Grow Daily Limited

What Grow Daily Limited does

Grow Daily Limited is a privately held, New Zealand-based wellbeing and education services company headquartered at 20 Bealey Avenue, Merivale, Christchurch. Founded by Caroline, the company operates as a service-based consultancy with no proprietary technology platform, delivering science-informed wellbeing programmes that emphasise emotional literacy, self-awareness, and relational capability across schools, families, workplaces, and individuals. The business is structured around two integrated service divisions: (1) Grow Daily Wellbeing Programmes, encompassing strategy and advisory, coaching and capability building, and learning and engagement modules; and (2) Grow Daily Academy, established by Ian Stevenson, which provides one-on-one and small-group academic tutoring for Years 7-13 students across NCEA-aligned subjects (Chemistry, English, Maths, Science) alongside structured mindset and study skills programmes such as "Beat the Overwhelm Session" and "Exam Ready: The Study Success Programme".

The company serves three primary customer segments: schools and educators (wellbeing strategy, pastoral care support, educator training), individuals and parents (personal coaching, career coaching, parent coaching, family coaching), and secondary students (academic tutoring and exam preparation). Grow Daily monetises exclusively through professional services revenue streams — coaching session fees, school consultancy engagements, and tutoring programmes — with quote-based, tailored pricing and no publicly disclosed fee schedules.

Grow Daily's go-to-market is contact-driven and community-led: the company relies on its website as the primary content and lead generation surface, direct email enquiries ([email protected], [email protected]) for mid-funnel engagement, and word-of-mouth referrals within the New Zealand education and wellbeing community for bottom-funnel conversion. Distribution is direct, with no intermediary channels, and all service delivery is conducted personally by the coaching team either in-person or virtually. The business is fully self-funded with no disclosed external investors, operates entirely within New Zealand, and is organised as a founder-led private entity with a registered "Grow Daily™" trademark supporting the brand identity.

Name

Grow Daily Limited

Legal name

Grow Daily Limited

Website

https://growdaily.co.nz

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Grow Daily Limited is a New Zealand-based wellbeing and education consultancy delivering science-informed wellbeing programmes for schools, families, and individuals, alongside academic tutoring and mindset coaching for Years 7-13 students via its Grow Daily Academy sub-brand.

Ownership category

akta.pro rank

Product category

Wellbeing and Education Services

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

akta.pro secondary industries

Science Tutoring (Biology, Chemistry, Physics, Earth/Environmental) (EDANAAAB), Life Transitions & Independence Skills (Middle/High School Readiness) (EDAMAIAK)

Keywords

• Wellbeing coaching
• School wellbeing programs
• Student tutoring services
• Parent coaching
• Education consultancy

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Coaching & Consultancy Services: One-on-one and small group coaching sessions for individuals, parents, and students. Personalised wellbeing coaching, career coaching, and parent coaching delivered by certified coaches. Revenue generated through session-based fees.
2. School Wellbeing Programmes: Strategy and advisory services for schools to embed wellbeing practices. Includes consultancy engagements and ongoing partnerships with educational institutions.
3. Grow Daily Academy Tutoring: One-on-one and small group tutoring sessions for students (Years 7-13) covering core subjects including Chemistry, English, Maths, and Science. Academic programmes including exam preparation and study skills coaching.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Grow Daily Limited delivers science-informed wellbeing and education services through two integrated divisions: (1) Grow Daily Wellbeing Programmes providing strategy & advisory, coaching & capability building, and learning & engagement services for schools, organisations, families, and individuals; and (2) Grow Daily Academy offering one-on-one and small group academic tutoring (Chemistry, English, Maths, Science) for Years 7-13 students, alongside mindset and exam preparation coaching.

Product overview

Grow Daily Limited operates as a single integrated wellbeing and education service rather than a platform-plus-modules architecture. The company offers two primary service lines: (1) Grow Daily Wellbeing Programmes providing science-informed wellbeing services through strategy & advisory, coaching & capability building, and learning & engagement, serving schools, individuals, and families; and (2) Grow Daily Academy providing academic tutoring and mindset coaching for students (Years 7-13), including subject tutoring (Chemistry, English, Maths, Science), the Beat the Overwhelm Session, and the Exam Ready: The Study Success Programme. Both service lines share the underlying philosophy that lasting change comes from strengthening emotional literacy, self-awareness, and relational capability.

Differentiator

Problem solved

Functional benefit

Brands

• Grow Daily Academy: A tutoring and coaching program for students offering one-on-one and small group sessions for various subjects including Chemistry, English, Maths, Algebra & Calculus, and Science at NCEA levels. Also offers programs like 'Beat the Overwhelm Session' and 'Exam Ready: The Study Success Programme'.

Products and services

• Grow Daily Wellbeing Programmes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Zealand SchoolscoreOthersGrow Daily works alongside schools and educational institutions as a core part of its business model, providing wellbeing programmes, strategy advisory, and coaching services to embed wellbeing practices in educational settings.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Crimson Education: New Zealand-founded global education and tutoring company serving high school students with academic mentoring, university admissions coaching, and tutoring. Highly comparable on target market (NZ secondary students) and overlap in coaching-plus-tutoring delivery.
• Education Perfect: New Zealand-founded education technology company delivering curriculum-aligned learning content (including NCEA subjects) to schools globally. Comparable on NZ school channel and NCEA subject coverage, though operating as an edtech platform rather than service-based delivery.
• NumberWorks NZ: New Zealand maths tutoring franchise offering one-on-one and small group sessions aligned to the local curriculum. Directly comparable on NCEA-adjacent maths tutoring delivery model, though narrower in subject coverage.
• Kumon New Zealand: Established maths and English tutoring franchise operating across New Zealand. Comparable on after-school supplemental tutoring for Years 7–13, with a much larger physical footprint and standardized curriculum.

Broad incumbents

• Mindvalley: Global personal development and wellbeing education platform with a large coaching certification programme (Mindvalley Coaching). Comparable as the source ecosystem for Ian's coaching accreditation and as a broader wellbeing/wellness incumbent.

Regional players

• Elevate Education: Australia-headquartered provider of student wellbeing, study skills, and mindset programmes for schools. Highly comparable on the 'mindset + study skills' combination Grow Daily sells, though primarily Australia-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow Daily Limited