Lønninger since 1975). Products delivered as reports or other media containing statistical output from analysis and benchmarking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Klar Reward Agency is a Danish reward and compensation consulting firm that advises enterprise HR departments on effective and fair compensation strategies. Core offerings span analysis (pay transparency, equal pay analysis, benchmarking), design (job architecture, pay philosophy, salary bands, bonus programs), and operational support (interim resources, salary adjustments, implementation) delivered through project engagements, frame agreements, and interim assignments. The firm also produces industry-specific and cross-industry salary statistics, marketed as Scandinavia's largest independent salary data producer.

Product overview

Klar Reward Agency is Scandinavia's largest independent producer of salary data, offering a portfolio of consulting services and proprietary salary surveys. The core offering consists of advisory and operational support across the entire reward area, including equal pay analysis (conducted on Sysarb's platform), job architecture design (Full Service and Build-Your-Own packages), pay transparency support, and general reward process consulting. The company produces industry-specific salary surveys (Lif Salary Survey, Revisorbranchens Lønstatistik, IT-Branchens Lønstatistik, Danish Biotech Salary Survey) and cross-industry statistics (Danske Lønninger, produced since 1975). They also offer interim specialists and project management services, plus pay philosophy and policy development.

Differentiator

Problem solved

Functional benefit

Products and services

• Klar Ligelønsanalyse (Equal Pay Analysis) Equal pay analysis service conducted on Sysarb's analysis platform. Provides a detailed assessment of pay differences distributed by employee groups, with recommendations for reducing pay gaps in harmony with market rates and the company's pay philosophy. Intended for enterprise HR departments needing to identify and address unexplained gender pay differences.
• Klar Jobarkitektur Full Service (Job Architecture - Full Service) Full-service package where Klar designs a customized job architecture for the client, typically delivered in a 9-12 week timeline. Includes data collection, interviews, design, jobmapping, training, calibration, and delivery of a complete job architecture with anchor roles and nomenclature ready for HRIS integration. Targets enterprise HR departments looking to build or refresh their job architecture.
• Løngennemsigtighedssupport (Pay Transparency Support) Framework agreement providing ongoing support for pay transparency compliance, including equal pay monitoring, salary adjustment support, reporting, and assistance responding to employee inquiries. Designed for enterprise HR departments needing recurring support to comply with pay transparency regulations such as the EU Pay Transparency Directive.
• Generelle Rewardprocesser (General Reward Process Advisory) Advisory and operational support services covering the full reward cycle including annual salary adjustments, benchmarking, job evaluation, mobility, bonus programs, executive pay, and salary bands. Targets enterprise HR departments seeking ongoing reward expertise.
• Interim og Projektledelse (Interim and Project Management) Interim specialists and project managers placed into reward assignments. Consultants can serve as interim resources, drive defined projects, or support HR during high-load periods. Available in hybrid offerings combining interim capacity with project implementation. Targets organizations needing flexible reward expertise without permanent hires.
• Lønfilosofi og Lønpolitik (Pay Philosophy and Pay Policy) Advisory and support service for developing pay philosophy and pay policy. Formulates principles that govern pay and translates them into specific guidelines for pay decisions, delivered as a PowerPoint presentation and accompanying text document. Targets HR leaders needing to formalize their organization's compensation principles and decision rules.
• Lif Salary Survey Industry-specific salary survey for the Danish pharmaceutical industry, produced in collaboration with Lif (Danish Association of the Pharmaceutical Industry). Targets HR leaders and compensation managers in the pharmaceutical industry.
• Revisorbranchens Lønstatistik (Auditor Branch Salary Statistics) Industry-specific salary survey for the Danish audit/accounting profession, produced in collaboration with FSR Danish Auditors (FSR Danske Revisorer). Targets HR leaders and compensation managers in the audit industry.
• IT-Branchens Lønstatistik (IT Industry Salary Statistics) Industry-specific salary survey for the Danish IT sector. Targets HR leaders and compensation managers in IT companies.
• Danish Biotech Salary Survey Industry-specific salary survey for the Danish biotech industry, produced in collaboration with the Danish Biotech association. Targets HR leaders and compensation managers in biotech companies.
• Danske Lønninger (Danish Salary Statistics) General cross-industry salary statistics for the Danish market, produced since 1975 and serving as Klar's flagship salary statistics product. Targets HR leaders and compensation managers needing cross-industry market salary comparisons.

Quantifiable outcome

• Job architecture design and implementation in 9-12 weeks
• +1 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SysarbcoreTechnology or IntegrationKlar Reward Agency is the leading Danish partner for Swedish Sysarb, which has been Europe's leading platform for equal pay and pay transparency for 20 years. The partnership provides companies access to Sysarb's proven technology combined with Klar's advisory expertise in equal pay. Klar specialists implement the platform, set up the initial analysis apparatus, and can serve as advisory partner.
• Bech-BruuncoreStrategic or Co-development PartnerKlar collaborates with Bech-Bruun, Denmark's leading law firm for labor and employment law. The partnership provides clients access to legal expertise complementary to Klar's compensation advisory services.
• Fair Pay Innovation LabminorStrategic or Co-development PartnerKlar collaborates with Fair Pay Innovation Lab, the Berlin-based organization behind the Universal Fair Pay Check. FPI works internationally for fair pay and has developed a certification enabling companies to document equal pay and fair pay practices. The collaboration provides Klar's clients access to an recognized standard for fair pay certification. Klar provides the analytical and organizational foundation while FPI provides independent certification.
• Lif (Lægemiddelindustriforeningen)coreStrategic or Co-development PartnerPartnership with Lif (Danish Pharmaceutical Industry Association) to produce the Lif Salary Survey, an industry-specific salary survey for the pharmaceutical industry.
• FSR Danske RevisorercoreStrategic or Co-development PartnerPartnership with FSR Danish Auditors to produce the Revisorbranchens Lønstatistik (Auditor Branch Salary Statistics), an industry-specific salary survey for the audit profession.
• Danish BiotechcoreStrategic or Co-development PartnerPartnership with Danish Biotech association to produce the Danish Biotech Salary Survey, an industry-specific salary survey for the biotech industry.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hay Group (now part of Korn Ferry): Originally a global job evaluation and rewards consultancy known for the Hay job evaluation methodology — a foundational approach to job architecture. Now integrated into Korn Ferry, but historically a direct competitor in the rewards consulting space where Klar operates.
• Willis Towers Watson (WTW): Global advisory firm with a major compensation, rewards, and talent practice offering job architecture, salary benchmarking, pay equity, and total rewards advisory. Directly competes with Klar for Scandinavian enterprise mandates but operates at far greater scale across multiple HR and risk disciplines.
• Aon: Global professional services firm with a dedicated Human Capital practice covering rewards, talent, and pay equity. Overlaps with Klar's compensation advisory offering and competes for multinational HR consulting mandates in Scandinavia.
• Mercer: Global human resources consulting firm and one of the largest reward and compensation consultancies, offering salary surveys (Mercer Compensation Surveys), job architecture, and pay equity services. Competes with Klar at the enterprise level across Denmark/Scandinavia but as part of a much broader HR services portfolio; multiple Klar team members previously worked at Mercer.
• Korn Ferry: Global organizational consulting firm offering compensation, benefits, and rewards advisory alongside executive search and talent consulting. Comparable to Klar in delivering job architecture and total rewards work but with significantly broader scale and international footprint.

Emerging players

• Optio Incentives: Nordic-based incentive compensation and rewards software firm. Daniel Winther (Klar's Commercial Director) previously served as Commercial Director at GTM Nordics for Optio Incentives. Adjacent/partial overlap with Klar's executive pay and bonus program work, with a more product-led model.
• Salary (formerly Tilastokeskus / salary benchmarking platforms): Danish salary benchmarking and compensation data platform. Provides online access to salary statistics for the Danish market, partially overlapping with Klar's salary survey product portfolio (Danske Lønninger and industry-specific surveys) but operating via a self-service technology model rather than consulting services.

Direct peers

• Bluegarden: Danish HR and payroll services provider offering salary statistics, job evaluation, and rewards advisory. Multiple Klar team members (Stine Marott Normann, Veronica Hoff) previously worked at Bluegarden. Competes in the Danish market for salary survey subscriptions and reward consulting engagements.
• Nordic Reward Partners: Earlier Nordic reward consultancy co-founded by Veronica Fridfeldt Hoff (now Klar Partner) and Stine Marott Normann (Klar founder). Closest historical direct competitor, with overlapping service offerings in job architecture and compensation advisory. Klar's team has direct lineage from this firm.

Others

• Sysarb: Swedish equal pay and pay transparency SaaS platform and Klar's primary technology partner. Not a direct competitor but a close ecosystem peer — the platform layer that Klar implements and supports for Danish clients, and whose success directly affects Klar's equal pay service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klar Reward Agency