Tover
Tover is a Dutch health-tech company that develops the Tovertafel, an interactive projection system combining projectors, infrared sensors, and proprietary software to deliver movement-responsive games for seniors with dementia, adults with intellectual disabilities, and children with special educational needs across care facilities in 15+ countries.
- Company typePrivate
- Founded2015
- HeadquartersUtrecht, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tover does
Tover Health Tech B.V., founded in 2015 and headquartered in Utrecht, Netherlands, develops and markets the Tovertafel, an interactive projection system designed for people with cognitive challenges. The core technology combines a hardware unit (projector and infrared sensors) with proprietary software that projects responsive games onto tables, floors, or other surfaces; the games react in real time to hand and arm movements, enabling interactive play for individuals who may have limited mobility or cognitive function. The portfolio spans the Tovertafel 3 (the current flagship, recognized with a 2025 Red Dot Design Award), the Tovertafel Pixie (a specialized variant for memory care and intellectual disability settings), and the My Tover online platform that delivers game content, learning modules, usage analytics, and service support. Games are developed through a co-design process with target user groups, and the company cites multiple studies validating clinical and social outcomes.
The company sells primarily to care homes, nursing facilities, memory care units, and inclusive education settings, with three primary customer segments: seniors living with dementia (memory care), adults with intellectual disabilities, and children with special educational needs. Revenue is generated through a combination of Tovertafel hardware sales and a bundled 24-month "Open Play & Learn" subscription that provides access to the full game library, the My Tover platform, and warranty coverage. Go-to-market is hybrid: direct sales-led motion in most European markets, complemented by exclusive regional distributors — notably Eugeria Inc., which serves as the official distributor for both Canada and the United States. Tover supports customer acquisition through a crowdfunding toolkit (built around GoFundMe) and offers financing options to lower the upfront capital barrier for budget-constrained facilities. The company reports deployment across 15+ countries and 10,000+ care communities, with localized websites in markets spanning Europe, North America, and Oceania. Leadership includes CEO Hester Le Riche and co-founder Mathijs Konings (Head of Product Development); the company has no disclosed parent entity, is privately held, and has no public funding rounds on record in the source data.
Tover firmographics
Firmographics- Name
- Tover
- Legal name
- Tover Health Tech B.V.
- Website
- https://tover.care
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tover is a Dutch health-tech company that develops the Tovertafel, an interactive projection system combining projectors, infrared sensors, and proprietary software to deliver movement-responsive games for seniors with dementia, adults with intellectual disabilities, and children with special educational needs across care facilities in 15+ countries.
- Ownership category
- akta.pro rank
Tover industry classification
Industry- Product category
- Interactive projection systems for cognitive care
- akta.pro primary industry
- Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards) (EDAKAIAD)
Keywords
Where Tover is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Tover business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Tovertafel Hardware Sales: Sale of the Tovertafel hardware system which includes projector, sensors, and mounting equipment along with initial software access.
- Open Play & Learn Subscription: 24-month subscription providing access to all games for the customer's target group, My Tover online platform with resources and support, and usage statistics. New games are added throughout the year.
- Crowdfunding Facilitation: Tover provides crowdfunding tools and templates to help care facilities raise funds to purchase the Tovertafel, enabling customers who may not have upfront capital.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tovertafel 2 with Open Play & Learn subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tover product offering
Product offeringCore offering
Tover designs, manufactures, and sells the Tovertafel — an interactive projection system combining a projector, infrared sensors, and proprietary software that projects motion-responsive games onto any surface for people with cognitive challenges. The hardware is paired with an ongoing subscription delivering new games, online resources, usage analytics, and warranty coverage. Target buyers are care homes, nursing facilities, memory care units, intellectual disability care providers, and inclusive education settings.
Product overview
Tover offers the Tovertafel as its core product line — an interactive projection system that combines hardware (a projector and infrared sensors) with specialized software to project games onto any surface, creating interactive play experiences that respond to hand and arm movements. The portfolio includes the Tovertafel 3 (latest generation, Red Dot Design Award winner) and the Tovertafel Pixie (specialized variant for specific care settings). These products serve Memory Care (seniors with dementia), Intellectual Disability Care, and Inclusive Education settings. The Open Play & Learn subscription is a required/add-on service bundled with the Tovertafel 2 that provides access to all games for the target group, the My Tover online platform (offering learning modules, game tips, videos, and usage analytics), and two years of service and warranty. Tover also provides a Crowdfunding toolkit to help care facilities raise funds for purchasing a Tovertafel, which includes GoFundMe campaign templates.
Differentiator
Problem solved
Functional benefit
Brands
- Tovertafel: The award-winning interactive projection system that projects games onto any surface, bringing joy to people with cognitive challenges through play. Designed for Memory Care, Intellectual Disability Care and Inclusive Education.
Products and services
- Tovertafel An interactive projection system combining a projector, infrared sensors, and specialized software that projects games onto any surface, responding to hand and arm movements to create interactive play experiences for people with cognitive challenges. Sold to care homes, nursing facilities, memory care units, intellectual disability care providers, and inclusive education settings.
- Tovertafel 3 The latest generation of the Tovertafel interactive projection system for care environments, featuring improved product design recognized with a Red Dot Design Award. Projects interactive games onto surfaces using projector and infrared sensor technology to support people with cognitive challenges.
- Tovertafel Pixie A specialized variant of the Tovertafel designed for specific care settings, available in versions for Memory Care and Intellectual Disability Care.
- Open Play & Learn subscription A 24-month subscription bundled with the Tovertafel 2 that provides access to all games for the user's target group, the My Tover online platform with learning modules, game tips, instructional videos and support, usage insights and statistics on Tovertafel use, and two years of service and warranty coverage.
- My Tover platform An online platform accessible to Open Play & Learn subscribers that provides learning modules, game tips, instructional videos, support resources, and statistics on Tovertafel usage such as most-played games, total playing time, and most popular play times.
Quantifiable outcome
- 93% of care staff observe improved social interaction with residents
- +1 more outcomes
Companies that use Tover
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Tover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tover partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eugeria Inc.coreOfficial exclusive distributor of Tover products in Canada. Handles sales, customer support, and local service for Canadian care facilities and healthcare institutions. Located in Montreal, Quebec.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tover competitors and assessment
Company assessmentEmerging players
- Intuition Robotics: Sells ElliQ, an AI-driven companion robot for older adults living independently; shares the cognitive engagement and senior-wellness value proposition but uses a robotic, not projected, form factor.
- GrandPad: Simplified tablet and managed service designed for seniors; overlaps with Tover's inclusive-engagement mission for older adults with cognitive or sensory limitations in care settings.
- Posit Science (BrainHQ): Clinically validated cognitive training exercises used in senior-care and clinical populations; competes for the same clinical-evidence-driven, brain-health budget within care facilities.
- Music & Memory: Personalized-music therapy program widely adopted in U.S. nursing homes for dementia residents; addresses the same non-pharmacological engagement and behavioral symptoms Tover targets.
Direct peers
- Active Cues: Offers the 'Tovertafel' competitor product family of interactive projected games for people with dementia, overlapping Tover's core projection-technology niche and serving similar care institutions.
- Memory Lane Games: Builds simple cognitive quiz games specifically designed for people with dementia, sold into the same care-home channel with comparable therapeutic and engagement outcomes.
- SimpleC: Provides assistive technology and therapeutic content (music, reminiscence, cognitive stimulation) for dementia and memory-care settings, addressing the same resident-engagement problem.
- iN2L (It's Never 2 Late): Provides touchscreen-based engagement and content technology for senior living communities, targeting the same care-facility customer base with interactive cognitive, recreational, and spiritual programming.
- Linked Senior: Digital engagement and activity platform purpose-built for senior living communities; competes with Tover in the same care-facility channel with content-driven programming for residents.
Broad incumbents
- Hasbro: Large consumer toy and games company with active-play IP that could credibly expand into senior- and care-focused interactive games; a broader incumbent player to monitor in Tover's category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tover social profiles
Digital presenceTover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tover leadership team
Management profileNumber of profiles
Profiles3 records
Tover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tover
What does Tover do?
Tover designs, manufactures, and sells the Tovertafel — an interactive projection system combining a projector, infrared sensors, and proprietary software that projects motion-responsive games onto any surface for people with cognitive challenges. The hardware is paired with an ongoing subscription delivering new games, online resources, usage analytics, and warranty coverage. Target buyers are care homes, nursing facilities, memory care units, intellectual disability care providers, and inclusive education settings.
Is Tover a public or private company?
Tover is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tover founded?
Tover was founded in 2015. It employs 51 to 100 people.
Where is Tover based?
Tover is headquartered in Utrecht, Netherlands, in the Europe region.
How does Tover make money?
Three revenue lines are on record. Tovertafel Hardware Sales are the primary driver. The others are open Play & Learn Subscription and crowdfunding Facilitation.
Who are Tover's main competitors?
Emerging players on record are Intuition Robotics, GrandPad, Posit Science (BrainHQ) and Music & Memory. Direct peers are Active Cues, Memory Lane Games, SimpleC, iN2L (It's Never 2 Late) and Linked Senior. Hasbro is listed as a broad incumbent.
Does Tover have an API?
No public API is recorded for Tover.
What industry is Tover in?
Tover's product category is Interactive projection systems for cognitive care. Its primary akta.pro industry code is EDAKAIAD, Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards).