Candor Care Limited
Candor Care Limited is a UK-based, family-run home accessibility specialist founded in 2004 that supplies, installs, and services stairlifts, homelifts, ceiling hoists, and changing tables for private households, local authorities, and care providers across the East and West Midlands.
- Company typePrivate
- Founded2004
- HeadquartersCoalville, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Candor Care Limited does
Candor Care Limited is a UK-based, family-run provider of home accessibility and mobility equipment, founded in 2004 and headquartered in Coalville, Leicestershire. The company supplies, installs, and services stairlifts (straight, curved, and outdoor), homelifts, ceiling track hoists, platform and steplifts, modular access ramps, accessible bathrooms, and changing tables. All hardware is sourced from third-party manufacturers including HomeGlide, Bruno, Handicare, Otolift, Platinum, Stiltz, Wessex, Pollock, Pressalit, and Geberit; Candor Care does not develop proprietary products and instead differentiates through installation quality, customisation, and aftercare. Headcount is stated at 1-10 employees, with the leadership team led by founder and Managing Director Alan Ferguson.
The company operates a direct-to-consumer field sales model centred on free, no-obligation home assessments across the East and West Midlands, supported by a phone-based inside sales function and a purpose-built showroom that opened at Coalville headquarters in July 2026. Revenue is generated through one-time equipment sales (new and refurbished) and rentals, complemented by recurring income from annual stairlift servicing (from £95), LOLER inspections for local authorities and housing associations, and a monthly warranty service plan at £35 per month. The customer base spans three segments: private individuals and families seeking home mobility solutions (primary), public sector organisations (local authorities, housing associations, care providers) requiring compliant installations and recurring inspections, and public/commercial facility operators procuring Changing Places installations. Geographic reach is currently confined to the East and West Midlands counties, with over 5,000 installations completed since founding.
Candor Care Limited firmographics
Firmographics- Name
- Candor Care Limited
- Legal name
- Candor Care Limited
- Website
- https://candorcare.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Candor Care Limited is a UK-based, family-run home accessibility specialist founded in 2004 that supplies, installs, and services stairlifts, homelifts, ceiling hoists, and changing tables for private households, local authorities, and care providers across the East and West Midlands.
- Ownership category
- akta.pro rank
Candor Care Limited industry classification
Industry- Product category
- Mobility Equipment Installation Services
- NAICS
- Appliance Repair and Maintenance (811412), Home Health Equipment Rental (532283)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Stair Lifts & Residential Platform Lifts (HSAPANAC)
- akta.pro secondary industries
- Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), In-Home Safety & Fall-Risk Assessment Services (HSABAJAA)
Keywords
Where Candor Care Limited is headquartered
LocationHeadquarters
- HQ city
- Coalville
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Candor Care Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Mobility Equipment Sales: One-time sale of new or refurbished stairlifts, ceiling track hoists, homelifts, modular ramps, accessible bathroom equipment, and changing tables. Equipment is sold directly to private homeowners, local authorities, housing associations, and care providers following a home assessment and personalised quotation. Both purchase and rental options are available.
- Stairlift Servicing: Annual servicing of stairlifts and mobility equipment, priced from £95 per service. Engineers perform safety checks, battery testing, and component inspections. Also includes LOLER (Lifting Operations and Lifting Equipment Regulations) inspections for local authorities, housing associations, and care providers.
- Monthly Warranty Service Plan: Rolling monthly service plan providing ongoing maintenance and support for stairlifts, including one annual service, unlimited call-outs (subject to fair use), repairs and replacement parts (excluding batteries), and telephone support. Available for stairlifts of any age. A promotional annual offer (e.g. 12 months for the price of 9) is available, converting to the standard monthly rate thereafter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-off stairlift service |
| Subscription | Monthly | Monthly Warranty Service Plan |
| One time/ perpetual license | Pay-as-you-go | New or refurbished stairlift purchase |
| Subscription | Monthly | Rental stairlift |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Candor Care Limited product offering
Product offeringCore offering
Candor Care Limited supplies, installs, and services a range of assisted-living and accessibility products for residential customers, including straight and curved stairlifts, homelifts, ceiling track hoists, modular wheelchair ramps, accessible bathrooms, and changing tables. The company also delivers ongoing maintenance via LOLER inspections, a monthly warranty/servicing plan, and removal of redundant equipment.
Product overview
Candor Care Limited is an assisted living equipment provider offering a comprehensive portfolio of mobility and accessibility solutions. The core product portfolio includes stairlifts (straight, curved, and outdoor variants from brands including HomeGlide, Bruno, Handicare, Access, Otolift, and Platinum), homelifts (Stiltz Duo+ and Trio+ series), ceiling track hoists (straight rail, H-frame/XY, room-to-room, and gantry systems including Molift), platform and steplifts (Wessex and Pollock brands), accessible bathroom equipment (Pressalit adjustable sinks and Geberit shower toilets), and changing tables (Pressalit SCT series and Chiltern shower trolleys/stretchers). The company provides installation, annual servicing, LOLER inspections, and 24/7 breakdown support as aftercare services, operating across the East and West Midlands from its Coalville, Leicestershire headquarters.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5,000+ installations completed since 2004
- +3 more outcomes
Companies that use Candor Care Limited
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Candor Care Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Candor Care Limited partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Candor Care Limited competitors and assessment
Company assessmentDirect peers
- Manage At Home: UK online and direct retailer of mobility and home accessibility equipment including stairlifts, homelifts, hoists, and daily living aids. Comparable in scope (multi-category home accessibility solutions) and customer base (private and public-sector buyers) to Candor Care's broader product range.
- Companion Stairlifts: Independent UK stairlift and homelift supplier and installer serving a similar private-customer and local-authority base. Closely comparable business model to Candor Care — multi-brand reseller with installation, rental, and servicing across regions.
- Acorn Stairlifts: The largest dedicated stairlift manufacturer and direct-to-consumer installer in the UK with national coverage. Direct competitor to Candor Care in the consumer stairlift segment, though at vastly greater scale and with proprietary manufacturing rather than third-party supply.
- Brooks Stairlifts: Long-established UK stairlift retailer and installer with similar direct-to-consumer assessment-led sales motion. Comparable in scope (new, reconditioned, and rental stairlifts) and customer base to Candor Care's core stairlift business.
- Handicare (UK): UK arm of Handicare, manufacturer of stairlifts, hoists, and accessibility products that sells both through a partner installer network (which includes the Handicare 1100 listed by Candor Care) and direct to consumers. Direct competitor across multiple product lines including stairlifts and ceiling hoists.
Broad incumbents
- NRS Healthcare: Major UK provider of daily living aids, mobility equipment, and home adaptation services — historically commissioned by local authorities for Disabled Facilities Grants equipment. Comparable to Candor Care on the public-sector/local-authority equipment and adaptation side of the business.
- Otolift (UK): Dutch-origin stairlift manufacturer with UK distribution, selling through a partner installer network — Candor Care is an Otolift reseller (Air Smart). Acts as both a key supplier and indirect competitor via its certified installer partners across the UK.
- Stiltz Lifts: UK homelift manufacturer that sells partly direct and partly through an authorised dealer/installer network — Candor Care is a Stiltz reseller (Duo+, Trio+, Trio+ ThruCar). It is both a supplier and a partial competitor in homelifts, with broader national reach than Candor Care.
Emerging players
- Pollock Lifts: UK manufacturer of platform lifts and steplifts (Pollock 65 Series, Vision) supplied through a dealer/installer network. Candor Care is a Pollock reseller; comparable niche-overlap in the platform-lift product category Candor Care offers alongside stairlifts.
- Wessex Lifts: UK manufacturer of platform lifts, steplifts, and low-rise vertical lifts (SP500, LR Low Rise, Liberty) distributed via installer partners. Comparable as a supplier peer whose products Candor Care installs (SP500, LR, Liberty Open Platform).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Candor Care Limited social profiles
Digital presenceCandor Care Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Candor Care Limited leadership team
Management profileNumber of profiles
Profiles1 record
Candor Care Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Candor Care Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Candor Care Limited
What does Candor Care Limited do?
Candor Care Limited supplies, installs, and services a range of assisted-living and accessibility products for residential customers, including straight and curved stairlifts, homelifts, ceiling track hoists, modular wheelchair ramps, accessible bathrooms, and changing tables. The company also delivers ongoing maintenance via LOLER inspections, a monthly warranty/servicing plan, and removal of redundant equipment.
Is Candor Care Limited a public or private company?
Candor Care Limited is a private company. It is classified as family owned and is currently operating.
When was Candor Care Limited founded?
Candor Care Limited was founded in 2004. It employs 1 to 10 people.
Where is Candor Care Limited based?
Candor Care Limited is headquartered in Coalville, United Kingdom, in the Europe region.
How does Candor Care Limited make money?
Three revenue lines are on record. Mobility Equipment Sales are the primary driver. The others are stairlift Servicing and monthly Warranty Service Plan.
Who are Candor Care Limited's main competitors?
Direct peers on record are Manage At Home, Companion Stairlifts, Acorn Stairlifts, Brooks Stairlifts and Handicare (UK). Broad incumbents are NRS Healthcare, Otolift (UK) and Stiltz Lifts. Emerging players are Pollock Lifts and Wessex Lifts.
Does Candor Care Limited have an API?
No public API is recorded for Candor Care Limited.
What industry is Candor Care Limited in?
Candor Care Limited's product category is Mobility Equipment Installation Services. Its primary akta.pro industry code is HSAPANAC, Stair Lifts & Residential Platform Lifts, with a secondary code of HSABAKAF, Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings). Its NAICS code is 811412 and its SIC code is 3842.