Green Savoree Racing Promotions, Inc.

What Green Savoree Racing Promotions, Inc. does

Green Savoree Racing Promotions, Inc. (GSRP) is a privately held motorsport event ownership and management company headquartered in Indianapolis, Indiana, co-founded in 1993 by Kim Green (Chairman and CEO) and Kevin Savoree (President and COO). The company owns, promotes, and operates four major NTT INDYCAR SERIES race weekends — the Firestone Grand Prix of St. Petersburg (Florida), The Honda Indy 200 at Mid-Ohio (Ohio), the OnlyBulls Grand Prix of Portland (Oregon), and the inaugural Ontario Honda Dealers Indy at Markham (Ontario, Canada, launched 2026) — through dedicated operating subsidiaries in each jurisdiction. GSRP also owns the 380-acre Mid-Ohio Sports Car Course (acquired 2011) and runs The Mid-Ohio School, a Honda-vehicle-based driving and riding instruction program with 82,985 lifetime graduates.

Name

Green Savoree Racing Promotions, Inc.

Legal name

Green Savoree Racing Promotions, LLC

Website

https://greensavoree.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Motorsport event promotion
• Indycar race management
• Racing venue operations
• Professional driving school
• Corporate sponsorship marketing

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Direct consumer ticket sales for grandstand seating, general admission, paddock passes, pit passes, and VIP hospitality experiences at racing events
2. Sponsorship and Naming Rights: Multi-year agreements with corporate sponsors for event title sponsorships, presenting sponsorships, official suppliers, and hospitality naming rights
3. Parking and Venue Services: Parking pass sales and venue access services for event attendees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Green Savoree Racing Promotions is a motorsport event ownership and management company that promotes and operates four major NTT INDYCAR SERIES racing events: the Firestone Grand Prix of St. Petersburg (Florida), the Ontario Honda Dealers Indy at Markham (Ontario), the Honda Indy 200 at Mid-Ohio, and the OnlyBulls Grand Prix of Portland (Oregon). The company owns and operates the Mid-Ohio Sports Car Course, a 380-acre permanent road-racing facility in Lexington, Ohio, and runs The Mid-Ohio School, a professional driving and riding instruction program. Revenue is generated through consumer ticket sales (grandstands, general admission, paddock and pit passes, parking) and multi-year corporate sponsorship and naming rights agreements.

Product overview

Green Savoree Racing Promotions is a motorsports event ownership and management company that operates a portfolio of INDYCAR SERIES racing events and a motorsports facility. The core offerings include four major race events: the Firestone Grand Prix of St. Petersburg (season-opening street race in Florida), Ontario Honda Dealers Indy at Markham (inaugural street race in Ontario), The Honda Indy 200 at Mid-Ohio (at Mid-Ohio Sports Car Course), and OnlyBulls Grand Prix of Portland (in Oregon). Additionally, the company operates The Mid-Ohio School, which provides professional driving and riding instruction. The company also manages the Mid-Ohio Sports Car Course venue itself as a 380-acre permanent racing facility.

Differentiator

Problem solved

Functional benefit

Brands

• The Mid-Ohio School: Professional driving and riding instruction school at Mid-Ohio Sports Car Course offering over 20 courses for teenagers to professional racers using Honda vehicles.

Products and services

• Firestone Grand Prix of St. Petersburg Season-opening NTT INDYCAR SERIES race held on a temporary 1.8-mile, 14-turn street circuit in downtown St. Petersburg, Florida. Owned and operated by Green Savoree St. Petersburg, LLC.
• Ontario Honda Dealers Indy at Markham Inaugural NTT INDYCAR SERIES street race held on a 3.52-kilometer (2.19-mile), 12-turn temporary circuit in Downtown Markham, Ontario, in the Greater Toronto Area. Includes Free Fan Friday benefitting Make-A-Wish Canada.
• Mid-Ohio Sports Car Course Permanent 380-acre motorsports facility in Lexington, Ohio featuring a 2.258-mile, 13-turn road course. Hosts NTT INDYCAR SERIES (Honda Indy 200), NASCAR, IMSA, MotoAmerica Superbikes, AMA Vintage Motorcycle Days, and over 20 club weekend racing events annually from April to October.
• OnlyBulls Grand Prix of Portland NTT INDYCAR SERIES race at Portland International Raceway (PIR), a 1.964-mile, 12-turn permanent road course owned by the City of Portland. Operated by Green Savoree Portland, LLC.
• The Mid-Ohio School Professional driving and riding instruction school at Mid-Ohio Sports Car Course offering over 20 courses for drivers and motorcyclists, from teenagers to professional racers, using Honda vehicles. Includes defensive driving, high-performance driving, performance track riding, and corporate team-building programs.

Quantifiable outcome

• Over $1.1 million raised for Make-A-Wish Canada through Free Fan Friday since 2010
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• BODYARMOR Sports DrinkcoreGTM or Marketing Partner · 14 July 2026BODYARMOR Sports Drink is the title sponsor of the Grand Prix Run event at Portland International Raceway, benefiting Sunshine Division. Additional sponsors of the Community Party in the Park include Swire Coca-Cola, Jubitz, and Ponderosa Lounge & Grill.
• Brandt Tractor Ltd.flagshipStrategic or Co-development Partner · 10 July 2026Brandt Tractor Ltd., a heavy machinery leader headquartered in Regina, Saskatchewan, signed a multi-year agreement as founding partner and official track build sponsor for the inaugural Ontario Honda Dealers Indy at Markham. Brandt supplies specialized heavy machinery including tractors, forklifts, telehandlers, loaders, wheeled excavators, scissor lifts, UTVs, and light towers from John Deere, Peterbilt, and Skyjack brands to construct the temporary street circuit, placing 1,915 concrete blocks and erecting 4-meter tall metal fencing.
• HondaflagshipGTM or Marketing Partner · 3 July 2026Honda is the presenting sponsor of The Honda Indy 200 at Mid-Ohio, with the 2026 event being the 43rd running. Honda vehicles are used exclusively in The Mid-Ohio School driving and riding programs. Honda has been a long-standing partner across multiple GSRP events.
• Orlando Health Bayfront HospitalcoreGTM or Marketing Partner · 13 February 2025Orlando Health Bayfront Hospital returned as official healthcare partner of the Firestone Grand Prix of St. Petersburg through 2028. The partnership includes on-site care to both race fans and participants, with a multi-year extension signed. Grand Prix volunteers received free CPR training at the hospital.
• PermcoflagshipGTM or Marketing Partner · 31 July 2024Permco, an Ohio-based manufacturing leader of high-pressure hydraulic gear pumps and motors headquartered in Streetsboro, Ohio, joined as title sponsor of the MotoAmerica Superbikes at Mid-Ohio event. Permco expanded its partnership to title sponsor three Mid-Ohio events: Permco Grand Prix of Mid-Ohio, Permco AMA Vintage Motorcycle Days presented by Yamaha, and Permco MotoAmerica Superbikes at Mid-Ohio.
• William AshleycoreGTM or Marketing Partner · 17 July 2024William Ashley is the official trophy provider of the Ontario Honda Dealers Indy Toronto, providing Waterford Crystal trophies for the event.
• Fidelity Investments Canada ULCcoreGTM or Marketing Partner · 4 July 2024Fidelity Investments Canada ULC became the Official Mutual Fund and ETF Sponsor of the Ontario Honda Dealers Indy Toronto, with hospitality areas named Fidelity Trackside Suites for the 36th edition of the event.
• Firestone (Bridgestone Americas)flagshipGTM or Marketing Partner · 2 March 2023Firestone has been a partner with the Firestone Grand Prix of St. Petersburg since 2005 and elevated to title sponsor in 2014. The partnership was extended through 2025. Firestone is the sole tire supplier of the NTT INDYCAR SERIES with 24 consecutive years as tire supplier. In 2023, Firestone introduced guayule natural rubber alternate tires with green sidewalls for street circuits.
• Wellcare and Ambetter HealthcoreGTM or Marketing Partner · 9 February 2023Wellcare (Medicare plan based in Tampa, Fla.) and Ambetter Health (top marketplace health insurer in the U.S.) teamed up as title sponsors of the Wellcare Ambetter Health 5K community event run on portions of the Firestone Grand Prix of St. Petersburg street circuit, benefiting the Police Athletic League of St. Petersburg.
• Pacific Office AutomationflagshipGTM or Marketing Partner · 14 September 2022Pacific Office Automation, the largest private office equipment dealership in the nation headquartered in Beaverton, Oregon, continued as title sponsor of the Pacific Office Automation 147 NASCAR Xfinity Series event at Portland International Raceway with a multi-year extension. The partnership includes significant trackside signage for national TV broadcasts, onsite branding, and access to tickets and hospitality.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Andretti Global: INDYCAR/NASCAR team that races at GSRP-promoted events; relevant as a participant-customer and as a motorsport organization with parallel sponsorship and event economics in the same ecosystem.

Direct peers

• Circuit of the Americas: Owns and operates a major US motorsport venue hosting F1, MotoGP, INDYCAR and NASCAR events; closely comparable to GSRP in combining permanent facility ownership with multi-series event promotion and sponsorship sales.
• Speedway Motorsports: Owns and operates a portfolio of major motorsport venues across the US (including Sonoma, Bristol, Texas, Charlotte); comparable to GSRP as a multi-venue racing event owner/promoter generating revenue from ticketing, sponsorship, and ancillary venue events.
• Long Beach Grand Prix Association: Independent promoter of the Acura Grand Prix of Long Beach, an INDYCAR street race with long-standing title sponsors; highly comparable to GSRP's St. Petersburg and Markham street-circuit events in operating model and audience.
• SRO Motorsports Group: Global promoter of GT, sports car, and production-based racing series with strong North American presence (e.g., Sonoma); directly comparable to GSRP as an event owner/promoter operating at venues including Mid-Ohio.
• Indianapolis Motor Speedway (Penske Entertainment): Operates the Indianapolis 500 and other INDYCAR events as the most established US motorsport venue owner/promoter; directly comparable to GSRP as a vertically integrated event promoter and venue operator for the same NTT INDYCAR SERIES.
• Dover Motorsports: Owns and promotes racing events at Dover International Speedway and other US venues, primarily in NASCAR and stock-car circuits; directly comparable as a multi-venue motorsport event promoter with similar ticketing and sponsorship revenue mix.

Broad incumbents

• Watkins Glen International (NASCAR-owned): Owned and operated by NASCAR/ISC; comparable as a permanent US road-racing venue hosting INDYCAR, IMSA, and NASCAR events, though as part of a larger corporate portfolio rather than an independent promoter.
• Team Penske: Major INDYCAR/NASCAR team and parent of Penske Entertainment (which owns INDYCAR and Indianapolis Motor Speedway); overlaps GSRP as the series' dominant team/operator with materially greater scale.

Regional players

• Mid-Ohio Sports Car Course (predecessor / regional peers): Note: Mid-Ohio is itself operated by GSRP; comparable regional road-course venues include tracks such as Road America and VIR, which run similar club-event and driving-school programming as GSRP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Race_Portland
• Facebookfacebook.com/GPSTPETE
• Instagraminstagram.com/officialmidohio
• LinkedInlinkedin.com/company/green-savoree-racing-promotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Savoree Racing Promotions, Inc.