Goud Van Noord

What Goud Van Noord does

Goud van Noord is a registered Dutch foundation (Stichting Goud van Noord, RSIN 853463517) headquartered at Zwaanshals 287A in Rotterdam, Netherlands, operating as a community welfare organization in the Rotterdam Noord neighborhood. Founded in 2019 and rebranded from its prior identity as Talent Present, the organization is built around the thesis that "in ieder mens een schat verborgen ligt" (everyone has gold inside), and focuses on discovering, developing, and deploying the hidden talents of residents facing poverty, unemployment, or social exclusion, including refugees and people on minimum income. The portfolio comprises core programs such as Huiskamer (a community living room and service hub), Connect (digital assistance including a Digitaal Café), Goud Academie (personal development and job-skills training), Maakgoud (a social entrepreneurship incubator), Smeltkroes (community diversity initiatives), Kids van Goud (children's after-school activities), Helden van het Oude Noorden (a family support and buddy/maatje program), and V-Power (women's empowerment). Two social enterprises have been incubated under Maakgoud: Goede Thee (a specialty tea brand with a webshop at goedethee.nl launched December 2024) and Buurttuin Brigade (a neighborhood garden brigade launched in 2024).

The business model is that of a charitable foundation: services to beneficiaries are provided free of charge, with funding drawn from individual donations, municipal subsidies (notably Gemeente Rotterdam), grants from Dutch foundations (Oranjefonds, Kansfonds, Maatschappij van Welstand, Laurensfonds), corporate partnerships (Rotary Club Hillegersberg, Stichting Present Rotterdam, Mazars, Pameijer, WijMobiel, Keju Kitchen, Noorderlicht Rotterdam), and earned income from the two social enterprises. Distribution is anchored by the single Huiskamer physical location, supplemented by the Goede Thee webshop and a weekly market stall (Jouw Marktkraam), with marketing executed through Facebook, Instagram, email newsletters, local press, and a 36-screen Rotterdam metro campaign. The technology stack is minimal and explicitly non-technological: there is no proprietary software, app, or AI/ML capability, and the organization operates via a WordPress-based website and standard communications tools, with services delivered in-person or via simple digital formats adapted during the COVID-19 pandemic. Operations are run by a small named team of approximately eight paid coordinators (including roles covering Kids van Goud, Goede Thee, Maakgoud, Helden van het Oude Noorden, Kerst activiteiten, and facilities) supported by 50+ active volunteers.

Name

Goud Van Noord

Legal name

Stichting Goud van Noord

Website

https://goudvannoord.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Goud van Noord is a Dutch foundation in Rotterdam Noord that runs community programs and social enterprises (Huiskamer, Goud Academie, Maakgoud, Goede Thee) to discover, develop, and deploy the talents of residents facing poverty, unemployment, or social exclusion.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

Keywords

• Community social work
• Talent development programs
• Social enterprise initiatives
• Neighborhood empowerment
• Family support services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Goud van Noord is a Dutch non-profit foundation that runs community-based social programs for disadvantaged residents of Rotterdam-Noord, including a community living room (Huiskamer), digital assistance (Connect), personal development and job training (Goud Academie), a social entrepreneurship incubator (Maakgoud), women's empowerment (V-Power), children's activities (Kids van Goud), and family buddy support (Helden van het Oude Noorden). The foundation also operates social enterprises, notably the Goede Thee specialty tea brand sold via its own webshop and at a weekly market stall, which provides work experience and employment pathways for participants.

Product overview

Goud van Noord is a community organization in Rotterdam-Noord (formerly Talent Present) offering a portfolio of social programs and social enterprises. Core services include the Huiskamer community space, Connect (digital assistance), Goud Academie (personal development and job training), Maakgoud (social entrepreneurship incubator), Smeltkroes (diversity initiatives), Kids van Goud (children's programs), Helden van het Oude Noorden (family support), and V-Power (women's empowerment). Social enterprises launched through Maakgoud include Goede Thee (specialty tea brand) and Buurttuin Brigade (neighborhood garden). The organization focuses on discovering, developing, and deploying the talents of Rotterdam-Noord residents facing poverty, unemployment, or social exclusion.

Differentiator

Problem solved

Functional benefit

Products and services

• Huiskamer Community living room and meeting space at Zwaanshals 287 in Rotterdam-Noord, providing a welcoming environment for local residents to gather, receive support, and access Goud van Noord's services.
• Connect Project that helps people with questions or problems and takes time to listen, offering digital assistance through its Digitaal Café initiative to residents of Rotterdam-Noord.
• Goud Academie Learning place for residents to work on achieving their dreams, offering programs focused on personal development, job application skills, interview training, and lifestyle programs.
• Maakgoud Incubator for social entrepreneurship where people can gain work experience, build confidence, and learn new skills. Houses social enterprises including Goede Thee and Buurttuin Brigade.
• Smeltkroes Melting pot initiative focused on bringing diverse community members together across backgrounds, talents, and perspectives.
• Kids van Goud Children's club offering fun activities, skill development, and talent discovery for kids in the Rotterdam-Noord neighborhood, including Wednesday afternoon sessions.
• Helden van het Oude Noorden Family project pairing volunteer 'buddies' with families living on minimum income who have limited networks, working together on personal goals around language, networking, finances, and finding work.
• V-Power Women's empowerment group representing Vrouwenkracht (Women's Power), Verbindingskracht (Connection Power), and Vriendinnenkracht (Friendship Power), offering workshops and coaching for women seeking more challenge and steps forward.
• Goede Thee Social enterprise tea brand where tea blends are packed with care in Rotterdam-Noord's tea packing facility; proceeds support opportunities for Rotterdam residents seeking work or meaningful daily activities. Available via webshop at goedethee.nl.
• Buurttuin Brigade Neighborhood garden brigade social enterprise developed within Maakgoud, providing work experience and meaningful daily activities for participants.

Quantifiable outcome

• 400+ families supported with Christmas packages in 2020
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered notable, core and minor.

• LuistergoudnotableOthers · 9 November 2020Awarded Goud van Noord the Aandachtsaward 2020 (first prize) for their work in the community. The award included €5,000 for the Huiskamer at Zwaanshals.
• Rotary Club HillegersbergcoreStrategic or Co-development PartnerAnnual partnership providing grocery packages for families during holidays. Distributed 50 packages in 2019 and collaborated on Christmas initiatives.
• Stichting Present RotterdamcoreStrategic or Co-development PartnerCorporate volunteer organization connecting companies with community service opportunities. Collaborated on summer gift packages and other initiatives.
• PauluskerkcoreStrategic or Co-development PartnerLocal church providing support for people without fixed residence. Ranfar Kouwijzer, predikant-directeur, collaborates with Goud van Noord on diaconal work.
• DabarminorStrategic or Co-development PartnerYouth organization that organized a Week van Goud (Week of Gold) with activities for children in the neighborhood during summer 2020.
• Stichting Kinderparadijs MeidoornminorStrategic or Co-development PartnerProvided craft supplies and virtual programming for children's activities during COVID-19 lockdown.
• SOL RotterdamminorStrategic or Co-development PartnerPartner organization in Rotterdam Noord supporting various community initiatives.
• Haika Gebied NoordminorStrategic or Co-development PartnerNeighborhood organization in Rotterdam Noord working on youth and community development.
• Noorderlicht RotterdamminorStrategic or Co-development PartnerLocal organization; collaborated on Detox-dag event and provided gift vouchers during COVID-19 pandemic (over €1000 in supermarket vouchers).
• Wijkteam Oude NoordencoreStrategic or Co-development PartnerNeighborhood team working on family support and community development in Oude Noorden.
• Voedselbank RotterdamcoreStrategic or Co-development PartnerFood bank partnership during COVID-19 to support families facing food insecurity.
• Jouw MarktkraamminorChannel Partner/ Reseller/ DistributorWeekly market stall location where Goede Thee products are sold.
• MazarsminorStrategic or Co-development PartnerAccounting firm that hosted a dinner event for eight families from the community.
• WijMobielminorStrategic or Co-development PartnerProvided a car during COVID-19 lockdown period for essential transportation needs.
• PameijerminorStrategic or Co-development PartnerOrganization whose clients helped fill 400 Christmas packages for families.
• Keju KitchenminorStrategic or Co-development PartnerLocal restaurant providing meals for families in the neighborhood during difficult times.
• CJG (Centrum voor Jeugd en Gezin)coreStrategic or Co-development PartnerPartner in neighborhood values (wijkwaarden) initiative for Oude Noorden, focusing on collaborative child-rearing.
• Various Schools in RotterdamcoreStrategic or Co-development PartnerEducational partners collaborating on neighborhood values and youth programs.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stichting Present: Dutch volunteer-driven community foundation operating in multiple cities (including Rotterdam), connecting volunteers with people in need — directly comparable volunteer-based service model. Goud van Noord actually partners with Stichting Present Rotterdam, evidencing model overlap.
• Stichting De Omslag: Dutch community foundation working on social welfare and empowerment in Dutch neighborhoods — similar local-scale community foundation model focused on activating talent in disadvantaged populations.
• Buurtteam Amsterdam: Amsterdam-based neighborhood social support teams providing free welfare assistance to residents — closest functional analog to Goud van Noord's neighborhood-level integrated social services model, operating in a different Dutch city.

Broad incumbents

• Cordaid: Large Dutch development and humanitarian organization addressing poverty, social exclusion and economic empowerment — shares the economic empowerment/social inclusion focus of Goud van Noord's programs but at international scale.
• Leger des Heils (Salvation Army Netherlands): Large Dutch welfare organization providing social services to marginalized populations including poverty relief, family support and housing — operates at national scale versus Goud van Noord's neighborhood focus but serves overlapping populations.
• Humanitas: Major Dutch welfare association offering support for vulnerable groups including youth, refugees, and people with disabilities across the Netherlands — same mission space (community welfare) but operating at much greater scale than Goud van Noord.
• VluchtelingenWerk Nederland: National Dutch organization supporting refugees and asylum seekers with integration and social support — overlaps with Goud van Noord's service to refugees and immigrants in Rotterdam Noord, but at national scale.

Others

• Welzijn Nederland: Dutch trade association for local welfare organizations (welzijnswerk) — represents the broader industry body to which Goud van Noord belongs as a community welfare foundation.
• Oranje Fonds: National Dutch social cohesion foundation funding volunteer and community initiatives — currently a funder/partner of Goud van Noord's V-Power program, representing the funder side of the same welfare ecosystem.

Regional players

• Maatschappelijke Dienstverlening Rotterdam (MDV): Regional social work provider in the greater Rotterdam area offering family support, counseling and welfare services — directly comparable target region (Rotterdam) with overlapping client populations and services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goudvannoord
• Instagraminstagram.com/goudvannoord
• LinkedInlinkedin.com/company/goud-van-noord

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goud Van Noord