What Goesart Ab does

GoesArt AB is a Swedish welfare technology distributor founded in 2017 and headquartered in Varberg, Sweden. The company operates as the exclusive Swedish reseller and implementation partner for a curated portfolio of international products addressing cognitive stimulation, sensory relaxation, neurorehabilitation, and workplace wellness, with primary customers being municipal elder care, dementia care, and disability services in Sweden. GoesArt does not develop its own core technology; instead it selects, localises, installs, trains, and supports proprietary products developed by Tover (Netherlands, Tovertafel and Pixie interactive projection gaming), inmutouch (Denmark, inmuRELAX, DANCE, JOY, RHYTHM sensory cushions), CUREO (Germany, immersive VR rehabilitation), and Neurosonic (Finland, Kuben footrest and Mobile Mattress for low-intensity vibration recovery).

The product portfolio spans four families. Tovertafel is a ceiling-mounted or portable console that projects interactive games onto surfaces and responds to hand/arm movements via infrared sensors, available in Senior, Vuxen (adult intellectual disability), and Barn (children) variants plus the mobile Pixie. The inmu family consists of sensor-driven cushions that automatically start and stop music and vibration in response to user movement, covering relaxation, dance/movement, concentration, and rhythm-based therapy. CUREO delivers headset-based VR therapy for motor, cognitive, and attention training in neurorehabilitation settings. The newest line, introduced in April 2026, adds Neurosonic vibration products for staff and consumer wellness.

GoesArt generates revenue through one-time hardware sales to municipalities and care organisations, a recurring Tovertafel game subscription (spelabonnemang), bundled training and implementation services, and direct-to-consumer sales via its own webshop. Go-to-market is hybrid enterprise field sales supplemented by a community-led ambassador network of more than 1,000 trained contacts in Swedish elder care, with marketing channels spanning the company website, organic social media, industry events such as Vitalis, and earned media including TV4 Nyhetsmorgon. Distribution is exclusively domestic, with no third-party resellers and no announced geographic expansion outside Sweden.

Name

Goesart Ab

Legal name

GoesArt AB

Website

https://goesart.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

GoesArt AB is a Swedish welfare technology distributor (founded 2017, Varberg) that exclusively localises, installs, and supports curated international products for cognitive stimulation, sensory relaxation, VR rehabilitation, and wellness across Swedish municipal elder care, dementia care, and disability services.

Ownership category

akta.pro rank

Product category

Welfare Technology Distribution

NAICS

Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

akta.pro secondary industry

Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)

Keywords

• Welfare technology distribution
• Cognitive stimulation products
• Dementia care technology
• Sensory stimulation cushions
• Neurorehabilitation equipment

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Hardware Product Sales (One-Time License): GoesArt sells physical products — Tovertafel consoles, Tovertafel Pixie, inmu cushions, CUREO VR systems, Neurosonic wellness devices — primarily as one-time capital purchases to municipalities, care facilities, and private individuals. The revenue is recognised upfront upon delivery and installation. Products are typically accompanied by installation, introductory training, and ongoing support as part of the customer relationship.
2. Game Subscription / Software Updates (Recurring): Tovertafel customers can subscribe to a game subscription (spelabonnemang) that provides regular updates, new games, and the ability to create custom games via Tover Lab. This subscription generates recurring revenue and supports customer retention. The model is described as being available for all Tovertafel variants (Senior, Vuxen, Barn).
3. Education, Training & Implementation Services: GoesArt offers structured training programmes for customer staff, delivered by qualified product specialists. Training covers product introduction, extended use cases, and ongoing inspiration sessions. Post-training, customers can join the ambassador network. Implementation support, follow-up, and quality assurance are bundled with product deployments.
4. Wellness Product Sales (New Segment): GoesArt launched a new product area in 2026 focused on wellness for healthcare staff and the general public. Products include the Neurosonic Kuben (footrest) and mobile mattress, sold directly to healthcare organisations, employers, and private consumers via the company's webshop.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

GoesArt AB is the exclusive Swedish distributor of a curated portfolio of welfare technology products covering interactive projection gaming (Tovertafel family), sensor-driven sensory stimulation cushions (inmu family), immersive VR therapy (CUREO), and low-intensity vibration wellness devices (Neurosonic). The company selects, localises, installs, and supports proprietary products developed by international partners (Tover/Netherlands, inmutouch/Denmark, CUREO/Germany, Neurosonic/Finland) for Swedish municipal and private care customers. GoesArt supplements product sales with installation, structured training programmes, an ambassador network, and ongoing implementation support to embed products into daily care workflows.

Product overview

GoesArt is a Swedish welfare technology company offering a portfolio of innovative products designed to improve everyday life for people with cognitive challenges, dementia, and learning difficulties. The company operates as a multi-product platform distributor with several product lines: (1) Tovertafel product family (Senior, Vuxen/Adult, Barn/Children, and Pixie portable versions) - interactive gaming consoles that project images onto surfaces and respond to movement; (2) inmu family (RELAX, DANCE, JOY, RHYTHM) - sensory stimulation cushions using music and vibrations; (3) CUREO VR-therapy - immersive virtual reality for rehabilitation; (4) Wellness products (Kuben and Mobile Mattress from Neurosonic) - low-intensity vibration devices for recovery. The products are designed to complement each other and provide customized solutions for individuals and organizations. GoesArt also provides installation, training, education, and ongoing support services.

Differentiator

Problem solved

Functional benefit

Brands

• Tovertafel: Interactive gaming console that projects games on tables or floors, developed for people with dementia, intellectual disabilities, or learning difficulties. Versions include Senior, Vuxen (Adult), and Barn (Children).
• inmu-familjen (inmu Family)
• CUREO
• Neurosonic Products

Quantifiable outcome

• In a 20-week study across three dementia care facilities, 80% of inmuRELAX users showed reduced BPSD scores, averaging a 4.72-point improvement (9.87-point among responsive users). Largest effects on agitation, motor restlessness, and irritability.
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Queen Silvia Nursing Award Sweden / Swedish Care International AB (SCI)minorStrategic or Co-development Partner · 1 January 2020GoesArt entered a partnership as a cooperation partner with Queen Silvia Nursing Award Sweden and its organising body Swedish Care International AB (SCI) in September 2020. The partnership aims to contribute to the development of elder care and dementia care in Sweden, aligned with GoesArt's mission to improve quality of life for people with cognitive impairments.
• inmutouchcoreTechnology or Integration · 1 January 2019GoesArt is the Swedish distributor of the inmu family of sensory stimulation cushions (inmuRELAX, inmuDANCE, inmuJOY, inmuRHYTHM), developed by Danish company inmutouch. The partnership began in 2019. GoesArt handles localisation, training, and ongoing customer support for inmu products in the Swedish market.
• Tover (formerly Active Cues)coreTechnology or Integration · 1 January 2017GoesArt is the exclusive Swedish distributor of Tovertafel (interactive projection gaming system) and Tovertafel Pixie (portable gaming console), developed by Dutch company Tover (formerly Active Cues). The partnership dates to approximately 2017 when GoesArt introduced Tovertafel as one of the first export markets. GoesArt represents, installs, trains on, and supports all Tover products in Sweden.
• CUREOcoreTechnology or IntegrationGoesArt is the Swedish distributor of CUREO, an immersive virtual reality (iVR) therapy platform developed by a German company. CUREO is used in neurorehabilitation for stroke patients and other groups with motor and cognitive impairments. GoesArt manages distribution, installation, needs assessment, and support in Sweden.
• Mälardalens Högskola (Mälardalen University)minorStrategic or Co-development PartnerResearchers Lena Talman and Christine Gustafsson at Mälardalen University conducted a one-year study (2020) on the effects of Tovertafel UP on adults with intellectual disabilities, in collaboration with Skjulstagatans daily activity facility in Eskilstuna and GoesArt. The study produced peer-reviewed evidence used in GoesArt's marketing and product development.
• Familjen Kamprads Stiftelse (Kamprad Family Foundation)minorOthersGislaveds kommun received a 260,000 SEK grant from the Kamprad Family Foundation to fund the deployment of inmuRELAX across all eight municipal care homes. The grant enabled GoesArt's product to reach a large-scale municipal customer. GoesArt was the beneficiary of this external funding support for its customer.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Doro AB (Doro Sweden): Swedish-headquartered provider of senior-focused technology including simplified mobile phones, safety solutions, and welfare products. Comparable as a Swedish-rooted elder technology brand, though with more consumer-tilted product mix than GoesArt's B2B municipal focus.
• Attend2 A/S: Danish welfare technology distributor with a curated multi-product portfolio for elder care and disability services. Highly comparable business model to GoesArt as a curated welfare tech reseller, though operating in Denmark rather than Sweden.

Broad incumbents

• TietoEVRY (Tieto Finland): Large Nordic IT services and healthcare software company serving hospitals, municipalities, and welfare providers across the Nordics. A broad incumbent that could expand into or compete in the Swedish welfare technology space given its municipal relationships.
• Cambio Healthcare Systems AB: Swedish health IT vendor providing electronic health records and healthcare software to Nordic hospitals and municipalities. A broad Nordic healthcare IT incumbent with overlapping municipal customers, though it does not specialise in activation/sensory welfare technology.

Direct peers

• Camanio Care (Microtec): Sweden-based welfare technology company (acquired by Microtec) developing digital care solutions for elderly care, dementia, and rehabilitation. Direct competitor in Swedish municipal welfare technology with similar focus on activation and quality of life.
• Vivago Oy: Finnish welfare technology company producing activity-monitoring wearables and safety solutions for elder care. Comparable to GoesArt's sensory/wellness segment (Neurosonic) as a Nordic specialist in elderly wellbeing technology.
• Careium AB: Swedish welfare technology company (formerly Doro Care) providing digital safety alarms, fall detection, and care technology for elderly and municipalities. Operates in the same Swedish municipal elder-care market as GoesArt with overlapping customer base.
• Evondos Group: Finnish-Nordic welfare technology provider specializing in automated medication dispensing and care services for elderly home care. Comparable as a Nordic welfare technology specialist serving municipal care customers with hardware-plus-software solutions.
• Abilia AB: Swedish assistive technology and welfare technology provider offering products for cognitive impairment, communication, and daily living support. Directly comparable to GoesArt as a Nordic specialist distributor/manufacturer serving municipal care and disability services.

Emerging players

• Memo (Memo Health): Norwegian digital health company developing tools for dementia and cognitive care, including activity and reminiscence applications. Comparable in target population (dementia/cognitive impairment) and welfare technology positioning, though primarily software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goesart.se
• Instagraminstagram.com/goesart
• LinkedInlinkedin.com/company/goesart

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goesart Ab