What VERTICALIS does

Verticalis Business Solution is an India-based, privately held Certified and Authorized Zoho Partner founded circa 2011 and headquartered in Gandhinagar, Gujarat. The firm provides end-to-end Zoho consulting, implementation, customization, integration, and ongoing support services, with primary focus on Indian small and medium-sized enterprises (5–200 employees) operating under GST and using Tally for statutory accounting. Core technology is the Zoho One suite — covering CRM, Books (with native GST compliance), Inventory, Desk, People, Analytics, and Creator — extended by Verticalis's own proprietary middleware, notably a Zoho Inventory-to-Tally synchronization connector sold on subscription, and a Zoho-to-Odoo migration/sync layer co-built with SerpentCS. The portfolio also includes a multi-vendor telephony integration layer bridging Zoho with RingCentral, Twilio, Five9, Exotel, Asterisk, FreePBX, and WhatsApp Business API.

The business operates across two revenue mechanics: project-based professional services (consulting, implementation, customization) billed via custom quotes and multi-year contracts, and a growing subscription stream from the Zoho-Tally integration middleware billed monthly. Go-to-market is direct and consultative, combining sales-led engagement (free consultation CTAs, quote requests) with content-driven inbound (an extensive Zoho blog, SEO for "Certified Zoho Partner India" keywords, case studies) and channel leverage through Zoho's partner ecosystem. Verticalis has served a cumulative 8,000+ clients over 15+ years with a team of 200+ certified consultants, operating from offices in Gandhinagar (India HQ) and Edison, New Jersey (USA coverage), and executing engagements in the Middle East. In 2026, Verticalis launched Kituo, a 250-seat plug-and-play coworking venture in the GIFT City corridor, marking its first diversification outside pure Zoho services. Leadership is founder-led and bootstrapped — no external institutional investment has been disclosed — with CXO Hiren Joshi, COO Jay Vora, and CTO Husen Daudi at the helm.

Name

VERTICALIS

Legal name

Verticalsi Business Solution

Website

https://verticalisbs.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Verticalis is an India-based Certified Zoho Partner providing end-to-end Zoho consulting, implementation, customization, integration, and support to 8,000+ SMEs globally, with proprietary Zoho-to-Tally middleware and dual Zoho/Odoo cross-platform expertise.

Ownership category

akta.pro rank

Product category

ERP/CRM Implementation Consulting

NAICS

Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Zoho consulting services
• Zoho implementation partner
• CRM integration services
• ERP customization services
• GST compliance automation

Headquarters

HQ city

Gandhinagar

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Zoho Implementation & Consulting Services: End-to-end Zoho consulting, business process mapping, implementation, and deployment services for businesses adopting or migrating to Zoho ecosystem. Revenue is earned through project-based consulting engagements and professional services fees.
2. Zoho Customization & Development: Custom Zoho application development and customization using Zoho Creator and Deluge scripting to build bespoke modules, workflows, and extensions tailored to client-specific processes.
3. Zoho-to-Tally Integration Subscription: Subscription-based middleware product for Zoho-to-Tally synchronization. Clients subscribe to the integration, receive middleware access credentials, and pay for ongoing use, configuration, and support. Deployment and customization support available as additional services.
4. Ongoing Support Packages: Proactive monitoring, regular updates, system optimization, user training, and expert troubleshooting services provided on an ongoing basis, generating recurring support revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

VERTICALIS provides end-to-end Zoho consulting, implementation, customization, integration, and support services for businesses, with a specialization in Indian compliance (GST, multi-GSTIN, Tally integration). The firm delivers proprietary middleware connectors including the Zoho Inventory-to-Tally Integration and cross-platform Zoho-to-Odoo synchronization solutions, while also operating Kituo, a plug-and-play workspace venture in the GIFT City corridor.

Product overview

VERTICALIS is a Certified Zoho Partner in India offering end-to-end Zoho consulting, implementation, customization, and support services. Its core offering is built on the Zoho One platform — a unified business OS combining 45+ modules including Zoho CRM, Zoho Books (accounting with GST compliance), Zoho Inventory, Zoho Desk, Zoho People, Zoho Analytics, and Zoho Creator. VERTICALIS also delivers a proprietary Zoho Inventory-to-Tally Integration middleware for GST-compliant Indian businesses, and has dual expertise in Zoho and Odoo ecosystems enabling cross-platform migrations and integrations. The portfolio is anchored by Zoho One as the primary platform, supplemented by individual Zoho module implementations and its own middleware products. VERTICALIS also operates Kituo, a plug-and-play business center venture in the GIFT City corridor. Services span consulting, implementation, customization, and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• Kituo: A 250-seat plug-and-play business centre in Gandhinagar, positioned in the GIFT City corridor. Built for companies needing professional workspace without long-term lease commitments. Offers hot desks, team zones, and private executive cabins.

Products and services

• Zoho Consulting & Business Process Mapping
• Zoho Implementation
• Zoho Customization & Development
• Ongoing Support Packages
• Zoho Inventory to Tally Integration
• Kituo Workspace

Quantifiable outcome

• Sales pipeline became 40% faster and customer engagement doubled with Zoho CRM implemented by Verticalis (per Arena Thomas, Product Manager at Bright Lights)
• +3 more outcomes

Named customers3 records

Segments15 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SerpentCScoreTechnology or IntegrationVerticalis collaborates with SerpentCS, a specialist in Odoo ERP implementations, to deliver cross-platform migrations and integrations between Zoho and Odoo ecosystems. The partnership combines Verticalis's Zoho expertise with SerpentCS's Odoo proficiency to serve clients needing multi-ERP environments. Joint case studies include IRTH Group Dubai (Zoho-to-Odoo migration to Odoo 17 Enterprise) and Cityfurnish (Zoho Books to Odoo Sales synchronization).
• Zoho CorporationcoreChannel Partner/ Reseller/ DistributorVerticalis is a Certified and Authorized Zoho Partner, formally recognized by Zoho Corporation to provide consulting, implementation, customization, and support for Zoho's suite of business applications including Zoho CRM, Zoho Books, Zoho One, Zoho Desk, Zoho People, Zoho Inventory, and Zoho Analytics. This partnership is the core of Verticalis's business model.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Zoho Corporation: The platform vendor whose ecosystem Verticalis depends on. Zoho provides direct customer success, marketplace, and increasingly native AI/automation that compete with partner-led implementations.
• Freshworks: Broader SaaS CRM/ITSM vendor whose own partner ecosystem and native product capabilities compete with Zoho-led implementations that Verticalis sells.

Others

• Tally Solutions: Owner of the Tally accounting platform that Verticalis integrates Zoho into. Adjacent/ecosystem participant — competing accounting software vendor whose roadmap can either create or eliminate the need for Verticalis's middleware.

Direct peers

• Cognisol: Zoho implementation and consulting partner delivering Zoho CRM, ERP, and integration services to mid-market and enterprise clients globally.
• SerpentCS: An Odoo ERP implementation specialist and Verticalis's named collaboration partner on cross-platform migrations (IRTH Dubai, Cityfurnish). Operates in the same Indian SME ERP implementation market, with overlapping capabilities on Zoho-to-Odoo bridges.
• ConsultCRM: Zoho authorized partner specializing in Zoho CRM, Zoho One implementations and custom development for SMEs, competing head-to-head in the same Zoho partner ecosystem.
• Teknita Global Services: Zoho consulting and implementation partner providing CRM/ERP deployment, customization, and integration services comparable to Verticalis's core offerings.
• vCentric Technologies: Certified Zoho partner offering Zoho consulting, implementation, and customization services to enterprises and SMBs, competing for the same Zoho deployment mandates.
• Uplogic Technologies: Zoho partner delivering Zoho One, CRM, Books, and Creator implementations plus custom development — closely overlapping with Verticalis's SME-focused Zoho services.

Regional players

• Mindgate Solutions: Indian digital transformation and enterprise platform implementation firm with comparable ERP/CRM consulting scope in the same Indian enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERTICALIS