Hovey Electric, Inc.

What Hovey Electric, Inc. does

Hovey Electric, Inc. is a privately held, family-owned electrical contracting company founded in 1977 in Midland, Michigan, with a Southern Division satellite office in Guthrie, Kentucky opened in October 2009. The company is licensed as an electrical contractor in Michigan and Tennessee and operates a dual business model spanning industrial electrical services (VFD installation, motor installation, power distribution, industrial instrumentation, grounding, electrical heat tracing, and maintenance/troubleshooting) and energy-efficiency services centered on lighting retrofits, energy audits, and LED installations. Its customer base is concentrated in the Midwest and Southeast and spans industrial facilities, commercial buildings, healthcare, education, and municipal/government buyers, with named engagements at Refine Tile, Aultman Hospital, Northwood University, and municipal LED rollouts.

The company's underlying technology is practical rather than proprietary-software: LED troffer product lines (2x2, 2x4, 1x4 form factors in 36W/45W/74W wattages), an LED Pendant Highbay, LED canopy and recessed fixtures, plus a T12-to-T8 retrofit kit methodology built on Texas Fluorescents 24C reflector kits and GE UltraMax ballasts. Differentiated technical expertise includes scotopic/photopic vision-based lighting analysis (enabling lower-wattage designs with higher perceived brightness) and free lighting-layout consulting. Distribution combines regional direct field sales with owned e-commerce storefronts (hoveyledlights.com, electricalsurplusstore.com), supported by a content/blog marketing engine, on-site customer seminars, and utility-incentive partnerships with TVA and Pennyrile Rural Electric Cooperative. A customer leasing program through Genesis Lighting Solutions (with Direct Capital financing) and an LED Book educational resource round out the go-to-market.

Hovey Electric monetizes primarily through project-based professional services contracts for industrial and energy-efficiency work, supplemented by hardware sales of LED products and consulting/contractor-training services. Pricing is custom-quoted per project and not publicly disclosed. The company holds no outside funding, has no public listing, and appears to remain concentrated in the founding family's ownership. Recent operating signals are mixed: documented activity runs through 2013, and the company's primary domain (hoveyelectric.com) is currently listed for sale on a domain marketplace, while operating-status indicators in the data still describe the firm as operating.

Name

Hovey Electric, Inc.

Legal name

Hovey Electric, Inc.

Website

https://hoveyelectric.com

Company type

Private

Founded year

1977

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Industrial Electrical Services: Traditional electrical contracting services including VFD installation, motor installation, power distribution, industrial instrumentation, industrial maintenance and troubleshooting, industrial grounding, and electrical heat tracing for industrial facilities.
2. Energy Efficiency Services: Energy audits, lighting retrofits, LED lighting installations, and energy efficiency consulting for commercial and industrial facilities. Includes free lighting layouts to determine optimal solutions.
3. Equipment Sales: Sales of LED lighting products, T8/T5 fixtures, and related electrical equipment through online stores (hoveyledlights.com, electricalsurplusstore.com). Also offers leasing options through Genesis Lighting Solutions for LED lighting packages.
4. Consulting Services: Electrical contractor training and management consulting services offered through Hovey Companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hovey Electric, Inc. is a family-owned industrial electrical contracting company that delivers industrial electrical services and energy efficiency solutions to commercial and industrial customers. Core services include VFD installation, motor installation, power distribution, industrial instrumentation, industrial maintenance and troubleshooting, industrial grounding, electrical heat tracing, and comprehensive energy efficiency projects such as LED lighting retrofits and lighting consulting. The company also sells LED lighting products directly through owned e-commerce storefronts.

Product overview

Hovey Electric, Inc. is an electrical contracting company offering a portfolio of LED lighting products and industrial electrical services. The product lineup centers on LED troffer fixtures (2x2, 2x4, 1x4 sizes in 36W, 45W, and 74W variants), LED highbay pendant fixtures, LED canopy and recessed lighting for commercial applications, and LED Christmas lighting products (C7 and C9 sizes). Complementary products include T12 to T8 retrofit kits with GE UltraMax ballasts. The service portfolio encompasses industrial electrical services (VFD installation, motor installation, power distribution, instrumentation, grounding, heat tracing, maintenance), energy efficiency projects with lighting consulting and layouts, electrical contractor training, and online educational resources including an LED Book and energy calculator tools. The company operates from Midland, MI with a satellite office in Guthrie, KY.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Troffer Fixtures LED troffer light fixtures available in 2x2, 2x4, and 1x4 form factors with wattage options of 36W, 45W, and 74W for commercial and industrial ceiling grid installations.
• Square LED Pendant Highbay Square LED pendant highbay fixture designed for high-ceiling industrial and commercial applications requiring concentrated overhead lighting.
• LED Canopy Fixture LED canopy fixture rated for wet areas, recommended for parking garage and humid environment applications. Rated at 58 watts with 143,000 hours lifetime.
• LED Recessed Downlight 6-inch recessed LED downlights available in 3000K, 4000K, and 5000K color temperatures, suitable for dry interior areas.
• LED Can Lighting Upgrade Cooper Lighting Halo RL56 LED Retrofit Baffle Trim consuming 9.4 watts, delivering over 600 lumens, comparable to 65W BR30 lamp. Compatible with 5-inch and 6-inch housings.
• C9 LED Christmas Lights LED Christmas light strings with C9 bulb size (E12 base), featuring energy efficiency, durability, no mercury content, and fire safety advantages over incandescent alternatives.
• C7 LED Christmas Lights LED Christmas light bulbs with C7 size (over 2 inches high, E12 base), available in multiple colors with steady glow or twinkling options, transparent or frosted coatings.
• T12 to T8 Retrofit Kits Texas Fluorescents 24C series retrofit kits for converting existing T12 2x4 fixtures to T8 technology without replacing entire fixtures, including end plates, tombstones, reflectors, and GE UltraMax ballasts as a turn-key solution.
• VFD Installation Services Variable Frequency Drive installation services for industrial motor control applications.
• Industrial Instrumentation Services Industrial instrumentation services for measurement and control systems in manufacturing facilities.
• Industrial Maintenance and Troubleshooting Preventive and corrective maintenance services for industrial electrical systems with troubleshooting expertise.
• Industrial Grounding Services Electrical grounding services for industrial facilities to ensure safety and proper electrical system operation.
• Electrical Heat Tracing Services Electrical heat tracing installation for freeze protection and temperature maintenance in industrial piping systems.
• Motor Installation Services Industrial electric motor installation services for new equipment and replacement applications.
• Power Distribution Services Power distribution system installation, upgrade, and maintenance services for industrial facilities.
• Energy Efficiency Projects Comprehensive energy efficiency upgrade projects for commercial and industrial facilities including lighting retrofits, LED conversions, and T12 to T8 upgrades.
• Lighting Consulting Services Professional lighting analysis and consulting services including lighting layouts to determine optimal fixture types, quantities, and energy-efficient solutions for facilities. Offered free in most cases.

Quantifiable outcome

• Up to 70% reduction in lighting energy consumption with LED upgrades
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tennessee Valley Authority (TVA)coreOthers · 28 February 2012TVA provides incentive funds for energy efficiency lighting projects in the Tennessee Valley region. Hovey Electric helps customers qualify for TVA incentives for custom lighting projects, enabling significant project funding assistance for commercial and industrial customers.
• Pennyrile Rural Electric Cooperative (PRECC)coreOthersPRECC is the power distributor providing electricity to Refine Tile facility. Acts as joint incentive partner with TVA for energy efficiency projects, distributing rebate funds to qualifying customers.
• Coffman Home DecorminorChannel Partner/ Reseller/ DistributorProduct supplier providing Texas Fluorescents retrofit kits and GE UltraMax ballasts for Hovey Electric projects. Introduced Hovey to economical retrofit products for T12 to T8 conversions.
• Genesis Lighting SolutionsminorChannel Partner/ Reseller/ DistributorLED lighting manufacturer offering leasing programs through Direct Capital. Hovey Electric offers customer leasing options for LED lighting packages with 24-hour credit approval.
• Texas FluorescentsminorOthersManufacturer of 24C 2x4 Retrofit Reflector Kit used in Hovey Electric T12 to T8 upgrade projects. Products include GE UltraMax ballasts as turn-key solution.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Rexel USA: A large electrical distribution and energy services company that supplies lighting products and provides energy-efficiency project services to commercial and industrial customers across the U.S. Directly comparable to Hovey in lighting retrofit offerings but with vastly broader geographic and product coverage.
• Sonepar North America: Global electrical distribution group operating in the U.S. through multiple brands, offering lighting, industrial electrical products, and energy solutions to contractors and end users. Comparable as both a product supplier and a competitor for energy-efficiency project work.
• Graybar Electric Company: Major electrical, lighting, and communications distributor serving commercial, industrial, and utility customers with project services including energy-efficient lighting upgrades. Overlaps with Hovey's lighting retrofit and electrical contracting services at national scale.
• Border States Electric: U.S. electrical distribution and solutions provider serving contractor, industrial, and commercial customers with lighting and energy-efficiency offerings. Comparable regional contracting and lighting project footprint to Hovey, though at larger scale.
• Wesco International: Provider of electrical, communications, and utility distribution solutions with a strong lighting and energy-services practice. Competes with Hovey in lighting retrofits and industrial electrical services for enterprise customers.

Direct peers

• McNaughton-McKay Electric Company: Regional industrial electrical distributor and solutions provider based in the Midwest, offering industrial electrical supplies, lighting, and energy services to manufacturing customers—directly comparable to Hovey's Midwest industrial and commercial focus.
• Facility Solutions Group (FSG): National commercial lighting and electrical services contractor that designs, installs, and maintains lighting and electrical systems for commercial and industrial customers. Closely comparable service model to Hovey's industrial electrical and lighting retrofit business.
• Energy Management Corporation: Energy services company providing lighting retrofits, LED upgrades, and electrical services to commercial and industrial facilities. Directly comparable in service offering, target customer, and project delivery model.

Others

• CREE Lighting (Signify / Wolfspeed spinoff lighting business): Major LED lighting manufacturer whose products (troffers, highbays, retrofit kits) are the type Hovey specifies and installs. Comparable as a supplier/ecosystem participant in the same lighting-efficiency value chain.

Regional players

• Gresco Utility Supply: Regional electrical distributor serving utility and industrial customers in the U.S. Southeast with lighting and electrical products, comparable to Hovey's Guthrie, KY southern division footprint and Tennessee Valley utility relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hoveyelectric
• YouTubeyoutube.com/Hoveyelectric
• Facebookfacebook.com/pages/Hovey-Electric-Inc/197319473614968
• LinkedInlinkedin.com/company/hovey-electric-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hovey Electric, Inc.