Green Savoree Racing Promotions, Inc.
- Company typePrivate
- Founded1993
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Green Savoree Racing Promotions, Inc. does
Green Savoree Racing Promotions, Inc. (GSRP) is a privately held motorsport event ownership and management company headquartered in Indianapolis, Indiana, co-founded in 1993 by Kim Green (Chairman and CEO) and Kevin Savoree (President and COO). The company owns, promotes, and operates four major NTT INDYCAR SERIES race weekends — the Firestone Grand Prix of St. Petersburg (Florida), The Honda Indy 200 at Mid-Ohio (Ohio), the OnlyBulls Grand Prix of Portland (Oregon), and the inaugural Ontario Honda Dealers Indy at Markham (Ontario, Canada, launched 2026) — through dedicated operating subsidiaries in each jurisdiction. GSRP also owns the 380-acre Mid-Ohio Sports Car Course (acquired 2011) and runs The Mid-Ohio School, a Honda-vehicle-based driving and riding instruction program with 82,985 lifetime graduates.
Green Savoree Racing Promotions, Inc. firmographics
Firmographics- Name
- Green Savoree Racing Promotions, Inc.
- Legal name
- Green Savoree Racing Promotions, LLC
- Website
- https://greensavoree.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Green Savoree Racing Promotions, Inc. industry classification
Industry- Product category
- Motorsport Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)
Keywords
Where Green Savoree Racing Promotions, Inc. is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Green Savoree Racing Promotions, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain, Others
Revenue model
- Ticket Sales: Direct consumer ticket sales for grandstand seating, general admission, paddock passes, pit passes, and VIP hospitality experiences at racing events
- Sponsorship and Naming Rights: Multi-year agreements with corporate sponsors for event title sponsorships, presenting sponsorships, official suppliers, and hospitality naming rights
- Parking and Venue Services: Parking pass sales and venue access services for event attendees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Ontario Honda Dealers Indy at Markham - 2-Day General Admission |
| Unit Pricing | Pay-as-you-go | Ontario Honda Dealers Indy at Markham - Single Day Tickets |
| Unit Pricing | Pay-as-you-go | Ontario Honda Dealers Indy at Markham - Paddock and Pit Passes |
| Unit Pricing | Pay-as-you-go | Ontario Honda Dealers Indy at Markham - Parking |
| Unit Pricing | Pay-as-you-go | Permco Grand Prix of Mid-Ohio General Admission |
| Unit Pricing | Pay-as-you-go | Permco MotoAmerica Superbikes at Mid-Ohio |
| Unit Pricing | Pay-as-you-go | OnlyBulls Grand Prix of Portland - Grand Prix Run |
| Unit Pricing | Pay-as-you-go | Firestone Grand Prix of St. Petersburg - 5K Run |
| Unit Pricing | Multi-year contract | Firestone Grand Prix of St. Petersburg - Reserved Grandstand |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Green Savoree Racing Promotions, Inc. product offering
Product offeringCore offering
Green Savoree Racing Promotions is a motorsport event ownership and management company that promotes and operates four major NTT INDYCAR SERIES racing events: the Firestone Grand Prix of St. Petersburg (Florida), the Ontario Honda Dealers Indy at Markham (Ontario), the Honda Indy 200 at Mid-Ohio, and the OnlyBulls Grand Prix of Portland (Oregon). The company owns and operates the Mid-Ohio Sports Car Course, a 380-acre permanent road-racing facility in Lexington, Ohio, and runs The Mid-Ohio School, a professional driving and riding instruction program. Revenue is generated through consumer ticket sales (grandstands, general admission, paddock and pit passes, parking) and multi-year corporate sponsorship and naming rights agreements.
Product overview
Green Savoree Racing Promotions is a motorsports event ownership and management company that operates a portfolio of INDYCAR SERIES racing events and a motorsports facility. The core offerings include four major race events: the Firestone Grand Prix of St. Petersburg (season-opening street race in Florida), Ontario Honda Dealers Indy at Markham (inaugural street race in Ontario), The Honda Indy 200 at Mid-Ohio (at Mid-Ohio Sports Car Course), and OnlyBulls Grand Prix of Portland (in Oregon). Additionally, the company operates The Mid-Ohio School, which provides professional driving and riding instruction. The company also manages the Mid-Ohio Sports Car Course venue itself as a 380-acre permanent racing facility.
Differentiator
Problem solved
Functional benefit
Brands
- The Mid-Ohio School: Professional driving and riding instruction school at Mid-Ohio Sports Car Course offering over 20 courses for teenagers to professional racers using Honda vehicles.
Products and services
- Firestone Grand Prix of St. Petersburg Season-opening NTT INDYCAR SERIES race held on a temporary 1.8-mile, 14-turn street circuit in downtown St. Petersburg, Florida. Owned and operated by Green Savoree St. Petersburg, LLC.
- Ontario Honda Dealers Indy at Markham Inaugural NTT INDYCAR SERIES street race held on a 3.52-kilometer (2.19-mile), 12-turn temporary circuit in Downtown Markham, Ontario, in the Greater Toronto Area. Includes Free Fan Friday benefitting Make-A-Wish Canada.
- Mid-Ohio Sports Car Course Permanent 380-acre motorsports facility in Lexington, Ohio featuring a 2.258-mile, 13-turn road course. Hosts NTT INDYCAR SERIES (Honda Indy 200), NASCAR, IMSA, MotoAmerica Superbikes, AMA Vintage Motorcycle Days, and over 20 club weekend racing events annually from April to October.
- OnlyBulls Grand Prix of Portland NTT INDYCAR SERIES race at Portland International Raceway (PIR), a 1.964-mile, 12-turn permanent road course owned by the City of Portland. Operated by Green Savoree Portland, LLC.
- The Mid-Ohio School Professional driving and riding instruction school at Mid-Ohio Sports Car Course offering over 20 courses for drivers and motorcyclists, from teenagers to professional racers, using Honda vehicles. Includes defensive driving, high-performance driving, performance track riding, and corporate team-building programs.
Quantifiable outcome
- Over $1.1 million raised for Make-A-Wish Canada through Free Fan Friday since 2010
- +3 more outcomes
Companies that use Green Savoree Racing Promotions, Inc.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Green Savoree Racing Promotions, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Savoree Racing Promotions, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- BODYARMOR Sports DrinkcoreBODYARMOR Sports Drink is the title sponsor of the Grand Prix Run event at Portland International Raceway, benefiting Sunshine Division. Additional sponsors of the Community Party in the Park include Swire Coca-Cola, Jubitz, and Ponderosa Lounge & Grill.
- Brandt Tractor Ltd.flagshipBrandt Tractor Ltd., a heavy machinery leader headquartered in Regina, Saskatchewan, signed a multi-year agreement as founding partner and official track build sponsor for the inaugural Ontario Honda Dealers Indy at Markham. Brandt supplies specialized heavy machinery including tractors, forklifts, telehandlers, loaders, wheeled excavators, scissor lifts, UTVs, and light towers from John Deere, Peterbilt, and Skyjack brands to construct the temporary street circuit, placing 1,915 concrete blocks and erecting 4-meter tall metal fencing.
- HondaflagshipHonda is the presenting sponsor of The Honda Indy 200 at Mid-Ohio, with the 2026 event being the 43rd running. Honda vehicles are used exclusively in The Mid-Ohio School driving and riding programs. Honda has been a long-standing partner across multiple GSRP events.
- Orlando Health Bayfront HospitalcoreOrlando Health Bayfront Hospital returned as official healthcare partner of the Firestone Grand Prix of St. Petersburg through 2028. The partnership includes on-site care to both race fans and participants, with a multi-year extension signed. Grand Prix volunteers received free CPR training at the hospital.
- PermcoflagshipPermco, an Ohio-based manufacturing leader of high-pressure hydraulic gear pumps and motors headquartered in Streetsboro, Ohio, joined as title sponsor of the MotoAmerica Superbikes at Mid-Ohio event. Permco expanded its partnership to title sponsor three Mid-Ohio events: Permco Grand Prix of Mid-Ohio, Permco AMA Vintage Motorcycle Days presented by Yamaha, and Permco MotoAmerica Superbikes at Mid-Ohio.
- William AshleycoreWilliam Ashley is the official trophy provider of the Ontario Honda Dealers Indy Toronto, providing Waterford Crystal trophies for the event.
- Fidelity Investments Canada ULCcoreFidelity Investments Canada ULC became the Official Mutual Fund and ETF Sponsor of the Ontario Honda Dealers Indy Toronto, with hospitality areas named Fidelity Trackside Suites for the 36th edition of the event.
- Firestone (Bridgestone Americas)flagshipFirestone has been a partner with the Firestone Grand Prix of St. Petersburg since 2005 and elevated to title sponsor in 2014. The partnership was extended through 2025. Firestone is the sole tire supplier of the NTT INDYCAR SERIES with 24 consecutive years as tire supplier. In 2023, Firestone introduced guayule natural rubber alternate tires with green sidewalls for street circuits.
- Wellcare and Ambetter HealthcoreWellcare (Medicare plan based in Tampa, Fla.) and Ambetter Health (top marketplace health insurer in the U.S.) teamed up as title sponsors of the Wellcare Ambetter Health 5K community event run on portions of the Firestone Grand Prix of St. Petersburg street circuit, benefiting the Police Athletic League of St. Petersburg.
- Pacific Office AutomationflagshipPacific Office Automation, the largest private office equipment dealership in the nation headquartered in Beaverton, Oregon, continued as title sponsor of the Pacific Office Automation 147 NASCAR Xfinity Series event at Portland International Raceway with a multi-year extension. The partnership includes significant trackside signage for national TV broadcasts, onsite branding, and access to tickets and hospitality.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Green Savoree Racing Promotions, Inc. competitors and assessment
Company assessmentOthers
- Andretti Global: INDYCAR/NASCAR team that races at GSRP-promoted events; relevant as a participant-customer and as a motorsport organization with parallel sponsorship and event economics in the same ecosystem.
Direct peers
- Circuit of the Americas: Owns and operates a major US motorsport venue hosting F1, MotoGP, INDYCAR and NASCAR events; closely comparable to GSRP in combining permanent facility ownership with multi-series event promotion and sponsorship sales.
- Speedway Motorsports: Owns and operates a portfolio of major motorsport venues across the US (including Sonoma, Bristol, Texas, Charlotte); comparable to GSRP as a multi-venue racing event owner/promoter generating revenue from ticketing, sponsorship, and ancillary venue events.
- Long Beach Grand Prix Association: Independent promoter of the Acura Grand Prix of Long Beach, an INDYCAR street race with long-standing title sponsors; highly comparable to GSRP's St. Petersburg and Markham street-circuit events in operating model and audience.
- SRO Motorsports Group: Global promoter of GT, sports car, and production-based racing series with strong North American presence (e.g., Sonoma); directly comparable to GSRP as an event owner/promoter operating at venues including Mid-Ohio.
- Indianapolis Motor Speedway (Penske Entertainment): Operates the Indianapolis 500 and other INDYCAR events as the most established US motorsport venue owner/promoter; directly comparable to GSRP as a vertically integrated event promoter and venue operator for the same NTT INDYCAR SERIES.
- Dover Motorsports: Owns and promotes racing events at Dover International Speedway and other US venues, primarily in NASCAR and stock-car circuits; directly comparable as a multi-venue motorsport event promoter with similar ticketing and sponsorship revenue mix.
Broad incumbents
- Watkins Glen International (NASCAR-owned): Owned and operated by NASCAR/ISC; comparable as a permanent US road-racing venue hosting INDYCAR, IMSA, and NASCAR events, though as part of a larger corporate portfolio rather than an independent promoter.
- Team Penske: Major INDYCAR/NASCAR team and parent of Penske Entertainment (which owns INDYCAR and Indianapolis Motor Speedway); overlaps GSRP as the series' dominant team/operator with materially greater scale.
Regional players
- Mid-Ohio Sports Car Course (predecessor / regional peers): Note: Mid-Ohio is itself operated by GSRP; comparable regional road-course venues include tracks such as Road America and VIR, which run similar club-event and driving-school programming as GSRP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Savoree Racing Promotions, Inc. social profiles
Digital presenceGreen Savoree Racing Promotions, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Savoree Racing Promotions, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Green Savoree Racing Promotions, Inc. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Green Savoree Racing Promotions, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Savoree Racing Promotions, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Savoree Racing Promotions, Inc.
What does Green Savoree Racing Promotions, Inc. do?
Green Savoree Racing Promotions is a motorsport event ownership and management company that promotes and operates four major NTT INDYCAR SERIES racing events: the Firestone Grand Prix of St. Petersburg (Florida), the Ontario Honda Dealers Indy at Markham (Ontario), the Honda Indy 200 at Mid-Ohio, and the OnlyBulls Grand Prix of Portland (Oregon). The company owns and operates the Mid-Ohio Sports Car Course, a 380-acre permanent road-racing facility in Lexington, Ohio, and runs The Mid-Ohio School, a professional driving and riding instruction program. Revenue is generated through consumer ticket sales (grandstands, general admission, paddock and pit passes, parking) and multi-year corporate sponsorship and naming rights agreements.
Is Green Savoree Racing Promotions, Inc. a public or private company?
Green Savoree Racing Promotions, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Savoree Racing Promotions, Inc. founded?
Green Savoree Racing Promotions, Inc. was founded in 1993. It employs 11 to 50 people.
Where is Green Savoree Racing Promotions, Inc. based?
Green Savoree Racing Promotions, Inc. is headquartered in Indianapolis, United States, in the North America region.
How does Green Savoree Racing Promotions, Inc. make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship and Naming Rights and parking and Venue Services.
Who are Green Savoree Racing Promotions, Inc.'s main competitors?
Andretti Global is listed as an others. Direct peers are Circuit of the Americas, Speedway Motorsports, Long Beach Grand Prix Association, SRO Motorsports Group, Indianapolis Motor Speedway (Penske Entertainment) and Dover Motorsports. Broad incumbents are Watkins Glen International (NASCAR-owned) and Team Penske. Mid-Ohio Sports Car Course (predecessor / regional peers) is listed as a regional player.
Does Green Savoree Racing Promotions, Inc. have an API?
No public API is recorded for Green Savoree Racing Promotions, Inc..
What industry is Green Savoree Racing Promotions, Inc. in?
Green Savoree Racing Promotions, Inc.'s product category is Motorsport Event Promotion. Its primary akta.pro industry code is MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 711310 and its SIC code is 7948.