The fresh Group

What The fresh Group does

The fresh Group is a UK-based B2B brand experience agency headquartered in Manchester, with a secondary office in Edinburgh. The firm delivers an integrated service suite spanning brand activations, end-to-end event management, creative communication, and integrated marketing for global enterprise clients. Named customers include Samsung (Galaxy AI Roadshow), Co-op (Store Openings), Visa, Vodafone, M&S, and Ferrero (Company Conference), indicating horizontal reach across technology, retail, financial services, telecommunications, and consumer goods. Revenue is generated through project-based professional services fees for custom brand experience engagements, with FY2026 projected turnover of £18 million and projected EBITDA of £1.2 million (~6.7% margin). The agency employs 51–100 specialists and markets through a mix of owned channels: a case-study website, LinkedIn and Instagram pages, the "f!word – The Agency Experience" podcast, and a video showreel. No proprietary technology platform, AI capabilities, or productized software offering is disclosed.

The firm's go-to-market is enterprise field sales: bespoke pitch-based engagements with multinational brand owners, typically on a project-by-project basis. There is no disclosed pricing tier or rate card; fees are quoted per engagement. Historically, the company received growth capital from NVM Private Equity in June 2014 (~$9.58M), indicating a scale-up trajectory prior to its 2026 exit. In March 2026, Australian corporate travel group Flight Centre Travel Group (FLT) acquired The fresh Group and integrated it into its FCM Meetings & Events division, positioning the agency as a wholly-owned subsidiary operating under the legal name "The fresh Group an FCM Meetings & Events Company."

The strategic combination is a distribution-led play: Fresh gains structured access to FLT's 2,200 UK corporate customers and FLT's global travel infrastructure, while FLT gains a fully integrated meetings and events capability to bundle with its corporate travel offering. The combination raises the addressable market for experiential and event-led services within FLT's account base, though no public operating targets, headcount expansion plans, or cross-sell KPIs beyond the FY2026 revenue projection have been disclosed. Leadership rests with Lee Harris (CEO); no further management detail is available in the supplied material.

Name

The fresh Group

Legal name

The fresh Group an FCM Meetings & Events Company

Website

https://freshwebsite.co.uk

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

51–100 employees

Short description

The fresh Group is a Manchester-based B2B brand experience agency delivering brand activations, events, creative communication, and integrated marketing for enterprise clients including Samsung, Visa, Vodafone, M&S, and Co-op. It now operates within Flight Centre Travel Group's FCM Meetings & Events division following its March 2026 acquisition.

Ownership category

akta.pro rank

Product category

Brand Experience Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Brand experience agency
• Event management services
• Creative communication
• Integrated marketing campaigns
• Brand activations

Headquarters

HQ city

Cheadle

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Events and Brand Experience Services: Fresh Group generates revenue through professional services fees charged for brand experience agency services, including brand activations, events, creative communication, and integrated marketing. Revenue is project-based and service-oriented, with projected turnover of £18 million for fiscal year 2026.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The fresh Group is a global brand experience agency that fuses intelligent creativity, joined-up thinking, and compelling storytelling to deliver immersive experiences for enterprise clients. Its core services span brand activations, end-to-end event management (conferences, roadshows, store launches), creative communication, and integrated marketing campaigns, sold on a project basis to large multinational organisations.

Product overview

Fresh Group is a global brand experience agency operating as part of FCM Meetings & Events (a division of Flight Centre Travel Group). The company offers an integrated suite of services comprising brand activations, events management, creative communication, and integrated marketing. These core offerings are delivered through a combination of strategic planning and on-ground execution, supported by case studies across retail activations (Co-op Store Openings), technology roadshows (Samsung Galaxy AI), and corporate events (Ferrero Conference). The portfolio reflects a unified approach where each service element supports the others to create immersive brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations Immersive brand experience services that create impactful interactions between brands and their audiences through activations, sold as a custom project engagement to large enterprise clients.
• Events End-to-end event management and execution services for corporate clients, delivered as custom project engagements covering conferences, roadshows, store launches, and corporate events.
• Creative Communication Compelling storytelling and creative communication services that connect brands with their audiences through strategic messaging, sold as a custom project engagement to enterprise clients.
• Integrated Marketing Coordinated multi-channel marketing campaigns that deliver unified brand experiences across touchpoints, sold as a custom project engagement to enterprise clients.

Quantifiable outcome

• £18 million projected turnover for FY2026
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Flight Centre Travel Group (FCM Meetings & Events)coreStrategic or Co-development Partner · 25 March 2026Australian business travel giant Flight Centre Travel Group acquired Fresh Group in March 2026, integrating it into its FCM Meetings & Events operation. The acquisition enables Fresh to offer fully integrated meetings and events services while providing Fresh's clients access to FLT's global travel capabilities. Fresh expects £18 million turnover and £1.2 million EBITDA in FY2026 under the new structure.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amplify: UK-based brand experience agency focused on immersive brand activations and campaigns — a direct competitive peer in the UK market for experiential services.
• Jack Morton Worldwide: Global brand experience agency that designs and produces events, activations, and immersive brand experiences for major enterprise clients — directly comparable to Fresh's core service offering across multiple sectors.
• MKG: Creative experience marketing agency delivering brand activations, events, and integrated campaigns for global brands — closely overlapping Fresh's brand experience and integrated marketing services.
• Sparks: Global experiential and event marketing agency serving enterprise brands with live experiences, brand activations, and integrated campaigns — directly comparable in service mix.
• George P. Johnson Experience Marketing: Large-scale experience marketing agency specialising in events, exhibits, and brand activations for enterprise technology and consumer brands — overlap with Fresh's enterprise tech and retail client base.
• Wasserman: Global experiential, marketing, and communications agency operating in brand experience, events, and sponsorship — comparable scale and client type to Fresh Group.
• Smyle: UK-based creative brand experience and events agency serving enterprise clients — directly comparable as a UK-headquartered peer delivering brand activations and corporate events.

Regional players

• Live Group: UK events and brand experience agency delivering corporate events, conferences, and brand activations — comparable in UK regional market and event-led service offering.

Broad incumbents

• Cheil UK: Global advertising and brand experience network with UK operations delivering integrated campaigns and activations for major brands including Samsung — adjacent incumbent with overlapping tech and retail clients.
• FCM Meetings & Events: Parent division within Flight Centre Travel Group providing corporate meetings, incentives, and events services globally — directly comparable as the integrated platform Fresh now operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-group
• Instagraminstagram.com/lifeatfresh
• Xx.com/freshgroup
• Facebookfacebook.com/141946359233766

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The fresh Group