Giving Austin Labor Support
Giving Austin Labor Support is a 501(c)(3) nonprofit providing free doula, postpartum, jail-based, and perinatal childcare support to under-resourced birthing people—primarily low-income and BIPOC families—across Central Texas, funded by donations, grants, and Medicaid reimbursement.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Giving Austin Labor Support does
Giving Austin Labor Support (GALS) is a 501(c)(3) nonprofit founded in 2009 in Austin, Texas, that provides free perinatal support services to under-resourced birthing people across Central Texas, with an explicit focus on low-income and BIPOC families. Its core service lines include 24/7 On-Call Birth Support, a Prenatal Doula Program, Postpartum Support, a long-running Jail Support Program inside the Travis County Correctional Complex, and the newer Perinatal Childcare Program targeted at Black Mamas and BIPOC families. Service delivery is executed through a community-trained collective of approximately 50 contracted birthworkers (with roughly 100 new advocates trained annually) supported by a small core staff of five, drawn from a multilingual pool covering Spanish, French, and Portuguese.
The operating stack is intentionally lightweight: Social Solutions Portal (Apricot) for client intake and case management, Neon CRM for donor management, and SMS for care coordination — with no proprietary technology layer, AI system, or research output disclosed. Demand generation combines hospital referrals, a 24/7 phone hotline, an online intake form, bi-annual Community Baby Showers drawing 1,000+ attendees, and social media.
The business model is non-commercial: services are provided free of charge to families, with revenue sourced from individual donations (including a tiered Sustainability Squad monthly giving program ranging from $35 to $2,000 per month), private foundation grants (notably Blue Cross Blue Shield of Texas via It's Time Texas and other funders), City of Austin public funding, and since 2022 Medicaid reimbursement through Dell Children's Health Plan as a value-added benefit. Strategic positioning within the Maternal Health Equity Collaborative (MHEC), a coalition of four doula organizations and two parent support organizations formalized in 2020, plus partnerships with Birth Comadres and the Travis County Sheriff's Office, define the organization's institutional footprint.
Giving Austin Labor Support firmographics
Firmographics- Name
- Giving Austin Labor Support
- Legal name
- Giving Austin Labor Support
- Website
- https://givingaustinlaborsupport.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giving Austin Labor Support is a 501(c)(3) nonprofit providing free doula, postpartum, jail-based, and perinatal childcare support to under-resourced birthing people—primarily low-income and BIPOC families—across Central Texas, funded by donations, grants, and Medicaid reimbursement.
- Ownership category
- akta.pro rank
Giving Austin Labor Support industry classification
Industry- Product category
- Maternal and Child Health Services
- NAICS
- Other Individual and Family Services (624190), Child Care Services (6244)
- SIC
- Services-Social Services (8300), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Postpartum Family Helper (Non-Medical) (HSAAAGAJ), Newborn/Infant Mother’s Helper Support (HSAAAGAB)
Keywords
Where Giving Austin Labor Support is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Giving Austin Labor Support business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Individual donations, monthly giving program (Sustainability Squad), and event-based fundraising including the annual GALS Disco and GALS Prom
- Grants and Foundation Funding: Funding from private foundations, grants from organizations like It's Time Texas and Blue Cross and Blue Shield of Texas, and City of Austin funding
- Medicaid Reimbursement: Services covered under Dell Children's Health Plan Medicaid program as a value-added benefit through GALS advocacy
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | Free services for Medicaid families |
| Other | Others | Free services for low-income families |
| Subscription | Monthly | Monthly giving program - Sustainability Squad |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Giving Austin Labor Support product offering
Product offeringCore offering
Giving Austin Labor Support (GALS) is a 501(c)(3) nonprofit that provides free doula, perinatal childcare, and community support programs for under-supported birthing people and families in the Austin, Texas area. Its core offerings include on-call birth support, prenatal doula services, postpartum support, a jail support program, a perinatal childcare program, community baby showers, and birthworker training.
Product overview
Giving Austin Labor Support (GALS) is a nonprofit organization (501(c)(3)) offering a suite of wrap-around perinatal support programs rather than a traditional software product. The core service portfolio includes On-Call Birth Support (24/7 labor doula dispatch), the Prenatal Doula Program (with Birth Comadres partnership for Spanish-speaking families), Postpartum Support, the Jail Support Program at Travis County Correctional Complex, and the Perinatal Childcare Program (Childcare for Black Mamas) operated in partnership with the Maternal Health Equity Collaborative. Community programs include bi-annual Community Baby Showers. GALS also operates a Birthworker Training and Orientation program to recruit and develop doulas. All services are provided at no cost to qualifying families, with a focus on low-income and BIPOC communities in the Greater Austin area.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Call Birth Support Free on-call birth doula support for under-resourced birthing people in the Austin, Texas area, providing in-person assistance during labor and delivery.
- Prenatal Doula Program Free prenatal doula services for expectant parents, offering education, preparation, and continuous support during the prenatal period for under-resourced families in Austin, Texas.
- Postpartum Support Free postpartum support services for new parents and families in the Austin, Texas area, providing in-person assistance during the postpartum period.
- Jail Support Program Specialized doula and birth support program serving incarcerated pregnant individuals in the Austin, Texas area, providing prenatal, birth, and postpartum support during incarceration.
- Perinatal Childcare Program Free perinatal childcare services for under-supported families in the Austin, Texas area, providing childcare during the perinatal period.
- Community Baby Showers Community-based baby shower events for under-resourced expectant parents in the Austin, Texas area, providing supplies, education, and community connection.
- Birthworker Training Training program for aspiring and current birthworkers, building the local doula and birth support workforce in the Austin, Texas area.
Quantifiable outcome
- Shortened labor times
- +4 more outcomes
Companies that use Giving Austin Labor Support
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Giving Austin Labor Support technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Giving Austin Labor Support partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Birth ComadrescorePartnership to support Spanish-speaking and Latine moms with culturally specific doula and holistic perinatal care. Spanish-speaking families may be matched with a Birth Comadres doula through the Prenatal Doula Program.
- Dell Children's Health PlancoreGALS is proud to offer Doulas to Dell Children's Health Plan Medicaid programs as a value-added benefit. Families on this Medicaid plan have access to GALS services covered by insurance.
- Maternal Health Equity Collaborative (MHEC)coreCollaborative of four doula organizations (Black Mamas ATX, GALS, Healing Hands Community Doula Project, Mama Sana Vibrant Woman) and two parental support organizations (Hand to Hold, Partners in Parenting) working to make Austin more equitable for perinatal care.
- Travis County Sheriff's Office and Travis County Correctional ComplexcorePartnership providing programming and doula support for pregnant and postpartum incarcerated individuals for over 7 years. Includes weekly support groups, birth support at hospital, and lactation transport program.
- WIC (Women, Infants and Children)minorPartnership for ongoing lactation support for families in the Jail Support Program.
- Austin Public HealthminorPartnership providing pump supplies for families in the Jail Support Program lactation transport initiative.
- Partners in Parenting (PIP)corePartner in the Maternal Health Equity Collaborative providing parental support. Co-hosts bi-annual Community Baby Showers reaching 1,000+ people.
- Black Mamas ATXcoreMember of the Maternal Health Equity Collaborative. Centers Black women in leadership and community work. Joint programs include childcare for Black Mamas.
- Mama Sana Vibrant WomancoreMember of the Maternal Health Equity Collaborative providing culturally specific perinatal support to communities of color.
- Healing Hands Community Birthing ProjectcoreMember of the Maternal Health Equity Collaborative contributing to wraparound community doula support.
- Hand to HoldcoreMember of the Maternal Health Equity Collaborative providing parental support alongside doula organizations.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Giving Austin Labor Support competitors and assessment
Company assessmentDirect peers
- Mama Sana Vibrant Woman: Mama Sana Vibrant Woman is a fellow MHEC member delivering culturally specific doula and perinatal support to communities of color in Central Texas, with directly overlapping services, partners, and target population as GALS.
- Healing Hands Community Birthing Project: Healing Hands is the fourth doula organization in the MHEC collaborative, providing wraparound community doula services for BIPOC families in the Austin area with the same model and population as GALS.
- Ancient Song Doula Services: Ancient Song is a community-based doula organization serving BIPOC families in New York/New Jersey with birth, postpartum, and childbirth education programs, operating the same community doula model as GALS.
- Hand to Hold: Hand to Hold is an MHEC member providing parental support for families with perinatal needs, co-hosting GALS Community Baby Showers and bundling wraparound services for the same BIPOC families GALS serves.
- Mothering Justice: Mothering Justice is a Detroit-based organization providing doula and perinatal support to BIPOC families with a parallel community-led, advocacy-driven model and similar funding mix.
- Birth Comadres: Birth Comadres is a strategic partner of GALS delivering culturally specific doula and holistic perinatal care for Spanish-speaking and Latine families through the Prenatal Doula Program, sharing referral flows and service model.
- Partners in Parenting (PIP): Partners in Parenting is an MHEC member and co-host of bi-annual Community Baby Showers, providing parental support programs to the same Central Texas families GALS serves with perinatal childcare.
- Black Mamas ATX: Black Mamas ATX is a co-member of the Maternal Health Equity Collaborative (MHEC) and provides community doula and perinatal support specifically for Black birthing people in Austin, serving the same culturally specific population as GALS.
Broad incumbents
- National Birth Equity Collaborative (NBEC): NBEC is a national nonprofit focused on birth equity research, policy, and training, operating broader advocacy and capacity-building initiatives that intersect with GALS's mission and community-doula work.
Emerging players
- Mama Glow: Mama Glow is a maternal health platform offering doula training, perinatal support, and content/media, with partial overlap to GALS's birthworker-training and community-doula service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Giving Austin Labor Support social profiles
Digital presenceGiving Austin Labor Support financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giving Austin Labor Support leadership team
Management profileNumber of profiles
Giving Austin Labor Support funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giving Austin Labor Support M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giving Austin Labor Support
What does Giving Austin Labor Support do?
Giving Austin Labor Support (GALS) is a 501(c)(3) nonprofit that provides free doula, perinatal childcare, and community support programs for under-supported birthing people and families in the Austin, Texas area. Its core offerings include on-call birth support, prenatal doula services, postpartum support, a jail support program, a perinatal childcare program, community baby showers, and birthworker training.
Is Giving Austin Labor Support a public or private company?
Giving Austin Labor Support is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Giving Austin Labor Support founded?
Giving Austin Labor Support was founded in 2009. It employs 1 to 10 people.
Where is Giving Austin Labor Support based?
Giving Austin Labor Support is headquartered in Austin, United States, in the North America region.
How does Giving Austin Labor Support make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are grants and Foundation Funding and medicaid Reimbursement.
Who are Giving Austin Labor Support's main competitors?
Direct peers on record are Mama Sana Vibrant Woman, Healing Hands Community Birthing Project, Ancient Song Doula Services, Hand to Hold, Mothering Justice, Birth Comadres, Partners in Parenting (PIP) and Black Mamas ATX. National Birth Equity Collaborative (NBEC) is listed as a broad incumbent. Mama Glow is listed as an emerging player.
Does Giving Austin Labor Support have an API?
No public API is recorded for Giving Austin Labor Support.
What industry is Giving Austin Labor Support in?
Giving Austin Labor Support's product category is Maternal and Child Health Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HSAAAGAJ, Postpartum Family Helper (Non-Medical). Its NAICS code is 624190 and its SIC code is 8300.