Cape Media Limited

What Cape Media Limited does

Cape Media Limited is a Kenyan private media company founded in 2019 and headquartered in Muthaiga North, Nairobi, that operates an integrated multi-platform broadcast and content business anchored by TV47, Radio47, and Digital47, alongside commercial verticals Cape Studios (production) and Cape Consulting (advisory). The company ranks as the #4 TV station in Kenya with 10M+ monthly viewers and national coverage across all 47 counties, distributing across DStv, GOtv, ZUKU, free-to-air, and streaming channels. Its flagship technical asset is what it describes as Africa's first fully integrated All-IP broadcast studio, powered by Lawo IP infrastructure, which consolidates TV, radio, and digital production onto a unified IP backbone and supports both internal programming and third-party production work.

Cape Media monetizes primarily through advertising across its broadcast and digital channels, supplemented by production services revenue from Cape Studios and advisory revenue from Cape Consulting. It has cultivated 50+ brand partners and has struck content partnerships — notably with Sporty TV and Azam TV for European football rights (including LaLiga and Serie A) and with KNCCI to deliver MSME-focused programming — that broaden both its content surface and addressable customer base. The company is affiliated with Mount Kenya University, which provides institutional backing, and operates under CEO Mwenda Njoka (appointed 2024). The 2025 unveiling of the Lawo-powered All-IP studio signals a capital-intensive upgrade of the production stack, positioning Cape to compete more directly with established Kenyan broadcasters on production quality and operational efficiency while opening a third-party production revenue stream.

Name

Cape Media Limited

Legal name

Cape Media Limited

Website

https://capemedia.co.ke

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Cape Media Limited is a Kenyan integrated broadcaster founded in 2019, operating TV47, Radio47, and Digital47 across pay-TV, free-to-air, and streaming platforms, with Africa's first All-IP Lawo-powered studio and #4 national TV ranking across all 47 counties.

Ownership category

akta.pro rank

Product category

Broadcast Media Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

Keywords

• Broadcast media services
• Television broadcasting
• Radio broadcasting
• Digital media distribution
• Content production

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: TV commercials (15, 30, 60 sec), programme sponsorship, in-show branding and product placement, live broadcast mentions, scrolling text tickers across DStv, GoTV and ZUKU audiences. Monthly reach of 10M+ viewers.
2. Radio Advertising: Radio commercials (30, 60 sec), live endorsement by top presenters, interactive listener promotions, SMS campaign integration, visual radio streaming. Reaching Kenya's largest Swahili-speaking mass-market audience.
3. Digital Advertising: Digital video pre-rolls and mid-rolls, social media branded content, sponsored articles on tv47.digital, email and SMS campaigns, YouTube and streaming placements with analytics and performance reporting.
4. Content Production: Professional production of documentaries, infomercials, and series. Trusted by KETRACO and leading institutions for technically superb deliverables. High-end studio production from concept development to post-production.
5. Media Consulting: Strategic communications and media solutions for clients across industries, helping brands amplify their message and effectively engage target audiences through Cape Consulting.
6. Sponsorships & Partnerships: Strategic sponsorships, branded content, and integrated multi-platform campaign solutions across TV, radio, and digital platforms.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels5 records

Core offering

Cape Media Limited operates a multi-platform broadcast and media services portfolio comprising TV47 (a 24/7 HD television station ranked #4 nationally in Kenya), Radio47 (Africa's first All-IP Swahili mass-market radio station), and Digital47 (multi-platform digital media distribution via tv47.digital and social channels). Supporting these core platforms are Cape Studios (broadcast-grade production), Cape Consulting (strategic media solutions), Content Production (documentaries and infomercials), and Advertising Solutions (multi-platform advertising packages and sponsorships). The portfolio reaches 10M+ monthly viewers and listeners across all 47 Kenyan counties.

Product overview

Cape Media Limited operates a unified multi-platform media portfolio centred on three core brands — TV 47, Radio 47, and Digital 47 — which together provide television broadcasting, Swahili radio, and multi-platform digital content distribution. Supporting these core platforms are sub-brands including Cape Studios (high-end TV and brand content production), Cape Consulting (strategic communications and media advisory), Content Production (documentaries and infomercials), and Advertising Solutions (multi-platform ad packages). TV 47 also extends into sports coverage via the Sporty TV sub-brand, bringing live European and local football to viewers across all 47 Kenyan counties. The company functions as a platform-plus-modules architecture: the three primary media platforms serve as the core distribution infrastructure, while Cape Studios, Consulting, Content Production, and Advertising Solutions operate as add-on services that extend value for brands, partners, and audiences.

Differentiator

Problem solved

Functional benefit

Brands

• TV47: Kenya's fastest-growing TV station ranked #4 nationally, broadcasting 24 hours in English and Kiswahili across DStv 268, GoTV 20, ZUKU 69, and all 47 counties.
• Radio47
• Digital47
• Sporty TV

Quantifiable outcome

• 10M+ monthly viewers and listeners
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Sporty TVcoreStrategic or Co-development Partner · 3 October 2024Sports partnership bringing European football to East Africa. TV47 viewers access LaLiga, Serie A, Bundesliga, FKF Premier League and more through the Cape Media–Sporty TV partnership.
• Mount Kenya UniversitycoreStrategic or Co-development PartnerAcademic affiliate of Cape Media. Mount Kenya University supports Cape Media's educational initiatives and Cape Media provides communication strategy, creative direction, and brand identity services to the university.
• KETRACOcoreStrategic or Co-development PartnerState corporation for electricity transmission. Trusted Cape Media for documentary production, leadership interviews, project achievements, and CSR impact coverage delivered on time with strong technical and professional capability.
• UNDP KenyacoreStrategic or Co-development PartnerUnited Nations Development Programme Kenya. Cape Media contracted for videography and photography for Youth Connekt Africa Summit, delivering documentaries, daily highlights, session coverage, and extensive event photography.
• Co-op BankcoreGTM or Marketing PartnerBanking partner providing financial services and transactional capabilities for Cape Media operations and campaigns.
• SafaricomcoreGTM or Marketing PartnerTelecommunications partner providing connectivity and technology infrastructure support for broadcasting operations.
• KNCCIcoreStrategic or Co-development PartnerKenya National Chamber of Commerce and Industry. Cape Media signed MOU with KNCCI featuring five MSMEs weekly on TV47's 'The Grind', Radio47 and Digital47 channels to boost Kenya's small business ecosystem.
• Azam TVcoreTechnology or IntegrationPartnership bringing LaLiga and Serie A football coverage to Kenya through TV47 platform.
• The StarminorChannel Partner/ Reseller/ DistributorMedia partner providing newspaper and media collaboration for cross-platform reach.
• MaybetsminorGTM or Marketing PartnerSports betting partner for sports coverage and sports-related content partnerships.
• KFCBminorOthersKenya Film Classification Board - regulatory partner for content compliance and classification.
• Kenya AirwaysminorGTM or Marketing PartnerAviation partner for travel-related content and brand partnerships.
• Nairobi HospitalminorGTM or Marketing PartnerHealthcare partner for health-related content and campaigns.
• National Construction AuthorityminorGTM or Marketing PartnerIndustry partner for construction and infrastructure-related content coverage.
• LawocoreTechnology or IntegrationTechnology provider powering Africa's first fully integrated All-IP broadcast studio infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Media Services: Privately held Kenyan media group operating Citizen TV (#1 ranked), Inooro FM, and other vernacular radio/TV stations. Directly comparable as the dominant commercial broadcaster Cape Media is challenging in the Kenyan market.
• Standard Group: Kenyan media group operating KTN, KTN News, Radio Maisha, and The Standard newspaper. Direct competitor in commercial TV broadcasting and Swahili-language radio — closely comparable target audience and ad-sales channels.
• Africa24: Pan-African news and current affairs TV channel broadcast in English and French across multiple sub-Saharan markets. Comparable as a pan-African broadcaster distributing via pay-TV platforms and targeting a similar advertiser base.
• Azam Media: East African pay-TV operator and broadcaster with strong presence in Tanzania and Kenya. Existing partnership partner with Cape Media for LaLiga/Serie A coverage, and comparable as a regional broadcaster across the same Swahili-speaking audience.
• Mediamax Network: Kenyan media company operating K24 TV, People Daily, Kameme FM, and Milele FM. Direct competitor across TV, vernacular radio, and digital — comparable audience and advertising model in the same Kenyan market.
• Nation Media Group: Publicly listed East African media group operating NTV, NTV Radio, Daily Nation, and digital properties. Directly comparable as a multi-platform Kenyan broadcaster with news, advertising sales, and digital distribution.

Broad incumbents

• Trace TV: Pan-African music and entertainment broadcaster with TV, radio, and digital properties. Comparable in operating a multi-platform African media brand spanning TV, radio, and digital distribution.
• Multichoice Africa (MultiChoice Group): Pan-African pay-TV operator behind DStv and GOtv — both of which carry Cape Media's TV47 channel. Comparable as the dominant pay-TV distribution partner/incumbent across sub-Saharan Africa whose platform decisions directly affect Cape Media's reach.

Regional players

• Channels Television: Privately held Nigerian commercial broadcaster operating a national free-to-air TV channel. Comparable in business model (private, advertising-supported, multi-platform) and similar growth trajectory in a competing African market.

Emerging players

• Arise News: Pan-African news broadcaster (Arise News, Arise Play) with multi-platform distribution across Africa. Comparable as an emerging pan-African broadcaster building a multi-platform news and lifestyle offering with sponsorship-driven revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tv47news
• YouTubeyoutube.com/@tv47kenya
• Facebookfacebook.com/TV47Kenya
• Instagraminstagram.com/tv47ke
• TikToktiktok.com/@tv47ke
• LinkedInlinkedin.com/company/cape-media-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Media Limited