Graft Events Limited

What Graft Events Limited does

Graft Events Limited is a UK-based professional activation company founded in 2018 by Paul 'Beef' Heathcote and co-directed since February 2020 by Owen West. Operating from an 8,000 sqft warehouse and workshop facility in Ilkeston, Derbyshire, the company designs, fabricates, and installs custom exhibition stands, brand activations, retail displays, and event installations for enterprise clients — primarily beverage and spirits brands (Jägermeister, Peroni, Asahi, Menabrea, Brockmans, Tennents, Tito's, Franklin and Sons), with extensions into luxury (Aspinal of London, Rado) and premium retail (Gymshark).

The company's core product is an integrated service suite comprising Design & Build (concept-to-completion exhibition stands and brand activations), Installation (on-site build, health and safety compliance, logistics, skilled crew), and Aftercare (inventory control, secure storage, and feedback reporting). Underlying the offering is an in-house workshop with CNC capabilities, large-format printing equipment (vinyl wrap, foamex, correx, light boxes), and a modular Zip Bar hire system. The technical differentiator is vertical integration: design-to-build-to-store executed by a single small team, enabling rapid-turnaround projects such as the 1.5-day Tito's Market Hall rebrand and a 15-day emergency Peroni Royal Ascot 2022 build.

Graft operates a sales-led B2B go-to-market, with projects won through direct engagement, portfolio showcases, and relationships with global design agencies (WildVC, Frukt) that channel work to Graft for execution. Revenue is generated on a custom project-quote basis with no public pricing, encompassing one-time design-and-build fees, installation services, managed storage, and modular bar hire. The business is founder-owned, privately held, and bootstrapped with no disclosed external investment.

Name

Graft Events Limited

Legal name

Graft Events Limited

Website

https://graftevents.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Graft Events Limited is a UK-based professional activation company that designs, fabricates, and installs custom exhibition stands and brand activations for enterprise clients, primarily beverage and spirits brands, from an in-house workshop in Ilkeston, Derbyshire.

Ownership category

akta.pro rank

Product category

Event Production & Brand Activation Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)

Keywords

• Exhibition stand design
• Brand activation services
• Event installation
• Custom fabrication
• Exhibition project management

Headquarters

HQ city

Ilkeston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Design & Build Services: Custom exhibition stand design, construction, and installation for brand activations and events. End-to-end service including project management.
2. Installation Services: On-site installation services including liaison with event organizers, health and safety compliance, logistics coordination, and skilled crew provision.
3. Storage & Asset Management: Secure warehouse storage for trade stand assets, stock, and POS materials. Includes inventory management software tracking and short lead-time logistics.
4. Bar Hire: Rental of modular Zip Bar system for events with customisation options for brand-focused activations.
5. Graphic and 3D Design Services: Design services for branding materials and 3D models for brand activations.
6. Large Format Printing: Printing services on various media for projects or standalone service including rapid turnaround options.
7. Health and Safety Documentation: Documentation services including risk assessments, method statements, wind calculations, and company H&S policy development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Graft Events Limited is a professional event activation company that designs, builds and installs custom exhibition stands, brand activations, retail displays and event installations for enterprise brand clients. The offering spans end-to-end project delivery — from concept design and in-house fabrication using CNC and large-format printing, through on-site installation and health & safety compliance, to aftercare, secure warehouse storage and modular bar hire. Customers are primarily beverage, spirits and luxury brands seeking memorable physical brand experiences at trade shows, festivals, retail and sponsored events.

Product overview

Graft Events Limited is a professional event activation company offering physical event production and brand experiences. The core offering consists of an integrated suite of services: Design & Build (exhibition stands and brand activations), Installation (on-site build and health/safety compliance), and Aftercare (post-event logistics and storage). Supporting these core services are modular add-ons including Storage (8000 sqft Midlands warehouse with inventory management), Hire Bars (modular Zip Bar system), Graphic and 3D Design, Health and Safety Documentation, and Large Format Printing. The company maintains a portfolio of completed projects including brand activations for Jägermeister (BNOYL Bar, Belushis booth), Menabrea (Big Feastival, Italian Alpine Lodge), Peroni (Royal Ascot 2022 and 2023), Gymshark (Regent Street retail store), Aspinal of London (Christmas display), Tito's (Market Hall rebranding), Tennents (Visitor Centre), Franklin and Sons (Bar Convent Berlin), and London Pride. Graft Events does not offer software products, APIs, or digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Build End-to-end exhibition stand and brand activation service covering design, fabrication, installation and project management, delivering a seamless process from concept to completion for enterprise brand clients.
• Installation On-site installation service including liaison with event organisers, health and safety compliance management, logistics coordination and skilled crew provision for event builds.
• Aftercare Post-event support service including logistics management, inventory control, secure storage and feedback reporting to ensure successful outcomes for brand activations.
• Storage Asset storage service at the Midlands-based headquarters with an 8,000 sqft warehouse, inventory management software tracking and short-lead-time capabilities for last-minute deliveries or artwork changes.
• Bar Hire (Zip Bar System) Modular bar hire service using the proprietary Zip Bar system, allowing maximum customisation for brand-focused events. Standalone sections are 120cm wide with infinitely expandable configurations.
• Graphic and 3D Design Visual design service for branding materials and 3D models for brand activations, creating visuals to capture audience attention and drive brand awareness.
• Health and Safety Documentation Compliance documentation service including risk assessments, method statements, wind calculations and company health & safety policy development for activations and installations.
• Large Format Printing Large format printing service on various media including vinyl wrap, foamex, wallpaper, floor lino, printed dibond, correx, window graphics and standalone light boxes, with rapid turnaround options.

Quantifiable outcome

• Jägermeister BNOYL Bar designed for 3m x 3m and expandable to 4m x 3m, 6m x 3m, and 7m x 7m configurations - providing versatility and value
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FruktcoreStrategic or Co-development Partner · 1 January 2022Global design agency that headed up design work for Peroni Royal Ascot sponsorship (2022-2023). Graft handled pre-event build work, site visits, activation implementation, logistics, derig, and storage.
• WildVCcoreStrategic or Co-development PartnerCreative design agency collaboration. Worked together on Gymshark Regent Street Store (elaborate staircase design) and Aspinal of London Christmas 2022 display. WildVC provides design concepts that Graft executes and installs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): Large global provider of exhibition and event services including design, fabrication, logistics and on-site operations. Operates broadly in the same trade-show/brand-activation space as Graft Events but at materially greater scale and geographic reach.

Direct peers

• Quadrant2Design: UK-based bespoke exhibition stand design and build company serving enterprise brands across multiple verticals. Highly comparable in service scope (custom design, fabrication, installation, storage) and target customer profile to Graft Events.
• Skyline Whitespace: UK exhibition stand design and build company offering modular and bespoke solutions for trade shows and brand events. Comparable service mix to Graft, particularly on modular display systems.
• Provis Events: UK events and brand activation agency providing design, build and on-site delivery for corporate and consumer events. Overlaps with Graft on booth design/build and event installation services.
• Aztec Events: UK event production and brand activation company offering end-to-end design, build and event management. Comparable in target customers (brand managers seeking stand-out event presence) and service model.
• The Fresh Group: UK exhibition stand designer and builder offering full-service design, build and project management for trade shows and brand activations. Closely mirrors Graft's end-to-end service model and premium brand client base.
• Nimlok: Modular and custom exhibition display provider operating in the UK with a focus on reconfigurable booth systems. Comparable to Graft's modular-display capability (Zip Bar system) plus custom build offering.
• Minda Designs: UK custom exhibition stand design and build company delivering bespoke booths and brand experiences for enterprise clients. Comparable in offering (design + build + install) and operating geography.
• Expomatrix: Exhibition stand design and build provider serving UK and European brand clients with custom and modular booth solutions. Comparable service mix and customer profile to Graft Events.
• Octanorm UK: UK distributor/integrator of modular aluminium exhibition systems used for booth construction and brand activations. Comparable to Graft in booth fabrication, though Octanorm is more modular-systems focused and less bespoke.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/graft-events-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graft Events Limited