GuideCompaniet

What GuideCompaniet does

GuideCompaniet AS (Norwegian organization number 981173562) is a privately held, Stavanger-based tour operator founded in 1999 that provides guided city walks, sightseeing tours, shore excursions, teambuilding activities, and customized private experiences to visitors, cruise passengers, and local groups in Stavanger and Haugesund, with secondary references to Sandnes and Egersund. The company employs approximately 11 named individuals including a General Manager, dispatchers, shore-excursion staff, and sales/marketing personnel; it positions itself as the total supplier (totalleverandør) of shore excursions in selected ports and offers guide services in 25+ languages through authorized, locally trained guides. Product offerings are organized around scheduled monthly themed city walks (priced from 200 NOK per person), quote-based private and corporate group tours, gift cards (gavekort), the Stavanger Amazing Race gamified experience, and conference/congress hosting services, all distributed through the firm's own website, on-site at the cruise piers, and via direct B2B sales to cruise lines and corporate clients.

The underlying technology stack is minimal and non-proprietary: the company runs a Squarespace-hosted website with built-in e-commerce for booking and gift card sales, uses a third-party credit-card processor for Visa/Mastercard transactions, and deploys Google Analytics for site usage measurement; no in-house platform, app, or AI capability is disclosed. Revenue mechanics mix per-transaction pricing for scheduled public tours and cruise shore excursions, advance-paid gift cards, and quote-based professional services for private and corporate work. The company markets through organic search on its own domain, Instagram content under @guidecompaniet, TripAdvisor listings, Google Reviews, email newsletter signup, and word-of-mouth referrals driven by gift card purchases. It holds Miljøfyrtårn (Eco-Lighthouse) environmental certification and is listed on TripAdvisor as a recognized regional attraction. No funding rounds, M&A activity, subsidiaries, parent company, or equity-investor structures are disclosed.

Name

GuideCompaniet

Legal name

GUIDECOMPANIET AS

Website

https://guidecompaniet.no

Company type

Private

Founded year

1999

Operating status

Operating

Short description

GuideCompaniet AS is a Stavanger-based, privately held tour operator founded in 1999 that delivers multilingual guided city walks, shore excursions for cruise passengers, and tailored private and corporate experiences across Stavanger and Haugesund, Norway.

Ownership category

akta.pro rank

Product category

Guided tour services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

akta.pro secondary industry

Cruise + Guided Land Tour Packages (THAEAHAJ)

Keywords

• Guided city walks
• Shore excursions
• Cruise port tours
• Teambuilding activities
• Private tour services

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Guided Tours: Direct sales of guided walking tours and sightseeing tours to individual tourists, cruise passengers, and local residents. Prices start from 200 NOK per person for monthly city walks.
2. Gift Cards: Sale of gift cards (gavekort) for city walking tours, available for purchase on the website and usable for all regular city walking tours.
3. Private Group Tours and Teambuilding: Customized private tours and teambuilding activities for businesses, families, and larger groups with tailored arrangements.
4. Shore Excursions: Total supplier of shore excursions for cruise passengers in selected ports, serving cruise ships visiting Stavanger and Haugesund.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GuideCompaniet provides authorised guided city walks and themed tours in Stavanger and Haugesund, Norway, available in 25+ languages and priced from 200 NOK per person. Its portfolio also includes shore excursions for cruise passengers with guaranteed ship return, customised private tours and team-building activities for groups and businesses, gift cards, conference/congress hosting, and the Stavanger Amazing Race team game.

Product overview

GuideCompaniet operates as a licensed tour guide service offering a portfolio of interconnected experiences. The core offering consists of guided city walks (byvandringer) in Stavanger and Haugesund, available in 25+ languages, priced from 200 NOK. This is supplemented by Shore Excursions for cruise passengers and Team Building Activities. Private Tours and Gift Cards extend accessibility to customized and gifting needs, while Stavanger Amazing Race and Conference Hosting serve as specialized offerings for group entertainment and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided City Walks (Byvandringer) Scheduled guided walking tours through Stavanger and Haugesund, covering historical sites and cultural landmarks, available in 25+ languages. Monthly themed city walks are priced from 200 NOK per person and aimed at individual tourists, locals, and small groups.
• Shore Excursions Shore excursion services for cruise ship passengers in Stavanger and Haugesund, with guaranteed return to ship, multilingual authorised guides, and pricing guaranteed cheaper than cruise lines on a like-for-like basis.
• Private Tours Customised private city walks, themed tours, fjord experiences, and boat trips tailored to customer preferences and group sizes for families, friends, and private individuals.
• Team Building Activities Customised team-building activities and group tours for small groups, companies, families, and private individuals seeking tailored experiences in Stavanger and Haugesund.
• Gift Cards (Gavekort) Gift vouchers for guided city walks and regular tours, sold via the website and usable for all scheduled city walking tours, targeted at locals and visitors looking for cultural gifts.
• Stavanger Amazing Race Team-based competitive city exploration game featuring historical figures from Stavanger's history, designed as a fun group activity for team-building, events, and visitors.
• Conference and Congress Hosting Professional host and guide services for conferences and congresses, providing on-site hosting and tour services for event attendees.

Quantifiable outcome

• Guaranteed return to ship for cruise passengers
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Miljøfyrtårn (Eco-Lighthouse Foundation)minorOthersGuideCompaniet has obtained Miljøfyrtårn environmental certification, which requires compliance with strict standards for work environment, procurement, energy, transport, waste, and emissions. The foundation provides digital tools to help businesses implement sustainable routines.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Viator (Tripadvisor): Global online marketplace for tours, activities and shore excursions. Directly comparable to GuideCompaniet's shore excursion business - both sell cruise passenger excursions with guaranteed return-to-ship, often in the same ports.
• GetYourGuide: Global online marketplace for tours and activities. Comparable as a competing channel for cruise and independent travelers booking Stavanger/Haugesund experiences, and a potential distribution partner for GuideCompaniet's tours.

Direct peers

• Fjord Tours: Largest Norwegian tour/excursion bus and fjord-to-mountain operator (Norway in a Nutshell etc.). Directly comparable as a Norwegian tour operator bundling guided experiences and connecting cruise/individual travelers with local attractions across western Norway.
• Bergen Guideservice: Authorized Norwegian tour guide service headquartered in Bergen offering city walks, corporate events and shore excursions for cruise passengers. Directly comparable to GuideCompaniet - Norwegian city guides with cruise and corporate clientele.

Regional players

• Arctic Guide Service (Tromsø): Authorized guide service operating city walks, northern lights and fjord excursions in Tromsø. Directly comparable as a Norwegian regional authorized-guide operator serving cruise passengers and individual tourists in a different Norwegian port.
• Lysefjordsenteret: Visitor center and activity operator at Lysefjord close to Stavanger, selling fjord boat tours and pre-/post-cruise experiences. Comparable regional player that competes for the same Stavanger-based cruise and tourist excursion dollars.

Broad incumbents

• Hurtigruten Norwegian Coastal Express: Norwegian coastal and expedition cruise line that organizes its own onboard shore excursions at Norwegian ports including Stavanger. Comparable as both a competitor for shore excursion dollars and a cruise-line client/partner relationship GuideCompaniet must manage.

Others

• Visit Norway (Innovasjon Norge / NHO Reiseliv): National tourism board and DMO for Norway. Compares as the upstream demand-generation channel driving tourists into GuideCompaniet's local tour offerings in Stavanger and Haugesund.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/guidecompaniet
• LinkedInlinkedin.com/company/guidecompaniet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GuideCompaniet